Brand Book AW16/17 «HOW MANY DOUCHEBAGS DOES IT TAKE TO CARRY YOUR GEAR?» ABOUT D O U C H E B A G S
Douchebags is a young Norwegian company specializing in smart travel gear for the action sports community. Founded in 2012 by the Swedish freeski legend Jon Olsson and the Norwegian product engineer Truls Brataas, the company has in less than four years established itself as a globally recognized brand within action sports travel gear. An impressive team of ambassadors constantly travels the world with their award-winning bags, living the company mission of making better journeys through smarter travel gear.
We want people to be able to travel however they want, whilst bringing whatever they need. We develop travel gear for the athletes, the rebels, the creatives – the passionate people who travel the world in search of adventure.
Happy travels!
Founder & CEO Founder & CVO Truls Brataas Jon Olsson
Photo by Markus Berger 4 5 STADT, NORWAY
WHERE THE JOURNEY STARTED
Hoddevika, Stadt: Te Douchebags concept was born in the summer of 2009 during a week of sunny glacier skiing and epic surf in the beautiful West part of Norway. During that week, twin-tip legend Jon Olsson met up with product engineer and entrepreneur Truls Brataas, and the two discovered a mutual passion for action sports, traveling and smart product design. With the exclusive goal of creating outstanding products, the two embarked on the Douchebags journey.
62° 07’12’N 5°15’50’E
Photo by Mads Ofedal Schwencke 6 7 BETTER JOURNEYS THROUGH SMARTER TRAVEL GEAR.
ZILLERTAL, AUSTRIA
47° 18’N 11° 52’ 10’E Photo by Markus Berger 8 9 SMART FEATURES
Because beauty is not enough. In everything we do, our aim is to make better journeys through smarter travel gear.
AWA R D S
COMPRESSION
MAXIMUM STORAGE EFFICIENCY WHILST NOT IN USE
10 11 LENGTH ADJUSTMENT HOOK-UP SYSTEM
A PERFECT FIT FOR EVERY SKI OR SNOWBOARD CONNECTING ANY BACKPACK TO ANY ROLLER BAG
12 13 RIB CAGE
INTEGRATED PROTECTIVE RIBS FOR SAFE TRANSPORTATION
LIGHTWEIGHT
MAKING OVERWEIGHT CHARGES HISTORY
14 15 BILDER AV PRODUKTER
Photo by Oskar Bakke 16 17 THE DOUCHEBAG
ONE SIZE FITS ALL
Meet our award-winning fagship product. Te Douchebag is the most thought-through ski and snowboard bag on the market. If you haven’t tried it – prepare to have your mind blown. Te combination of lightweight design, length-adjustability and smart features adds up to a completely new travel experience – redefning what it’s like to travel the world with ski or snowboard gear.
Photo by Oskar Bakke 18 19 «THE BEST THING ABOUT TRAVELING IS TO SEE NEW PLACES AND MEET NEW PEOPLE! NOWADAYS I GET RESTLESS IF I’M HOME MORE THAN 7 DAYS STRAIGHT, SO FOR ME LIFE ITSELF IS KIND OF A LONG JOURNEY. I’VE HAD IT THIS WAY FOR 15 YEARS SO IT’S REALLY BECOME MY NORMAL STATE OF BEING. AND I COULDN’T HAVE LOVED IT MORE!»
- JON OLSSON, FOUNDER & CHIEF VISIONARY OFFICER
SOGNDAL, NORWAY
61°14’ 32’N 7°3’ 18’E
Photo by Bård Basberg 20 21 T H E HUGGER 30L
YOUR LOYAL TRAVEL BUDDY
Right in the intersection of handy dufe bag, durable boot bag and smart backpack, stands the Hugger 30L. Tis ultimate travel buddy loyally follows you all the way from city life to the mountains. Te easily accessible PC pocket combined with a separate compartment for travel documents make it a handy carry-on bag. Te large compartment is maximized as IATA-approved carry-on luggage.
Photo by Oskar Bakke 22 23 46° 57’42’N 11°9’13’E
STUBAI, AUSTRIA
WHEN YOU’RE TRAVELING WITH AS MUCH STUFF AS I USUALLY DO, I ALWAYS START BY FILLING THE BOOTS WITH ALL KINDS OF SMALL OBJECTS LIKE SKATE TRUCKS, SCREWS, WHEELS AND SO ON, AND I PUT THE BOOTS AT THE BOTTOM OF THE BIG BASTARD. WHEN YOU KEEP THE HEAVY STUFF AT THE BOTTOM IT’S EASIER TO LUG AROUND. AND YEAH, IT MIGHT SOUND STRANGE, BUT MY FAVORITE DESTINATION IS CRETE, GREECE. IF YOU STEP OFF THE BEATEN TRACK YOU’LL FIND THE BEST PLACES FOR TOTAL RELAXATION AND VERY GOOD FOOD!
