2014

ANNUAL REPORT

MUSIC ANNUAL REPORT 2014 Contents Background ...... 3 Transition ...... 3 Office opened ...... 3 New staff ...... 3 New Board Directors, Councillors and Advisory Groups ...... 3 Departures ...... 4 Rebranding and Launch ...... 4 New Website ...... 4 New information services ...... 4 Operations ...... 4 2014 Key Achievements ...... 5 Role and 2014 Program Summary ...... 6 Professional Industry ...... 7 Music Talks Seminars ...... 7 Councillors and Advisory Groups ...... 7 Engagement ...... 8 Submissions ...... 8 Music Education ...... 9 Music: Count Us In – school music program ...... 9 for Schools ...... 10 Music Education Advocacy ...... 10 Music: Count Us In – Statistics ...... 11 Community Music ...... 14 School Community Links Booklet ...... 14 APRA Partnership ‐ Community Groups Survey ...... 14 National Community Music Project ...... 14 Information Services ...... 14 Enews ...... 15 Social Media ...... 15 Music Journal ...... 16 Website ...... 16 Governance and Finance ...... 17 Governance ...... 17 Funding and Support ...... 19 Financial Report ...... 20 Media and Acknowledgements ...... 21 Media Summary 2014 ...... 21 Acknowledgements ...... 22 Attachment ...... 23 2

MUSIC AUSTRALIA ANNUAL REPORT 2014

Background Music Australia, formerly the Music Council of Australia, is a 50‐member national peak music organisation for Australia and the only body in the country devoted to music in its entirety. As a national not for profit umbrella body our activities span education, community and the professional industry, delivering campaigns, information, resources, sector networking, community engagement, and participation and demonstration projects.

Our members include major national music and educational organisations, and people from all areas of music. Our school music program Music: Count Us In reaches more than 2,000 schools and 500,000 students across Australia, and provides professional development in music to thousands of teachers. Transition 2014 was another year of transformation for the organisation with a new home, new people, new name, new website and a host of new programs and services.

Office opened We opened our first ever office in January 2014 in the former Council Chambers of the lovely old art deco Erskineville Town Hall in ’s inner west. We secured a three year lease from City of Sydney under their Accommodation program. The office was furnished courtesy of a donation from sponsor Clipper Property Group. The office is fully equipped with work stations, modern computer systems and server, and hot desks for vising colleagues. The new office enabled many functions to be brought in‐house including finance, administration, IT and marketing.

New staff Four full time staff positions were implemented in 2014: based CEO Chris Bowen; and three staff in the Sydney office: Program Director Maeve Marsden overseeing the Music Count Us in school music program and line management for the Sydney office; supported by a Marketing Manager and Administrator.

In January we welcomed two new staff – Cara Anderson and Kate Tomlinson. Cara, our Marketing and Program Manager, came to us from Opera Australia and Our Administrator Kate, joined us from Gondwana Choirs. Two part time staff writers also joined the team in April, each working one day a week: Jasmine Crittenden (Sydney), and Graham Strahle ().

In early 2014 we said goodbye to Music in Communities Manager Alex Masso. Alex ‐ who opted for new directions – was a great contributor to the organisation. Morton Group handed over administration and finance services at the end of February. This ended a long professional association, and special thanks go to the Morton Group’s Sara Hood and her team for many years service and support.

New Board Directors, Councillors and Advisory Groups Four new directors and ten new Councillors were elected at the AGM (see Board section later in this report), and fifteen new people were appointed to two new Advisory Groups. This, provided a substantial influx or fresh energy and ideas, and broadened the organisation’s reach into areas of strategic priority. Mixed with an experienced group of continuing Councillors and Directors, Music Australia has a strong resource base of expertise, and broad representation across the sector.

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MUSIC AUSTRALIA ANNUAL REPORT 2014 Departures The Freedman Fellowships and the online Knowledge Base were transferred to founder Dr Richard Letts’ Music Trust as part of his retirement agreement with Music Australia. We have free access to content created under our ownership.

Rebranding and Launch A new Music Australia brand, to provide a fresh and contemporary identity, was officially launched on 19 September and received good market acceptance. This provided a core brand and set of sub brands and a new name designed to clarify our position in the marketplace. The new name and logo were accepted for a Trademark application. Designers Alphabet Studios and branding consultant Fix Branding delivered a tremendous result with the new identity for the company.

New Website A new website was commissioned in 2014 to accompany the rebrand, also launched in September. Upon completion this will result in several websites being merged into one. The website design and build was very effectively delivered by Sydney company Agency. Our staff, led by Marketing and Program Manager Cara Anderson, did a remarkable job delivering this project on time.

Music Australia homepage

New information services Information services were substantially revamped in 2014 with a new comprehensive national enews, professional writers, an online journal, an education newsletter, quarterly Communiques and targeted communications around specific activities and events.

Operations 2014 Priorities

Actively develop organisation and strengthen operations An organisational change agenda was implemented, with new branding, new staff were recruited, a first ever office opened and equipped with new systems. Maintain our education program while deepening its impact and engagement

The Music: Count In program increased its school, student and teacher participation.

for schools program was delivered, and music education advocacy undertaken.

Strengthen marketing, identity, brand positioning,

A new website was completed, content migrated, and communications strengthened. Profile and reach was increased with solid growth in newsletter, social media, and website visits

Productively increase utilisation of services

New programs included quarterly Music Talks Seminar Series, events held to activate Sydney 4 premises, and new enews and online Journal established. All received a good response. MUSIC AUSTRALIA ANNUAL REPORT 2014 2014 Key Achievements

Transformation

Implemented a major strategic transformation to position for future organisational success o A new strategic agenda was framed and implemented, with sharpened priorities and focus on our work as an advocate, information provider, broker and project manager o Rebranded and renamed organisation to more effectively position us as a national leader o Launched a new website with a fresh design, improved functionality and extensive information with national directory, online journal, news feed, case studies and tool kits. o Opened our first ever office (in inner Sydney Erskineville) and recruited a staff of three o Implemented effective and integrated operations under one roof with modern computer systems, in‐house accounting and payroll, and staff training o Welcomed four new Board members and 12 new Councillors with new ideas and energy o Set up two high level Advisory Groups to drive our work in Industry, Careers & Education

