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VJC Launched in Australia on October 5Th the Visit Japan Campaign (VJC) Was Launched in Australia, with a Series of Events Held at the Shangri-La Hotel in Sydney

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VJC Launched in Australia on October 5Th the Visit Japan Campaign (VJC) Was Launched in Australia, with a Series of Events Held at the Shangri-La Hotel in Sydney JAPAN NATIONAL TOURIST ORGANIZATION Level 18, Australia Square Tower, 264 George Street, Sydney N.S.W. 2000 Australia TEL : Public (02) 9251 3024 FAX : (02) 9251 3031 Email : [email protected] Home Page : www.jnto.go.jp. VJC Launched in Australia On October 5th the Visit Japan Campaign (VJC) was launched in Australia, with a series of events held at the Shangri-La Hotel in Sydney. Travel agents, airline and tourism related representatives, and media attended the launch which was sponsored by Japan’s Ministry of Land, Infrastructure and Transport (MLIT). In 2005, Australia, along with Canada, Singapore and Thailand became a target market for the Visit Japan Campaign, which aims at attracting 10 million visitors to Japan by the year 2010. At present Japan receives just over 6 million visitors. The highlight of the day’s program was the Japan-Australia Tourism Night with Japan’s Ambassador to Australia, His Excellency Hideaki Ueda, Minister for Small Business and Tourism, the Honorary Fran Bailey MP, Vice Minister for International Affairs at MLIT, the Honorary Hiroshi Maruyama and one of Japan’s Charisma Ambassadors of Tourism, Ross Findlay among the special guests in attendance. The Tourism Night also featured a Japanese taiko performance by Sydney based drum group TaikOZ and traditional Japanese dancing by two apprentice geisha from Kyoto City. (Speaking of geisha, the film adaptation of the internationally acclaimed novel, Memoirs of a Geisha is due to be released in cinemas in Australia in January 2006. It is expected that interest in Japan will increase after the film’s release). Popular Japanese actress and Ambassador for the Visit Japan Campaign, Ms Yoshino Kimura was also in Sydney to participate in events surrounding the VJC launch. On October 5, Ms Kimura was appointed Tourism Goodwill Ambassador for the 2006 Japan-Australia Year of Exchange and it is anticipated that next year she will be involved in various activities publicizing both the tourism appeal of Japan and the coming 2006 Japan-Australia Year of Exchange. For more information about Japan and the Visit Japan Campaign please visit www.visitjapan.jp/ © Ministry of Land, Infrastructure + Transport Goodwill Tourism Ambassador for the VJC, Ms. Yoshino Kimura Maiko from Kyoto Editor: Visit our website www.jnto.go.jp Rebecca Honda JAPAN NATIONAL TOURIST ORGANIZATION 1 JAPAN TRAVEL NEWS Travel Tokai Region Ise Takayama Tokyo Osaka Nagoya Atami ConvenientlyNagoya located in the heart of Central Japan, Nagoya is the economic and cultural hub of Aichi prefecture. As a tourist centre the city abounds in fantastic places of scenic and historic interest, with Nagoya castle, Atsuta shrine, Higashiyama Park, Nagoya Port, Tokugawa Art Museum and underground shopping malls among the most popular sightseeing spots. Each year in July, Nagoya plays host to the Grand Tournament of Japan’s national sport, Sumo. The 2006 tournament is scheduled to take place at the Aichi Prefectural Gymnasium July 9-23. Nagoya is accessed via Central Japan International Airport the most recent addition to Japan’s international airport network and the gateway to central Japan. DubbedTakayama Little Kyoto, the castle town of Takayama is located in northern Gifu Prefecture. Set amidst the Japan Alps, the city is surrounded by spectacular scenery and natural hot springs. Takayama is famous for its spring and autumn festivals which mark the beginning of each respective season. The festival is well known as one of the three most beautiful festivals of Japan. Spectators can enjoy the amazing sight of eleven elaborately decorated floats parade slowly through the city at twilight. Takayama can be accessed from Nagoya by JR limited express train in 2 1/2hours. Close by to Takayama is the village of Shirakawago, famous for its steep roofed farmhouses built in an architectural style called“gasshozukuri”. Shirakawago was inscribed on the UNESCO world heritage list in 1995. SimplyIse referred to as Jingu (the Shrine), Ise Jingu is a must see destination for visitors to Mie Prefecture. Ise Jingu enshrines the Sun Goddess Amaterasu O-mikami and draws more than 6 million worshippers each year. The inner shrine of Ise Jingu was constructed in 2 BC and had been an especially sacred shrine such that commoners had not been allowed to enter until the 12th century. The largest festival at Ise Jingu is the Sengu Festival associated with Shikinen-sengu Ceremony (Reconstruction festival), which involves the installation of the deity in a new shrine. This festival is held every 20 years when the shrine buildings are rebuilt and the Shinto ceremonies are transferred from the old shrine to the new shrine. Ise can be accessed from Nagoya by taking the Kintetsu Line to Ise-shi station. The journey takes 80 minutes by limited express