The AzA Gazette
The Azteca America Monthly Newsletter for Clients, Friends and Associates January 2007 • Number 50 • Year 5
Events • Grupo Salinas Organizes Event in New York to duced in Miami, and will start airing in March. As you read this letter, a cast- & Features Celebrate its 100 Anniversary p. 6 ing is taking place to recruit naturally talented but otherwise ordinary Las Vegas Cleans Hispanics. Las Suegras will comple- ment La Academia, our highly suc- Up With Sweeps cessful reality format developed in Mexico, and will further strengthen Azteca America in the reality front. KHDF Channel 19 in Las Vegas pulled in solid numbers for But Azteca is taking new and bold November sweeps. Dear AzA Friends: leaps forward in the novela front, as well. Azteca launched in late The station came in second to Five years ago, Azteca America execut- November two South American telen- Univision in the weekday early ed the hard-launch of its network, with ovela-classics, Xica and Luz María, prime block of 4-7pm and for the the start of our signals in Houston, that complement our natural strength prime block of 10–11pm with Sacramento, San Francisco and Reno, in this programming segment; and Hispanic households, according to joining our station in Los Angeles, this year, AzA will benefit from a new Nielsen’s NSI for the market. launched six months before. In the last production team reinforcing our ranks five years we have added fifty more in Mexico. Although the station was edged markets to the fastest-growing out by Telefutura in the 8-10 pm Hispanic network in the US. I will not reveal more details of primetime block, it stayed above what Azteca America is planning for 2007, but be assured that this Telemundo weekdays from 4 pm to This year represents new challenges will be a year of exciting surprises; 11 pm for Hispanic households. and goals. Azteca America is chang- and be assured that Fundación ing: in 2007, Azteca will experience Azteca America, our non-profit ini- Sunday nights were also strong, as an evolution of its business model. tiative will also take more aggres- KHDF was number one in the 8- The precise details will be revealed as sive steps in 2007 for the benefit of 11:30 pm block with La Academia the year unfolds, but a sign of this the Hispanic community. for adults 18-49, adults 18-34 and evolution is the production of AzA’s households . first exclusive reality format, devel- Thank you for your interest, oped by US Hispanics for US Luis J. Echarte cont. p. 5 Hispanics: Las Suegras will be pro- Chairman of the Board
Station Spotlight: Dallas 2 Programming Highlights 3 The Best of AzA para la Raza 4 Mexican Soccer Is Back!! 5 Bakersfield Collects Toys for Kids 7 Names & Faces: Our Midwest Network Sales Team 7
ONTENT Hispanic Facts: Recent Data 9 Our Talent 10 C AzA Coverage / Contacts 12
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AzA Gazette The Azteca America Newsletter
Starting in February, the station Station launches its Saludos promotion, where clients can send messages on Spotlight: screen to family and loved ones, as Azteca America Dallas goes on site to Dallas client establishments to tape on- KODF Channel 26 screen messages. KLEG Channel 44 Scott says he also expects strong pro- motional results from a recently-signed Scott Kolp agreement with a local mall that will General Sales Manager exclusively promote Azteca America and offer dedicated spaces for Azteca America soccer games and live events.
Business is strong in Dallas for Una Vez keeping sales staff growing to meet On the programming front, a half-hour Más and station General Sales Mana- demand. Scott is increasing his staff with early evening local news program for ger Scott Kolp. The recent addition of two new account executives this month. Dallas is slated to launch this quarter. Charter Cable late last year, and the addition of KLEG Channel 44 mid last “We’re starting to bear the fruit of Best of Luck to Scott, Azteca America year to complement Channel 26, has increased distribution,” he adds. Dallas, and the entire Una Vez Más meant big distribution gains. team!!! Distribution gains have gone hand in Proof of the increases is that cumes hand with promotion. Using its “Más from Sweeps periods have more than Cerca de Ti,” or “Getting Closer” cam- doubled from July to November. paign this year, Azteca America Dallas launched an aggressive campaign on Stations Data “Channel 44 has opened up a lot of radio with Clear Channel’s La Preciosa Markets Dallas opportunities locally