Music Education

Music Australia delivered a substantial music education program centred around Music Count Us In, Australia’s largest school music program. Key 2014 outcomes: o 2091 schools and 556,485 students participated from every state and territory o Schools in 1,400 Australian towns and suburbs participated, almost half are regional o Every school was provided a full term of music education activities at no charge o In 2014 our program provided 2,694 teachers with professional learning and resources o Our program is delivered to low socio‐economic areas and special needs students o Over 100 stories in national mainstream print and TV raised music education awareness o Delivered with support at a cost less than $1 per student o 2,000 plus teachers accessed credible and regular music education news and resources

Information and Advocacy

Provided national music information, advocacy and engagement services including o a well‐received fortnightly enews, now sent to 10,000 people, with solid organic growth o Moved our Music Journal online with over 50 articles and reviews published overseen o Provided an active social media presence with 25% growth and over 8,000 subscribers o Started a new Music Talks series with copyright and education seminars in three cities o Advocacy submissions on copyright, cultural precincts, music education & live music o Published a School Community Links booklet with eight case studies of outstanding examples of school community collaborations, sent to 9,500 schools across the country. o 9,500 printed copies were sent to almost all Australian schools o Led a Music Education advocacy delegation of six organisations to Canberra to meet with a dozen politicians and officials.

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MUSIC AUSTRALIA ANNUAL REPORT 2014 Role and 2014 Program Summary Our role

Our role is to be Australia’s leading music service delivery organisation providing:

- A RESPECTED INDEPENDENT VOICE AND EFFECTIVE MUSIC ADVOCACY - CREDIBLE INFORMATION ON MUSIC IN AUSTRALIA - ENGAGEMENT ACROSS THE SECTOR AS A KEY NATIONAL ENABLER

Our areas of focus are the professional industry (embracing all forms of popular and art music), education, and music in communities. We value these sectors equally, as vital elements of an ecosystem that enables a vibrant, diverse music life across Australia.

Music Australia 2014 Program Summary

Organisational Transformation Operations upgraded to strengthen reach, engagement and programs. This includes rebranding, a new website, and communication tools, new staff and opening a Sydney office.

Professional Music Information Services Regular enews, social media and Music Journal with music news across the artform, CD reviews, detailed sector directory, and specialist website content for profession and public.

Career Development Music Australia provides information and works nationally to discuss issues, identify gaps and opportunities, develop priorities for action to build professional workforce capabilities

Advocacy Music Australia actively contributes to key music policy and legislative agendas ranging from live music, to copyright and precinct development, and made submissions on a variety of topics.

Music Talks Seminars An occasional series on key music topics, with expert speakers, and industry partners. 2014 topics include music copyright and the internet and practices in music education.

Music in Schools Our flagship event Music: Count Us in (MCUI) is now well established as a major national school music participation and advocacy program, and reaches over 2,000 schools and 550,000 students, and 2,500 teachers, increasing engagement and learning outcomes in school music.

A new Songwriter for Schools program provides professional development to teachers.

Targeted advocacy on the value of school music is provided to governments, works broadly with sector professionals and supporters.

Music in Communities Music Australia provides a central point of national contact for music in communities, with advice and support to community groups, and engagement with councils and peak bodies.

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MUSIC AUSTRALIA ANNUAL REPORT 2014

Professional Industry

Music Talks Seminars This new series was launched in October at Erskineville Town Hall.

Music Education

Composer and Educator Richard Gill gave a workshop / lecture attended by 45 people on songwriting techniques for the classroom. The session was recorded for use as an ongoing educational resource.

Music Copyright – the Artist and the Internet

A three city session on Copyright and the Internet was held in Sydney, Brisbane and in November, each with industry partners. These lively discussions brought together users, artists and experts to look at the future of digital music rights in Australia. The speakers looked at developments to enhance content protection for composers and creators.

The Brisbane seminar was presented in association with QMusic. Panellists were:

 Chris O’Neill – Panel Chair, National Team Leader – Writer Services APRA AMCOS  Vanessa Hutley – General Manager, Music Rights Australia, Music Rights Advocate  Rick Chazan – Manager, GROUNDCONTROL Music Management (AUS)  Matt McCormick – McCormick Lawyers

The Sydney seminar was presented in association with Music NSW. Panellists were:

 Michael Smellie – Chair, Music Australia, Panel Chair  Vanessa Hutley – General Manager, Music Rights Australia, Music Rights Advocate  – Artist Content Owner  Fiona Phillips – Executive Director, Australian Copyright Council, Expert Commentator

The Melbourne seminar was presented in association with Face the Music. Panellists were:

 Nicholas Jones – Tone Deaf: Moderator  Vanessa Hutley – General Manager, Music Rights Australia  Frank Rodi – Deputy Director Writer Services, APRA AMCOS  Ben O’Hara – Head Of Music Business, Box Hill Institute / Business Writer, thebiz.com.au

Councillors and Advisory Groups A one day meeting of Music Australia Councillors and Advisory Groups was held in Sydney on 19 September, attended by 45 people. These sessions advanced work programs, provided information exchange, and briefed Councillors on the organisation’s current work. The Annual General Meeting was held at this time. Delegates attended the launch of the new Music Australia brand in the evening. The Attachment provides a full list of Music Australia Councillors.

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MUSIC AUSTRALIA ANNUAL REPORT 2014 Engagement Memberships Music Australia is a member of and contributor to various industry bodies including:  International Music Council. Music Australia is Australian affiliate to world’s peak music body.  International Federation of Coalitions for Cultural Diversity. We maintain our membership.  ArtsPeak, ‐ an informal alliance – a confederation of national peak bodies which provide sector representation. We are an active member. ArtsPeak met once during the year, and met with senior national arts officials  Council on Humanities, Arts and Social Sciences (CHASS). Music Australia disseminates information from CHASS through information channels. CEO Chris Bowen was a member of the Jury for the 2014 CHASS Prize.  National Advocates for Arts Education. Music Australia is a member of this alliance of national arts education organisations. Meetings held with Ministerial Advisor and submissions made  City of Sydney Live Music Task Force – Music Australia was a member of this influential group which wrapped up in early 2014 with delivery of an Action Plan for Live Music.

