Brand Book AW16/17 «HOW MANY DOUCHEBAGS DOES IT TAKE TO CARRY YOUR GEAR?» ABOUT D O U C H E B A G S Douchebags is a young Norwegian company specializing in smart travel gear for the action sports community. Founded in 2012 by the Swedish freeski legend Jon Olsson and the Norwegian product engineer Truls Brataas, the company has in less than four years established itself as a globally recognized brand within action sports travel gear. An impressive team of ambassadors constantly travels the world with their award-winning bags, living the company mission of making better journeys through smarter travel gear. We want people to be able to travel however they want, whilst bringing whatever they need. We develop travel gear for the athletes, the rebels, the creatives – the passionate people who travel the world in search of adventure. Happy travels! Founder & CEO Founder & CVO Truls Brataas Jon Olsson Photo by Markus Berger 4 5 STADT, NORWAY WHERE THE JOURNEY STARTED Hoddevika, Stadt: Te Douchebags concept was born in the summer of 2009 during a week of sunny glacier skiing and epic surf in the beautiful West part of Norway. During that week, twin-tip legend Jon Olsson met up with product engineer and entrepreneur Truls Brataas, and the two discovered a mutual passion for action sports, traveling and smart product design. With the exclusive goal of creating outstanding products, the two embarked on the Douchebags journey. 62° 07’12’N 5°15’50’E Photo by Mads Ofedal Schwencke 6 7 BETTER JOURNEYS THROUGH SMARTER TRAVEL GEAR. ZILLERTAL, AUSTRIA 47° 18’N 11° 52’ 10’E Photo by Markus Berger 8 9 SMART FEATURES Because beauty is not enough. In everything we do, our aim is to make better journeys through smarter travel gear. AWA R D S COMPRESSION MAXIMUM STORAGE EFFICIENCY WHILST NOT IN USE 10 11 LENGTH ADJUSTMENT HOOK-UP SYSTEM A PERFECT FIT FOR EVERY SKI OR SNOWBOARD CONNECTING ANY BACKPACK TO ANY ROLLER BAG 12 13 RIB CAGE INTEGRATED PROTECTIVE RIBS FOR SAFE TRANSPORTATION LIGHTWEIGHT MAKING OVERWEIGHT CHARGES HISTORY 14 15 BILDER AV PRODUKTER Photo by Oskar Bakke 16 17 THE DOUCHEBAG ONE SIZE FITS ALL Meet our award-winning fagship product. Te Douchebag is the most thought-through ski and snowboard bag on the market. If you haven’t tried it – prepare to have your mind blown. Te combination of lightweight design, length-adjustability and smart features adds up to a completely new travel experience – redefning what it’s like to travel the world with ski or snowboard gear. Photo by Oskar Bakke 18 19 «THE BEST THING ABOUT TRAVELING IS TO SEE NEW PLACES AND MEET NEW PEOPLE! NOWADAYS I GET RESTLESS IF I’M HOME MORE THAN 7 DAYS STRAIGHT, SO FOR ME LIFE ITSELF IS KIND OF A LONG JOURNEY. I’VE HAD IT THIS WAY FOR 15 YEARS SO IT’S REALLY BECOME MY NORMAL STATE OF BEING. AND I COULDN’T HAVE LOVED IT MORE!» - JON OLSSON, FOUNDER & CHIEF VISIONARY OFFICER SOGNDAL, NORWAY 61°14’ 32’N 7°3’ 18’E