with a lot of radio station and several top print clients that couldn’t see us on the East media in the market. Call Letters KODF, KLEG side,” said Scott. Additionally, the Channels 26, 44 Charter Cable agreement opens up The graphics and pre and post produc- new areas in Ft. Worth that were oth- tion of the television and radio market- General Market erwise unreachable. ing campaign was all proudly produced in house with Una Vez Más’ recently Market Rank 7 This is all great news for Dallas, the hired creative team. Population 2005* 6,420 largest market for Una Vez Más, and Households* 2,336 the sixth-largest Hispanic DMA in the Retail Sales (Million US$) 106,666 country, with over 400,000 Hispanic % of Hispanic Origin 23.9% television households. Hispanic Market Info. Since launching the over-the-air station KODF Channel 26 in December 2004, Hispanic TV HH Market Rank 6 Una Vez Más has also added Time Hispanic TV HH Warner cable carriage in early 2005, Market Coverage 3.7% and DirecTV in mid 2006. Hispanic TV HH Market * 413
Hispanic P2 + Coverage 3.7% The distribution and cume gains are Hispanic P2 + * 1,449 starting to pay off with ad sales, and one of Azteca America Dallas’ challenges is * In thousands
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AzA Gazette The Azteca America Newsletter
Hispanic media with representa- The total prize lot was US$500,000, Programming tives included: La Opinion (LA), Hoy with Samuel also taking home a record- (LA, Chicago, and NY), El Mundo ing contract with Universal Music. Highlights (LV), Teleguía and El Imparcial (Chicago), Prensa Hispana (Phoe- Also making a strong showing were Strong Show of nix), El Latino (SD), Galardón affiliates from Los Angeles, Musical (SF) and Rollo Latino Chicago, Dallas, San Francisco, Antendees at La (Fresno), in addition to Radio Magia Houston, Phoenix, Fresno and Academia Final Concert from Sacramento, La Mega Radio Miami with clients and winnners of from Houston and Radio KBNO local promotions. Media interest was strong for the from Denver. final concert of La Academia, with The final was viewed on both sides US Hispanic media coming from as Radio reporters gave live updates of of the border by an estimated 10 far as Chicago and Las Vegas to the concert, where Samuel was even- million people. Stay tuned for more witness the final concert in tually crowned the winner, followed exciting reality show action in com- Veracruz last month. by Colette and Marbella, respectively. ing months!!!
Montecristo Novela The all-star cast also includes Don’t miss Montecristo, weekdays Fernando Luján, Luis Felipe Tovar, at 8pm/ 7pm CST. Debuts This Month Julieta Egurrola, María René Pru- dencio and Víctor Hugo Martín. Azteca Novela’s leading lady Silvia Navarro is back on the screen as Laura in the upcoming novela Montecristo.
Based on the 19th classic tale by Alexandre Dumas, the novela recounts how Santiago (played by Diego Olivera) had it all: love wealth and a future, before a betrayal by longtime friend Marcos (played by Omar Germenos) places him in a Moroccan prison.
Santiago returns 10 years later with the sole aim of avenging his misfortune.
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AzA Gazette The Azteca America Newsletter
The Best of AzA For more information, contact Tatiana Clasing: para la RAzA [email protected].
SWEET DON’T MISS TAÍS TEMPTATION… ARAÚJO IN XICA Young Brazilian actress Taís DA SILVA, Araújo began her career as a child. In 1995 she debuted in the MONDAY THRU novela Tocaia Grande. Later, at FRIDAY AT 10 P.M. 17, she became the first Afro- Brazilian actress to star in a nov- /9 CST ONLY ON ela, Xica Da Silva. From the out- set, she challenged and charmed AZTECA AMERICA! the audience and the entertain- ment world thanks to her fighting spirit, generosity and naiveté. At 26, Taís Araújo is one of show business’s most professional, ded- icated actresses. TAÍS ARAÚJO
DIEGO OLIVERA AZTECA’S MONTECRISTO
Actor Diego Olivera is approach- • Birthdate: February 7, 1968 ing his role as Santiago in • He’s a true defender of his Azteca’s new novela Montecristo ideals. with the utmost professionalism, • Love is the most important thing ready to successfully meet the chal- in his life. lenge. • He likes learning from his mis- takes and asking for forgiveness, ”Playing Santiago is a real privi- and he considers himself a very lege. I am very proud of the work thoughtful guy. we’re doing and the great cast. It’s an enormous challenge to bring a classic like this to television.”