Conferences Music Australia personnel attended professional conferences including the Australia Council Marketing Summit, the Australia Council’s Major Performing Arts Education Forum, Remix Summit, Big Sound, Face the Music, and the Australasian World Music Expo

Submissions Submissions in 2014 were made to:  The Australian Government’s Australian Curriculum Review Report: Music Australia commented specifically on the arts component, and made general observations.  The Australian Government’s Discussion Paper on Online Copyright Infringement Music Australia supported the Australian Government’s intention to increase lawful digital use of copyright content and to curb infringing behaviour.  Statement by National Advocates for Arts Education Music Australia is a member of this alliance of organisations advocating for arts education in Australian schools. NAAE members met with the Federal Arts Minister’s adviser, Michael Napthali and affirmed six key points on arts education advocacy. Submission to Queensland Cultural Precinct Master Plan Music Australia made a submission to the Queensland Government’s Queensland Cultural Precinct Master Plan. We commented on aspects relating to music, and the need for precinct integration and planning..  Submission on the Australian Government Review of the Australian Curriculum Music Australia made a brief submission to the Panel reviewing the Australian Curriculum. We advocated for a full commitment and support by the Government to implement the Australian Curriculum – the Arts.  Submission to City of Sydney on Live Music Matters: Live Music and Performance Action Plan Music Australia responded to the City of Sydney’s Live Music Matters action plan in January 2014. We welcomed and supported the plan. 8

MUSIC AUSTRALIA ANNUAL REPORT 2014

Music Education

Music: Count Us In – school music program Music: Count Us In is our national school music participation and advocacy program. Music Count Us In plays a vital role in fostering school music education, with a presence in every state and territory. It is internationally recognised as the world’s largest school music initiatives, and an important part of the Australian school calendar. It offers students music participation and skills, and its professional learning component provides teachers with much needed music teaching and learning programs and resources aligned to the curriculum. It accesses and supports regional and remote locations and special needs areas, and provides a whole of school engagement activity. It culminates in a national celebration, when half a million Australian students perform at the same time to celebrate the value of music.

How MCUI works

 National competition selects students to write a song with a celebrity mentor. In 2014: ’s Harry James Angus, working with Program Ambassador, John Foreman  The song is recorded and arrangements written for varied school settings, from infants’ choirs, high school rock bands, different ensembles, concert bands and orchestras  A version is made in Braille for vision‐impaired students and an Auslan translation created  Participating schools register online, download song files and support materials  Classroom resources including arrangements, lesson plans and videos are developed and freely available online, including for special education teachers and therapists  students, teachers and families, schools perform the song at the same time, on the same day  Countless community‐based and in‐school events occur around Australia, plus signature events with a key event live streamed for those participating in classrooms.

Key 2014 Music: Count Us In outcomes:

 An education resources kit with tailored lesson plans and activities was produced by education consultants Jane Law and Margie Moore and Andrew Robertson (Jozzbeat).  New Professional Development was implemented to improve PD quality, and to respond to each states needs and situation. The responses to these changes was positive.  A strategic relationship database was commenced, focusing on opportunities for cross promotions through education and conference networks.  We partnered with The Song Room to develop resources for its Arts:Live website, with contractors Margie Moore and Jane Law delivering two short videos and written resources.  Celebration Events took place nationally on Thu 30 October. With live events held in Hobart, Melbourne, Sydney, Surfer’s Paradise, Darwin, and Canberra.  The Canberra event was held in the Great Hall of Parliament House with 850 local students performing, and this event was live streamed nationally. Other highlights included gatherings in Coffs Harbour, Geelong and in the Jenolan Caves!  Personalities included Ambassador John Foreman, Olympic Athlete and performer Matthew Mitcham – Canberra; Casey Donovan – Sydney; and Harry James Angus ‐ Melbourne.  The culmination events ran smoothly and professionally, excellent media coverage was achieved, social media was particularly good and having an advocacy delegation in Canberra at the same time was a good strategic move. 9

MUSIC AUSTRALIA ANNUAL REPORT 2014 Songwriters for Schools  A partnership was established with Musical Futures Australia to deliver a new Songwriting for Teachers program, piloted in 2014 and to continue into 2015.  This delivered intensive face to face workshops supported by online resources and information. Video resources, filmed at a Melbourne workshop will be available via our website in 2015, increasing program reach.  Nine workshops were delivered in all capitals plus Darwin and the Gold Coast to 143 participating teachers. Feedback was overwhelmingly positive.

Music Education Advocacy Music Australia took an advocacy delegation of seven people from six organisations to Canberra on October 30th to coincide with the culminating MCUI event. The delegation, led by Chair Michael Smellie and CEO Chris Bowen, comprised:  Bethwyn Serow, CEO, Australian Major Performing Arts Group (Councillor)  Rob Walker, Executive Director Australian Music Association (Councillor)  Bernard Depasquale, General Manager AMEB Federal office (President is Councillor)  Kim Waldock, Sydney Symphony (Chair Music Australia Education Advisory Group)  Ian Harvey, Musical Futures Australia (Music Australia Education Advisory Group)  Apologies were received from Catherine Gerrard, APRA AMCOS (Councillor)

Meetings were held with twelve politicians and three senior officials, including 3 Education Standing Committee members and five coalition MPs and senators. A further seven politicians accepted invitations to attend the Great Hall event. Education Parliamentary Secretary Senator Scott Ryan spoke at our Parliament House Event. This advocacy received an excellent response from our delegation who appreciated being involved. We contributed an event to AMAC (Australian Music Association Convention) at the Gold Coast in August, to strengthen links between our two organisations. A 100 voice MCUI choir sang at the Keynote breakfast. Local federal member and Parliamentary Secretary to Treasurer Steve Ciobo attend and spoke at our invitation.

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MUSIC AUSTRALIA ANNUAL REPORT 2014 Music: Count Us In – Statistics

Workforce Development  2694 teachers used the program and accessed online education resources including lesson plans, arrangements, recordings, etc. This included a whole school term of sequential lesson plans  Professional learning was rolled out nationally and reached 1,616 classroom teachers – many in remote and rural areas ‐ with the following partners:

Jurisdiction Number of teacher / pre service teachers SA: Department of Education and Community Services 74 ACT: ANU’s Music in Primary Schools Program 92 VIC: aMuse, the Association for Music Education 956 WA: ASME 44 NSW: Department of Education, The Arts Unit 344 QLD: Department of Education, Performing Arts Unit opted to defer until 2015 NT: NT Music School 10 TAS: Cynthia Howard, ASME 96 The inaugural Songwriting Workshops for Teachers initiative was delivered in partnership with Musical Futures Australia and provided intensive face to face workshops to 143 teachers:

Location Date Teacher numbers Footscray West Primary School, VIC 21/07/14 17 Fremont Elizabeth City High School, Adelaide, SA 30/7/14 16 Mt Maria College, Brisbane, QLD 7/8/14 11 Jupiters Convention Centre, Gold Coast, QLD 9/8/14 11 NT School of Music, Darwin, NT 14/8/14 20 St Mary's Anglican College. Perth, WA 21/8/14 23 Good Samaritan College, Sydney, NSW 26/8/14 10 Doveton College, Melbourne, VIC 1/9/14 17 Mt Carmel College, Hobart, TAS 11/9/14 18 143

School and Student Participation

 556,485 students were registered in 2014 from 2091 schools in 1,400 Australian towns and suburbs in each state and territory  43 percent of schools were in regional or remote locations:

Music: Count Us In localities MAJOR CITIES OF AUSTRALIA 57% INNER REGIONAL AUSTRALIA 26% OUTER REGIONAL AUSTRALIA 14% REMOTE AUSTRALIA 2% VERY REMOTE AUSTRALIA 1%

 704 schools (34 percent) were first time participants.  66 percent of school repeated their participation from last year, or a previous year.  220 (11 percent) schools are ‘8 timers’: schools participating every year since inception in 2007  Previous survey data demonstrates that more students participate than stated by schools. For example, a school may have one registered class, but more participate in the program

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MUSIC AUSTRALIA ANNUAL REPORT 2014  The spread of school involvement is broadly proportional by State and Territory populations:

MCUI 2014 Schools Registered by State 35%

19% 20%

8% 10% 3% 4% 0% 1% O'SEA ACT NT TAS SA WA QLD VIC NSW % Registered 0% 1% 3% 4% 8% 10% 19% 20% 35%

 79 percent of registered schools were government schools, with 12 percent Catholic schools and 7 percent independent. The remaining 2% identify as ‘other’ which includes overseas participants, home school groups or private music studios:

MCUI 2014 Schools Registered by 79% Sector

12% 7% 2% Other Independent Catholic Government % Registered 2% 7% 12% 79%

 In 2014 79% of registered schools were primary schools, 10% primary/secondary combined, 4% secondary, 2% special schools, 2% early childhood, 1% tertiary and 2% other. This mirrors last year's breakdown:

MCUI 2014 Schools Registered by Type

Primary/S Early Special Tertiary Other Secondary econdary Primary Childhood School Combined

% Registered 1% 2% 2% 2% 4% 10% 79% 12

MUSIC AUSTRALIA ANNUAL REPORT 2014

MUSIC: COUNT US IN - TESTIMONIALS

“This is the third year that Commercial Road Primary has been involved in Music Count Us In. The children get more and more excited each year and love watching all the videos about how the songs were written and recorded. They also enjoy the animations and watching videos of deaf children signing the songs. For the first time, we have formed a school band for the event and it will perform the song for the school after we have all sung it together.… After a rather torrid year with the mine fire when we had to separate and re‐locate to other schools for a term, this is a happy event that brings us all together.”

- Lindel Lay, classroom teacher Commercial Road Primary, Morwell, VIC

“Thank you for the wonderful session on Tuesday evening. It should be compulsory! My principal and I sat in our connected classroom and we were both so very inspired. Everything you gave was so practical and we were able to start implementing it the next day. We introduced the song this afternoon in our assembly (we're a school with 74 students) ‐ we did all the warm ups, and the delight in the children's faces gave me goosebumps. I've always been so nervous to sing in front of others, but now I feel like I have some tools to push through it!”

– Tiffany Sirisisavath, Zig Zag Public School, NSW

Note: Zig Zag Public School arranged to perform the 2014 Song inside Jenolan Caves!

“Thank you for the wonderful [professional learning] yesterday. I learnt so much and I hope that you can supply more Adobe Connect opportunities for aspiring choir teachers.”

– Hay School of the Air

“I would like to say that the 2 hours was so invaluable for me because you discussed and demonstrated so many useful ideas that I can take and use for my choir. I am really excited about teaching choir now as I feel more confident – especially with the conducting and warming up the choir. Love the song too. SO a big thankyou from me because I love it when I do professional development and get so much out of it which doesn’t always happen.”

– Teacher, Cudgen Public School, NSW

“I am still blown away that I got to work with and John Foreman. It was such a wonderful experience, and I am truly grateful to have been able to be involved in creating this year's song.”

– Aidan Rolfe, participant in songwriting workshop

“Cynthia Howard was brilliant today in engaging all of our kids and teachers! She had at one stage 5 grade groups all playing, signing, singing and having a good time while being fully engaged. Her professionalism and hard work was obvious. Thanks so much for the opportunity.”

- Charles White, Geeveston Primary School

“Our school has registered for this year's event and as part of our introduction to the song, I showed the senior choir the YouTube clip. A number of our year 6 students were very interested in the discussion about copyright that was had during the clip. I was very proud of my students' determination to respect the copyright of the young composers!”

– Susie Hamers, Mt Ousley Public School 13

MUSIC AUSTRALIA ANNUAL REPORT 2014 Community Music

School Community Links Booklet A 20 page school community links booklet was published with eight case studies featuring outstanding examples of school community collaborations. The booklet included advice and ideas for schools and community organisations ranging from school‐initiated community collaborations, to community bands in the school musical, local musicians helping school rock bands, inter‐school events and community events within the school. 9,500 printed copies were sent to almost all Australian schools as part of a mail out for the Music Count Us In program.

APRA Partnership ‐ Community Groups Survey Music Australia and APRA AMCOS partnered to undertake a joint survey of community music groups in October to better understand their needs and issues and how best to respond to these. We want to identify ways to improve services and support, and make it easier to access resources needed by the community music sector. Benefits could include easier access to music licenses, sheet music and other resources, improved public liability and volunteers insurance, and ‘how to’ training and resources for social media, websites, applying for grants, and understanding copyright. Results will be compiled in 2015 and strategies for implementation developed.

