HOSPITALITY & TOURISM MANAGEMENT 2019 EDITION 2019

Welcome to the world of Hospitality and Tourism!

An Honours degree in Tourism and Hospitality Management is like a passport to the entire globe. Managerial level graduates are in high demand across all sectors of the service industry. Skills shortages in hospitality and tourism are well recognized and the industry is in critical need of more management level hospitality and tourism professionals.

The HELP programmes in Hospitality and Tourism explore the industry from a social, economic and environmental perspective and equip students with advanced knowledge about tourism and hospitality. These programmes provide graduates from a range of disciplines with the skills needed to sustainably manage tourism products, hospitality resources and management practices.It offers exposure to diverse areas such as tourism analysis and strategy, tourism systems analysis, sustainable tourism and hospitality practices, global destination competitiveness, economic decision-making in hospitality, tourist behavior, sustainability and marketing.

At HELP, our history comes with many years of accumulated knowledge and experience in delivering world-class tourism and hospitality courses that produce versatile and ambitious graduates who are able meet the challenges of working in the tourism and hospitality industries anywhere in the world. The training at HELP University will enable the students to immerse themselves in the real world of Hospitality and Tourism.

James Ng Kian Seng Head, School of Hospitality and Tourism At first, it was really challenging; everything was new for me: friends, living style, learning environment, and the course of studies. But my friends and lecturers helped me overcome the problems. Moreover, having the right attitude helped: you can’t choose or control your circumstance, but can choose your attitude towards your circumstances. I always have an attitude of learning and an appreciation for others, that’s why nothing could stop me working and studying harder. Prof Andelko Simic [former head of the School of Hospitality and Tourism] inspired me. He avoided spoon-feeding students; instead he taught us to work independently and International Internship Opportunities Students who would like to gain an international work collaboratively, using the experience can apply for International Internships. Some of process of inquiry to search for the countries where students may be able to apply include answers and to pose and solve Spain, USA, and . The duration of the problems.” internship can vary from 6 months to 1 year. In addition to gaining invaluable international work experience, students will also have the opportunity to learn and strengthen their proficiency in a foreign language as well as immersing themselves in cultural opportunities.

Chai Sze Lin Cheah Lai Ee Founder, X Cafe, Johor HR Consultant, PrimeStaff Management I did not encounter much difficulty in Co-Founder, Disconnect Bistro Services Pte. Ltd., Singapore picking up on human resource & Beer Bar, Johor MSc (Project Mgt), University College Dublin related work because as a hospitality BBUS (Hosp Mgt) (First Class BBus (Hosp Mgt) (First Class Hons), HELP Hons), HELP University (2012) University (2013) management student, we were exposed to HELP President's Award (2012) Foundation in Management, Universiti Tunku hotel management and tourism knowledge CEO Sports Scholarship Abdul Rahman (2008) where it is mostly people-related study.” Foon Yew High School (2007) SMK (P) Taman Petaling (2007)

2 Bachelor of Business (Hospitality Management) (Hons) KPT/JPS (R/811/6/0287) (A6839) 03/21 The hospitality industry encompasses a diversity of fields within the service industry, including hotels, resorts, restaurants, event planning, theme parks and others from the tourism industry. Hospitality Management not only concerns accommodation and food and beverage services, but it also covers areas like meetings and events, gaming, entertainment and recreation, tourism services and visitor information.