If you want to know more about this hot Argentinean, who has MONTECRISTO, been acting since he was 12, let yourself in on his secrets: WEEKDAYS AT 8PM/7PM CST
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AzA Gazette The Azteca America Newsletter
cont. p 1 In the words of David Faitelson, Mexican Soccer “Santos is without a doubt the team that spent the most on its roster in Supremacy was also maintained Is Back!!! during exclusive transmissions of Mexican soccer playoffs, with rat- Mexican League Soccer (FLM) ings for households that outscored returns to the screens of Azteca all Hispanic competition during America this month with the game times on Nov. 24, 25 and 29, Clausura closing season. respectively. The action is hot, as Jared Borgetti, With the coveted 18-49 year-old most recently in Mexico as a striker audience, the station posted triple for Pachuca, returns from interna- digit growth from May to tional action in England with Bolton November books in the weekday and Saudi Arabia with Al-Ittihad. timeslots of 10am -12pm (+400%) Borgetti has made it clear that his mandate will be to bring a title to with 5pm-6pm (+700%) with Lo Cruz Azul, which has recently been Que Callamos las Mujeres; 6pm- plagued by poor post-season play. 6:30 pm (+800%) with Infarto; as well as triple digit growth with the With the addition of Borgetti and Sunday night 8-11:30 slot (+325%) two new players from South with La Academia. America, David Faitelson says the team “shows a lot of promise, with KHDF General Manager Mike enough firepower to win back disil- Scanlon said that active cross pro- lusioned fans” once César “El December.” Oswaldo Sánchez’ motion during the sweeps period in Chelito” Delgado recovers from his salary alone will cost the club US$2 print, radio, and even Galavision current injury. Despite being in the million this year. Nevertheless, was important in achieving the rat- league of the traditionally elite Faitelson warns against the ings success. teams, Cruz Azul fans have been 10 “América Syndrome,” “The team and half years without a league title. needs to come together as a team Congratulations Mike Scanlon and and show results on the field… how the entire UVM team!!! many times have we seen teams with lots of names and no results?”
Nevertheless, returning champs Chivas, even without their National Team goalie Sánchez, remain strong. And the Tigres of Monterrey have signed striker Kikin Fonseca. An integral part of the past two Puma championship Other exciting changes within the teams and an offensive force for league include a turbo charging of Cruz Azul in past seasons, Kikin the Santos roster, as the team is deter- returns to Mexico after six months mined to move back up in club stand- with Portugal’s Benfica. ings with the hiring of former Chivas goalie Oswaldo Sánchez, the former Don’t miss the best in Mexican América striker Matías Vuoso, and the League Soccer (FLM) action on Argentine Daniel Ludueña. Azteca America.
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AzA Gazette The Azteca America Newsletter
organization leaders, and also importance in the economies Grupo Salinas representatives of Bloomberg, The where it operates and its perspec- Wall Street Journal, Dow Jones tives in the retail, financial servic- Organizes Event and Notimex. es, telecommunications, Internet and of course television markets. in New York to The event was hosted by Luis J. Echarte, Chairman of Azteca The Group employs 50,000 peo- Celebrate its 100 America and Executive Vice-presi- ple in six countries, and has aggre- Anniversary dent of Grupo Salinas, who talked gate sales of over US$5 billion. about the origins of the Group, its Many participants were impressed dynamic growth, increasing by these figures, by the rapid
Azteca America’s umbrella organi- growth its companies, the bene- zation, Grupo Salinas, held a break- fits to society through our non fast presentation for US investors, profit arms Fundación Azteca and stock-market analysts and financial Fundación Azteca America, as press on Dec. 12 in commemora- well as by the social impact of tion of its 100 year anniversary. The business operations themselves. event was designed to strengthen relationships with key financial Grupo Salinas Companies include: market participants and media, by TV Azteca, Azteca America, detailing operations of our busi- Grupo Elektra, Banco Azteca, nesses and the benefits they gener- Seguros Azteca, Afore Azteca, ate in the communities where we Azteca Internet, Iusacell and operate. Unefon.
Event attendance included repre- sentatives from Credit Suisse, Deutsche Bank, Merrill Lynch and UBS, as well as debt holders, potential new investors, represen- tatives of the Office of the Governor of New York, Hispanic
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youth in Kern County. This was the fortunate families throughout Kern Bakersfield first year Stay Focused Mentor County. KZKC, sister station KERO Program worked with Spanish and sponsor Kern Schools Federal Collects Toys media. KZKC, sister station KERO Credit Union employees also donat- and Bank of America employees ed hundreds of coats. for Kids also donated hundreds of toys.