Photo by Bård Basberg 20 21 T H E HUGGER 30L YOUR LOYAL TRAVEL BUDDY Right in the intersection of handy dufe bag, durable boot bag and smart backpack, stands the Hugger 30L. Tis ultimate travel buddy loyally follows you all the way from city life to the mountains. Te easily accessible PC pocket combined with a separate compartment for travel documents make it a handy carry-on bag. Te large compartment is maximized as IATA-approved carry-on luggage. Photo by Oskar Bakke 22 23 46° 57’42’N 11°9’13’E STUBAI, AUSTRIA WHEN YOU’RE TRAVELING WITH AS MUCH STUFF AS I USUALLY DO, I ALWAYS START BY FILLING THE BOOTS WITH ALL KINDS OF SMALL OBJECTS LIKE SKATE TRUCKS, SCREWS, WHEELS AND SO ON, AND I PUT THE BOOTS AT THE BOTTOM OF THE BIG BASTARD. WHEN YOU KEEP THE HEAVY STUFF AT THE BOTTOM IT’S EASIER TO LUG AROUND. AND YEAH, IT MIGHT SOUND STRANGE, BUT MY FAVORITE DESTINATION IS CRETE, GREECE. IF YOU STEP OFF THE BEATEN TRACK YOU’LL FIND THE BEST PLACES FOR TOTAL RELAXATION AND VERY GOOD FOOD! – MARCUS KLEVELAND, SNOWBOARDER Photo by Jon Olsson 24 25 T H E HUGGER 60L ROOM FOR CARGO Te Hugger 60L is notoriously carved out by the needs of hardcore alpine racers and mountain bikers. Designed as a merge between roomy dufe bag and smart backpack, the Hugger 60L is favored by athletes who need room for bulky training gear. Te whole bag opens in one single motion, giving easy access to whatever is needed – almost like having your own little cargo container on the go. Photo by Håkon Jørgensen 26 27 «TRAVELING IS ALWAYS SUCH A GOOD EXPERIENCE YOU KNOW, MEETING NEW PEOPLE AND RIDING YOUR BIKE IN DIFFERENT PLACES. IT FEELS SO GOOD TO SHARE THOSE MOMENTS. I LOVE IT! HOWEVER, I ALWAYS OVER PACK BECAUSE I AM REALLY BAD AT IT! BUT HAVING LIGHT BAGS FROM DOUCHEBAGS, AT LEAST I AM NOT OVER WEIGHT, HAHA» - CEDRIC GRACIA, MOUNTAIN BIKER ANDORRA 42° 30’ N 01° 30’ E Photo by Sebas Romero Photo by Sebas Romero 28 29 T H E L I T T L E BASTARD 60L JUST THE RIGHT SIZE Not too big, and not too small – the Little Bastard 60L beautifully covers the need to bring much (but not all) your gear. Big wheels and a sturdy handle allows for smooth navigation, whilst the hook-up system lets you easily attach your backpack for a lighter travel experience. Photo by Oskar Bakke 30 31 36°25’N 25°26’E «”I ALWAYS END UP TRAVELING TO SANTORINI EVERY YEAR FOR THE RED BULL ART OF MOTION COMPETITION. THE ISLAND IS JUST MAGIC! NOT ONLY FOR VACATION BUT FOR PARKOUR AS WELL. LOS ANGELES IS ALSO MY FAVORITE, LIKE MY SECOND HOME! REALLY LIKE THE ATMOSPHERE OF LITTLE STRESS AND MUCH CHILL. AND IF YOU WANT TO EXPERIENCE SOMETHING TOTALLY DIFFERENT, I REALLY RECOMMEND TOKYO. SUPER SICK CITY WITH ALL THE NEON LIGHTS AND FRIENDLY PEOPLE!» - MARCUS ”ZYRKEN” GUSTAFSSON, FREERUNNER SANTORINI, GREECE «I ALWAYS END UP TRAVELING TO SANTORINI EVERY YEAR FOR THE RED BULL ART OF MOTION COMPETITION. THE ISLAND IS JUST MAGIC! NOT ONLY FOR VACATION