In such a broad-based industry, career opportunities are extensive. As the hotel and hospitality industry moves increasingly from a skill-based to a knowledge-based industry, higher learning has become increasingly critical to opening career doors and I am ambitious. helping managers to be more fully attuned to the culture, services and competitive Appreciating the smiles aspects of the sector. and service of waiters has inspired me to choose the hospitality Hospitality Management is a vibrant, challenging and exotic career. Graduates can industry. After my foundation find employment in casinos, hotels, restaurants, convention centres and special event programme in , I'm glad I management companies, so this programme is ideal for people who are mobile, followed my mother's advice and free-spirited and eager for new experiences and cultures. This major delves into chose HELP University for my BBus international hotel operations management, technological applications in hospitality (Hons) degree. At HELP, you will find management and large scale services management, as well as small business purposeful, passionate and operations. supportive lecturers. I enjoyed going Career Opportunities restaurants, bars, cafeterias and formal to classes to experience the love and • Hotels/Resorts/Service Apartments dining rooms. Other responsibilities care of the lecturers. They are always • Food and Service Establishments may also include deciding on the type there when I needed help and they • Recreational Services of service to be offered, preparing staff guided me when I was confused and • Casinos schedules, monitoring staff performance indecisive. They are always willing to • Special Events Management and controlling the costs/inventories of listen. I attribute my success to HELP Companies food/beverages. University, the university of achievers. I'm now working with a 5 star • Entertainment Parks Food and Beverage Manager • Theme Parks property in Vietnam. I thank my The responsibilities of a food and lecturer Datin Hazarah for her advice •  Transport Companies – Airlines, Cruise beverage manager will be the day-to- Ships 'Do your best in your tasks, and let day running of the food and beverage them know you are capable'. Thank departments, budgetary controls and Jobs Related to Your Degree you HELP University, thank you my overseeing pricing and purchasing in all wonderful lecturers, and good luck Hotel Manager F&B areas, recruitment and supervision to all of you." Hotel managers plan and direct the of an F&B team and the creation and operations of hotels, resorts, motels implementation of seasonal F&B Le Minh Hien (Vietnam) and similar organisations, and the marketing strategies. Senior Event Manager, Bangkok Marriott Marquis Queen’s Park departments within these facilities. Club Manager Responsibilities would include HELP University President’s Award Overall and general management 2014 preparing budgets, expense control and of clubs, including responsibility for BBus (Hosp Management) First Class scheduling/supervisory duties. generating revenue by increasing Hons (2010-2014), HELP University Restaurant and Food Service Manager membership sales, setting of targets, Foundation in Arts (2009), HELP Restaurant and food service managers training, mentoring and motivating staff University plan and direct the operations of and dealing with members’ queries.

3 Customer Service Manager a business or organisation, assisting The customer service manager in marketing campaigns and Assessment is responsible for the day-to-day overseeing media relations and internal Most subjects follow the assessment management of the front end, which communications, and implementing pattern below: Continuous assessment – 40% means ensuring the highest level of strategies to promote the work of the Final examination – 60% customer service in the organisation. company. Total – 100% A customer service manager is a role model and leader, and must solve Industrial Training Entry Requirement problems, make informed decisions and To enhance the effectiveness of Any one of the following: manage the department wisely in order to classroom learning, students will also be • HELP Foundation in Arts / Foundation achieve maximum results. exposed to hands-on practical learning in Science with a minimum CGPA score which reflects the real-life working of 2.0 out of 4.0 PR Manager • HELP Diploma in Business with a experience. Each student will have to A public relations manager plays an minimum CGPA score of 2.0 out of 4.0 important role in communicating the undergo an intensive industrial training • 2 Cs in STPM*** company’s policy. The public relations programme spanning 24 weeks at well- • 2 A-Level passes manager is the one who oversees the known establishments in the hospitality • 5 Bs in Senior Middle 3 (UEC) efforts of his team in maintaining a industry, including: • 5 CPU passes with a minimum average of 50% favourable image of the company in the • Avani Sepang Gold Coast • The Hilton Hotel, • University Aggregate of 50% or ATAR world of business. score of at least 50 for various • Best Western Premier Dua Sentral, Australian Matriculation Programmes Jobs Where Your Degree Kuala Lumpur • Equivalent qualification • The Dorsett Regency, Kuala Lumpur Would Be Useful *** The stated qualifications need to be • Mezze Restaurant, Kuala Lumpur supported with a pass in Sejarah and Event Manager • The Andaman a Luxury Collection Bahasa Melayu at SPM Level. Event management is the organisation, Resort, Langkawi creation and development of festivals, • The Pangkor Laut Resort Graduation Project events, exhibitions, banqueting and • Palace of the Golden Horses, All students are required to complete conferences. • Double Tree by Hilton, Kuala Lumpur a graduation project in hospitality management or related areas under Banquet Manager • The Royale Bintang Damansara, Kuala supervision. The banquet manager is responsible Lumpur for the organisation and the smooth • The Royale Bintang Damansara, Seminars to Enhance Skills for presentation of staff, food and facilities Selangor • Traders Hotel, Kuala Lumpur Career Success for events held in a banquet-type Seminars covering the following areas atmosphere. • Le Meridien Hotel, Kuala Lumpur will be conducted and all students are Sales and Marketing Manager • Le Meridien Hotel, Sabah required to attend (at no additional cost). • Grand Seasons Hotel, Kuala Lumpur Sales and marketing managers are hired Although these seminars do not count • St. Regis, Langkawi as credit towards graduation, all HELP and employed by various industries; • InterContinental, Kuala Lumpur graduates must be trained in these commerce, wholesale and retail essential skills: companies, as well as in government and Special Focus Subjects • Resolving Conflict marketing and public relations firms. • Hotel Management Operations • Negotiation Spa Manager • Hotel Management Technology • Interpersonal Dynamics Applications • Team Building Spa managers are in charge of the spas • Hospitality Small Business Operations that can be found in a variety of locations • Leadership and Management in the Intakes and settings, such as health clubs, cruise Hospitality Industry January, March**, May, August, October** ships, resorts, mineral springs and hotels. • International Hotel Management ** This intake is only applicable for those entering the programme without being granted Communications Manager • Services Management in the any exemptions. A communications manager leads Hospitality Industry the communications department in