– MARCUS KLEVELAND, SNOWBOARDER
Photo by Jon Olsson 24 25 T H E HUGGER 60L
ROOM FOR CARGO
Te Hugger 60L is notoriously carved out by the needs of hardcore alpine racers and mountain bikers. Designed as a merge between roomy dufe bag and smart backpack, the Hugger 60L is favored by athletes who need room for bulky training gear. Te whole bag opens in one single motion, giving easy access to whatever is needed – almost like having your own little cargo container on the go.
Photo by Håkon Jørgensen 26 27 «TRAVELING IS ALWAYS SUCH A GOOD EXPERIENCE YOU KNOW, MEETING NEW PEOPLE AND RIDING YOUR BIKE IN DIFFERENT PLACES. IT FEELS SO GOOD TO SHARE THOSE MOMENTS. I LOVE IT! HOWEVER, I ALWAYS OVER PACK BECAUSE I AM REALLY BAD AT IT! BUT HAVING LIGHT BAGS FROM DOUCHEBAGS, AT LEAST I AM NOT OVER WEIGHT, HAHA»
- CEDRIC GRACIA, MOUNTAIN BIKER
ANDORRA
42° 30’ N 01° 30’ E
Photo by Sebas Romero Photo by Sebas Romero 28 29 T H E L I T T L E BASTARD 60L
JUST THE RIGHT SIZE
Not too big, and not too small – the Little Bastard 60L beautifully covers the need to bring much (but not all) your gear. Big wheels and a sturdy handle allows for smooth navigation, whilst the hook-up system lets you easily attach your backpack for a lighter travel experience.
Photo by Oskar Bakke 30 31 36°25’N 25°26’E
«”I ALWAYS END UP TRAVELING TO SANTORINI EVERY YEAR FOR THE RED BULL ART OF MOTION COMPETITION. THE ISLAND IS JUST MAGIC! NOT ONLY FOR VACATION BUT FOR PARKOUR AS WELL. LOS ANGELES IS ALSO MY FAVORITE, LIKE MY SECOND HOME! REALLY LIKE THE ATMOSPHERE OF LITTLE STRESS AND MUCH CHILL. AND IF YOU WANT TO EXPERIENCE SOMETHING TOTALLY DIFFERENT, I REALLY RECOMMEND TOKYO. SUPER SICK CITY WITH ALL THE NEON LIGHTS AND FRIENDLY PEOPLE!»
- MARCUS ”ZYRKEN” GUSTAFSSON, FREERUNNER
SANTORINI, GREECE
«I ALWAYS END UP TRAVELING TO SANTORINI EVERY YEAR FOR THE RED BULL ART OF MOTION COMPETITION. THE ISLAND IS JUST MAGIC! NOT ONLY FOR VACATION BUT FOR PARKOUR AS WELL. LOS ANGELES IS ALSO MY FAVORITE, LIKE MY SECOND HOME! REALLY LIKE THE ATMOSPHERE OF LITTLE STRESS AND MUCH CHILL. AND IF YOU WANT TO EXPERIENCE SOMETHING TOTALLY DIFFERENT, I REALLY RECOMMEND TOKYO. SUPER SICK CITY WITH ALL THE NEON LIGHTS AND FRIENDLY PEOPLE!»
- MARCUS ”ZYRKEN” GUSTAFSSON, FREERUNNER
Photo by Predrag Vuckovic Photo by Oskar Bakke 32 33 T H E B I G BASTARD 90L
FOR THE LONG ADVENTURES
Going away for a long time? Or just going really, really far away? Some adventures require more packing than others, and the Big Bastard 90L lets you bring all the gear you need. Designed as a large cargo room built into a steady roller, this bag is meant to be loaded. Let’s roll!
Photo by Oskar Bakke 34 35 37°29’44’N 122°16’00’W
«THE BIG BASTARD IS THE PERFECT SIZE FOR ME TO FIT 2 SKYDIVING PRACHUTES, 1 WINGSUIT, A PAIR OF JUMPING SHOES, A FEW GOPROS AND MY HELMET. IT PUTS EVERYTHING RIGHT AT 70 LBS WHICH IS THE LIMIT WE CAN TRAVEL WITH ANYWAYS. SO NICE TO HAVE BAGS THAT ARE THE PERFECT SIZE TO CARRY EVERYTHING YOU NEED AND NOTHING YOU DON’T!»
