Go Media Sep 8th – 11th, 2013
Charlottetown, PEI
Final Report
Prepared by: Keith Small Business Development Manager
DESTINATION LABRADOR INC. Go Media Final Report
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Overview
2013 was the 10th anniversary of the Canadian Tourism Commission’s premier annual media event. Go Media brings together Canadian media directors and representatives from a broad cross section of the Canadian tourism industry for opportunities to meet with media from the CTC’s key markets. Media guests represent travel and lifestyle journalists from print, electronic, and on-line consumer and travel publications. The purpose is to exchange the latest Canadian tourism information in a structured, professional setting consisting of scheduled, one-on-one appointments and related hospitality events. Participants also have the opportunity to take part in professional development sessions; with international media sharing tips and insights.
This year’s event took place in Charlottetown, PEI from Sept 8th to the 11th. Destination Labrador partnered with 8 stakeholders for attendance at the event and engaged in 32 prescheduled “speed-dating” style meetings. While the discussions in those meetings would be primarily focused on discovering a possible story angle for the media person, partnered stakeholders would get first mention for inclusion in a project if an opportunity were identified.
Event Activity
During the show DL met with 32 individuals in prearranged “speed-dating” style meetings, lasting 13 minutes each (with 2 minutes between each meeting for media to move to their next appointment). Additionally, luncheons and evening social events provided plenty of opportunity to network with other media and industry colleagues from across the country.
Following is a list of the individuals with whom DL met along with the market and type of media channels they typically utilize:
Company Individual Primary Market Media Categories Utilized 4-Seasons Mag Ole Helmhausen German Internet, Magazine, Newspaper, Photography, Radio, Travel Guides Freelance Sandra Phinney Canadian Books, Internet, Magazine, Newspaper, Photography, Travel Guides Freelance Mark Stevens North American Magazine, Newspaper GEO Saison Karl Teuschl German Film/Video, Magazine, Photography, Travel Guides Freelance Chris Johns Canadian Books, Internet, Magazine, Radio, Television Kolner Stadt-Anzeiger Ralf Johnen German Internet, Magazine, Newspaper, Photography, Travel Guides get lost magazine Justin Jamieson Australian Internet, Magazine, Radio Sun Media & Canoe.ca Nicole Feenstra Canadian Internet, Newspaper Zoomer Magazine Jayne MacAulay Canadian Magazine Mallary on Travel Iain Mallary UK Internet, Photography, Travel Guides Canada.com Mark Stachiew Canadian Internet, Newspaper The Globe and Mail Domini Clark Canadian Internet, Newspaper Everything Everywhere Gary Arndt North American Internet, Photography Eat Drink Travel Magazine Lisa Jackson Canadian Books, Internet, Magazine, Newspaper, Travel Guides Toque & Canoe Kim Gray Canadian Internet, Magazine, Newspaper, Photography, Radio Freelance Tim Johnson Canadian Internet, Magazine, Newspaper Freelance Daniel Scott Australian & UK Internet, Magazine, Newspaper, Photography
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Le Monde Anne Pelouas Quebec Internet, Magazine, Newspaper, Photography, Travel Guides Cruise & Ravel Lifestyle Liz Fleming Canadian Books, Internet, Magazine, Newspaper, Radio Roadstories.ca Judy Hammond Canadian Internet, Photography
Freelance Karen Smith Canadian Internet, Magazine, Newspaper Pige Lise Giguere Quebec Internet, Magazine, Newspaper Freelance Detlef Berg German Internet, Magazine, Newspaper, Photography Stories & Discoveries Jorg Michel German Internet, Magazine, Newspaper Editiona Lariviere Gregory Gerault Quebec Newspaper, Photography CTV – Canada AM Lis Travers Canadian Television Freelance Cinda Chavich Canadian Books, Film/Video, Internet, Newspaper, Photography, Radio, Travel Guides CTC – UK Nim Singh UK n/a – CTC representative Freelance Pip Macken Australian Internet, Magazine, Newspaper Freelance Robin Esrock Canadian Books, Film/Video, Internet, Newspaper, Television Spafax Natasha Mekhail Canadian Magazine Freelance Jo Matyas Canadian Internet, Magazine, Newspaper, Photography
ROI
As a result of contacts made at Go Media, DL has identified a number of solid opportunities for media trips to Labrador this coming season. Follow-up contact has been completed with all the above individuals and discussions have been initialized with a few to further explore those opportunities.
Following is a summary of the Media Fam opportunities identified from Go Media followed by more detailed information for all of the 32 contacts DL met with at Go Media. The following list will be discussed at a planning session in December with TCR and other DMO staff responsible for media relations to further narrow down those that best support regional and provincial plans, fit within budget allocations and provide opportunities for regional partnerships.
