Go Media Sep 8th – 11th, 2013 Charlottetown, PEI Final Report Prepared by: Keith Small Business Development Manager DESTINATION LABRADOR INC. Go Media Final Report ______________________________________________________________________________________________________________________________________ Overview 2013 was the 10th anniversary of the Canadian Tourism Commission’s premier annual media event. Go Media brings together Canadian media directors and representatives from a broad cross section of the Canadian tourism industry for opportunities to meet with media from the CTC’s key markets. Media guests represent travel and lifestyle journalists from print, electronic, and on-line consumer and travel publications. The purpose is to exchange the latest Canadian tourism information in a structured, professional setting consisting of scheduled, one-on-one appointments and related hospitality events. Participants also have the opportunity to take part in professional development sessions; with international media sharing tips and insights. This year’s event took place in Charlottetown, PEI from Sept 8th to the 11th. Destination Labrador partnered with 8 stakeholders for attendance at the event and engaged in 32 prescheduled “speed-dating” style meetings. While the discussions in those meetings would be primarily focused on discovering a possible story angle for the media person, partnered stakeholders would get first mention for inclusion in a project if an opportunity were identified. Event Activity During the show DL met with 32 individuals in prearranged “speed-dating” style meetings, lasting 13 minutes each (with 2 minutes between each meeting for media to move to their next appointment). Additionally, luncheons and evening social events provided plenty of opportunity to network with other media and industry colleagues from across the country. Following is a list of the individuals with whom DL met along with the market and type of media channels they typically utilize: Company Individual Primary Market Media Categories Utilized 4-Seasons Mag Ole Helmhausen German Internet, Magazine, Newspaper, Photography, Radio, Travel Guides Freelance Sandra Phinney Canadian Books, Internet, Magazine, Newspaper, Photography, Travel Guides Freelance Mark Stevens North American Magazine, Newspaper GEO Saison Karl Teuschl German Film/Video, Magazine, Photography, Travel Guides Freelance Chris Johns Canadian Books, Internet, Magazine, Radio, Television Kolner Stadt-Anzeiger Ralf Johnen German Internet, Magazine, Newspaper, Photography, Travel Guides get lost magazine Justin Jamieson Australian Internet, Magazine, Radio Sun Media & Canoe.ca Nicole Feenstra Canadian Internet, Newspaper Zoomer Magazine Jayne MacAulay Canadian Magazine Mallary on Travel Iain Mallary UK Internet, Photography, Travel Guides Canada.com Mark Stachiew Canadian Internet, Newspaper The Globe and Mail Domini Clark Canadian Internet, Newspaper Everything Everywhere Gary Arndt North American Internet, Photography Eat Drink Travel Magazine Lisa Jackson Canadian Books, Internet, Magazine, Newspaper, Travel Guides Toque & Canoe Kim Gray Canadian Internet, Magazine, Newspaper, Photography, Radio Freelance Tim Johnson Canadian Internet, Magazine, Newspaper Freelance Daniel Scott Australian & UK Internet, Magazine, Newspaper, Photography 2 | P a g e N o v 1 st, 2 0 1 3 DESTINATION LABRADOR INC. Go Media Final Report ______________________________________________________________________________________________________________________________________ Le Monde Anne Pelouas Quebec Internet, Magazine, Newspaper, Photography, Travel Guides Cruise & Ravel Lifestyle Liz Fleming Canadian Books, Internet, Magazine, Newspaper, Radio Roadstories.ca Judy Hammond Canadian Internet, Photography Freelance Karen Smith Canadian Internet, Magazine, Newspaper Pige Lise Giguere Quebec Internet, Magazine, Newspaper Freelance Detlef Berg German Internet, Magazine, Newspaper, Photography Stories & Discoveries Jorg Michel German Internet, Magazine, Newspaper Editiona Lariviere Gregory Gerault Quebec Newspaper, Photography CTV – Canada AM Lis Travers Canadian Television Freelance Cinda Chavich Canadian Books, Film/Video, Internet, Newspaper, Photography, Radio, Travel Guides CTC – UK Nim Singh UK n/a – CTC representative Freelance Pip Macken Australian Internet, Magazine, Newspaper Freelance Robin Esrock Canadian Books, Film/Video, Internet, Newspaper, Television Spafax Natasha Mekhail Canadian Magazine Freelance Jo Matyas Canadian Internet, Magazine, Newspaper, Photography ROI As a result of contacts made at Go Media, DL has identified a number of solid opportunities for media trips to Labrador this coming season. Follow-up contact has been completed with all the above individuals and discussions