- NEIL AMONSON, GOPRO BOMB SQUAD
SAN CARLOS, CALIFORNIA
SQUAW VALLEY, CALIFORNIA
Photo by Neil Amonson Photo by John Dugan 36 37 THE SLIM JIM
LONG, LEAN AND LIGHT
Behold the world’s lightest wheeled ski bag. Te Slim Jim is a purebred ski bag optimized to carry either a single pair of alpine skis, or a few pairs of cross-country skis. Having adopted the key features from its bigger brother Te Douchebag, Te Slim Jim is length adjustable, has sturdy wheels and is fully compressible. Truly a handy tool for the extra lightweight ski trips.
Photo by Jon Olsson 38 39 46°57’42’N 11°9’13’E
STUBAI, AUSTRIA
«I TRAVEL WITH THE SLIM JIM AS IT’S THE LIGHTEST, SMOOTHEST SKI BAG THAT I HAVE EVER TRIED! CRAZY THAT SUCH A SLIM BAG CAN HOLD ALL I NEED WHEN I HIT THE ROAD FOR TWO WEEKS OF SKIING! THIS TOGETHER WITH THE HUGGER 30L AND THE LITTLE BASTARD IS MY NEW TRAVEL KIT. LOVE TO TRAVEL LIGHT WHEN WE MOVE AROUND AS MUCH AS WE DO AND YOU HAVE TO MOVE YOUR GEAR THOUGH AIRPORTS, CARS AND HOTEL ROOMS!»
- JESPER TJÄDER, FREESKIER
Photo by Jon Olsson 40 41 THE BASE 15L
FOR THE URBAN ADVENTURES
Jokke Sommer, one of the world’s most extreme base jumpers and wingsuit proximity fyers, regularly puts his life in a backpack and jumps of a clif. Needless to say, Jokke knows a lot about backpacks. We teamed up with Jokke and together we created the ultimate everyday backpack – combining the structure and comfort of base rigs, with the freedom to access your essential daily gear in a new and easy way.
Photo by Oskar Bakke 42 43 jokke
RIO DE JANEIRO, BRAZIL
«THERE’S NOTHING SAFER THAN FLYING. IT’S CRASHING THAT’S DANGEROUS.»
–JOKKE SOMMER,BASE JUMPER AND WINGSUIT PROXIMITY FLYER
22°54’ 30’S 43°11’47’W
Photo by Oskar Bakke Photo by Satori Factory 44 45 THE AFFAIR 15-40L
THE BADASS WEEKEND BAG
Tis bag comes in one edition only: Pitch Black. Get your shades out, because this bag is going under the radar. Size-adjustable to bring whatever needs to be brought. Adjustable handles and optional shoulder strap to be carried however it needs to be carried. Whatever you choose to bring in this stylish bag, nobody will ever know.
Photo by Oskar Bakke 46 47 «MY FAVORITE CITY DESTINATION IS NEW YORK. I TRAVEL AROUND IN THE MOUNTAINS DURING PRETTY MUCH THE WHOLE YEAR, SO THEN IT’S SUPER FUN TO EXPERIENCE SOMETHING WHICH IS THE COMPLETE OPPOSITE. MANHATTAN IS THE EXTREME VERSION OF A VIBRANT AND PULSATING CITY. I HAVE A BUNCH OF FRIENDS I GO VISIT IN NY, WHICH MAKES ME FEEL LIKE I GET THE REAL EXPERIENCE - NOT THE TOURIST VERSION.»
-AKSEL LUND SVINDAL, ALPINE SKIER
NEW YORK, USA
41° 8’ 44’ N 73° 59’ 42’ W
Photo by Håkon Jørgensen Photo by Anthony Delanoix 48 49 THE AVIATOR 40L
FOR THAT FIRST CLASS FEELING
Step aside please – an extraordinary carry-on is coming through. Oozing of style and experience, this jetsetter likes to stand out in the crowd. Its unique Unicast ABS shell is topped of with a smooth, vacuum-fnished coating. Let the 84-millimeter wheels with chrome-plated rims roll your way efortlessly to the lounge where you can bask in the glory of this stunning piece of luggage.