Region / Product Story Idea / Theme Fam Participant Possible Publication / Outlet South Coast or Relais Nordik or Northern Ranger trip Gregory Gerault Le Telegramme de Brest, Nunatsiavut Neptune South Coast or Relais Nordik or Northern Ranger trip Mark Stevens Nautical publications; Nunatsiavut i.e.:Canadian Yachting and Cruising World South Coast Early European contact; L'Anse au Daniel Scott Sydney morning Herald, the Sun- Herald (Sydney) Meadows, Red Bay, Battle Harbour South Coast Red Bay and Battle Harbour Tim Johnson Canadian Family, Canadian Living, Globe & Mail, Up!, Western Living Magazine South Coast Relais Nordik Giguere, Lise Canoe.ca, Le Journal de Montreal, Le Journal de Quebec, QMI Press Agency South Coast Red Bay – San Juan project Sandra Phinney AAA Living, CanadaTravelGuides.ca, Dreamscapes, Saltscapes Food & Travel, Travel + Escape South Coast Battle Harbour – Harp Seal herd migration / Cinda Chavich Avenue, Calgary Herald, CBC culinary Radio one, Globe and Mail, Up! TLH / South Coast Road Trip and/or Relais Nordik Ole Helmhausen ADAC reisemagazin, Frankfurter 3 | P a g e N o v 1 st, 2 0 1 3
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Allgemeine Zeitung, GEO Saison, National Geographic Deutschland, Spiegel Online TLH Road trip with a strong focus on Red Bay Feenstra, Nicole Calgary Sun, Canoe.ca, London Free Press, Ottawa Sun, Toronto Sun TLH Road trip with his family to promote Great Robin Esrock CBC Radio & TV, Chill magazine, Canadian Bucketlist Globe & Mail, Sympatico.ca, The Loop TLH Road trip Judy Hammond Roadstories.ca TLH Road trip with his family Stachiew, Mark Calgary Herald, Canada.com, Montreal Gazette, Postmedia News, Vancouver Sun TLH Road Trip Toque & Canoe Calgary Herald, Swerve (Sandra Phinney?) Magazine, Canada.com, Reader's Digest Canada, Toque & Canoe TLH Road Trip Karen Smith Air Canada Vacations, CAA magazine, Globe & Mail, Today's Parent, Toronto Life TLH and/or Nunatsiavut Currently exploring the idea of a cross country Iain Mallory International Business Times, trip focused on featuring Aboriginal cultures. National Geographic Traveler, SAGA, Mallory on Travel TLH and/or Nunatsiavut Road trip and/or Northern Ranger Berg, Detlef American Express Executive Travel Magazine, Business Travel Germany, Freie Presse, Gma Themendienst Nunatsiavut Northern Ranger Pelouas, Anne Geo (France), Geo Plein Air, La Monde, Le Soleil, Terre sauvage Nunatsiavut Impact of Caribou population decline on Karl Teuschl Geo Saison, German National TV, Aboriginal peoples Saarlandischer Rundfunk (ARD), STERN magazine
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Media Coverage - Go Media 2013 ID: 131126003441970525862O Address Book Entry: Cinda Chavich Work (Direct) (403) 276-6466 Writer / Photographer Freelance 206 3rd Ave, N.E. Calgary AB T2E 0H2 Canada
Web site: www.TasteReport.com Email: [email protected]
Specializing in food, culinary travel, cultural travel, eco-travel, life-style and trends. Read more at TatseReport.com.
Outlets: Avenue, Calgary Herald, CBC Radio one, Globe and Mail, Up!
Products/Services Sightseeing/Touring - TLH Categories Books, Film/Video, Internet, Newspaper, Photography, Radio, Travel Guides Confidence Rating Fair
Meeting Notes Expressed interest in Battle Harbour...got into a discussion about the huge seals herds that migrate down the coast in the spring and how that could be a unique culinary experience.
Sent link to media toolkit.
Will discuss at provincial Fam planning session in December.
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Media Coverage - Go Media 2013 ID: 131126003471970525862O Address Book Entry: Robin Esrock Work (Direct) (604) 537-5437 Writer, Producer, TV Host Freelance/Great Canadian Bucket List 1201-4194 Maywood Street Burnaby BC V5H 4E9 Canada
Web site: www.robinesrock.com Business (Main): [email protected] Work (Direct): [email protected]
One of Canada's best known travel professionals. Hosted World Travels - a 40-part tv show now seen on OLN, CityTV, and FX in Canada, and on National Geographic and Travel Channel in over 100 countries. Currently a travel/family columnist for Bell's The Loop, She, Accent and Pique. His first major book - The Great Canadian Bucketlist will be published in October.
Outlets: CBC Radio & TV, Chill magazine, Globe & Mail, Sympatico.ca, The Loop
Products/Services Sightseeing/Touring - TLH Categories Books, Film/Video, Internet, Newspaper, Television Confidence Rating Good
Meeting Notes Great Canadian Bucketlist features the TLH as a must drive route and Battle Harbour is feature as one on the three B's in NL. Each experience has it's own minisite on the book's website. Interested in a possible roadtrip to complete the TLH in 2014 as a family trip (discussed ~5 days in late spring / early summer). Ford would sponsor.
