History of Industrial Design Spring 2019 Matthew Bird This list creates a chronological path through the reading so that it lines up better with the in-class lectures.

You need to do more than just read; you need to invent a method of taking notes to extract and record the information you find interesting, important, or worth remembering. Do not write down everything you read. Don’t use speech-to- text and just read the books into word files. Decide what you want to have as a record of the ideas and information you encounter. Drawings are great! Bullet points are good! Finding ideas that relate to each other converts information into ideas.

Turn your notes in as you get them done, but no more than 2 weeks at once. No notes accepted after May 17. Turn them in on paper in class, or via email to [email protected].

It would be foolish (impossible?) to wait for the last week to do this. Make a schedule for yourself. Turn the notes in weekly, or bi-weekly. Remember that the books contain information that is not in the lectures, so keeping up with the reading will let you connect the two and give you a better experience. You will get them back, so why not create something you are excited to keep for future reference?

4/1/2017 March 13 Notes - Google Docs • Difference Engine No.1 – first automatic (precursor to digital calculator and modern-day computer)

Cyrus Hall Mccormick (pg. 377) • Developed agricultural implements, including first practical mechanical reaper (patented THE INDUSTRIAL DESIGN 1834) • Revolutionized agricultural production by drastically improving the cutting of wheat – READER turned west into bountiful wheatland and transformed North America’s economy during

Civil War Candace Wheeler, “Decorative and Applied Art” 1893 ● Perhaps the first woman to run a successful John Deere (pg. 182) design firm in America (yas girl power) • Designed first commercially successful self-scouring steel plough (1837) and began ● Committed to training women to earn their manufacturing and selling them to local farms – transformed farming in west own livings by employing them in traditionally “feminine” craft enterprises, particularly • Introduced first tractor (1923) needlework ● Society of Decorative Art (1877), cofounded I K Brunel (pg. 126) the New York Exchange for Woman’s Work in 1878 • ○ Both organizations intended to promote the work of female craftspeople and Chief engineer to Great Western Railway and introduced broad-gauge railway track artwork (spanning 7’) ● Wheeler and her employees designed innovative textiles and embroideries • This made trains more comfortable and safer because of engine’s lower center of gravity, ● Argues that the quality of one’s craft and design must conform to laws - design laws, to and increased speed/travel time create what people perceive as beauty • ● “Decorative and applied art are the utmost importance to mankind” whats the difference Also well-known for bridge designs, work as marine engineer and construction of Thames between decorative and applied art? Tunnel ● “Applied art is to decorative art what the child is to the man” so applied art is born from decorative art? Elias Howe (pg. 298) ● Applied art - elevates our habits, invests our customs with dignity • ● Adds a human factor to products, integrates it into our lives better, speaks with a human Built first practical sewing machine (1845) voice, in a way gives it personality/character that reflects the owner’s • Patented his handwheel-operated lock-stitch sewing machine • Patent/legal issues, but eventually was paid royalties and given credit Henry van de Velde, “A Chapter on the Design and Construction of Modern Furniture” 1897 (pg. 393) ● Belgian painter, architect and designer Minton ● One of the originators of the Art Nouveau style • Mass-producing transfer-printed earthenware ● Promoted the ideas of William Morris • Well-known for blue and white “Willow Pattern” ● In his essay he expresses his wish to design for • Also made floor tiles mass production, and to create products whose forms are “rational”, “honest”, “modern” and well suited to machine manufacture Michael Thonet (pg. 530) ● His ideal would be to have his projects executed a • ~1831 experimented with laminated wood thousand times, with strict supervision • Produced chairs in Biedermeier style – was recognized for new process of bending wood ● “Honest” - true, doesn’t change from his original design, “a model can deteriorate through dishonest or misguided handling until its effect is laminates (1842) as worthless as the one it was destined to counteract” • Developed techniques for mass-producing furniture

Stanley (pg. 498) • Began with a hardware company that made bolts and hinges, and high-quality planes (1843) • 1920’s products were available in every continent • Today creates hand tools that are ergonomically designed https://docs.google.com/document/d/1aNRRljSRhBy_wiEC-yoH2sC1pHpdhDpX4K5JsDaT53E/edit 1/10 Sir Henry Cole (pg. 161)

The last day to turn in notes is May 17.

You are not required to read the complete text in our books, but doing so would strengthen your understanding of the other entries, help you relate the content to the lectures, and create a better learning experience. You SHOULD read it all. But you are not required to.

