The AzA Gazette The Azteca America Monthly Newsletter for Clients, Friends and Associates January 2007 • Number 50 • Year 5 Events • Grupo Salinas Organizes Event in New York to duced in Miami, and will start airing in March. As you read this letter, a cast- & Features Celebrate its 100 Anniversary p. 6 ing is taking place to recruit naturally talented but otherwise ordinary Las Vegas Cleans Hispanics. Las Suegras will comple- ment La Academia, our highly suc- Up With Sweeps cessful reality format developed in Mexico, and will further strengthen Azteca America in the reality front. KHDF Channel 19 in Las Vegas pulled in solid numbers for But Azteca is taking new and bold November sweeps. Dear AzA Friends: leaps forward in the novela front, as well. Azteca launched in late The station came in second to Five years ago, Azteca America execut- November two South American telen- Univision in the weekday early ed the hard-launch of its network, with ovela-classics, Xica and Luz María, prime block of 4-7pm and for the the start of our signals in Houston, that complement our natural strength prime block of 10–11pm with Sacramento, San Francisco and Reno, in this programming segment; and Hispanic households, according to joining our station in Los Angeles, this year, AzA will benefit from a new Nielsen’s NSI for the market. launched six months before. In the last production team reinforcing our ranks five years we have added fifty more in Mexico. Although the station was edged markets to the fastest-growing out by Telefutura in the 8-10 pm Hispanic network in the US. I will not reveal more details of primetime block, it stayed above what Azteca America is planning for 2007, but be assured that this Telemundo weekdays from 4 pm to This year represents new challenges will be a year of exciting surprises; 11 pm for Hispanic households. and goals. Azteca America is chang- and be assured that Fundación ing: in 2007, Azteca will experience Azteca America, our non-profit ini- Sunday nights were also strong, as an evolution of its business model. tiative will also take more aggres- KHDF was number one in the 8- The precise details will be revealed as sive steps in 2007 for the benefit of 11:30 pm block with La Academia the year unfolds, but a sign of this the Hispanic community. for adults 18-49, adults 18-34 and evolution is the production of AzA’s households . first exclusive reality format, devel- Thank you for your interest, oped by US Hispanics for US Luis J. Echarte cont. p. 5 Hispanics: Las Suegras will be pro- Chairman of the Board Station Spotlight: Dallas 2 Programming Highlights 3 The Best of AzA para la Raza 4 Mexican Soccer Is Back!! 5 Bakersfield Collects Toys for Kids 7 Names & Faces: Our Midwest Network Sales Team 7 ONTENT Hispanic Facts: Recent Data 9 Our Talent 10 C AzA Coverage / Contacts 12 www.aztecaamerica.com 1 AzA Gazette The Azteca America Newsletter Starting in February, the station Station launches its Saludos promotion, where clients can send messages on Spotlight: screen to family and loved ones, as Azteca America Dallas goes on site to Dallas client establishments to tape on- KODF Channel 26 screen messages. KLEG Channel 44 Scott says he also expects strong pro- motional results from a recently-signed Scott Kolp agreement with a local mall that will General Sales Manager exclusively promote Azteca America and offer dedicated spaces for Azteca America soccer games and live events. Business is strong in Dallas for Una Vez keeping sales staff growing to meet On the programming front, a half-hour Más and station General Sales Mana- demand. Scott is increasing his staff with early evening local news program for ger Scott Kolp. The recent addition of two new account executives this month. Dallas is slated to launch this quarter. Charter Cable late last year, and the addition of KLEG Channel 44 mid last “We’re starting to bear the fruit of Best of Luck to Scott, Azteca America year to complement Channel 26, has increased distribution,” he adds. Dallas, and the entire Una Vez Más meant big distribution gains. team!!! Distribution gains have gone hand in Proof of the increases is that cumes hand with promotion. Using its “Más from Sweeps periods have more than Cerca de Ti,” or “Getting Closer” cam- doubled from July to November. paign this year, Azteca America Dallas launched an aggressive campaign on Stations Data “Channel 44 has opened up a lot of radio with Clear Channel’s La Preciosa Markets Dallas opportunities locally with a lot of radio