National Community Music Project Planning for this major project, designed to foster community music in multiple states in partnership with local governments, continued in the early part of 2014 Four prospective Council partners were confirmed (Bundaberg, Gold Coast, Wollongong, and Dandenong), and Griffith University came on board as a research partner. All committed to providing resources, both cash and in‐kind. Unfortunately our funding application to the Australia Council under their former Community Partnerships fund was unsuccessful, leading to this project being shelved. Music Australia remains committed to this concept, which clearly resonated strongly with local governments and communities, and another funding model will be sought in 2015 to seek to establish momentum in this important area. Information Services In 2014 Music Australia significantly refreshed and reshaped information services. This saw our Music Journal move on line, a new fortnightly national music e‐newsletter introduced, and a new website launched. This was a major undertaking and involved redesigning multiple bulletins and absorbing the majority of the previous 12 websites into a new integrated online presence. Social media continued to play an important role in our suite of digital communications, and enjoyed solid growth throughout the year. A key change was a move to provision of most news content by professional writers who now write for all our platforms. This was complemented by our continued practice of publishing feature articles and music reviews by voluntary writers in our Music Journal. Two casual writers were recruited for these roles; Sydney based Jasmin Crittenden covering contemporary and community music and Graham Strahle classical and music education. Both have been Music Forum contributors and Graham is a former Councillor and board member. Graham also took on the role of Journal editor.

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MUSIC AUSTRALIA ANNUAL REPORT 2014 Enews The new fortnightly e news commenced in February with national and international music news; specialist education, industry and community sections; plus jobs and opportunities. The four previous bulletins and occasional specialist bulletins were amalgamated into the new fortnightly e news, sent to all existing subscribers who were invited to continue this free service. 26 editions were published every second Wednesday throughout the year. After the September relaunch, all mailing lists were consolidated under the Music Australia brand. We brought across Music Play for Life and Music in Communities database, with a net increase of 6787 subscribers. Outside of this significant boost, the enews list enjoyed steady organic growth rates as the table below shows. By December the newsletter was being sent to 10,000 people and enjoying above industry average open rates and engagement.

Feb Mar Mar May Jun Jul Aug Sept Oct Nov Dec total 17th 17th 28th 2nd 3rd 3rd 1st 1st 10th 12th 10th Enews: Music 1371 1499 1509 1528 1536 1553 2480 3044 9422* 10097 10064 20161 Australia 2014

This substantial integration of our information informed the design and content of the new enews Consolidating lists and content changed our readership profile, and the new design and editorial content was shaped accordingly. As a broad music service organisation we speak to multiple audiences and interests, and the intention was to enable each reader to locate content to their tastes easily and readily. The positive response received indicates this approach has been successful, as does the solid growth in subscriber numbers. Feedback on the new look and feel highlighted the strength of the new design and the ease of navigation. A few comments received: I really do like your "new look". Well organised, written and very easy to find stuff. – Assoc Professor Neryl Jeanneret, Head, Music Education Congratulations on your redesign. It’s SO much cleaner and easier to follow. I had stopped reading your emails, because they were too busy to wade through. Now, I look forward to reacquainting myself with your content! – Ashley Pound, Music2Life.org

Social Media Social Media: our Facebook sites and twitter accounts were actively managed and enjoyed consistent growth and occasionally spectacular engagement. One May post on therapeutic effects of singing reached over 12,000 people! Social media enjoyed 24% growth in 2014, and at year end there were over 8,000 followers across our accounts on Facebook and Twitter. It should be noted there is likely to be some overlap across these platforms.

Jan Mar Mar May June July Aug Sept Oct Dec 17th 17th 28th 2nd 3rd 3rd 1st 1st 10th 2014 Facebook MA 1890 1950 1972 1999 2022 2042 2061 2098 2208 2420 MCUI 2182 2224 2228 2244 2266 2282 2292 2325 2386 2573 MiC 1028 1043 1047 1054 1060 1067 1069 1072 1079 1153 Twitter MA 508 549 562 577 596 618 630 642 671 727 MCUI 295 307 306 330 344 360 366 372 385 502 MiC 616 634 635 646 657 668 675 681 688 710 15

MUSIC AUSTRALIA ANNUAL REPORT 2014 total 6519 6707 6750 6850 6945 7037 7093 7190 7417 8085 MA: Music Australia, MCUI: Music Count Us In, MiC: Music in Communities

Music Journal The decision to take Music Forum Magazine online was made early in the year. This was partly inevitable, and partly strategic. We wanted to maintain and indeed build the quality and great content of this magazine, however we also wanted larger audiences and better reach. We also had to grapple with the reality that diminishing subscriber numbers and advertising revenues were far outpaced by ever increasing production costs. A writers database of over 100 previous contributors was developed, and invited to submit voluntary contributions for consideration. An editorial policy and writing style guide was produced to encompass all our outputs and platforms and to assist Music Australia define its voice. By year end the Music Journal, overseen by Editor Graham Strahle, had become an integral part of our communications mix. It has its own microsite on our website, an editorial policy, and we progressively moved to continuous content upload (as distinct from quarterly publication), with all articles promoted in our enews. Our Enews content and archive is also located on this microsite. In 2014 33 feature articles were published in three categories: Industry (25 articles), Education (6 articles) and Community & Cultural Diversity (2 articles). 24 reviews were published (19 CD reviews & 5 book reviews). A selection of 2014 Journal articles, many written by our Councillors, included:

o Spicks and Specks of Harpsichord Improvisation by Dr Aleksandra Acker o Musical collaborations from the East Coast to Desert Country by Dr Brydie‐Leigh Bartleet o Evidencing work within the creative industries by Prof Dawn Bennett o Denise Foley: Nine Years at QMusic by Chris Bowen o The iPad in Music Education by Prof Andrew Brown o Innovation in music education is only the first step by Mary Jo Capps o Creating and sustaining a healthy, proactive live music culture by Jasmine Crittenden o Arts Coverage, Music and the New Media by Graeme Hinckley o Back in the Limelight: rescuing a national publishing icon by Graham Strahle o Australia’s ‘Golden Generation’ of Contemporary Musicians by Lars Brandle o Live Music State of Play: Sydney and Melbourne by Jasmine Crittenden o Music Copyright and the Internet – What is Going On? By Chris Bowen

Website The new website went live in late September. It will take several months to build up a good statistical picture, however the figures below indicate initial positive growth. It will take time for sufficient data to be gathered to assess how the new website is performing, but early indications were positive.

New website Music Australia Site Period Unique Visitors No of visits Page 2014 Sep ‐Oct 4323 5856 15,110 Sep ‐Nov 7015 9542 23,830 Sep‐Dec 10,611 14,462 33,537

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MUSIC AUSTRALIA ANNUAL REPORT 2014 Visitations to the old websites declined prior to the launch, consistent with no new content being added as we prepared for new site to be launched. This decline had also been an issue in previous years, highlighting the need for the new approach.