UPPER CASE = REQUIRED lower case = recommended Each week’s reading notes are worth up to 20 points towards your grade. Reading for February 25/27 UPPER CASE = REQUIRED lower case = recommended

The Industrial Design Reader TITLE START PAGE HORATIO GREENOUGH 11 JOHN RUSKIN 14 OWEN JONES 19

Industrial Design A to Z TITLE START PAGE INTRODUCTION 6 COALBROOKDALE 156 JOSIAH WEDGWOOD 564 James Hargreaves 283 Richard Arkwright 41 JAMES WATT 561 ELI WHITNEY 574 Springfield Armory 496 PORTSMOUTH BLOCK MILLS 448 Humphrey Davy 176 G & R STEPHENSON 510 Edwin Budding 129 CHARLES BABBAGE 52 Cyrus Hall Mccormick 377 John Deere 182 I K BRUNEL 126 ELIAS HOWE 298 Minton 393 MICHAEL THONET 530 Stanley 498 Sir Henry Cole 161 SAMUEL COLT 166 THE GREAT EXHIBITION 276 Reading for March 4/6

UPPER CASE = REQUIRED lower case = recommended

The Industrial Design Reader TITLE START PAGE KARL MARX 22 CHARLES EASTLAKE 25 CHRISTOPHER DRESSER 28 WILLIAM MORRIS 35

Industrial Design A to Z TITLE START PAGE SINGER 483 Case 140 REMINGTON 455 CHRISTOPHER DRESSER 192 ALEXANDER GRAHAM BELL 76 Junghans 328 THOMAS ALVA EDISON 207 KODAK 337 Westinghouse 572 General Electric 252 Thomas Crapper 170 Victorinox 546 Parker Pens 425 SEARS, ROEBUCK & CO. 473 Siemens 478 Mercedes-Benz 384 Bell Telephone Company 79 GUGLIELMO MARCONI 374 Yamaha 583 GILLETTE 265 W.A.S. BENSON 82 Meccano 381 MIELE 389 WILBUR & ORVILLE WRIGHT 576 Reading for March 11/13

UPPER CASE = REQUIRED lower case = recommended

The Industrial Design Reader TITLE START PAGE

CANDACE WHEELER 44 HENRY VAN DE VELDE 47 HOFFMANN/MOSER 61

Industrial Design A to Z TITLE START PAGE AEG 10 Bosch 105 HARLEY DAVIDSON 284 FORD 238 Thermos 529 DEUTSCHER WERKBUND 189 Hoover 296 Olivetti 421 PETER BEHRENS 70 Zeppelin 586 Rosenthal 463 Corning 168 ROLLS-ROYCE 459 Tag Heuer 516 STEELCASE 504 BOEING 99 Leica 350 Wilhelm Kage 330 Burg Giebichenstein 133 BAUHAUS 59 MARIANNE BRANDT 108 Walter Gropius 280 Paul Jaray 323 Ettore Bugatti 130 Mcdonnell Douglas 378 SHÜTE-LIHOTZKY 470 WILHELM WAGENFELD 557

Reading for March 18/20

UPPER CASE = REQUIRED lower case = recommended

The Industrial Design Reader TITLE START PAGE EARNEST ELMO CALKINS 129 NORMAN BEL GEDDES 135 HELEN APPLETON READ 113

Industrial Design A to Z TITLE START PAGE Bang & Olufsen 56 Gustav Dalén 173 Joseph Sinel 482 General Motors 256 Lockheed Martin 353 Snap-on 489 Iittala 304 LOUIS POULSEN 364 Jaguar 320 Caterpillar 148 Chrysler 150 VOLVO 555 Christian Dell 184 Gerhard Marcks 372 RAYMOND LOEWY 356 Oskar Barnack 58 MARCEL BREUER 118 JEAN HEIBERG 286 ERICSSON 222 GEORGE CARWARDINE 138 BUCKMINSTER FULLER 248 DONALD DESKEY 188 NORMAN BEL GEDDES 251 Transport 362 Carl Breer 117 Wells Coates 159 ISOKON 310 WALTER MARIA KERSTING 335 Reading for April 1/3

UPPER CASE = REQUIRED lower case = recommended

The Industrial Design Reader TITLE START PAGE FW TAYLOR 84 CHRISTINE FREDERICK 92 HENRY FORD 121

Industrial Design A to Z TITLE START PAGE Peter Müler-Munk 400 Sir Giles Gilbert Scott 472 WALTER DORWIN TEAGUE 518 Toshiba 532 HERMAN MILLER 287 Arzberg 45 Edouard-Wilfrid Buquet 132 VOLKSWAGEN 550 Euclid 226 PHILCO 430 Toyota 534 Fiat 229 NY WORLD'S FAIR 403 Jeep (Willys-Overland) 326 Electrolux 215 North American 416 Dante Giacosa 264 Reginald Mitchell 394 HENRY DREYFUSS 195 LASZLÓ BIRÓ 89 CASTIGLIONIS 144 Messerschmitt 388 GIO PONTI 440 W. A. WELDEN 570 Igor Sikorsky 480 HAROLD VAN DOREN 544 EGMONT ARENS 40 Reading for April 8/10

UPPER CASE = REQUIRED lower case = recommended

The Industrial Design Reader TITLE START PAGE THEO VAN DOESBURG 101 LE CORBUSIER 106 BARR AND JOHNSON 132

