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The Future of Design Education

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The Future of Design Education Participants of the conference The Future of Design Education 28-30 November 2019 in Kyoto, Japan Prof. Fritz Frenkler Prof. Dr. René Spitz Fritz Frenkler is co-founder and managing director Chair of Media Design and full-time professor of Design He is founding member of the German Society for Design of f/p design, an agency with headquarters in Munich, Research, Design Management, and Communication Theory and Research (DGTF) and was appointed Head of Kyoto and Berlin. Since 2006 he holds a chair as university Management at Rheinische Fachhochschule Köln (RFH), the Advisory Board of the International Design Forum (IFG) professor in industrial design at the Technische Universität University of Applied Sciences Cologne, Germany. Ulm, 2003-2007. He is frequently invited as keynote speaker München (TUM). and guest lecturer at conferences and universities in Europe, The main focus of his research and publication works lies on USA, Africa, and Asia. In 1986, he set up and lead frogdesign asia in Tokyo. n theory and practice of Ulm School of Design / HfG Ulm, From 1992 to 1997 he held the position of general manager n the designers’ societal responsibility, For more than 20 years, he has covered newsworthy of wiege Wilkhahn Entwicklungsgesellschaft before n the future of design education, developments of international design with 400 broadcasts becoming head of design at the Deutsche Bahn AG and n and foundations of design. in Europe’s largest public-law radio station, WDR general manager of Deutsche Bahn Median AG. (Westdeutscher Rundfunk), communicating in-depth René Spitz is a leading expert on the Ulm School of Design/ knowledge of design to a broader audience. Fritz Frenkler holds several positions in organisations and Hochschule für Gestaltung (HfG), 1953-1968. He has publis- juries. He has been chairman of the iF DESIGN AWARD jury hed several books and a large number of essays and articles As curator and co-curator of design exhibitions at for many years. Starting from 1996, he was a Member on this topic, discussing the relevance of historical concepts internationally renowned museums (e.g. Hamburg, Munich, of the Board for iF Industrie Forum Design e.V. for current institutions and situations in the future. Spitz Cologne, Beijing), René Spitz showed an integrated view on Since April 2018 Fritz is a Member of the Board of the holds the world’s largest collection of photographic works system design and everyday objects. He has been awarded iF Design Foundation. on HfG Ulm (Hans G. Conrad Collection). several times for his works. He is also a regional advisor of wdo (world design Since 2016 he leads a worldwide research and publication Website: www.renespitz.de organisation), Montreal and since 2013, he is a member project on the future of design education on behalf of Instagram: @renespitz of the architecture section of the Academy of Arts, Berlin. iF Design Foundation (until 2021). www.fp-design-gmbh.com BOARD iF DESIGN FOUNDATION MODERATOR Dr. Henriette Cornet Yutaka Hasegawa Ingenieur and Design Researcher at TUMCREATE, EDUCATION VP Singapore TECHNICAL UNIVERSITY OF MUNICH, GERMANY Head of Creative Center 2012 Doktor-Ingenieur | Ph.D. Sony Corporation SUMMARY Dr. Cornet’s research interests are in urban mobility and UNIVERSITY OF TECHNOLOGY OF TROYES, FRANCE Heads Sony’s Design Team as of 2014. Sony has always liveability of cities. She currently leads the team ‘Design 2007 Diplôme d‘ingénieur | M. Sc. been at the forefront of design and became one of the first for Autonomous Mobility’ at TUMCREATE, Singapore, and companies to create an in-house creative studio. Since its supervises the research activities of two PhD students. The APPOINTMENTS inception in 1961, Sony Design has forged its reputation as research of the team covers the design of concepts for STRATE SCHOOL OF DESIGN SINGAPORE a leading and award-winning global design team. Today Autonomous Vehicles and Human-Machine Interfaces, and Academic Board Member the value and contribution has expanded beyond purely methods of Virtual Reality for Design and Emotional Design. product design, with a growing business portfolio in new MANUFACTURING STANDARDS COMMITTEE SINGAPORE domains such as medical, financial, education and entertain- EXPERIENCE Member of the Working Group ‘AV Basic Behavioural ment. Designers strive to transform functional value and in- PRINCIPAL INVESTIGATOR TUMCREATE LTD, SINGAPORE Requirements’ novation into emotional experience, this encompasses what From Feb 2017 | Design for Autonomous Mobility we refer to as the ‘Perceptual Experience project’.He has PUBLICATIONS also served on the Ministry of Economy, Trade and Industry‘s CONSULTANT R&D PROJECTS MUNICH 1 Monograph, 1 Journal Article, 1 Book Chapter and (METI‘s) Study Group on the Relation between Industrial From Dec 2011 to Dec 2016 13 Articles in Proceedings of International Conferences. Competitiveness and Designs. Key clients: BMW Group, Siemens AG List under