Will discuss at provincial Fam planning session in December.
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Media Coverage - Go Media 2013 ID: 131121003191970525862O Address Book Entry: Sandra Phinney Business (902) 648-0462 Freelance Work (Direct) (902) 648-0462 PO Box 28 Yarmouth NS B5A 4B1 Canada
Web site: www.sandraphinney.com Home: [email protected] Work (Direct): [email protected]
Sandra has produced stories and photos for over 60 publications spanning business to life-style to travel. Her interest range from cultural experiences to outdoor adventure. Has participated in two trips to Labrador in partnership with DL during the summers of 2011 and 2012; producing a 1/2 dozen blogs and stories in publications in magazines like Saltscapes.
Outlets: AAA Living, CanadaTravelGuides.ca, Dreamscapes, Saltscapes Food & Travel, Travel + Escape
Products/Services Outdoor Exploring - Soft Adventure, Sightseeing/Touring - Northern Ranger, Sightseeing/Touring - TLH Categories Books, Internet, Magazine, Newspaper, Photography, Travel Guides Confidence Rating Confident
Meeting Notes Interested in returning to Labrador again in 2014.
We discussed developments at Red Bay with UNESCO designation and the San Juan replica project. Her initial thoughts were that she would like to connect with the group heading the project in Spain and visit the build site.
She has also been discussing with Guy Therriault to visit the TMNP and indicating that he is interested in supporting her.
Will discuss opportunities during provincial Fam planning session in December.
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Media Coverage - Go Media 2013 ID: 131125003361970525862O Address Book Entry: Liz Fleming Work (Direct) (905) 685-9451 Editor-in-chief Cruise & Travel Lifestyle Magazine 22 Salina Street St. Catharines ON L2R 3K3 Canada
Web site: www.cruiseandtravellifestyles.com Work (Direct): [email protected]
Liz is a contributing writer for the CTC, the Editor-in-Chief of Cruise & Travel Life-style Magazine, freelances for the Toronto Star, the Toronto Sun and TheLoop.ca, is a contracted writer for the CTC and is the author of two Amazon travel ebooks. She specializes in soft adventure, cultural, family and health and wellness travel.
Outlets: Cruise life-style, CTC media centre website, Toronto Star, Toronto Sun, Travel Industry Guides to Canada.
Products/Services Outdoor Exploring - Soft Adventure, Sightseeing/Touring - TLH Categories Books, Internet, Magazine, Newspaper, Radio Confidence Rating Fair Status In Progress
Meeting notes Was part of a recent Adventure Canada trip that sopped over in the TMNP. Interested in a more focused trip in Labrador.
Sent link to media toolkit.
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Media Coverage - Go Media 2013 ID: 131125003311970525862O Address Book Entry: Lisa Jackson Work (Direct) (416) 629-4315 Editor-in-Chief & Writer Eat, Drink, Travel Magazine 39 Jarvis Street Suite 605 Toronto ON M5E 1Z5 Canada
Web site: www.eatdrinktravelmag.com Work (Direct): [email protected]
Lisa is a freelance writer and Editor-in-Chief of Eat, Drink, Travel Magazine. Her writing is about culinary tourism, adventure travel and the political expression of travel.
Outlets: Eat Drink Travel, Globe & mail, Huffington Post, the Hip + Urban Girl's Guide, Travel + Escape
Products/Services Sightseeing/Touring - TLH Categories Books, Internet, Magazine, Newspaper, Travel Guides Confidence Rating Fair
Meeting Notes
Sent her a link to our media toolkit.
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Media Coverage - Go Media 2013 ID: 131125003221970525862O Address Book Entry: Chris Johns Work (Direct) (416) 272-7740 Food & Travel Writer Freelance Toronto ON
Web site: chrisjohns.tumblr.com Work (Direct): [email protected]
A food, travel and lifestyle writer focused on restaurant and hotels. Recently he has expanded his repertoire to include deep sea fishing in the tropics and golfing in the Arctic and vice versa.
Outlets: EnRoute magazine, Globe & Mail, Toronto Life, Western Living magazine, Zoomer Magazine
Products/Services Outdoor Exploring - Soft Adventure Categories Books, Internet, Magazine, Radio, Television Confidence Rating Unlikely
Meeting Notes Expressed interest in the TMNP.
Sent link to media toolkit.
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Media Coverage - Go Media 2013 ID: 131126003451970525862O Address Book Entry: Nim Singh Work (Direct) (207) 389-9983 Media & PR Manager Canadian Tourism Commission 15 Bermondsey Square London SE1 3UM United Kingdom
Web site: www.canada.travel/media Work (Direct): [email protected]
Responsible for the CTC Explore Canada program to bring British writers, radio, web and tv productions to Canada in partnership with the provinces, airlines, hotel chains and UK tour operators.