Old websites

Web Site Period Unique Visitors No of visits Page MCA 2014 Jan – Sept 22862 47284 236127 2013 64735 121040 650005 MiC 2014 Jan – Sept 20228 46947 306359 2013 43075 70165 331185 Music Forum 2014 Jan ‐ Sept 9367 23122 88965 2013 11688 27246 76274 2014 Jan – Sept 34373 51731 244561 Music Career 2013 42055 68428 272503 2014 Total: all sites 97,441 183546 909549

Combined 2011 2012 2013 2014 Unique Visitors 116188 130228 161553 (19% increase) 97,441 (40% decrease) No Of Visits 237724 249248 286879 (13% increase) 183546 (36% decrease) Page 3634483 1351562 1329967 (1% decrease) 909549 (32% decrease)

Music Australia’s website contains a large amount of music information and resources. These include advocacy submissions, case studies, career profiles, sector overviews and specific artform information. A new directory of national and specialist music organisations and key companies was launched with the new website, and will be progressively populated with data in 2015. The intention is to make this a one‐stop shop where any query on music can effectively be directed.

Governance and Finance

Governance Music Australia is a representative not for profit peak music organisation, and a registered charity with DGR (Deductible Gift Recipient) status enabling tax deductible donations to be received. The legal structure is a proprietary limited company.

There are fifty Councillor members and each serves a three year renewable term. As at the 2014 AGM there were 38 Councillors and 12 vacancies.

The nine member Board is elected to three‐year terms from and by the full membership. The Board exercises all governance responsibilities and meets around six times a year. An annual full day planning meeting determines policy and sets and reviews the strategic plan.

In 2014 the Board commenced a new three year Strategic Plan, established a number of new Advisory Groups and Board committees, and a commenced a process to modernise the constitution.

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MUSIC AUSTRALIA ANNUAL REPORT 2014 Board

Directors in 2014 until September were:

 Michael Smellie (Chair), Businessman, Former Global COO, Sony/Bmg (Nsw)  Dean Ormston (Deputy Chair) Director Corporate Affairs & Company Secretary APRA/AMCOS( NSW) ‐ To September  Ian Harvey, (Treasurer) Director, Morton Group (Sales And Marketing Consultancy), Former Executive Officer, Australian Music Association (Vic) – To September  Dr Brydie‐Leigh Bartleet, Senior Lecturer, Research and Music Literature, Queensland Conservatorium Griffith University (Qld)  Nathan Shepherd, Lawyer, Allens, Musician (NSW) – to July New Directors elected at the September Annual General Meeting were:  Catherine Gerrard, Director of Membership APRA AMCOS ‐ from September  Joanne Kee, Producer, Director, Editor: places + spaces, Sydney Improvised Music Association, Jazz Australia ‐ from September  Ryan Miller, Chartered Accountant, Director Keeping company ‐ from September  Paul Noonan , Partner Thomson Geer Lawyers, musician ‐ from September

Board Meetings and attendance 2014

21 Feb 11 April 09 12 June 7 11 Nov May Aug Michael Smellie (Chair) ✔ ✔ ✔ ✔ ✔ ✔ Brydie‐Leigh Bartleet ✔ ✔ ✔ ✔ ✔ Dawn Bennett ✔ ✔ ✔ ✔ Dean Ormston (to August) ✔ ✔ ✔ ✔ ✔ Nathan Shepherd (to July) ✔ ✔ ✔ Ian Harvey (to August) ✔ ✔ ✔ ✔ Catherine Gerrard (from Sept) ✔ ✔ Joanne Kee (from Sept) ✔ Ryan Miller (from Sept) ✔ Paul Noonan (from Sept) ✔

At the AGM retiring Directors Nathan Shepherd, Dean Ormston and Ian Harvey were thanked for their service All had provided active involvement in Council activities, conference presentations, committee involvement, wise counsel, and in the case of Ian Harvey, continuous service dating back over a decade.

New Directors welcomed were Catherine Gerrard from APRA AMCOS, Joanne Kee from Place and Spaces, Ryan Miller from Keeping Company and Paul Noonan from Thomson Geer.

Two former Chairs, Prof Huib Schippers and Helen Lancaster, were honoured with Life Membership at the AGM in recognition of their excellent contributions to the organisation over many years.

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MUSIC AUSTRALIA ANNUAL REPORT 2014 Advisory Groups and Committees

Two national advisory groups were established in mid 2014:

 Music Education Advisory Group (Chair is Kim Waldock, Sydney Symphony)  Music Industry and Careers Advisory Group (Co‐Chairs are Prof Dawn Bennett, Curtin University and Yvette Myhill, Executive Director Association of Artist Managers)

The Advisory Groups are appointed by the Board for a two year renewable term, report annually to the Board and operate to an agreed Charter. Members of these Groups is listed on the website.

Two Board Committees were also established in 2014: Nominations Committee (Chair is Michael Smellie) and Finance Committee, (chaired by the Treasurer).

Councillors

Ten new Councillors were elected at the AGM bringing new energy and representation including from a number of peak bodies not previously involved. Thirty seven Councillors were in place at the end of the year. The Attachment contains a full list of Councillors.

Funding and Support A new triennial funding agreement with the Australia Council as a Music Key Organisation commenced with funding unchanged at $207,400 p.a. plus indexation.

We entered the third year of a four year funding agreement with the Australian Government providing $480,000 through the Education Department for our Music Count us in school music program. Additional funding of $209,000 was also provided by the Department to boost the program and enable a pilot songwriter for teachers program to be rolled out.

We were successful in securing an accommodation grant from the City of Sydney providing subsidised rent for our new office, to the value of $6,000 per annum.

The new Sydney office was fully furnished and the move project managed courtesy of Clipper Property Group. This generous support was valued at $10,000.

Herbert Geer (now rebranded Thomson Geer) provided high quality pro bono legal support, handling our Trademark registration, and providing other advice throughout the year including for artist contracts and advocacy submissions.

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MUSIC AUSTRALIA ANNUAL REPORT 2014 Financial Report Music Australia ended the year with a deficit of $37,481.48. This was attributable to a one off expense to adjust the Balance Sheet treatment of grants in advance to reflect the appropriate accounting standard. Before this adjustment an operating surplus of $37,399 was achieved, slightly better than forecast. Income for the year was $885,013 ($888,050 in 2013) with expenses of $922,495 ($873,741). This provided retained earnings at year‐end of $125,976 ($163,458).

