TOURISM Selected Wine and Food Regions of Queensland, South Australia & Victoria
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00000 2007ReportCover_NoText 3/23/07 10:31 AM Page 1 'GOOD LIVING' TOURISM selected wine and food regions of Queensland, South Australia & Victoria Beverley Sparks, Marg Deery, Linda Roberts, Jenny Davies, Lorraine Brown & Jane Malady SELECTED WINE AND FOOD REGIONS OF QUEENSLAND, SOUTH AUSTRALIA & VICTORIA Technical Reports The technical report series present data and its analysis, meta-studies and conceptual studies, and are considered to be of value to industry, government and researchers. Unlike the Sustainable Tourism Cooperative Research Centre’s Monograph series, these reports have not been subjected to an external peer review process. As such, the scientific accuracy and merit of the research reported here is the responsibility of the authors, who should be contacted for clarification of any content. Author contact details are at the back of this report. Editors Prof Chris Cooper University of Queensland Editor-in-Chief Prof Terry De Lacy Sustainable Tourism CRC Chief Executive Prof Leo Jago Sustainable Tourism CRC Director of Research National Library of Australia Cataloguing-in-Publication Good living tourism: selected wine and food regions of Queensland, South Australia & Victoria. Bibliography. ISBN 9781920965167. 1. Tourism – Queensland. 2. Tourism – South Australia. 3. Tourism – Victoria. 4. Wine tourism – Queensland. 5. Wine tourism – South Australia. 6. Wine tourism – Victoria. 7. Tourism and gastronomy – Queensland. 8. Tourism and gastronomy – South Australia. 9. Tourism and gastronomy – Victoria. I. Sparks, Beverley. II. Cooperative Research Centre for Sustainable Tourism. 338.479194 Copyright © CRC for Sustainable Tourism Pty Ltd 2007 All rights reserved. Apart from fair dealing for the purposes of study, research, criticism or review as permitted under the Copyright Act, no part of this book may be reproduced by any process without written permission from the publisher. Any enquiries should be directed to General Manager Communications & Industry Extension [[email protected]] or Publishing Manager [[email protected]]. ii ‘GOOD LIVING’ TOURISM CONTENTS ABSTRACT____________________________________________________________________________ VI ACKNOWLEDGEMENTS _______________________________________________________________ VI SUMMARY ___________________________________________________________________________ VII CHAPTER 1 QUEENSLAND: NOOSA AND SOUTH BURNETT REGION ______________________ 1 INTRODUCTION ________________________________________________________________________ 1 SUNSHINE COAST: NOOSA ________________________________________________________________ 2 Characteristics of the Noosa Region______________________________________________________ 3 Accommodation in the Noosa Shire_______________________________________________________ 3 Wineries on the Sunshine Coast _________________________________________________________ 4 Special Food Attractions in the Noosa Shire________________________________________________ 6 Restaurants and Cafés in the Noosa Shire _________________________________________________ 7 Visitor Centres in the Noosa Shire _______________________________________________________ 8 Visitor Numbers and Activities in the Noosa Shire ___________________________________________ 8 Marketing of Noosa Region_____________________________________________________________ 9 Food and Wine Regional Development Groups in the Noosa Shire _____________________________ 10 Interviews _________________________________________________________________________ 11 Key Themes Emerging________________________________________________________________ 12 SOUTH BURNETT ______________________________________________________________________ 14 Characteristics of the South Burnett Region _______________________________________________ 14 Accommodation in the South Burnett Region ______________________________________________ 14 Wineries in the South Burnett Region ____________________________________________________ 15 Special Food Attractions in the South Burnett Region _______________________________________ 16 Restaurants and Cafés in the South Burnett Region _________________________________________ 17 Visitor Centres in South Burnett ________________________________________________________ 17 Visitor Numbers to South Burnett _______________________________________________________ 18 Marketing of the South Burnett Region ___________________________________________________ 18 Food and Wine Regional Development Groups in the South Burnett ____________________________ 18 Interviews _________________________________________________________________________ 19 Key Themes Emerging________________________________________________________________ 20 RECOMMENDATIONS ___________________________________________________________________ 21 CONCLUSION _________________________________________________________________________ 22 CHAPTER 2 SOUTH AUSTRALIA: BAROSSA VALLEY AND ADELAIDE HILLS______________ 24 INTRODUCTION _______________________________________________________________________ 24 BAROSSA VALLEY _____________________________________________________________________ 25 Characteristics of the Barossa Valley Region ______________________________________________ 27 Accommodation in the Barossa Valley ___________________________________________________ 27 Wineries in the Barossa Valley _________________________________________________________ 27 Events Held in the Barossa Valley Region ________________________________________________ 29 Special Food Attractions in the Barossa Valley ____________________________________________ 30 Restaurants and Cafés in the Barossa Valley ______________________________________________ 30 Visitor Centres in the Barossa Valley ____________________________________________________ 30 Visitor Numbers and Activities in the Barossa Valley________________________________________ 30 Marketing of the Barossa Valley Region__________________________________________________ 31 Food and Wine Regional Development Groups in the Barossa Valley ___________________________ 32 Interviews _________________________________________________________________________ 33 Key Themes Emerging________________________________________________________________ 35 ADELAIDE HILLS ______________________________________________________________________ 36 Characteristics of the Adelaide Hills_____________________________________________________ 37 Accommodation in the Adelaide Hills ____________________________________________________ 38 iii SELECTED WINE AND FOOD REGIONS OF QUEENSLAND, SOUTH AUSTRALIA & VICTORIA The Adelaide Hills as a Food Region ____________________________________________________ 38 The Adelaide Hills as a Wine Region ____________________________________________________ 38 Wineries in the Adelaide Hills__________________________________________________________ 39 Food and Special Food Attractions______________________________________________________ 40 Restaurants and Cafés in the Adelaide Hills _______________________________________________ 42 Visitor Centres in the Adelaide Hills_____________________________________________________ 42 Visitor Numbers and Activities in the Adelaide Hills ________________________________________ 42 Marketing of Adelaide Hills Region _____________________________________________________ 43 Events Held in the Region _____________________________________________________________ 43 Regional Development Groups _________________________________________________________ 43 Interviews _________________________________________________________________________ 44 Key Themes Emerging________________________________________________________________ 46 RECOMMENDATIONS ___________________________________________________________________ 47 CONCLUSION _________________________________________________________________________ 48 CHAPTER 3 VICTORIA: YARRA VALLEY AND MACEDON RANGES_______________________ 50 INTRODUCTION _______________________________________________________________________ 50 THE YARRA VALLEY ___________________________________________________________________ 50 Characteristics of the Yarra Valley Region________________________________________________ 50 Accommodation in the Yarra Valley _____________________________________________________ 52 Wineries in the Yarra Valley ___________________________________________________________ 52 Special Food Attractions in the Yarra Valley ______________________________________________ 53 Restaurants and Cafés in the Yarra Valley ________________________________________________ 54 Visitor Centres in the Yarra Valley ______________________________________________________ 55 Visitor Numbers and Activities in the Yarra Valley__________________________________________ 55 Marketing of the Yarra Valley Region____________________________________________________ 55 Food and Wine Regional Development Groups in the Yarra Valley_____________________________ 56 Interviews _________________________________________________________________________ 56 Key Themes Emerging________________________________________________________________ 57 MACEDON RANGES ____________________________________________________________________ 59 Characteristics of the Macedon Ranges Shire______________________________________________ 59 Accommodation in the Macedon Ranges Shire _____________________________________________ 59 Wineries in the Macedon Ranges _______________________________________________________ 60 Special Food Attractions in the Macedon Ranges___________________________________________