Products/Services Outdoor Exploring - Soft Adventure, Sightseeing Touring - Quebec LNS/LCD, Sightseeing/Touring - Northern Ranger, Sightseeing/Touring - TLH Categories CTC Representative Confidence Rating Good
Meeting Notes Discussed details and lessons learned from this past summer's Lisa Young Fam and how to most effectively move forward.
Nim will send me a copy of examples of agreements she is familiar with that other provinces are using. We can use her input as we move forward with developing an agreement for DL that will be more fitting with and agreeable with our media partners.
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Media Coverage - Go Media 2013 ID: 131125003211970525862O Address Book Entry: Karl Teuschl Work (Direct) 0049-89-70 72 94 Correspondent GEO Saison Terofalstr, 3 Munchen D-80689 Germany
Web site: www.geo.de Work (Direct): [email protected]
Is a staff writer for German language Geo Saison and STERN magazines. Readers are upscale, well educated consumers interested in nature, soft adventure and Eco Tourism. He also does nature documentaries for German television. In the past (~ 5 years ago) he has done film projects in TMNP and Battle Harbour.
Outlets: Geo Saison, German National TV, Saarlandischer Rundfunk (ARD), STERN magazine
Products/Services Outdoor Exploring - Hard Adventure, Outdoor Exploring - Soft Adventure Categories Film/Video, Magazine, Photography, Travel Guides Confidence Rating Fair
Meeting Notes Expressed interest in a film project about the declining caribou population and impacts on Aboriginal people of Labrador.
Provided link to our media toolkit.
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Media Coverage - Go Media 2013 ID: 131126003411970525862O Address Book Entry: Joerg Michel Work (Direct) (780) 852-3770 Journalist / Correspondent Stories & Discoveries in Canada P. O. Box 4657 Jasper AB T1L 1E9 Canada
Web site: www.joergmichel.ca Work (Direct): [email protected]
Canada correspondent for about 25 German-speaking media in Germany, Austria and Switzerland. Living in Jasper, AB and writes about all types of travel but especially nature, outdoor activity, ecology, aboriginal tourism, culture and history. Especially interested in environmental themes, first nations and unusual travel ideas. Enjoys the far North.
Outlets: Deutsche Presse Agentur, Die Zeit, Frankfurter Allgemeine Zeitung, Lufthansa Magazin, Welt am Sonntag
Products/Services Sightseeing/Touring - TLH Categories Internet, Magazine, Newspaper Confidence Rating Good
Meeting Notes Jorg did a Fam to the TMNP this past summer and travelled back from Nain onboard the Northern Ranger. Then spent a day in NWR...he loved NWR and would have liked to had more time there.
Expressed interest in a project in partnership with WDMO to visit all three UNESCO site (also visiting other attractions in the area at the same time)
Will discuss this opportunity at provincial FAM planning meeting in December.
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Media Coverage - Go Media 2013 ID: 131126003461970525862O Address Book Entry: Philippa Macken Work (Direct) (412) 314-700 Writer Freelance 13 Severn Close Erina NSW 2250 Australia
Work (Direct): [email protected]
A professional writer with 18 years experience; works in media relations with CTC GSA in Australia. Recently she has prepared a press release in Australia about the Red Bay UNESCPO designation.
Outlets: CTC Australia
Products/Services Outdoor Exploring - Soft Adventure, Sightseeing/Touring - TLH Categories Internet, Magazine, Newspaper Confidence Rating Fair
Meeting Notes Pip cancelled meeting...no explanation provided.
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Media Coverage - Go Media 2013 ID: 131125003391970525862O Address Book Entry: Lise Giguere Work (Direct) (418) 665-4075 Writer Freelance 120, Saint-Raphael La Malbaie QC G5A 1X9 Canada
Web site: www.lisegiguere.com Work (Direct): [email protected]
Has weekly column in Journal de Montreal, the journal de Quebec and on Canoe.ca featuring regional treasures. Linked to the cultural scene for many years but more focused on tourism for the past five years.
Outlets: Canoe.ca, Le Journal de Montreal, Le Journal de Quebec, QMI Press Agency (Quebecor), XY (business mag in La Presse)
Products/Services Sightseeing/Touring - TLH Categories Internet, Magazine, Newspaper Confidence Rating Fair
Meeting Notes Interested in photography, whales and icebergs. Relais Nordik ferry link interested her.
Sent link to media toolkit.
Will discuss at regional Fam planning session in December.
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Media Coverage - Go Media 2013 ID: 131125003381970525862O Address Book Entry: Karen Smith Work (Direct) (613) 697-5541 Writer and editor Freelance 68 Grove Avenue Ottawa ON K1S 3A8 Canada
Web site: www.karansmith.com Work (Direct): [email protected]
Has written about fly-fishing in the Yukon, flying over glaciers in Greenland and saluting the sun at an Indian ashram. She favors outdoorsy, cultural and family travel.