4 Bachelor of Business

(Hospitality Management) (Hons) I am glad I chose HELP University for Programme Details TRM323 Contemporary Issues in the my degree • 3-year honours programme Hospitality and Tourism Industry education. I made many great • 31 subjects including a graduation project TRM400 Graduation Project friends there and I acquired a • 14 weeks for full semester; deep knowledge of the 7 weeks for half semester 2 Elective Subjects hospitality industry by Choose 1 elective from the following focusing on areas like hotel 1ST YEAR TRM205 Introduction to Kitchen Operations 8 compulsory subjects and Food & Beverage Services management, F&B, and ACC101 Financial Accounting 1 TRM207 Room Division Management airlines operations. Being ACC103 Management Accounting 1 ITC391 Business Analytics for Decision selected by Hilton KL for my ECO101 Principles of Microeconomics Making (strongly recommended) internship was one of the ITC101 Information Technology for Business 1 free elective from Year 2 or Year 3 most important periods for LAW101 Business Law me to get to the core of this MKT101 Principles of Marketing 5 Compulsory MPU Subjects industry, especially in the QBM101 Business Statistics MPU1 (Choose 2) Front Office, F&B and TRM101 Principles of Management for MPU3113 Hubungan Etnik (Malaysian students) housekeeping. Now I can Hospitality and Tourism MPU3123 Tamadun Islam dan Tamadun Asia handle front desk work with (Malaysian students) 2ND YEAR & 3RD YEAR confidence. The lecturers MPU3143 Bahasa Melayu Komunikasi 2 16 compulsory subjects made it fun to attend classes (International students) FIN201 Business Finance and there were so many MPU3173 Pengajian 3 (International MGT204 Asian Entrepreneurship & Innovation activities to enjoy, eg World students) TRM200 Introduction to Tourism, Leisure & Tourism Day, field trips, visits Hospitality Management MPU2 (Choose 1) and guest lectures. I am TRM202 Organisational Behaviour for Service MPU3213 Bahasa Kebangsaan A* proud to be a graduate of Industry MPU3233 Leadership in Business HELP University.” TRM204 Human Resource Management for * For Malaysian students without a credit in SPM Bahasa Melayu. the Hospitality and Tourism Industry MPU3 (Choose 1) TRM211 Hotel Operation Management MPU3313 Comparative Ethics for Malaysia TRM213 Hospitality Small Business Operations MPU3323 Malaysian Constitution TRM214 Accommodation Operation MPU3333 Malaysian Digital Transformation Management MPU3343 Career Pathways in the field of TRM304 Research Methodology for Hospitality Behavioural Sciences in Malaysia Industry MPU3353 Personal Financial Planning in TRM305 Leadership & Management in Malaysia Min Kuo-Hui (Taiwan) Hospitality Industry MPU3373 Goods & Services Tax in Malaysia HELP Bachelor of Business TRM312 Services Management in Hospitality (Hons) Hospitality TRM313 Culinary and Restaurant Management MPU4 (Choose 1) Management TRM320 Industry Placement Practicum MPU3412 Co-curriculum - Sports 2 After graduating, Min Kuo-Hui TRM321 Strategic Customer Care in MPU3422 Co-curriculum - Community Service 2 joined the prestigious Mandarin Hospitality & Tourism MPU3432 Co-curriculum - Event Management 2 Oriental Hotel, Taipei.