MUSIC AUSTRALIA (MUSIC COUNCIL OF AUSTRALIA PTY LTD) PROFIT AND LOSS STATEMENT FOR YEAR ENDED 31 DECEMBER 2014 2014 2013 Profit before income tax ‐37,481.48 14,308.98 Income tax expense Profit after income tax ‐37,481.48 14,308.98 Retained earnings at the beginning of the financial year 163,458.44 228,134.62 Total available for appropriation 125,976.96 242,443.60 Extraordinary items 78,985.16 Retained earnings at the end of the financial year 125,976.96 163,458.44

BALANCE SHEET AS AT 31 DECEMBER 2012, 2013 AND 2014 2014 2013 ASSETS CURRENT ASSETS Cash and cash equivalents 634,079.69 1,214,565.73 Trade and other receivables 14,292.39 18,741.00 Other current assets 441.00 TOTAL CURRENT ASSETS 648,813.08 1,233,306.73

NON‐CURRENT ASSETS Property, plant and equipment 62,548.31 67,805.00 TOTAL NON‐CURRENT ASSETS 62,548.31 67,805.00 TOTAL ASSETS 711,361.39 1,301,111.73

LIABILITIES CURRENT LIABILITIES Creditors & accruals 65,169.56 123,110.49 Unexpended Grants 520,172.87 1,014,500.80 TOTAL CURRENT LIABILITIES 585,342.43 1,137,611.29 TOTAL LIABILITIES 585,342.43 1,137,611.29 NET ASSETS 126,018.96 163,500.44

EQUITY Issued capital 42 Ordinary Shares of $1 42 42 Retained earnings 125,976.96 163,458.44 TOTAL EQUITY 126,018.96 163,500.44

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MUSIC AUSTRALIA ANNUAL REPORT 2014

Media and Acknowledgements: Media Summary 2014 The launch of Music Australia’s new brand A press release was distributed as part of the launch, which received modest pick up within industry publications and via industry social media channels including:

 WAM  Creative Foyer’s Articulate  Music SA  The Music Network  The Music.Com.Au  Jazz Australia  Community Music  On the Street Magazine has shared Music Network Article  Juke Magazine shared Music Network Article  IMC Agency & Music, Film & Arts Festival shared Music Network Piece  SMAG ‐ Vic  Australian Festival of Chamber Music  Musical Futures  Australian Music Centre  Network For Directors Of Music In Govt Schools ‐ Vic

School Music Program

Music: Count Us In enjoyed extensive coverage in metro and regional media, predominantly focused on the celebration day, October 30th.

 Music Australia encourages and assists schools to empower them to generate their own media within their own local areas. As such, school generated media was strong. A media release template was distributed to registered schools via website and enewsletter.  Music Australia matched schools up with local radio, local papers and press in major regional areas in the run up to the event to encourage other schools in the area to sign up.  Music Australia also contracted publicists DMCPR to conduct the MCUI PR campaign.  Television programs were targeted and during the campaign cycle four stories appeared. Channel 10’s Toasted TV interviewed Darren Percival and recorded the students singing and performing a flash mob at Virginia State School. These two events were filmed separately.  The ABC’s BTN once again supported MCUI by interviewing student songwriter Winona Kennedy and filming at Immanuel College. The Today Show did a live cross with at Westmead Primary School. ABCTV News 24 Breakfast pre‐recorded a segment at Ripponlea PS to run on the 30th.  TV Coverage also included news reports on Channel 7, Channel 9, WIN Wollongong and Queensland, Prime 7 and ABC.  The 2013 TV CSA was updated by Noumenon for 2014, featuring students from Newtown High School of the Performing Arts, Saint Scholasticas, Haberfield Primary School, Annandale North Primary School and Kegworth Primary School. Donated airtime for the TV CSA was secured on 4 TV channels.

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MUSIC AUSTRALIA ANNUAL REPORT 2014  More than 100 print and online articles appeared, including major newspapers and local press, 43 NSW, 14 SA, 3 NT, 11 WA, 4 TAS, 14 QLD, 1 ACT, 34 VIC and 2 NAT.  Radio coverage was widespread with 32 interviews: 1. CANBERRA FM 2. ABC 774 – Afternoons program running package. 3. SBS WORLD NEWS RADIO – attended Melbourne event 4. ABC BROKEN HILL MORNINGS – Interview with Jodie Hartwig (7.10) 5. ABC QUEENSLAND STATEWIDE EVENINGS‐ Interview with Kristy Cote (9.10) 6. ABC HOBART BREAKFAST‐ Interview with Danny Munting (13.10) 7. RADIO NETWORK QUEENSLAND‐ Interview with Petra Taylor‐Smith (14.10) 8. ABC MID NORTH COAST MORNINGS‐ Interview with Mei Wei Lim (15.10) 9. RIVER 949 SATURDAY MORNINGS‐ Interview with Kristy Cote (25.10) 10. ABC NEWCASTLE AFTERNOONS‐ Interview with Merewether Heights 11. ABC SOUTH EAST NSW BREAKFAST‐ Interview with Emily Claxton (27.10) 12. ABC NORTH WEST QLD BREAKFAST‐ Interview with Rovina Singh (28.10) 13. ABC LOCAL RADIO – STATEWIDE AFTERNOONS‐ Interview with Angus Gill (28.10) 14. ABC NORTH WEST QLD BREAKFAST‐ Interview with Alicia Freedman (29.10) 15. STAR FM 105.5 COFFS HARBOUR BREAKFAST‐ Interview with Nathan Wendt (29.10) 16. ABC ADELAIDE 891‐ Interview with Paul Kolomitsev (29.10) 17. 6PR PERTH MORNINGS‐ Interview with John Foreman (29.10) 18. 2CC CANBERRA DRIVE‐ Interview with Jane Law (29.10) 19. ABC SYDNEY 702 BREAKFAST‐ Interview with John Foreman (30.10) 20. ABC DARWIN BREAKFAST‐ Interview with Andy Mison (30.10) 21. ABC CANBERRA BREAKFAST‐ Interview with John Foreman (30.10) 22. ABC ALICE SPRINGS MORNINGS‐ Interview with Mel Phillips (30.10) 23. ABC BREAKFAST‐ Interview with Kim Waldock (30.10) 24. RADIO 4EB QT NEWS‐ Interview with Kristy Cote, Susannah Callaghan and Jane Law (30.10) 25. ABC ILLAWARA MORNINGS‐ Interview with Susan Hamers (30.10) 26. ABC GOLD COAST MORNINGS‐ Interview with John Foreman (30.10) 27. ABC RIVERINA MORNINGS‐ Interview with Sam Moran (30.10) 28. ABC LOCAL STATEWIDE DRIVE‐ Interview with Alanna Webb (30.10) 29. ABC CAPRICORNIA REGIONAL AFTERNOONS – Interview with Jane Law (30.10) 30. 2BH BROKEN HILL BREAKFAST‐ Interview with Jodie Hartwig (31.10) 31. ABC SOUTH EAST NSW MORNINGS‐ Interview with Emily Claxton 32. RADIO I98 ILLAWARRA‐ Interview with Shannon Noll

Acknowledgements Music Australia gratefully acknowledges the following financial assistance and support in 2014:

 The Australian Government through the Australia Council for the Arts  The Australian Government through the Department of Education and Training  Australasian Performing Right Association  City of Sydney  Clipper Property Group  Thomson Geer Lawyers Music Australia has been assisted by the Australian Government through the Australia Council, its arts funding and advisory body.

