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Newspaper Topline Readership - Monday-Friday Vividata Summer 2018 Adults 18+

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Newspaper Topline Readership - Monday-Friday Vividata Summer 2018 Adults 18+ Average Weekday Audience 18+ (Mon - Fri) (000) Average Weekday Audience 18+ (Mon - Fri) (000) Title Footprint (1) Print (2) Digital (3) Footprint (1) Print (2) Digital (3) NATIONAL WINNIPEG CMA The Globe and Mail 2096 897 1544 The Winnipeg Sun 108 79 46 National Post 1412 581 1022 Winnipeg Free Press 224 179 94 PROVINCE OF ONTARIO QUÉBEC CITY CMA The Toronto Sun 664 481 317 Le Journal de Québec 237 170 100 Toronto Star 1627 921 957 Le Soleil 132 91 65 PROVINCE OF QUÉBEC HAMILTON CMA La Pressea - - 1201 The Hamilton Spectator 232 183 91 Le Devoir 312 149 214 LONDON CMA Le Journal de Montréal 1228 868 580 London Free Press 147 87 76 Le Journal de Québec 633 433 286 KITCHENER CMA Le Soleil 298 200 146 Waterloo Region Record 133 100 41 TORONTO CMA HALIFAX CMA Metro/StarMetro Toronto 628 570 133 Metro/StarMetro Halifax 146 116 54 National Post 386 174 288 The Chronicle Herald 122 82 61 The Globe and Mail 597 308 407 ST. CATHARINES/NIAGARA CMA The Toronto Sun 484 370 215 Niagara Falls Review 48 34 21* Toronto Star 1132 709 623 The Standard 65 39 37 MONTRÉAL CMA The Tribune 37 21 23 24 Heures 355 329 60 VICTORIA CMA La Pressea - - 655 Times Colonist 119 95 36 Le Devoir 185 101 115 WINDSOR CMA Le Journal de Montréal 688 482 339 The Windsor Star 148 89 83 Métro 393 359 106 SASKATOON CMA Montréal Gazette 166 119 75 The StarPhoenix 105 61 59 National Post 68 37 44 REGINA CMA The Globe and Mail 90 46 56 Leader Post 82 48 44 VANCOUVER CMA ST.JOHN'S CMA Metro/StarMetro Vancouver 287 270 46 The Telegram 57 31 40 National Post 135 72 85 SHERBROOKE CMA The Globe and Mail 209 90 143 La Tribune 69 48 30* The Province 367 257 159 SAGUENAY CMA The Vancouver Sun 392 265 163 Le Quotidien 39 31 13* OTTAWA-GATINEAU CMA TROIS-RIVIÈRES CMA Le Droit 84 58 43 Le Nouvelliste 54 43 28 National Post 87 42 56 Ottawa Citizen 259 153 148 Any Newspaper (4) Reach % The Globe and Mail 121 45 94 Market Footprint (1) (5) Print (2) Digital (3) The Ottawa Sun 132 69 90 TORONTO CMA 39% 29% 19% CALGARY CMA MONTRÉAL CMA 49% 30% 30% Metro/StarMetro Calgary 161 143 33 VANCOUVER CMA 40% 29% 17% National Post 82 42 48 OTTAWA-GATINEAU CMA 44% 26% 28% The Calgary Herald 271 158 145 CALGARY CMA 43% 30% 21% The Calgary Sun 212 150 90 EDMONTON CMA 38% 28% 17% The Globe and Mail 106 40 79 WINNIPEG CMA 45% 36% 20% EDMONTON CMA QUÉBEC CITY CMA 54% 37% 29% Edmonton Journal 249 157 128 HAMILTON CMA 47% 35% 21% Metro/StarMetro Edmonton 140 125 27 LONDON CMA 40% 23% 24% National Post 70 29 46 KITCHENER CMA 40% 28% 18% The Edmonton Sun 139 94 67 HALIFAX CMA 60% 45% 29% The Globe and Mail 65 27 48 ST. CATHARINES/NIAGARA CMA 44% 32% 23% VICTORIA CMA 43% 32% 17% Notes: WINDSOR CMA 56% 35% 32% 1. Footprint = Unduplicated audience of Print and Digital. SASKATOON