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MARCH 2018 Intelligence of Things Tracker™ KEEPING BEER, PROFITS AND DATA FLOWING BruVue on bringing better data Cisco announces the first The top IoT ecosystem players to beer ordering and marketing commercially available global in this month’s provider Page 7 (Feature Story) NB-IoT platform directory Page 12 (News and Trends) Page 21 (Scorecard) Intelligence of Things Tracker™ TABLE OF CONTENTS INTELLIGENCE OF THINGS ECOSYSTEM 03 How companies are using IoT technology to bring connectivity to retail, industrial sites, delivery fleets and corporate trainings WHAT’S INSIDE 04 A look at notable developments in the IoT space, including new applications for brick-and-mortar clothing retail and recent security efforts FEATURE STORY 07 Chris Lorkowski, CEO of BruVue, on how adding sensor technology to beer taps can provide industry data for smarter ordering and improved marketing campaigns NEWS AND TRENDS 12 The latest news and headlines from around the IoT world METHODOLOGY 17 The criteria PYMNTS uses to evaluate IoT providers and their offerings, including devices, infrastructure and services TOP RANKINGS 19 The top players in the IoT Space SUPPLIER SCORECARD 21 How various companies stack up in our IoT provider directory ABOUT 110 Have feedback or questions? Drop us a line. Intelligence of Things Tracker™ © 2018 PYMNTS.com All Rights Reserved March 2018 | 2 IoT ECOSYSTEM Making The World ‘Smart’ – One IoT Connection At A Time CORPORATE DELIVERY Harman International and PTC are Armstrong Transportation has selected collaborating to provide augmented reality ORBCOMM’s IoT to provide tracking for its for more engaging corporate training fleet of transportation trailers. materials. RETAIL SECURITY INFRASTRUCTURE SOFTWARE RETAIL INDUSTRY Fashion retailer Mango announced Intellinium is applying Sierra Wireless plans for digital fitting rooms that technology to create smart safety shoes for enable shoppers to send requests to workers in construction sites, mines and staff. other dangerous, remote or noisy areas. Intelligence of Things Tracker™ © 2018 PYMNTS.com All Rights Reserved March 2018 | 3 WHAT’S INSIDE Buying clothes is a thrill for some, but it’s the consumers buy all their clothes in brick-and-mortar ultimate hassle for others. First, there’s the task of stores. hunting down an item in the right style and color, and for women, there’s the added struggle of interpreting Consumers want shopping to feel like a breeze. They each brand’s particular sizing metrics. Then, of want the convenience of online ordering and to skip course, there’s waiting in line to try it all on — and checkout lines, the awkwardness of changing in a again to pay. public store or feeling judged for their selections. While the digital age has made some retail Against this backdrop, clothing retailers are testing purchases a one-click process, there are still issues how to incorporate the best of both worlds by to be ironed out when it comes to fashion. Clothes bringing intelligence of things (IoT) features into shopping can present a challenge in the age of physical locations. In one recent foray, telecoms digital commerce, largely because one can’t gauge giant Vodafone announced a collaboration with the texture of a sweater or how a pair of pants will technology solutions company Jogotech and fit through a web browser. In fact, 43 percent of U.K. fashion retailer Mango to bring connected digital mirrors to fitting rooms. As companies and consumers turn to connected devices to solve problems — and get excited about IoT rollouts — other players are hastening to crack down on threats and ensure that connections are secure. Around the IoT World One such player is digital security provider Avast, which recently announced a new platform to help small and medium-sized businesses (SMBs) and Intelligence of Things Tracker™ © 2018 PYMNTS.com All Rights Reserved March 2018 | 4 WHAT’S INSIDE consumers counter potential threats to connected In this month’s Intelligence of Things Tracker feature device security. The platform brings to bear the story (p. 7), Chris Lorkowski, CEO of beer data powers of artificial intelligence (AI) and machine tracking platform and hardware provider BruVue, learning to identify and halt these bad acts. explains how the company is tapping into IoT to make beer taps higher tech and more data sensitive. Security companies’ calls for better IoT security are Its sensors and analytics platform can offer bars not falling on deaf ears, and investors are voting for and breweries the data they need to improve both its necessity with their wallets. Israeli-U.S. security their ordering and marketing of beers. company CyberX recently announced it had raised $18 million in new funding, which will boost its “For the average bar owner in the U.S., because cybersecurity solutions that are used by utility, they have no way to accurately track their keg beer pharmaceutical and manufacturing companies. inventory, they lose, on average, $12,000 