train. RankedAtami as one of Japan’s Three Great Onsens (hot spring resort), Atami is located on the east coast of the Izu Peninsula in Shizuoka Prefecture. The city, whose name literally means“hot sea” has been a popular hot spring resort since the 8th century with the legendary Shogun, Tokugawa Ieyasu often visiting during the 17th century. Atami is surrounded by spectacular scenery with the white sandy beaches of Sagami Bay in the southeast and the Hakone mountains in the northwest. The city is part of the Izu-Hakone National Park and is a popular holiday destination in the summer when large crowds are drawn to the beautiful seaside and sandy beaches. Atami can be accessed from Tokyo by bullet train in 50 minutes. •Aichi www.aichi-kanko.jp/english/ •Shirakawago www.vill.shirakawa.gifu.jp/e/index.html •Nagoya www.ncvb.or.jp/ •Mie www.pref.mie.jp/ •Gifu www.kankou-gifu.or.jp/en/ •Shizuoka www.shizuoka-guide.com/ •Takayama www.hida.jp/ •Tokai Information www.j-heartland.com/ JAPAN NATIONAL TOURIST ORGANIZATION 2 JAPAN TRAVEL NEWS News & Information Niseko © Hokkaido Tourist Association TheTokyo Tokyo International International Anime Fair will be Anime held at Tokyo Fair Big Sight Convention Centre 23-26 March 2006. Last year around 200 Japanese and overseas companies, including animation production companies, television stations, filmmakers and video sales firms, as well as companies manufacturing and selling character goods such as toys and stationery, exhibited at the fair. The 2006 fair is set to be an even more exciting event with an increase in the size of the venue space. The fair is open to the public 25 March 10:00am-6:00pm and 26 March 10:00am-4:30pm. For further information please visit: www.taf.metro.tokyo.jp/en/ HokkaidoSki Hokkaido is without exception one of the hottest ski destinations in Japan. This northern paradise is renowned for its amazing powder snow – the product of chilly winds from Siberia – and is a must-visit destination for ski and snowboard enthusiasts. From 2 November 2005 through 25 March 2006 Australian Airlines is operating non-stop flights between Sapporo and Cairns twice weekly with domestic connections from major capital cities. A third service will operate 10-21 January 2006 to service the peak ski market. Japan Airlines will operate three direct charter flights from Sydney to Sapporo this ski season. The flights will operate 28 December, 26 January 2006 and 6 March 2006. Daily flights are also available via Tokyo or Osaka. For transportation between Niseko, Furano, or Sapporo and New Chitose Airport check out Skybus Sapporo, the door to door airport service. For further information please visit: Australian Airlines www.australianairlines.com.au Japan Airlines www.jal.com.au Sky Bus www.skybus-jp.com/ Transit Tours from Tour Narita, KansaiUpdate and Central Japan International Airports will continue to operate for the first few months of 2006. Please see below for dates and costs. Narita International Airport Kansai International Airport Shuttle Bus Tours for Yokoso! Japan Weeks Tours operate through 28 Feb 2006 20 Jan 2006 – 20 Feb 2006 Tours from 200 yen Bus fare 300 yen Central Japan International Airport Tours operate through 3 Mar 2006 (except 23 Dec 2005-6 Jan 2006) Tours from 2000 yen For further information please visit: www.jnto.go.jp/transit/index.html TheYokoso! Japanese Government Japan haveWeeks designated the month from 20 January to 20 February 2006 Yokoso! Japan Weeks. During this period a campaign will be conducted in Japan and overseas to improve recognition of Japan as an enjoyable, affordable and attractive tourist destination and to raise the profile of the Visit Japan Campaign. To coincide with the northern ski season various regions in Japan are offering special discounts to promote tourism in their local area. Please contact JNTO for further information. ANew number Arrivalsof new VJC and JNTO pamphlets and brochures are now available from the JNTO Sydney office. Please contact us for a copy. Ski Japan A general overview of eight ski areas on Hokkaido and Honshu. Experience Japan The new and improved version of JNTO’s school excursion brochure. It includes example itineraries and suggestions for teachers planning on taking a school group to Japan. Via Japan A guide for those stopping over in Japan. Includes information on tour packages for stopover and transit passengers. Affordable Japan The essential guide to enjoying Japan without spending a fortune. This mini-brochure includes a price list for restaurants, accommodation, transport and shopping, as well as tips for dining, shopping and sightseeing. JAPAN NATIONAL TOURIST ORGANIZATION 3 JAPAN TRAVEL NEWS Calendar of Events Tokyo January 2 New Year Greeting at the Imperial Palace (Kokyo Ippan Sanga), Tokyo Catch a glimpse of the Emperor and Empress when Japan’s Imperial family appears throughout the day to greet the public in the grounds of the Imperial Palace. January 6 New Year Parade of Firemen (Dezome-shiki), Tokyo Held each year at Tokyo Big Sight, this parade is highlighted by the display of firemen in traditional attire performing acrobatic stunts while balancing on bamboo ladders.
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