CMA 42% 23% 25% 2. Print = Audience who read or looked into any weekday issue of this newspaper yesterday. REGINA CMA 46% 26% 26% 3. Digital = Audience who accessed any digital content of the newspaper yesterday. ST.JOHN'S CMA 39% 17% 30% 4. Any Newspaper = Print: Unduplicated audience of an average weekday (Monday to Friday) issue of all SHERBROOKE CMA measured newspapers in the specified market CMA. Digital: Unduplicated digital audience of all measured 52% 33% 31% newspapers in the specified market CMA. SAGUENAY CMA 45% 29% 26% 5. Includes La Presse which publishes only in Digital. TROIS-RIVIÈRES CMA 53% 40% 32% aLa Presse is only published Digitally Summer 2018 Fieldwork Period: April 2017 - March 2018 (12 months) *Data relatively unstable Note on Trending: Readership measurement metrics changed in 2016, #Sample size too small for reliability - shown for consistency only comparisons should only be made as far back as 2016-Q4 results. Source: Vividata Summer 2018 Study Newspaper Topline Readership - Average Weekly Audience Vividata Summer 2018 Adults 18+ Average Weekly Audience (000) Average Weekly Audience (000) Title Footprint (1) Print (2) Digital (3) Title Footprint (1) Print (2) Digital (3) NATIONAL WINNIPEG CMA The Globe and Mail 6070 3175 4013 The Winnipeg Sun 273 224 111 National Post 4326 2213 2742 Winnipeg Free Press 420 355 195 PROVINCE OF ONTARIO QUÉBEC CITY CMA The Toronto Sun 1933 1515 832 Le Journal de Québec 437 366 182 Toronto Star 4075 2904 2131 Le Soleil 281 210 122 PROVINCE OF QUÉBEC HAMILTON CMA La Pressea - - 1944 The Hamilton Spectator 357 287 167 Le Devoir 927 547 574 LONDON CMA Le Journal de Montréal 2782 2174 1262 London Free Press 270 176 160 Le Journal de Québec 1541 1156 712 KITCHENER CMA Le Soleil 712 532 315 Waterloo Region Record 234 178 115 TORONTO CMA HALIFAX CMA Metro/StarMetro Toronto 1684 1558 367 Metro/StarMetro Halifax 265 235 96 National Post 1095 640 679 The Chronicle Herald 222 167 127 The Globe and Mail 1643 1001 1033 ST. CATHARINES/NIAGARA CMA The Toronto Sun 1374 1120 571 Niagara Falls Review 102 80 51 Toronto Star 2586 1986 1280 The Standard 151 102 82 MONTRÉAL CMA The Tribune 88 58 53 24 Heures 956 923 159 VICTORIA CMA La Pressea - - 1058 Times Colonist 218 194 82 Le Devoir 537 315 337 WINDSOR CMA Le Journal de Montréal 1565 1249 722 The Windsor Star 213 146 134 Métro 1263 1189 307 SASKATOON CMA Montréal Gazette 494 386 218 The StarPhoenix 170 111 98 National Post 258 141 144 REGINA CMA The Globe and Mail 279 161 159 Leader Post 141 93 86 VANCOUVER CMA ST.JOHN'S CMA Metro/StarMetro Vancouver 834 790 152 The Telegram 118 80 76 National Post 429 256 245 SHERBROOKE CMA The Globe and Mail 622 366 371 La Tribune 118 96 57 The Province 857 695 338 SAGUENAY CMA The Vancouver Sun 942 709 424 Le Quotidien 83 68 33 OTTAWA-GATINEAU CMA TROIS-RIVIÈRES CMA Le Droit 201 154 105 Le Nouvelliste 78 66 40 National Post 246 121 155 Ottawa Citizen 505 324 311 Any Newspaper Average Weekly Audience Reach % (4) The Globe and