5 Bachelor of Tourism Management (Hons) KPT/JPS (R/812/6/0113) (A10692) 02/20

Tourism – the World’s grasp of concepts and perspectives Foremost Industry in the tourism industry, who are able Tourism is the world’s biggest to source, analyse and critically and fastest growing industry. The evaluate information on physical travel and hospitality industry today features, attractions and the impact constitutes 10% of the world’s GDP of events on the environment. The and accounts for 10% of global programme is developed to be employment levels, while in most industry focused so that graduates Cecilia Harjadan can function effectively as active President's Award 2016 (HELP University) developed countries tourism Outstanding Student Award (Atma Jaya comprises 10% of overall exports. professionals and are able to University, ) It is a major source of foreign promote tourism at different levels – Best Student Award 2008 (St. local and worldwide. Christophorus 1 High School) exchange earning and employment.

· HELP Bachelor of Tourism Tourism sustains many economies Areas of Specialisation Management (Hons) • Travel Management · Diploma of Tour & Travel Management because of the revenue generated (Hons) (Atma Jaya University) by the consumption of goods and • Event Management · High School (St. Christophorus) services by tourists, the taxes levied • Recreation Management on businesses and the limitless • Entertainment Management My aunty in KL recommended employment opportunities in all HELP as she thinks it is one of sectors of the tourism industry. Our Competitive the best universities around. Studying It generates enormous wealth Advantage hospitality and tourism management at and growth because it stimulates • Specialisation of programmes HELP is a great choice if you wish to • International lecturers transfer to Australia. The knowledge, and impacts many sectors of the advice and the extensive presentation economy. • New modern facilities skills I learnt at HELP made me confident • Internship at exclusive leading and prepared to do well in The University The hospitality and tourism establishments and destinations of Queensland. I want to operate a home industries are very people oriented. • Special seminars to enhance stay in the future and I believe that career prospects studying hospitality and tourism If interacting with new people is management will equip me with the what you love and you take pride strategies and methods to run such an in making people happy, then this Career Opportunities operation.” could be your career choice. Tourism as a career offers many opportunities. It provides The HELP Bachelor of employment to millions of people Tourism Management directly and indirectly. This industry (Hons) has enormous scope and is growing Wen Li-Chu (Taiwan) The Bachelor of Tourism and generating jobs for qualified job HELP Bachelor of Tourism Management (Hons) offered by seekers. The industry has something Management (Hons) to offer for almost everyone and can Completing her degree at The University of HELP University is designed to Queensland. produce graduates with an in-depth absorb people with diverse skills.