Azteca America Kern County The collection was in addition to a (KZKC) in Bakersfield launched its prior clothing drive during first annual Toy Drive this holiday Thanksgiving, where 1,300 coats season, providing toys for over were collected and given out to 3,500 children in the community. families in need. The coat drive The collection was done in conjunc- was part of the 5th annual Feed It tion with the Stay Focused Mentor Forward campaign, a local non- Program, a non-profit organization profit organization which provides that offers guidance to at-risk a free Thanksgiving Dinner to less
She says that selling in the Hispanic Born and raised in Detroit, she has Names & Faces market was something that always 16 years of experience in national caught her eye when she was with radio sales, working with Interep Our Midwest Network NBC and Fox and as for selling Azteca Radio Sales and Clear Channel Sales Team America, she simply says, “I love it.” Radio, where she has held posi- Jessie has a BS in Advertising from tions as Divisional Manager, Yesenia Rios-Rubio, VP/Director University of Illinois, Urbana- Regional Executive, and New of Sales - Chicago Champaign. Business Development Manager. Jennifer Van Vallis, VP/Director She has a business and marketing of Sales - Detroit degree from Mercy College.
When not working, she says she invests in her best asset: her family, Part of the Azteca America net- including husband Kevin, sons work sales team and based in Jordan (15) and Conor (12), and Chicago since December of 2005, her identical twin daughters Yesenia, or “Jessie,” as she is more Madelyne and Gabrielle (8). widely known in the industry, is responsible for selling advertising in the Midwest region. She handles After covering the Midwest alone accounts that include P&G, for the beginning of 2006, rein- General Motors, Kellogg, Kraft, forcements were brought in at mid- Walgreen’s, Macy’s, Best Buy, year, when Jennifer was named Phillip Morris and Mars Foods. VP/Director of Sales for Detroit.
With ten years of television adver- In opening the Detroit office, tising experience, she has worked Jennifer is responsible for auto at NBC, Fox Magazine, Fox Kids clients and agencies from the and Fox Network on the English- Motor City, and her mandate language side, and local sales for specifically includes expanding Univision and Telefutura on the product integration opportunities Spanish-language side. with the auto companies.
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Hispanic Facts: Recent Data
The US Hispanic market continues Texas (20%), Florida (16%) and with strong growth potential. As of New York (9%). December 2006, the purchasing Milwaukee on power of the Hispanic market According to Mexico’s foreign trade reached an estimated $798 billion. bank Bancomext, Hispanic purchas- Direct TV The forecast for 2007 is $863 bil- ing power is $105 billion in Los lion, which would surpass African- Angeles (with a Hispanic popula- Congratulations go out to American purchasing power, which tion of 7.8 million); $59 billion in Bustos Media and DirecTV is calculated at $847 billion. New York (Hispanic population of for the carriage agreement 4.3 million); and $33 billion in According to research from the Florida (with a Hispanic population inked between the two this Mexican daily El Financiero, pur- of 1.8 million). Other important month for Bustos’ WBWT, chasing power of US Hispanics will metropolitan areas for Hispanic Channel 38. increase 48% from 2005 to 2010, businesses are Miami, Chicago, compared to 28% for the US pop- Houston, Dallas, San Francisco, San DirecTV is currently carrying ulation in general. Antonio and Phoenix. Azteca America in 26 mar- kets across the country. Hispanic-owned companies are Source: El Financiero with data from concentrated in the states of Fundación Solidaridad Mexicano Americana California (28%), followed by and Selig Center from Univeristy of Georgia.
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His theater credits include El She started her career in Azteca Our talent Hombre del Destino, La Valija del with Perla (1998), followed by Rompecabezas, La Bella y la Bestia, Catalina y Sebastián (1999), La 101 Dálmatas and 5 gays.com. He Calle de las Novias (2000), Cuando DIEGO OLIVERA has also had movie roles in ¿Te Dije Seas Mía (2001), La Duda (2002) que Te Quiero?(2002) and Los and La Heredera (2005). Diego started acting at age 12 in Guantes Mágicos (2004). Argentina, where he also studied She currently plays the role of Laura with famed teachers Alejandra On television he has appeared in in Montecristo alongside Diego Boero, Carlos Gandolfo and Joy the novelas Alta Comedia (1991), Olivera. Morris. Montaña Rusa (1994), Por Siempre Mujercitas (1995), 90-60-90 Modelos (1996), Ricos y Famosos (1997), Mujercitas (1999), Matrimonios y Algo Más (2001), Provócame (2001), Infieles (2002), Dr. Amor (2003), Piel Naranja Años Después (2004), Floricienta (2004), Amarte Así (2005) and Se Dice Amor (2005).
He is currently starring in Montecristo alongside Silvia Navarro in his first role outside of his native Argentina.
SILVIA NAVARRO
Silvia decided to be actress when she was a teenager, with roles in Mar Muerto and Químicos para el Amor.
She went on to study acting at La Casa del Teatro and Azteca’s-own CEFAC, under Raúl Quintanilla and Héctor Mendoza.