Industrial Design A to Z TITLE START PAGE Bell Helicopter 78 Bombardier 103 Erwin Komenda 341 LEGO 349 HEWLETT-PACKARD 289 Unimog 542 De Havilland 178 Ekco Company 212 Piaggio 433 Design Council 185 CHARLES & RAY EAMES 203 IBM 299 CITROŒN 154 Ghia 262 NIKON 410 BRAUN 110 HARLEY EARL 205 Pininfarina 434 Philips 431 Airstream 18 POLAROID 437 TUPPERWARE 540 Xerox 578 Design Research Unit 186 Sixten Sason 468 MARCELLO NIZZOLI 414 SONY 490 Reading for April 15/17

UPPER CASE = REQUIRED lower case = recommended

The Industrial Design Reader TITLE START PAGE HENRY DREYFUSS 162 RAYMOND LOEWY 155 BABBITT/KOGAN 137 HAROLD VAN DOREN 142

Industrial Design A to Z TITLE START PAGE Canon 135 Achille Gaggia 250 ALEC ISSIGONIS 311 KARTELL 331 TETRA PAK 524 George Nelson 401 Jcb 324 Ezio Pirali 436 DOUGLAS SCOTT 471 Acton Bjøn 91 ARNE JACOBSEN 319 SIGVARD BERNADOTTE 84 Max Bill 87 Misha Black 92 KENJI EKUAN 213 ROBIN DAY 177 HANS GUGELOT 282 Gino Colombini 162 LG 351 Ducati 198 DIETER RAMS 450 Fiskars 232 Renault 457 Alfa Romeo 24 Bertone 85 BMW 94 Reading for April 22/24

UPPER CASE = REQUIRED lower case = recommended

The Industrial Design Reader TITLE START PAGE EDGAR KAUFMANN, JR. 146

Industrial Design A to Z TITLE START PAGE Ferrari 227 Porsche 443 IKEA 305 Bodum 97 HONDA 292 MARCO ZANUSO 584 Danese 175 GK DESIGN GROUP 271 Krups 342 David Bache 54 Sigurd Persson 429 Roberto Sambonet 465 Ettore Sottsass 495 Carl Aubock 46 KENNETH GRANGE 272 GERD ALFRED MÜLER 399 Stelton 508 ELIOT FETTE NOYES 417 Sir Christopher Cockerell 160 Reinhold Weiss 568 Brionvega 122 JOE COLOMBO 163 Gino Valle 543 398 RICHARD SAPPER 466 Roger Tallon 517 Giorgetto Giugiaro 269 Antti Nurmesniemi 419 Hans Erich Slany 485 Flos 235 Enzo Mari 376 LAMY 346 Robert Welch 569 Lear 348 Kawasaki 334 Black & Decker 93 Erco 219 Nissan 412 TEXAS INSTRUMENTS 526 Casio 142 JC DECAUX 180 Reading for April 29/May 1

The Industrial Design Reader TITLE START PAGE NIXON/KHRUSHCHEV 172 DIETER RAMS 208

Industrial Design A to Z TITLE START PAGE Artemide 42 Lamborghini 344 OLOF BÄKSTRÖM 55 Massimo Vignelli 547 Nike 407 MARIO BELLINI 80 Jacob Jensen 327 PENTAGRAM 427 FA Porsche 446 Dietrich Lubs 368 Clive Sinclair 481 Erik Magnussen 371 Knud Holscher 291 Airbus 14 124 Sunseeker International 512 Oakley 420 Audi 47 ALESSI 20 HARMUT ESSLINGER 224 Mag Instruments 370 Hans Theo Baumann 64 APPLE 30 FROG 242 NIELS DIFFRIENT 191 ERGONOMI DESIGN 220 Authentics 51 Nick Butler 134 Michele De Lucchi 179 Emilio Ambasz 28 King & Miranda 336 SMART DESIGN 486 SWATCH 514 Komin Yamada 582 Aprilia 36 Ideo 302 Reading for May 6/8

The Industrial Design Reader TITLE START PAGE R. BUCKMINSTER FULLER 186 VICTOR PAPANEK 188 RICHARD NIXON 191

Industrial Design A to Z TITLE START PAGE Seymour Powell 475 FSB 244 JAMES DYSON 200 JASPER MORRISON 395 PHILIPPE STARCK 500 Alberto Meda 383 Ron Arad 38 Aprila 36 ENERCON 217 MOTIVATION 397 MARC NEWSON 404 Viking Range Corp. 548 Karim Rashid 454 JONATHAN IVE 314 NAOTO FUKASAWA 246 ROSS LOVEGROVE 366 YVES BÉHAR 66 KONSTANTIN GRCIC 274 Industrial Facility 307 Transrapid 538 TESLA MOTORS 522 CRRC 171 Reading for May 13/15

NOTE: You are probably, understandably, thinking about skipping these because you have a lot else going on this week. But these are probably the readings you will most enjoy this whole semester. They bring what we have been looking at into many of the challenges of your own age. So don’t skip them!

The Industrial Design Reader TITLE START PAGE KRIPPENDORFF/BUTTER 201 JAPAN MANAGEMENT 211 ADA 215 KENJI EKUAN 227 DONALD NORMAN 230