BUT FOR PARKOUR AS WELL. LOS ANGELES IS ALSO MY FAVORITE, LIKE MY SECOND HOME! REALLY LIKE THE ATMOSPHERE OF LITTLE STRESS AND MUCH CHILL. AND IF YOU WANT TO EXPERIENCE SOMETHING TOTALLY DIFFERENT, I REALLY RECOMMEND TOKYO. SUPER SICK CITY WITH ALL THE NEON LIGHTS AND FRIENDLY PEOPLE!» - MARCUS ”ZYRKEN” GUSTAFSSON, FREERUNNER Photo by Predrag Vuckovic Photo by Oskar Bakke 32 33 T H E B I G BASTARD 90L FOR THE LONG ADVENTURES Going away for a long time? Or just going really, really far away? Some adventures require more packing than others, and the Big Bastard 90L lets you bring all the gear you need. Designed as a large cargo room built into a steady roller, this bag is meant to be loaded. Let’s roll! Photo by Oskar Bakke 34 35 37°29’44’N 122°16’00’W «THE BIG BASTARD IS THE PERFECT SIZE FOR ME TO FIT 2 SKYDIVING PRACHUTES, 1 WINGSUIT, A PAIR OF JUMPING SHOES, A FEW GOPROS AND MY HELMET. IT PUTS EVERYTHING RIGHT AT 70 LBS WHICH IS THE LIMIT WE CAN TRAVEL WITH ANYWAYS. SO NICE TO HAVE BAGS THAT ARE THE PERFECT SIZE TO CARRY EVERYTHING YOU NEED AND NOTHING YOU DON’T!» - NEIL AMONSON, GOPRO BOMB SQUAD SAN CARLOS, CALIFORNIA SQUAW VALLEY, CALIFORNIA Photo by Neil Amonson Photo by John Dugan 36 37 THE SLIM JIM LONG, LEAN AND LIGHT Behold the world’s lightest wheeled ski bag. Te Slim Jim is a purebred ski bag optimized to carry either a single pair of alpine skis, or a few pairs of cross-country skis. Having adopted the key features from its bigger brother Te Douchebag, Te Slim Jim is length adjustable, has sturdy wheels and is fully compressible. Truly a handy tool for the extra lightweight ski trips. Photo by Jon Olsson 38 39 46°57’42’N 11°9’13’E STUBAI, AUSTRIA «I TRAVEL WITH THE SLIM JIM AS IT’S THE LIGHTEST, SMOOTHEST SKI BAG THAT I HAVE EVER TRIED! CRAZY THAT SUCH A SLIM BAG CAN HOLD ALL I NEED WHEN I HIT THE ROAD FOR TWO WEEKS OF SKIING! THIS TOGETHER WITH THE HUGGER 30L AND THE LITTLE BASTARD IS MY NEW TRAVEL KIT. LOVE TO TRAVEL LIGHT WHEN WE MOVE AROUND AS MUCH AS WE DO AND YOU HAVE TO MOVE YOUR GEAR THOUGH AIRPORTS, CARS AND HOTEL ROOMS!» - JESPER TJÄDER, FREESKIER Photo by Jon Olsson 40 41 THE BASE 15L FOR THE URBAN ADVENTURES Jokke Sommer, one of the world’s most extreme base jumpers and wingsuit proximity fyers, regularly puts his life in a backpack and jumps of a clif. Needless to say, Jokke knows a lot about backpacks. We teamed up with Jokke and together we created the ultimate everyday backpack – combining the structure and comfort of base rigs, with the freedom to access your essential daily gear in a new and easy way. Photo by Oskar Bakke 42 43 jokke RIO DE JANEIRO, BRAZIL «THERE’S NOTHING SAFER THAN FLYING. IT’S CRASHING THAT’S DANGEROUS.» –JOKKE SOMMER,BASE JUMPER AND WINGSUIT PROXIMITY FLYER 22°54’ 30’S 43°11’47’W Photo by Oskar Bakke Photo by Satori Factory 44 45 THE AFFAIR 15-40L THE BADASS WEEKEND BAG Tis bag comes in one edition only: Pitch Black.