Her film credits include Mujer Alabastrina (2005), Esperanza (2005) and the animated film Dragones, Destino de Fuego (2006), as the voice of Marina.
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AzA Gazette The Azteca America Newsletter The Fastest Growing Hispanic Network in the U.S. 55 Markets; Geographic coverage: 89%*
Sacramento Seattle Yakima-Pascoe-Richland Reno Boise Las Vegas Salt Lake City Colorado Springs Philadelphia KTNC 42 KHCV 45 KAZW 9 & 27 KAZR 46 KCBB 51 KHDF 19 KSVN 49-K66FN KZCS 23 Denver WXSI 33 2.1% 0.7% 0.3% 0.3% 0.2% 1.1% 0.6% 0.4% KZCO 27-KZFC 36 1.4% 1.8% Fresno-Visalia Twin Falls New York Boston Omaha KFAZ 8 - KMSG 55 KYTL 53 WNYN 39 WFXZ 24 KAZO 57 1.9% 0.1% 10.9% 1.0% 0.1% Portland San Francisco Milwaukee KTNC 42 WBWT 38 Hartford - New Haven 3.0% 0.4% WHCT 38 Chicago 0.6% Monterey-Salinas WOCK 13 KMCE 43 3.9% 0.6% Washington D.C. WQAW 69 Bakersfield 1.3% KZKC 42 Chattanooga 0.6% WDGA 43 Raleigh, 0.1% Durham Sta. Barbara-Sta. Maria San Luis Obispo Greenville, KZDF 8 - KSBT 32 Spartangburg 0.4% Atlanta Los Angeles WUVM 4 Orlando Charleston KAZA 54 1.0% W21AU 21 15.5% WAZS 22 1.4% Albuquerque 0.04% Palm Springs KQDF 25 Phoenix Wichita West Palm Beach KYAV 12 2.0% KPDF 41 KSMI 51 WWHB 48 0.4% Dallas 2.8% San Antonio KODF 26-KLEG 44 0.1% 0.7% El Paso San Diego KVDF 31 3.7% New Orleans Tucson KEPA 42 Ft. Myers AZSD 41 Lubbock 3.2% WTNO 22 KUDF 14 1.9% WTPH 14 1.9% KDFL 69 Houston 0.2% 0.5% 1.0% 0.4% Austin KAZH 57 Amarillo Laredo Oklahoma City Miami KADF 20 4.2% Tampa KTXD 43 - K30HM 30 1.1% KOHC 38 WXAX 26 WPMF 38 Corpus Christi 0.3% 5.6% 0.4% Odessa Victoria 1.3% KYDF 64-K34GV 34 KDFH 41 KTJA 51 0.9% 0.4% 0.1% Note: KTNC-TV 42 covers the San Francisco and Harligen-McAllen Sacramento DMA´s/Source Over-the-air (OTA) & cable KNDF 57 - KBDF 64 Nielsen Universe estimates, 2005, Hispanic Households. 2.3% *Nielsen coverage 71% Only cable or satellite
Sales: Bob Turner Contacts: (212) 896-8116 [email protected] About TV Azteca EXECUTIVES: KAZA: Jorge Jaidar Luis J. Echarte (818) 241-5400 Chairman [email protected] TV Azteca, listed on the Mexican (212) 207-8839 CFO: Luis Mariano Cortés Bolsa and Spain’s Latibex, is the 011(5255) 1720-5777 (310) 432-7650 second largest producer of [email protected] Adrian Steckel Spanish-language programming in Programming: Joshua Mintz President and CEO (818) 241-5400 the world, and one of two nation- (310) 432-7670 [email protected] wide broadcasters in Mexico. 011(5255) 1720-9189 Distribution and Affiliate Relations: Héctor Romero TV Azteca broadcasts five net- Editorial Committee (212) 207-8839 Héctor Romero 011(5255) 1720-0060 works: the family-driven Azteca Daniel McCosh [email protected] 13, with 278 signals in Mexico; Linda Garcidueñas the youth-focused Azteca 7, with Elena Arceo For further contacts see our website 270 signals in Mexico; Proyecto Juan Pablo Álvarez Fernanda Ostos 40; Azteca International for 14 David Mejía countries in Central and South Joshua Mintz America and Canada; and Azteca Marcia San Román A Grupo Salinas Company America the fastest growing net- Iván Vidal www.gruposalinas.com work in the U.S.
This document does not constitute, nor shall it be construed under any circumstances, as an offer to sell or as a solicitation of an offer to buy Azteca America Network's signal, programming or any of its parts thereof.
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