Outlets: Air Canada Vacations, CAA magazine, Globe & Mail, Today's Parent, Toronto Life
Products/Services Sightseeing/Touring - TLH Categories Internet, Magazine, Newspaper Confidence Rating Fair
Meeting Notes Interested in TLH road trip.
Sent link to media toolkit.
Will discuss this opportunity at provincial Fam planning session in December.
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Media Coverage - Go Media 2013 ID: 131125003331970525862O Address Book Entry: Tim Johnson Work (Direct) (416) 364-3333 Contributing Editor, writer Freelance 190 Ontario St. Toronto ON M5A 2V5 Canada
Web site: www.http://timjohnsontravels.com/ Work (Direct): [email protected]
Travel editor for Canadian Family magazine, active member of the Society of American Travel Writers and the Travel Media Association of Canada.
Outlets: Canadian Family, Canadian Living, Globe & Mail, Up!, Western Living Magazine
Products/Services Sightseeing/Touring - TLH Categories Internet, Magazine, Newspaper Confidence Rating Fair
Meeting Notes Expressed interest in Battle Harbour and Red Bay for 2014.
Sent link to media toolkit. Will discuss opportunity at provincial Fam planning session in December.
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Media Coverage - Go Media 2013 ID: 131126003491970525862O Address Book Entry: Jo Matyas Work (Direct) (613) 546-6266 Writer / Photographer Freelance Kingson ON Canada
Web site: www.writewithoutborders.com Work (Direct): [email protected]
Loves the outdoors and culture (festivals, markets, heritage), specializing in ecotourism and environmentally sensitive areas in a low impact manner, as well as soft adventure (kayaking, snorkeling, rafting, hiking). Published in local, regional and national publications.
Outlets: Doctor's review, Dreamscapes, Kingston Life Magazine, Toronto Sun, West of the City
Products/Services Outdoor Exploring - Soft Adventure, Sightseeing/Touring - TLH Categories Internet, Magazine, Newspaper, Photography Confidence Rating Fair
Meeting Notes Fairly unfamiliar with Labrador...provided a brief overview of the highpoints.
Sent link to media toolkit.
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Media Coverage - Go Media 2013 ID: 131125003401970525862O Address Book Entry: Detlef Berg Work (Direct) 49 494046882353 Writer Freelance Robert-Koch-Str. 16 Hamberg 20249 Germany
Work (Direct): [email protected]
Writes for German market. Main subject matters destinations but also hotels, food & wine, lifestyle.
Outlets: American Express Executive Travel Magazine, Business Travel Germany, Freie Presse, Gma Themendienst
Products/Services Sightseeing/Touring - Northern Ranger, Sightseeing/Touring - TLH Categories Internet, Magazine, Newspaper, Photography Confidence Rating Fair
Meeting notes Interested in TLH and Northern Ranger.
Sent link to media toolkit.
Will discuss at provincial Fam planning session in December.
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Media Coverage - Go Media 2013 ID: 131125003341970525862O Address Book Entry: Daniel Scott Work (Direct) 6554 0962 Travel Writer Freelance 55 Coomba Road Charlotte Bay Pacific Palms New South Wales 2428 Australia
Work (Direct): [email protected]
Contributes regularly to Australia's most prestigious newspaper travel sections and magazines and also writes for the UK Daily Telegraph. The Canadian Arctic is a great passion following three memorable visits. Main interest are adventure, indigenous culture, remote destinations and ecotourism.
Outlets: Sydney morning Herald, the Sun-Herald (Sydney)
Products/Services Sightseeing/Touring - TLH Categories Internet, Magazine, Newspaper, Photography Confidence Rating Fair
Meeting Notes Interested in a story themed around early European contact; L'Anse au Meadows, Red Bay, Battle Harbour.
Sent link to media toolkit.
Will discuss opportunity during provincial Fam planning session in December.
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Media Coverage - Go Media 2013 ID: 131125003321970525862O Address Book Entry: Kim Gray Work (Direct) (403) 283-6116 Editor-in chief, writer, publisher Toque & Canoe Calgary AB Canada
Web site: www.toqueandcanoe.com Work (Direct): [email protected]
Co-founder and editor-in-chief of Toque & Canoe with a desire to provide readers with a rich, online resource of stories that celebrate 'real' Canadian travel culture. T&C has a national following and is strongly supported by the CTC. 80% of followers are Canadian. She has expressed some interest in Labrador through responding to articles in our newsletters and a post to her Facebook page.
Outlets: Calgary Herald, Swerve Magazine, Canada.com, Reader's Digest Canada, Toque & Canoe
Products/Services Outdoor Exploring - Soft Adventure, Sightseeing/Touring - TLH Categories Internet, Magazine, Newspaper, Photography, Radio Confidence Rating Good
Meeting Notes Is looking for an individual that could write for them. I introduced her to Sandra Phinney.
Sent link to media toolkit.
Will include in Provincial Fam opportunities discussion in December.