Mail 293 145 211 Market Footprint (1) (5) Print (2) Digital (3) The Ottawa Sun 350 268 165 TORONTO CMA 71% 59% 37% CALGARY CMA MONTRÉAL CMA 79% 63% 49% Metro/StarMetro Calgary 498 461 99 VANCOUVER CMA 72% 60% 35% National Post 259 161 142 OTTAWA-GATINEAU CMA 74% 52% 49% The Calgary Herald 647 405 378 CALGARY CMA 78% 62% 43% The Calgary Sun 542 435 240 EDMONTON CMA 72% 57% 35% The Globe and Mail 293 154 188 WINNIPEG CMA 76% 64% 40% EDMONTON CMA QUÉBEC CITY CMA 80% 65% 44% Edmonton Journal 512 359 275 HAMILTON CMA 69% 56% 38% Metro/StarMetro Edmonton 427 396 72 LONDON CMA 72% 48% 45% National Post 186 102 110 KITCHENER CMA 68% 51% 40% The Edmonton Sun 413 328 156 HALIFAX CMA 87% 76% 49% The Globe and Mail 202 99 139 ST. CATHARINES/NIAGARA CMA 76% 60% 44% VICTORIA CMA 73% 64% 33% NOTES: WINDSOR CMA 80% 56% 52% 1. Footprint = Unduplicated number of Adults 18+ who read at least one printed edition or accessed digital SASKATOON CMA 65% 43% 41% content of the newspaper in the past week (Monday to Friday, Saturday/Sunday). REGINA CMA 75% 51% 49% 2. Print = Unduplicated number of Adults 18+ who read at least one printed edition of the newspaper in the ST.JOHN'S CMA 69% 44% 48% past 5/6/7 days (Monday to Friday, Saturday/Sunday), based on the title's frequency. SHERBROOKE CMA 78% 60% 51% 3. Digital = Audience who accessed any digital content of the newspaper in the past week. SAGUENAY CMA 78% 59% 44% 4. Any Newspaper = Unduplicated audience over the average week (Monday to Friday, Saturday/Sunday) of all measured newspapers, and their respective circulation frequency, in the specified market CMA. TROIS-RIVIÈRES CMA 72% 58% 45% 5. Includes La Presse which publishes only in Digital. Summer 2018 Fieldwork Period: April 2017 - March 2018 (12 months) aLa Presse is only published Digitally. Note on Trending: Readership measurement metrics changed in 2016, *Data relatively unstable comparisons should only be made as far back as 2016-Q4 results. #Sample size too small for reliability - shown for consistency only Source: Vividata Summer 2018 Study Local Newspaper Topline Readership Vividata Summer 2018 Adults 18+ Average Weekday Audience - (Mon-Fri) (000) Average Weekly Audience (000) Title Footprint (1) Print (2) Digital (3) Footprint (4) Print (5) Digital (6) BRITISH COLUMBIA Prince George Citizen 25 17 13 45 36 24 ALBERTA Lethbridge Herald, The 38 29 17* 59 49 29 Medicine Hat News 26 22 7* 42 35 17 MANITOBA Brandon Sun, The 19 16 8 34 32 12 ONTARIO Belleville Intelligencer, The 28 21 14 44 34 24 Brantford Expositor, The 42 31 16 79 71 29 Chatham Daily News, The 32 16 20 53 33 32 Chronicle Journal, The (Thunder Bay) 58 52 19 81 73 32 Daily Press, The (Timmins) 16 9 9 24 17 15 Kingston Whig-Standard, The 56 27 33 92 55 56 North Bay Nugget (North Bay) 29 16 16 42 26 30 Owen Sound Sun Times, The 13 9 5 19 13 10 Peterborough Examiner, The 43 29 23 72 66 39 Sarnia Observer, The 27 15 16 44 27 27 Sault Star, The (Sault Ste.
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