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MUSIC AUSTRALIA ANNUAL REPORT 2014 Attachment BOARD OF DIRECTORS

Michael Smellie, NSW (2015) Chair Ryan Miller, NSW (2017) Treasurer Dr Brydie‐Leigh Bartleet, QLD (2015) Prof Dawn Bennett, WA (2016) Catherine Gerrard, NSW (2017) Joanne Kee, NSW (2017) Paul Noonan, VIC (2017)

COUNCILLORS

NATIONAL ORGANISATIONS APRA/AMCOS (Australasian Performing Right Association / Australian Mechanical Copyright Owners Society): Catherine Gerrard, Director Membership Services, NSW Australian Music Centre: John Davis, General Manager, NSW Australian Music Examinations Board: Mike Tyler, Chair, Federal Board and Queensland Advisory Committee; Principal Education Officer (The Arts), Queensland Department of Education, QLD Australian Music Industry Network: Denise Foley, Director; Executive Officer, Q Music, QLD Australian Music Therapy Association: Sara Hood A/General Manager, VIC Musica Viva Australia: Mary Jo Capps, CEO, NSW Musicians’ Union of Australia: Terry Noone, VIC Australian National Choral Association: TBA Australian Society for Music Education: TBA Australian Youth Music Council (AYMC): vacant Australian Youth Orchestras (AYO): vacant International Association of Music Libraries (Aust) (IAML) /Australasian Sound Recording Association (ASRA): vacant National Council of Tertiary Music Schools (NACTMUS): vacant

INDIVIDUAL COUNCILLOR MEMBERS

EDUCATION/YOUTH Early Childhood Education: (2017) Dr Aleksandra Acker, Lecturer, School of Education, RMIT, Melbourne, VIC Private Music Instruction: (2017) Jody Heald, President, Tasmanian Music Teachers’ Association, National Chairman Australasian Piano Pedagogy Conference Association Inc. TAS School Music Education: (2016) Jane Law, music education consultant, former school principal, Department of Education, NSW

MUSIC COMPOSITION AND PERFORMANCE Composition: (2015) Dr Daniel Blinkhorn, award‐winning composer, NSW Brass and Concert Bands: (2015) Jeremy De Korte, Dandenong High School strings teacher, conductor, VIC Computer Music, Multimedia: vacant

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MUSIC AUSTRALIA ANNUAL REPORT 2014 Contemporary Classical Performance: (2016) Dr Vanessa Tomlinson, Head of Percussion, Queensland Conservatorium, Griffith University. Artistic Advisor, Clocked Out Ensemble, QLD Country Music: (2015) Luke O’Shea, award‐winning musician, teacher, writer, presenter, NSW : vacant Indigenous Music: (2017) Jessie Lloyd, CEO/Artistic Director, Songlines Aboriginal Corporation, VIC Jazz: (2017) Joanne Kee, Director, Places + Spaces Ceres Solutions, Board Member, Sydney Fringe Festival, NSW Opera and Music Theatre: (2016) Timothy Sexton, CEO and Artistic Director, State Opera of . (SA) Popular Music: vacant Professional Orchestras: (2015). Kate Lidbetter, CEO, Symphony Services International. (NSW) World Music: (2017) Peter Mousaferiadis, CEO Cultural Infusion, VIC

INFRASTRUCTURE / DISSEMINATION Community Music Development: vacant For‐Profit Music Industry: (2017) Rob Walker, Executive Officer, Australian Music Association, VIC International Promotion: (2017) Michael Smellie, businessman, former Global COO, Sony/BMG, NSW Legal and Copyright: (2017) Paul Noonan, Partner Thomson Geer Lawyers, musician, VIC Music Broadcasting ‐ Public: (2017) Graeme Hinckley, Development and Operations Manager, ABC Classic FM, SA Music Broadcasting ‐ Community or Commercial: (2016) Chris Johnson, Manager, Australian Music Radio Airplay Project (AMRAP), Community Broadcasting Association of Australia. (NSW) Music Criticism/Journalism: Vacant Music in Creative Industries: (2016) Prof. Phil Graham, Head of Discipline, Music and Sound, Creative Industries Faculty, QUT, QLD Music in Film and Television: (2017) Art Phillips, screen composer, Past President, Australian Guild of Screen Composers, NSW Music Management: (2017) Yvette Myhill, Executive Director, Association of Artist Managers, NSW Music Publishing: (2017) Jeremy Fabinyi, General Manager, AMPAL (The Australasian Music Publishers Association), NSW Policy: (2017) Nicole Canham, Independent musician and writer Record Industry: TBA Record Industry: (2017) Vanessa Hutley, General Manager, Music Rights Australia Pty Ltd, (NSW) Research: (2016) Dr Brydie‐Leigh Bartleet, Deputy Director, Queensland Conservatorium Griffith University. (QLD) Venues or Festivals: vacant

SPECIAL MEMBERS Special Member: (2015) Dr Dawn Bennett, Senior Research Fellow, Curtin University. (WA) Special Member: (2015) Stephen Green, Managing Director, SGC New Media Marketing P/L, Board, Q Music, and Music Industry Community Services. (QLD) Special Member: (2017) Andrew Batt‐Rawden, Publisher, Limelight magazine, NSW Special Member: (2017) Peter Chellew Executive Officer, The Push, NSW Special Member: (2017) Ryan Miller, Accountant, Director, Keeping Company, NSW Special Member: (2017) Bethwyn Serow ‐ CEO AMPAG (Australian Major Performing Arts Group 24