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Media Coverage - Go Media 2013 ID: 131121003181970525862O Address Book Entry: Ole Helmhausen Work (Direct) (514) 256-8987 Journalist, Blogger & Social Media Editor SPON, FAZ, MERIAN, 4-Seasons Mag 6463 Avenue le Breton Montreal QC H1M1L4 Canada
Web site: www.olehelmhausen.de Work (Direct): [email protected] Home: [email protected]
Montreal based correspondent for German market. Fanatic for good people stories, unusual tourism product, outdoor activities, culture, areas north of 60, First nation and Inuit. We have been speaking with Ole about the possibility of doing the Frontier loop for the past couple of years. Made him an offer this past summer (2013) but he was already booked for the season.
Outlets: ADAC reisemagazin, Frankfurter Allgemeine Zeitung, GEO Saison, National Geographic Deutschland, Spiegel Online
Products/Services Sightseeing/Touring - TLH Categories Internet, Magazine, Newspaper, Photography, Radio, Travel Guides Confidence Rating Confident
Meeting notes Continued discussions about TLH or Relais Nordik in 2014 and have both committed to doing a project together in 2014.
Sent a follow-up e-mail confirming I would be in contact after TCR/DMO Fam planning session at beginning of December along with link to Media section of DL website.
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Media Coverage - Go Media 2013 ID: 131126003501970525862O Address Book Entry: Shelley Cameron-McCarron Work (Direct) (902) 867-1060 Freelance Antigonish NS B2G 2K9 Canada
Email: [email protected]
Adventure lover...all for a good story! Diverse collection of outlets she has been published in and has won TMAC and IRMA awards for her work.
Outlets: Canadian Geo Travel, Canadian Living, Miami Herald, Toronto Star, Zoomer
Products/Services Outdoor Exploring - Soft Adventure, Sightseeing/Touring - Northern Ranger, Sightseeing/Touring - TLH Categories Internet, Magazine, Newspaper, Photography, Travel Guides Confidence Rating Fair
Meeting notes She attempted to accept my invitation to meet but it did not get scheduled. We conversed by e-mail but never did an opportunity to meet at GM.
Followed-up with a link to our media toolkit and indicated interest to meet next year.
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Media Coverage - Go Media 2013 ID: 131125003351970525862O Address Book Entry: Anne Pelouas Work (Direct) (514) 847-1362 Journaliste correspondante au Canada Le Monde - France Montréal QC H2W 2K8 Canada
Web site: annepelouas.wordpress.com/ Work (Direct): [email protected] Home: [email protected]
A correspondent for Le Monde and works with other media, both in French and English. Mostly writes about outdoor adventure and extraordinary accommodations.
Outlets: Geo (France), Geo Plein Air, La Monde, Le Soleil, Terre sauvage
Products/Services Outdoor Exploring - Soft Adventure, Sightseeing/Touring - Northern Ranger Categories Internet, Magazine, Newspaper, Photography, Travel Guides Confidence Rating Fair
Meeting Notes Le Monde has a keen interest in Arctic adventure and lifestyle. Anne is interested in projects that could include icebergs, possibly the Northern Ranger and Inuit culture.
Sent link to media toolkit. Will discuss opportunity during provincial Fam planning session in December.
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Media Coverage - Go Media 2013 ID: 131125003231970525862O Address Book Entry: Ralf Johnen Work (Direct) 491-512-753-2233 Writer, Editor, Blogger Kolner, Stadt-Anzeiger Koln Germany
Web site: www.boardingcompleted.me Work (Direct): [email protected]
Past editor for Colonge newspaper. Now freelancing more; is a writer for Germany's second largest news agency. Member of "Die Reisejournalisten", Germany's leading freelance agency for travel guides and features.
Outlets: Koelner Stadt-Anzeiger, Spiege; Online, Westdeutsche Allgemeine Zeitung (WAZ), ZEIT-ONLINE
Products/Services Outdoor Exploring - Soft Adventure, Sightseeing/Touring - Northern Ranger, Sightseeing/Touring - TLH Categories Internet, Magazine, Newspaper, Photography, Travel Guides Confidence Rating Fair
Meeting notes Sent link to media toolkit.
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Media Coverage - Go Media 2013 ID: 131125003241970525862O Address Book Entry: Justin Jamieson Work (Direct) 39-486-0550 Managing Editor get lost Magazine 4/340 Gore St. Fitzroy Victoria 3065 Australia
Web site: www.getlostmagazine.com Work (Direct): [email protected]
Founder and publisher of award winning get lost Magazine, a 120+ page glossy travel magazine focusing on unique, boutique experiential travel. get lost is known for its independence and passion for unearthing unique and exhilarating places, people and experiences. Has guest spots on radio and television; 2GB's Chris Smith Afternoon show, Qantas in- flight program UP and Away, the Austereo networks and ABC nationally.