50 51 OSLO S, NORWAY
«I REALLY LOVE TRAVELING LIGHT AND FAST WHENEVER I CAN. THE FEELING OF EFFICIENCY AT AIRPORTS IS UNBEATABLE!»
– CHRISTOPHER FRANKUM, SPORTS DIRECTOR, NORWEGIAN NATIONAL FREESKI TEAM
59° 57’N 10° 45’ E
Photo by Alex Asensi 52 53 WHERE ARE MY DOUCHEBAGS?
KEY STOCKLIST
BLUE TOMATO | ONLINE
SNOW & ROCK | UK
INTER SPORT
SELFRIDGES | UK
EL CORTE INGLES | SPAIN
RHYTHM | AUSTRALIA & JAPAN
NK | SWEDEN
NO 1 | SWITZERLAND
ANTON SPORT | NORWAY
STADIUM | SWEDEN
+ MORE
54 55 STUBAI, AUSTRIA
«MY TRAVEL ESSENTIALS: I ALWAYS BRING SOMETHING GOOD TO READ, A HEADSET AND SOMETHING TO CHEW ON. MAKE SURE TO GET A WINDOW SEAT SO THAT YOU CAN SIT UNDISTURBED. AND MAYBE THE MOST IMPORTANT REASON TO GET A WINDOW SEAT - THERE IS NO BETTER VIEW!»
-TIRIL SJÅSTAD CHRISTIANSEN, FREESKIER
Photo by Andreas Love Storm Fausko Photo by Andreas Love Storm Fausko 56 57 AMBASSADORS
Passionate people inspire us. Tey travel the world in the pursuit of adventure – pushing the limits of what they do and redefning what is possible. Tese are some of the people we are proud to call our Ambassadors.
JESPER TJÄDER | FREESKI
R US S H E N S H AW | FREESKI
KEVIN BÄCKSTRÖM | SNOWBOARD
GAUTIER PAULIN | MOTOR CROSS
NICK GOEPPER | FREESKI
AKSEL LUND SVINDAL | ALPINE SKI
MARCUS KLEVELAND | SNOWBOARD
JOSSI WELLS | FREESKI
JT HOLMES | SKI, BASE AND WINGSUIT
TIRIL SJÅSTAD CHRISTIANSEN | FREESKI
EVA WALKNER | FREERIDE SKI
OLIVER WEBB | AUTO RACING
ELIAS AMBÜHL | FREESKI
CAROLINE MARTENS | GOLF
TADAHIRO YAMAKI | FREERIDE SKIER
CEDRIC GRACIA | MTB
JOKKE SOMMER | WINGSUIT FLYING
ATHERTON RACING | MTB
THOR LUNDSTRÖM | SNOWBOARD
PK HUNDER | FREESKI
58 59 AMBASSADORS
FIELD PRODUCTIONS | FILM CREW
EMMA DAHLSTRÖM | FREESKI
MADS ”MAKKEN” HAUGEN | MTB
ANNA HAAG | NORDIC SKI
GOPRO BOMB SQUAD | HUMAN FLIGHT
LUCAS DI GRASSI | AUTO RACING
LUCA TRIBONDEAU | FREESKI
LISA OLSSON | FASHION BLOG
ALEX AURDAL | FREESKI
ZYRKEN | PARKOUR
ESPEN FADNES | WINGSUIT FLYING
JANNI DELÉR | FASHION BLOG
AKO RAHIM | FITNESS
ANDERS BACKE | FREESKI
ØYSTEIN PETTERSEN | NORDIC SKI
KELLY & HENRY SILDARU | FREESKI
MATILDA RAPPAPORT | FREERIDE SKI
RILEY HARPER | STUNTMAN/PHOTOGRAPHY
HEDWIG WESSEL | MOGUL SKI
ØYSTEIN BRÅTEN | FREESKI
LUKAS HÖGBERG | CROSSFIT
60 61 DESIGN & STORYTELLING | LID&WIKEN AS
PAPER | SCANDIA 2000 NATURAL
PRODUCTION | FLADBY AS
WHOLESALE INQUIRIES | KIRSTEN MEYR [email protected] | +47 900 61 466
PRESS INQUIRIES | METTE SCHJELDERUP [email protected] +47 926 13 293
G E N E RA L I N QU I R I E S | [email protected] +47 240 77 077
DB EQUIPMENT AS Tordenskioldsgate 3 0160 Oslo, Norway www.douchebags.com @douchebags #DBtravel www.douchebags.com
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