a year due to beer waste and beer theft,” Lorkowski said. Other players in the IoT security space are seeing safety in numbers. Entrust Datacard, an identity March Tracker Updates and secure technology solutions provider, recently We’ve profiled more than 265 players in this edition joined the Infineon Security Partner Network (ISPN) of the Intelligence of Things Tracker, including six of associated and preferred security partners to help new additions: Displio, Eseye, Filament, FitPay, LPRS reduce deployment complexity in IoT projects. and Trustonic. Getting Hopped Up On Data There may be a smartphone in every customer’s pocket and a slick HD TV on a growing number of walls, but bars remain decidedly not 21st century in respect to inventory checking. Staff can’t open a keg to tell how much beer is left without ruining the product, meaning many bars rely on methods like lifting one up and shaking it to guess at its content level. Intelligence of Things Tracker™ © 2018 PYMNTS.com All Rights Reserved March 2018 | 5 WHAT’S INSIDE 20.8% Expected CAGR of Columbian industrial IoT from 2016 to 2022 14% 25% Projected growth Percentage of industrial of global 5G mobile IoT adoption conducted connections by 2025 by industrial product Five Fast manufacturers Facts 55% Share of IT 38% professionals who Portion of German firms that listed security as a report having a formal cyber top priority in IoT security strategy deployment Intelligence of Things Tracker™ © 2018 PYMNTS.com All Rights Reserved March 2018 | 6 FEATURE STORY KEEPING BEER, PROFITS AND DATA FLOWING FEATURE STORY Draft beer is and always will be a staple for bars. CHRIS LORKOWSKI, CEO of BruVue he beer industry represented approximately available inventory. When it comes to determining T 2 percent of the U.S.’ total gross domestic how close a keg is to running dry and whether it’s product (GDP) in 2016, generating more time to reorder, though, bar staff can’t simply pull off than $350 billion in economic output. For those the top and check — not without spoiling the beer, pouring the pints, however, keeping track of that is. inventory is a surprisingly murky task. Instead, “inventory check” often means manually According to Chris Lorkowski, CEO of beer data weighting the keg — or, in the experience of BruVue startup BruVue, that process can mean the U.S.’ co-founder Mike Mitchell at a previous job, entering 300,000 draft beer-serving locations lose a chunk of a bar’s walk-in cooler, hefting one of the 150-pound their revenue. containers and shaking it to determine how much is left. For a distributor trying to spot-check its “The problem it causes for the average bar owner in accounts’ inventory, the task also can entail driving the U.S. is, because they have no way to accurately to each individual location to manually perform track their keg beer inventory, they lose, on average, these types of assessments. $12,000 a year due to beer waste and beer theft,” Lorkowski said. Imprecise methods like these leave bars, distributors and breweries with unclear data. That, in turn, can The average U.S. bar has 15 beers on tap, he said, lead to bars running out of a popular pour or become and not running out means having a good sense of Intelligence of Things Tracker™ © 2018 PYMNTS.com All Rights Reserved March 2018 | 8 FEATURE STORY an impediment to breweries trying to determine a product’s popularity or a marketing campaign’s effectiveness. Lorkowski believes those problems can be resolved through an IoT-enabled beer tracking solution — and it’s something on which BruVue is betting. In under the hood an interview with PYMNTS, he discussed the inner workings of the company’s service. It relies on an on-tap sensor system that can What are the next features BruVue wants measure, in real-time, the amount that gets poured to add for its clients or issues it wants to and track how much remains, Lorkowski explained. take on? The sensors are paired with an analytics dashboard “One of the big frustrations for bar owners right now for cooler and tap inventory tracking and for is they go to purchase beer and they have to purchase updating digital menus. The dashboard can also be several products from maybe nine different distributors. accessed by smartphone to help bars, breweries It’s also frustrating for the distributors, because they want to service the bars and restaurants and make and distributors get real-time pictures of their stock, recommendation of products they know their patrons will place more precise orders and improve marketing like, and so [we want to] have a platform where both can campaigns. collaborate and see inventory levels in real-time. Instead of talking about how much beer is left in your Data on tap fridge, and instead of a distributor coming in to your It’s not uncommon for many bartenders to order account and immediately going to check inventory, we can grow that relationship in that they can open a large quantities of draft beer and lose track of how dashboard and go, ‘Here’s all my inventory.