Outlets: get lost magazine
Products/Services Sightseeing/Touring - TLH Categories Internet, Magazine, Radio Confidence Rating Unlikely
Meeting notes Sent links to media kit.
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Media Coverage - Go Media 2013 ID: 131125003291970525862O Address Book Entry: Domini Clark Work (Direct) (416) 585-5008 Travel editor The Globe and Mail 444 Front St. W. Toronto ON M5V 2S9 Canada
Web site: www.globeandmail.com Work (Direct): [email protected]
Travel editor for Globe and Mail.
Outlets: Globe & Mail
Products/Services Sightseeing/Touring - TLH Categories Internet, Newspaper Confidence Rating Unlikely
Meeting Notes Very unfamiliar with Labrador.
Sent link to media toolkit.
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Media Coverage - Go Media 2013 ID: 131125003281970525862O Address Book Entry: Mark Stachiew Work (Direct) (514) 284-0040 Travel Editor Canada.com Suite 200 Montreal QC H3B 5L1 Canada
Web site: www.canada.com/travel Work (Direct): [email protected]
Blogger, writer and travel editor of Canada.com, a leading general news and information source online. This travel channel serves a diverse Canadian and International audience but most of the site visitors are Canadians. Content also appears on the websites of 9 Postmedia daily newspapers.
Outlets: Calgary Herald, Canada.com, Montreal Gazette, Postmedia News, Vancouver Sun
Outlets: Calgary Herald, Canada.com, Montreal Gazette, Postmedia News, Vancouver Sun
Products/Services Sightseeing/Touring - TLH Categories Internet, Newspaper Confidence Rating Fair
Meeting Notes Mark is travelling with family in 2014. Is considering the TLH.
Sent a link to media toolkit.
Will discuss opportunity during provincial Fam planning session in December.
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Media Coverage - Go Media 2013 ID: 131125003251970525862O Address Book Entry: Nicole Feenstra Main (416) 350-6181 National Online Travel Editor Sun Media & Canoe.ca 333 King St. E. Toronto ON M5A 3X5 Canada
Web site: www.travel.canoe.ca Email: [email protected]
National Online Travel Editor for Sun Media, managing the online content for both the Canoe.ca Travel section and the online travel sections of more than 100 Sun Media online publications across Canada.
Outlets: Calgary Sun, Canoe.ca, London Free Press, Ottawa Sun, Toronto Sun
Products/Services Sightseeing/Touring - TLH Categories Internet, Newspaper Confidence Rating Fair
Meeting Notes Very interested in TLH and Red Bay. Sun has already done a story on Red Bay..she wants to do more.
Sent links to media kit.
Will discuss opportunity at provincial Fam planning session in December.
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DESTINATION LABRADOR INC. Go Media Final Report
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Media Coverage - Go Media 2013 ID: 131125003301970525862O Address Book Entry: Gary Arndt Mobile (920) 475-8074 Blogger Everything - Everywhere N3471 Pine Crest Ln Hortonville WI 54944 USA
Web site: http://everything-everywhere.com/ Work (Direct): [email protected] Home: [email protected]
Gary has one of the world's largest online following in the travel industry and is one of the most awarded bloggers in travel media.
Outlets: Everything Everywhere, Huffington Post Travel, Outside, The Atlantic, Today Show
Products/Services Sightseeing/Touring - TLH Categories Internet, Photography Confidence Rating Confident
Meeting Notes Gary was already scheduled to travel to Red Bay when we met.
Discussed final details for the trip.
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Media Coverage - Go Media 2013 ID: 131125003371970525862O Address Book Entry: Judy Hammond Work (Direct) (416) 920-5817 Blogger Roadstories.ca Toronto ON Canada
Web site: www.roadstories.ca Work (Direct): [email protected] Business (Main): [email protected]
Blogger (aka Canada's Boomergirl) for Roadstories.ca. Roadstories is interested in the way Canadians spend their holidays and leisure time. They particularly like winter.
Outlets: CanadaBadlands.com, parksreport.com/parks report, Medicine Hat News
Products/Services Sightseeing/Touring - TLH Categories Internet, Photography Confidence Rating Fair
Meeting notes Expressed interest in the TLH.
Sent link to media toolkit. Will discuss this opportunity at provincial Fam planning session in December.
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Media Coverage - Go Media 2013 ID: 131125003271970525862O Address Book Entry: Iain Mallory Work (Direct) 776-706-2143 Writer/photographer/publisher Mallory on Travel 24 Kipling Street Salford M7 2FF UK
Web site: www.malloryontravel.com/ Work (Direct): [email protected]
A freelance writer with a focus on adventure activity and expeditions. Mallory on Travel is a personal adventure travel website that encourages others to find adventure in everyday activities. This includes culture, wildlife and modern day exploration.
Outlets: International Business Times, National Geographic Traveler, SAGA
Products/Services Outdoor Exploring - Hard Adventure, Outdoor Exploring - Soft Adventure, Sightseeing/Touring - Northern Ranger, Sightseeing/Touring - TLH Categories Internet, Photography, Travel Guides Confidence Rating Fair
Meeting notes Is currently exploring the possibility of a cross country trip, focused on Aboriginal cultures.
