Received: 7 February 2019 Revised: 14 January 2020 Accepted: 20 January 2020 DOI: 10.1111/csp2.176 CONTRIBUTED PAPER From human invaders to problem bears: A media content analysis of grizzly bear conservation Courtney Hughes1,2 | Lee Foote1 | Nicholas T. Yarmey3 | Christina Hwang4 | Jessica Thorlakson4 | Scott Nielsen1 1Department of Renewable Resources, University of Alberta, Edmonton, Alberta, Abstract Canada Across their North American range, grizzly bears (Ursus arctos) occupy a special 2Alberta Environment and Parks, place in human imagination, as icons of nature's rugged and raw power, to repre- Government of Alberta, Edmonton, sentations of safety risks and economic costs of living with carnivores. Different Alberta, Canada bear representations can also be found across news media, from controversial and 3Department of Natural Resources and the Environment, University of sensational descriptions of attacks, tragic events and conflicts, to scientific Connecticut, Storrs, Connecticut accounts of conservation research. News media certainly has the power to pique 4 Faculty of Science, University of Alberta, curiosity, spark debate, or elicit emotional responses through framing and repeti- Edmonton, Alberta, Canada tion of content. In turn, news stories can influence how people might interpret Correspondence and internalize information about grizzly bears. Using media content analysis, we Courtney Hughes, Department of examined newsprint stories on grizzly bears across their North American range Renewable Resources, University of Alberta, General Services Building, between 2000 and 2016, to understand message framing and attention cycle, as Edmonton, AB T6G 0N4, Canada. well as attitudinal expression and representative anecdote conveyed to the reader- Email:
[email protected] ship. We found that human–bear conflict stories are over-reported compared to other narratives, where a single incidence garners more attention than a story about new scientific findings.