have been initialized with a few to further explore those opportunities. Following is a summary of the Media Fam opportunities identified from Go Media followed by more detailed information for all of the 32 contacts DL met with at Go Media. The following list will be discussed at a planning session in December with TCR and other DMO staff responsible for media relations to further narrow down those that best support regional and provincial plans, fit within budget allocations and provide opportunities for regional partnerships. Region / Product Story Idea / Theme Fam Participant Possible Publication / Outlet South Coast or Relais Nordik or Northern Ranger trip Gregory Gerault Le Telegramme de Brest, Nunatsiavut Neptune South Coast or Relais Nordik or Northern Ranger trip Mark Stevens Nautical publications; Nunatsiavut i.e.:Canadian Yachting and Cruising World South Coast Early European contact; L'Anse au Daniel Scott Sydney morning Herald, the Sun- Herald (Sydney) Meadows, Red Bay, Battle Harbour South Coast Red Bay and Battle Harbour Tim Johnson Canadian Family, Canadian Living, Globe & Mail, Up!, Western Living Magazine South Coast Relais Nordik Giguere, Lise Canoe.ca, Le Journal de Montreal, Le Journal de Quebec, QMI Press Agency South Coast Red Bay – San Juan project Sandra Phinney AAA Living, CanadaTravelGuides.ca, Dreamscapes, Saltscapes Food & Travel, Travel + Escape South Coast Battle Harbour – Harp Seal herd migration / Cinda Chavich Avenue, Calgary Herald, CBC culinary Radio one, Globe and Mail, Up! TLH / South Coast Road Trip and/or Relais Nordik Ole Helmhausen ADAC reisemagazin, Frankfurter 3 | P a g e N o v 1 st, 2 0 1 3 DESTINATION LABRADOR INC. Go Media Final Report ______________________________________________________________________________________________________________________________________ Allgemeine Zeitung, GEO Saison, National Geographic Deutschland, Spiegel Online TLH Road trip with a strong focus on Red Bay Feenstra, Nicole Calgary Sun, Canoe.ca, London Free Press, Ottawa Sun, Toronto Sun TLH Road trip with his family to promote Great Robin Esrock CBC Radio & TV, Chill magazine, Canadian Bucketlist Globe & Mail, Sympatico.ca, The Loop TLH Road trip Judy Hammond Roadstories.ca TLH Road trip with his family Stachiew, Mark Calgary Herald, Canada.com, Montreal Gazette, Postmedia News, Vancouver Sun TLH Road Trip Toque & Canoe Calgary Herald, Swerve (Sandra Phinney?) Magazine, Canada.com, Reader's Digest Canada, Toque & Canoe TLH Road Trip Karen Smith Air Canada Vacations, CAA magazine, Globe & Mail, Today's Parent, Toronto Life TLH and/or Nunatsiavut Currently exploring the idea of a cross country Iain Mallory International Business Times, trip focused on featuring Aboriginal cultures. National Geographic Traveler, SAGA, Mallory on Travel TLH and/or Nunatsiavut Road trip and/or Northern Ranger Berg, Detlef American Express Executive Travel Magazine, Business Travel Germany, Freie Presse, Gma Themendienst Nunatsiavut Northern Ranger Pelouas, Anne Geo (France), Geo Plein Air, La Monde, Le Soleil, Terre sauvage Nunatsiavut Impact of Caribou population decline on Karl Teuschl Geo Saison, German National TV, Aboriginal peoples Saarlandischer Rundfunk (ARD), STERN magazine 4 | P a g e N o v 1 st, 2 0 1 3 DESTINATION LABRADOR INC. Go Media Final Report ______________________________________________________________________________________________________________________________________ Media Coverage - Go Media 2013 ID: 131126003441970525862O Address Book Entry: Cinda Chavich Work (Direct) (403) 276-6466 Writer / Photographer Freelance 206 3rd Ave, N.E. Calgary AB T2E 0H2 Canada Web site: www.TasteReport.com Email: [email protected] Specializing in food, culinary travel, cultural travel, eco-travel, life-style and trends. Read more at TatseReport.com. Outlets: Avenue, Calgary Herald, CBC Radio one, Globe and Mail, Up! Products/Services Sightseeing/Touring - TLH Categories Books, Film/Video, Internet, Newspaper, Photography, Radio, Travel Guides Confidence Rating Fair Meeting Notes Expressed interest in Battle Harbour...got into a discussion about the huge seals herds that migrate down the coast in the spring and how that could be a unique culinary experience. Sent link to media toolkit. Will discuss at provincial Fam planning session in December. 5 | P a g e N o v 1 st, 2 0 1 3 DESTINATION LABRADOR INC. Go Media Final Report ______________________________________________________________________________________________________________________________________ Media Coverage - Go Media 2013 ID: 131126003471970525862O Address Book Entry: Robin Esrock Work (Direct) (604) 537-5437 Writer, Producer, TV Host Freelance/Great Canadian Bucket List 1201-4194 Maywood Street Burnaby BC V5H 4E9 Canada Web