Sent a link to media toolkit.
Will discuss during provincial Fam planning session in December.
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DESTINATION LABRADOR INC. Go Media Final Report
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Media Coverage - Go Media 2013 ID: 131126003481970525862O Address Book Entry: Natasha Mekhail Work (Direct) (514) 840-5315 Editor Spafax Canada Inc. 4200 St. Laurent Boulevard, Suite 707 Montreal QC H2W 2R2 Canada
Work (Direct): [email protected]
Writes predominantly for luxury travel and life-style publications. Fairmont, destinations that the hotel-and-resort brand service. Mercedes, Canadian places of interest and roadtrips. Experiences, for private-jet owners showcasing ultra-luxe activities.
Outlets: Enroute, Globe & Mail, Western Living, Westworld Alberta
Products/Services Sightseeing/Touring - TLH Categories Magazine Confidence Rating Unlikely
Meeting notes Very unfamiliar with Labrador. Provided her with a brief overview of the highpoints.
Sent link to media toolkit.
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Media Coverage - Go Media 2013 ID: 131125003261970525862O Address Book Entry: Jayne MacAulay Work (Direct) (416) 607-7726 Senior Editor Zoomer Magazine 30 Jefferson Avenue Toronto ON M6K 1Y4 Canada
Web site: www.everythingzoomer.com Work (Direct): [email protected]
Senior editor for Zoomer magazine, readers are affluent, curious and a desire for new experiences.
Outlets: Zoomer
Products/Services Outdoor Exploring - Soft Adventure, Sightseeing/Touring - Northern Ranger, Sightseeing/Touring - TLH Categories Magazine Confidence Rating Unlikely
Meeting notes Very unfamiliar with Labrador.
Sent link to media kit.
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Media Coverage - Go Media 2013 ID: 131125003201970525862O Address Book Entry: Mark Stevens Work (Direct) (905) 583-0059 Writer Business (Main) (647) 293-1891 Freelance 14 Zimmerman Drive Unit 1 Caledon ON L7E 4C2 Canada
Web site: www.thewriteman.ca Work (Direct): [email protected]
Writes predominantly about Canada for outlets such as Canoe.ca, Dreamscapes, Ensemble Vacations Magazine, Toronto Star, Washington Post, Canadian Yachting and Cruising World. Has a passion for stories with a nautical theme. Familiar with Labrador, particularly HV-GB, from personal connections during his time at MUN.
Outlets: Canoe.ca, Dreamscapes, Ensemble Vacations Magazine, Toronto Star, Washington Post
Products/Services Sightseeing/Touring - Northern Ranger, Sightseeing/Touring - TLH Categories Magazine, Newspaper Confidence Rating Fair
Meeting notes Interested in Battle Harbour and Northern Ranger for nautical publications.
Followed-up with link to media site.
Will discuss during provincial Fam planning session in December.
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Media Coverage - Go Media 2013 ID: 131126003421970525862O Address Book Entry: Gregory Gerault Work (Direct) 68-832-7174 Photographer and writer Editions Lariviere & www.hermis.fr 2 ter rue de Rouvres 91230 Montgeron 91230 France
Web site: www.gregory-gerault.com Work (Direct): [email protected]
Travel photographer and writer but also works off-press as a photographer accompanying customers wishing to travel with a professional photographer. Special interest are islands, the sea, boats, rugged landscapes, the North.
Outlets: 4x4 Magazine, Femina, La Monde du Camping-Car, Le Telegramme de Brest, Neptune
Products/Services Sightseeing Touring - Quebec LNS/LCD, Sightseeing/Touring - Northern Ranger, Sightseeing/Touring - TLH Categories Newspaper, Photography Confidence Rating Good
Meeting notes 2 years ago he traveled onboard the Relais Nordik and has several stories published as a result; in Neptune, Telegramme de Brest & Shippax I discussed with him the idea of Dr. Grenier doing presentations onboard the vessel...maybe a partnership here???
Also interested in Northern Ranger travel.
Sent him a link to our media toolkit.
Will discuss opportunity at provincial Fam planning session in December.
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Media Coverage - Go Media 2013 ID: 131126003431970525862O Address Book Entry: Lis Travers Main (416) 384-7407 Executive Producer CTV - Canada AM Scarborough ON Canada
Web site: www.canadaam.ctv.ca Work (Direct): [email protected]
Executive producer of Canada AM...interested in uniquely Canadian stories and locations to feature on the show either taped or live.
Outlets: CTV
Products/Services Sightseeing/Touring - TLH Categories Television Confidence Rating Confident
Meeting Notes Canada AM will be hosting a program at Gros Morne in a few weeks. Discussed some final details required to include Red Bay footage in the program.
Sent link to media toolkit.
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