6 Areas of Employment Tourism Officer • Travel Agencies Develops and promotes tourism in Programme Details • Incentive Travel order to attract visitors and produce • 3-year honours programme • Transport Organisations economic benefits for a particular • 33 subjects including an • Government Tourism Departments region or site. undergraduate tourism project • Event Management Tourism Consultant • 14 weeks for full semester; • International Hotels and Resorts Provides specialist management and 7 weeks for half semester • Casinos development services to a tourist • Amusement Parks, Theme Parks, attraction area or tourist area. Industrial Training Nature Reserves To enhance the effectiveness of • Airlines Jobs Where Your Degree classroom learning, students will also • Airports Would Be Useful be exposed to hands-on practical • Cruise Ships Hotel Manager learning which reflects the real-life • Marketing Responsible for the management of a working experience. Each student hotel and its staff, including planning, will have to undergo an intensive Jobs Directly Related to organising and directing hotel Your Degree industrial training programme services, such as front of the house, spanning 24 weeks at well known Travel Agency Manager banqueting and housekeeping. establishments in the tourism Usually works from a retail outlet, Customer Service Manager industry. offering consumer or business travel Ensures that a company satisfies products and may be involved in customer needs, which might involve Multiple Learning and sales development, staff and financial managing a team of customer services Experiential Paths for management, and daily operational staff, creating customer service Students of Tourism management. policies or dealing with customers Management Travel Agency Consultant face to face. • Guest lecture series by leading Promotes and sells holidays and/or Outdoor Pursuits Manager professionals to introduce the business travel products, usually from Manages a centre providing facilities practice of the tourism and a retail outlet. and instruction in a range of hospitality industry in Malaysia and Tourist Information Centre Manager outdoor activities, such as climbing, in the world. Manages all aspects of the tourist mountaineering and water sports. • Workshops on hypothetical information centre or visitor centre, Event Organiser company case studies, with providing information to the public A range of events, such as festivals, preparation of business reports at and local businesses about visitor concerts, conferences, promotional the end. attractions, events, accommodation, launches or exhibitions, from • Seminars on topical local and transport and other facilities in the conception through to completion. international issues, eg How to region or nationwide. do Tourism Business: Locally, Marketing Executive Regionally and Globally. Tour Manager Plans, advertises and promotes • Publishing: contact with and learn Organises and accompanies groups organisations and events (including from leading magazines and media of holidaymakers on package tours those in the travel and tourism publishers in the tourism industry. locally and abroad from the start to the industry) as well as being involved • Promoting the school: students end of their holiday. with public and media relations, learn from and use social media Holiday Representative product development, distribution, networks for future application in Looks after groups of clients on sponsorship and research. their jobs. package holidays at holiday resorts