henriette-cornet.net/ RESEARCH ASSOCIATE TECHNICAL UNIVERSITY OF MUNICH From May 2008 to May 2011 | Chair of Resource & Energy Technology Tomohiko Hirata Robin Hoshino CEO, Ziba Tokyo Tomohiko Hirata’s Biography Designer, Illustrator Tomohiko Hirata is the CEO of Hyphenate (previously Ziba 1983 Graduated from the Faculty of Arts at Aichi Prefectural Tokyo), a strategic design consultancy based in Tokyo, Japan University with a major in Design. He was then employed Robin is interested in how good design creates positive with the mission of bringing order to chaos and passion to at Canon Inc. and led design projects featuring printers for connections, new possibilities and ways of thinking. Origi- life, through the creation of beautiful experiences. Hyphena- office use. nally from Cork, Ireland, As child Robin was always drawing te applies its originally developed methodology to engage and dreaming up stories so it seemed right that she then on clients through collaborative approaches. Hyphenate also 1989 Employed at Bridgestone Corporation and developed to study Animation in Dublin. Constantly curious and willing organizes workshops, lectures, and seminars for governmen- a VI Project for IndyCar Race at the PR Department Design to try new things, Robin worked in the animation industry tal agencies and education facilities, such as Waseda Center. Moved to the USA to advance the project and star- for a few years before turning to another passion: local food. University’s Graduate School of Letters, Arts and Sciences ted to simultaneously work at Ziba Design’s US office. After At the time, despite the variety of high quality local produce and Kyoto University. On July 1st 2020, Hyphenate part- returning to Japan, Tomohiko launched the Product Design available, she found there was still little appreciation for nered with Nomura Research Institute to further provide Center at AXIS, as Bridgestone Design Center and AXIS this in Dublin and so she started pop-up food events with consulting services in order to carry out product and service had merged. local food advocate, the Mr. Kevin Powell. Using only local design based on their client’s needs. In November ingredients they collaborated with other local businesses 2018, Tomohiko was invited by Saudi Arabia to hold a lec- In 2006 Tomokiho independently founded Ziba Tokyo, now including art galleries, breweries and cafes. ture at the Asbar World Forum. Hyphenate. Tomohiko Hirata has received many awards including Copy of The Year, G Mark, G Mark Grand Price, It was around this time Robin became interested in the Reddot, IF, and ADEA. concepts of permaculture design and how these principles can be applied to wider contexts. It was also the start of her He has also authored several books such as “Creation of thinking about design outside the graphic mediums. Appealing Experience Value”, “The Magic of White Space” In 2015 Robin moved to Kyoto Japan in order to study (Hitotsubashi Review), and “The First Penguins: How to Crea- Aikido as a trainee teacher for three years before working te New Values” (Design Produce, Kodansha). for a local graphic design studio where she was involved in branding projects for rural towns in Japan. She now works freelance as an illustrator, teacher and translator. Minoru Ikeda Chief Designer From 2000 to 2009, he designed mobile phones for KDDI, Product Design Department video camcorders and TV sets for global markets, including Global Center for Social Innovation – Tokyo European countries and United States. At the same period, Hitachi Ltd. he conducted several advanced design projects, information devices of future, design language development for all Hita- Minoru Ikeda was born in Kyoto city, japan, in1962. He chi products. From 2009 to 2012, he worked as department graduated from Kyoto Institute of Technology‘s design manager of customer relation center of Information system department in 1987. After that, Ikeda worked as a designer division. He worked for management of advertisement and at Hitachi Ltd. in Tokyo. From 1987 to 1991, he designed public relations of information system. From 2012 to 2015, information equipment, large scale computer systems, he worked as manager of Product design department at automated teller machines awarded Good Design. design center. From 2015 to now, he is worked as chief designer of same department. He conducted advanced In 1991, he left japan for Italy. In Milan, he worked at design design projects for home appliances and rolling stocks with group of Hitachi Europe Ltd. as trainee of designer. In 1993, external design studios. he started to work as representative of this office. He collaborated with European designers, Clino Castelli for CMF From 2005 to 2019, Minoru Ikeda is a part-time lecturer in project of computer system and Alexander Neumeister for the product design department Chiba university. High speed train. In 1996, after 5-year experience of Italy, he Minoru Ikeda‘s designs have won around 40 design awards returned to Design center of Hitachi Ltd. From 1996 to 2000, in Japan and Europe.
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