7 Bachelor of Tourism Management (Hons)

1ST YEAR TRM322 Sustainable Tourism MPU3353 Personal Financial Planning in 7 compulsory subjects Management Malaysia ACC101 Financial Accounting 1 TRM323 Contemporary Issues in the MPU3373 Goods & Services Tax in ACC103 Management Accounting 1 Hospitality & Tourism Industry Malaysia ECO101 Principles of Microeconomics TRM410 Undergraduate Tourism Project LAW101 Business Law MPU4 (Choose 1) QBM101 Business Statistics Choose 1 elective from the following MPU3412 Co-curriculum – Sports 2 TRM101 Principles of Management for TRM312 Services Management in MPU3422 Co-curriculum – Community Hospitality & Tourism Hospitality Service 2 TRM102 Tourism Marketing TRM314 Communication Strategies MPU3432 Co-curriculum – Event Skills Management 2 2ND YEAR & 3RD YEAR TRM315 Introduction to Special Event 20 compulsory subjects Management TRM201 Introduction to Tourism & ITC391 Business Analytics for Credit Transfer to Travel Management Decision Making (strongly Partner Universities TRM202 Organisational Behaviour for recommended) Service Industry Australia (February & July intakes) TRM203 Tourism Research 5 Compulsory MPU Subjects The University of Queensland* Methodology MPU1 (Choose 2) • Bachelor of International Hotel and TRM204 Human Resource Management MPU3113 Hubungan Etnik (Malaysian Tourism Management (Tourism for the Hospitality and Tourism students) Management) (1½+1½)* Industry MPU3123 Tamadun Islam dan Tamadun • Bachelor of International Hotel and Tourism Management (Hospitality / TRM213 Hospitality Small Business Asia (Malaysian students) Event Management) (1½+2)* Operations MPU3143 Bahasa Melayu Komunikasi 2 Griffith University* TRM220 Heritage Interpretation (International students) • Bachelor of International Tourism and Management MPU3173 Pengajian Malaysia 3 Hotel Management (2+1)* TRM221 Tourism Management (International students) University of South Australia Technology Application • Bachelor of Business (Tourism and TRM222 Intercultural Studies MPU2 (Choose 1) Event Management) (1+2) and 1½+ TRM223 Tourism Operations MPU3213 Bahasa Kebangsaan A* 1½) TRM225 E-Tourism MPU3233 Leadership in Business (February & July Intakes) TRM226 Computer Reservation * For Malaysian students without a credit in SPM Bahasa Melayu. • University of Otago* Systems Bachelor of Commerce in Tourism TRM227 Destination Marketing (1+2)* TRM228 Special Interest Tourism MPU3 (Choose 1) TRM229 International Tour Operations MPU3313 Comparative Ethics for UK (September intake) TRM305 Leadership & Management in Malaysia University College Birmingham (the degree is awarded by the Hospitality Industry MPU3323 Malaysian Constitution MPU3333 Malaysian Digital University of Birmingham)* TRM310 Internship in the Travel and • BA (Hons) International Hospitality Transformation Tourism Industry and Tourism Management (2+1)* TRM321 Strategic Customer Care in MPU3343 Career Pathways in the field of Behavioural Sciences in * Please refer to the Faculty of Business, Economics and Hospitality & Tourism Accounting administration office and Student Placement Malaysia Centre for admission requirements.

8 Assessment Undergraduate Tourism Most subjects follow the Project assessment pattern below: All students are required to Continuous assessment – 40% complete an undergraduate Final examination – 60% tourism project under Total – 100% supervision.

Entry Requirement Seminars to Enhance Any one of the following: Skills for Career • HELP Foundation in Arts / Foundation in Science with Success a minimum CGPA score of Seminars covering the following 2.0 out of 4.0 areas will be conducted and all • HELP Diploma in Business students are required to attend with a minimum CGPA score (at no additional cost). Although of 2.0 out of 4.0 these seminars do not count as • 2 Cs in STPM*** credit towards graduation, all MATTA President Datuk Mohd Khalid Harun with HELP • 2 A-Level passes HELP graduates must be trained President Datuk Dr Paul Chan after signing an MOU that allows the School’s students to intern at MATTA events. • 5 Bs in Senior Middle 3 (UEC) in these essential skills: • 5 CPU passes with a • Resolving Conflicts minimum average of 50% • Negotiation • University Aggregate of 50% • Interpersonal Dynamics or ATAR score of at least 50 • Team Building for various Australian Matriculation Programs Intakes • Equivalent qualification January, March**, May, August, October** *** The stated qualifications need to be supported with a pass ** This intake is only applicable for in Sejarah and Bahasa Melayu at those entering the program without SPM Level. being granted any exemptions.

Chai Sze Lin, Class of 2012 Student Activities - The HELP Tour Club HELP BBus (Hospitality Management) First Class Honours The HELP Tour Club was established to encourage a closer community among the students within the School of Hospitality and Tourism through student-based activities. HELP Tour Club Evening An evening to promote the importance of the HELP Tour Club, present the culture of travel, tourism and hospitality for both operators and customers, and introduce the tourism protocol, hospitality culture and dining etiquette. HELP F&B Fiesta Promoting the culture of beverages and methods of serving from different countries and societies, and connecting representatives from beverage production and preparation companies with students and consumers. HELP World Tourism Day Darma Sucipto • HELP Bachelor of Tourism Management programme Highlighting the quality of students’ achievements and projects, promoting • Member of HELP's MAPCU Championship-winning the School's education programmes, connecting the representatives from badminton team (twice) tourism companies and associations with students and teachers, and • Badminton coach and owner of a badminton training celebrating the culture and spirit of tourism as a global phenomenon. school

9 1 Students visit to Kuala Gandah Elephant Sanctuary. 2 Student participants and judges at the 4th International Waiters Race 2016. 1 3 Student internship at Diethelm. 4 Hospitality internship at the Intercontinental Hotel KL. 5 Students participated and coordinated the PATA Career Fair '16 6 Students participating in a one-day workshop organised by MyCEB. 7 KL Heritage Walk as part of the 2 3 students' assignment. 8 Student internship at Hilton Kuala Lumpur. 9 Lecturers and students visited Avani Sepang Gold Coast as part of their assignment. 10 5 DAYS 4 NIGHTS International study tour to Bali.

11 Hilton Worldwide Malaysia Talent 4 5 Cup 2016 sales pitch presentation and the winners. 12 Students internship at Grand Hyatt, KL, with their training manager. 13 World Tourism Day Celebration 2014 with the theme ‘Tourism and Community Development’ at HELP University. 14 Students trip to Langkawi as part of their module.

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11 START YOUR CAREER WITH LEADING

HOTELS Avani Sepang Gold Coast AND RESORTS Hilton Kuala Lumpur JW Marriot Kuala Lumpur The HELP Mandarin Oriental Kuala Lumpur Hospitality Istana Hotel Programme offers St Regis Langkawi Kuala Lumpur the unique opportunity for you Intercontinental Kuala Lumpur to secure internships and Grand Hyatt Traders Kuala Lumpur full-time Kuala Lumpur Genting Malaysia employment at Five Star and leading Avani Sepang Sunway Lagoon Hotels and Gold Coast Avillion Port Dickson Resorts. Students have the option to Pullman Hotel Kuala Lumpur do a paid Doubletree by Hilton Kuala Lumpur internship abroad. Eastin Hotel Dorsett Grand Subang Kuala Lumpur Swiss-Garden International Hotels, Resorts and Inns ACADEMIC TEAM

James Ng Kian Seng Service Entrepreneurship. Throughout his VISITING PROFESSOR Post Grad Cert (Bus), MBA career as a trainer, Hairul has trained many (Southern Queensland) good talents in both local and international Professor Dr Andjelko Simic Head, School of Hospitality and F&B and Culinaire Competitions since 2000. Dip Econ (Belgrade), Grad Dip Tourism Econ (Novi Sad, Subotica), James' career with the air travel Rajesvare Rada MEcon, PhD (Belgrade) and tourism industry spanned close to 30 MSc Int Tourism & Hosp Mgmt years; having worked with Malaysia Airlines, (Toulouse), BSc Tourism Mgmt British Airways, Abacus, International Air (Toulouse) Transport Association, Galileo and Amadeus. Senior Lecturer OTHER TEACHING STAFF His part-time teaching of tourism and Rajesvare has worked with marketing subjects with various private international travel and tour agencies Senior Lecturers institutions would later progress to senior including Air France, Reliance Travel, and for Dr Ang Eng Sieng management role with two foreign branch events like the Malaysian Formula 1 Grand BA (Socio) (Winnipeg), MBA (Mgt) campuses in Malaysia. Prix. She has over 10 years of experience in (Oklahoma City), PhD (Bulacan) teaching tourism and event management Abd Azis Bin Abd Majid subjects in local universities. Dr Kishen Tulsidas Adnani Dip in Hotel and Catering Mgmt BSc (Comp Sc) Hons (UPM), (ITM), BBA (Travel Industry Muhamad Syahir bin Muhamad MBA (Nottingham Trend), Mgmt) (Hawaii), Stamam DBA (HELP University) MA (Edu & Human Dev) Master in Hospitality Dr Ooi Kok Kee (George Washington) Management (UiTM); BA (Psych), MBA (Strathclyde), Senior Lecturer BSc (Hons) Hotel Management DBA (UniSA) Azis has more than 35 years experience in (UiTM); Diploma Hotel Dr Wong Siew Chin hospitality and tourism education. He Management (UiTM); Certificate in Bakery BEcon Hons (UUM), MBA (Malaya), served 12 years as the Dean of the Faculty of (CIAST) PhD (HRD) (UPM) Hotel and Tourism Mgmt, Universiti Lecturer Technologi MARA, Malaysia. He was in the Mr. Muhamad Syahir has more than 8 years Mr Gooi Chee San executive committee of PATA Malaysia of experience in teaching hospitality related CertEd, ACMA (UK), MBA (Fin) (UPM), Chapter, TEAM (Tourism Educators subjects. Throughout his teaching career, he CA (M), CGMA Association Malaysia) and one of the has been actively involved in curriculum Mr Harkiranpal Singh a/l Karpal Singh founding member of ITSA (International planning and development of hospitality LLB Hons (London), MBA (Leicester), Tourism Studies Association). Azis also related modules. Besides, he is also LLM (UM) served as the Vice President of the aggressively participating in hospitality Mr K Chandra Sakaran a/l Kanan Malaysian Sports Tourism Council, Malaysia. research conference. Some of his research BEcon (Agr & Res Econ) (UKM), He has presented and chaired in various has been published in numerous of MTech Mgmt (HR Dev) (UTM) conferences locally and internationally. As an conference proceeding and research journal academician and a researcher, he also publication such as Current Issue in Ms Liew Huey Min provides consultancy services to various Hospitality and Tourism “Research and BBA (Hons) (UPM), MBA (Finance) government agencies such as Tourism Innovation” and Journal of Techno Social. (Malaya) Malaysia, MARA and LKIM. Currently, he is pursuing his PhD in the area Mr Selvanadan Muniappan of technology application in hospitality BCom (Acct) (Madras), CIMA (UK), Hairul Hisam Bin Bujang, CHT® industry. MBA (Hull), MPhil (Middlesex) Master in Hospitality Management (UiTM); Lucy Valentine Eruthayam Mr Steven Toh Choon Yoong BSc (Hons) Foodservice Dip Training & Dev (Malaya), BComm (Acct) (Distinction) (USQ), Management (UiTM); Diploma MA (Bournemouth), Assoc Dip MBA (Distinction) (Heriot-Watt), in Chef Training (ITM) (TESOL) (LTTC) CPA Australia, CA (M) Senior Lecturer Lecturer Hairul Hisam’s specialisation is in Food & Lucy has over 30 years of Lecturers Beverage Management. He has extensive experience of the tourism industry. She Dr Hemalata a/p Alagan experiences in restaurant operations and worked in Malaysia Airlines in marketing and BCompSc (USM), MEd (OUM) service management. Hairul is one of the training, and now conducts training programs Pn Norzan Abdullah Associate Members of the Malaysian Food for travel agents. She was one of the three BA (Malay Studies) Hons (UM), & Beverage Executive Association (MFBEA) Master Trainers selected by the Ministry of MPPA (Wisconsin), MBA (UUM), and has conducted various short training Tourism to conduct training for frontline staff Professional Diploma in HRM (MIHRM) courses for corporate and government throughout Malaysia. Lucy is an accredited sectors, such as Executive Certificate in trainer with the Ministry of Tourism. She is Banquet and Conference Management, also an accredited coach in communication. Professional Dining Etiquette and Food

13 THE NEW BUSINESS ANALYTICS AND TECHNOLOGY INNOVATION CENTRE, SUBANG 2 Actualising HELP University's transformation into a Digital University (completion end 2019)

www.help.edu.my facebook.com/HELPUniversity twitter.com/HELPUni

HELP University Sdn Bhd (Co No: 84963-D) Registration No: JPT/BPP(D)1000-701/507 DU028(W) No. 15, Jalan Sri Semantan 1, Off Jalan Semantan, Bukit Damansara, 50490 Kuala Lumpur. Registration No: DU028(W) Tel: 03-2716 2000 Fax: 03-2095 7100 Email: [email protected]