station and several top print clients that couldn’t see us on the East media in the market. Call Letters KODF, KLEG side,” said Scott. Additionally, the Channels 26, 44 Charter Cable agreement opens up The graphics and pre and post produc- new areas in Ft. Worth that were oth- tion of the television and radio market- General Market erwise unreachable. ing campaign was all proudly produced in house with Una Vez Más’ recently Market Rank 7 This is all great news for Dallas, the hired creative team. Population 2005* 6,420 largest market for Una Vez Más, and Households* 2,336 the sixth-largest Hispanic DMA in the Retail Sales (Million US$) 106,666 country, with over 400,000 Hispanic % of Hispanic Origin 23.9% television households. Hispanic Market Info. Since launching the over-the-air station KODF Channel 26 in December 2004, Hispanic TV HH Market Rank 6 Una Vez Más has also added Time Hispanic TV HH Warner cable carriage in early 2005, Market Coverage 3.7% and DirecTV in mid 2006. Hispanic TV HH Market * 413 Hispanic P2 + Coverage 3.7% The distribution and cume gains are Hispanic P2 + * 1,449 starting to pay off with ad sales, and one of Azteca America Dallas’ challenges is * In thousands www.aztecaamerica.com 2 AzA Gazette The Azteca America Newsletter Hispanic media with representa- The total prize lot was US$500,000, Programming tives included: La Opinion (LA), Hoy with Samuel also taking home a record- (LA, Chicago, and NY), El Mundo ing contract with Universal Music. Highlights (LV), Teleguía and El Imparcial (Chicago), Prensa Hispana (Phoe- Also making a strong showing were Strong Show of nix), El Latino (SD), Galardón affiliates from Los Angeles, Musical (SF) and Rollo Latino Chicago, Dallas, San Francisco, Antendees at La (Fresno), in addition to Radio Magia Houston, Phoenix, Fresno and Academia Final Concert from Sacramento, La Mega Radio Miami with clients and winnners of from Houston and Radio KBNO local promotions. Media interest was strong for the from Denver. final concert of La Academia, with The final was viewed on both sides US Hispanic media coming from as Radio reporters gave live updates of of the border by an estimated 10 far as Chicago and Las Vegas to the concert, where Samuel was even- million people. Stay tuned for more witness the final concert in tually crowned the winner, followed exciting reality show action in com- Veracruz last month. by Colette and Marbella, respectively. ing months!!! Montecristo Novela The all-star cast also includes Don’t miss Montecristo, weekdays Fernando Luján, Luis Felipe Tovar, at 8pm/ 7pm CST. Debuts This Month Julieta Egurrola, María René Pru- dencio and Víctor Hugo Martín. Azteca Novela’s leading lady Silvia Navarro is back on the screen as Laura in the upcoming novela Montecristo. Based on the 19th classic tale by Alexandre Dumas, the novela recounts how Santiago (played by Diego Olivera) had it all: love wealth and a future, before a betrayal by longtime friend Marcos (played by Omar Germenos) places him in a Moroccan prison. Santiago returns 10 years later with the sole aim of avenging his misfortune. www.aztecaamerica.com 3 AzA Gazette The Azteca America Newsletter The Best of AzA For more information, contact Tatiana Clasing: para la RAzA [email protected]. SWEET DON’T MISS TAÍS TEMPTATION… ARAÚJO IN XICA Young Brazilian actress Taís DA SILVA, Araújo began her career as a child. In 1995 she debuted in the MONDAY THRU novela Tocaia Grande. Later, at FRIDAY AT 10 P.M. 17, she became the first Afro- Brazilian actress to star in a nov- /9 CST ONLY ON ela, Xica Da Silva. From the out- set, she challenged and charmed AZTECA AMERICA! the audience and the entertain- ment world thanks to her fighting spirit, generosity and naiveté. At 26, Taís Araújo is one of show business’s most professional, ded- icated actresses. TAÍS ARAÚJO DIEGO OLIVERA AZTECA’S MONTECRISTO Actor Diego Olivera is approach- • Birthdate: February 7, 1968 ing his role as Santiago in • He’s a true defender of his Azteca’s new novela Montecristo ideals. with the utmost professionalism, • Love is the most important thing ready to successfully meet the chal- in his life. lenge. • He likes learning from his mis- takes and asking for forgiveness, ”Playing Santiago is a real privi- and he considers himself a very lege. I am very proud of the work thoughtful guy. we’re doing and the great cast. It’s an enormous challenge to bring a classic like this to television.” If you want to know more about this hot Argentinean, who has MONTECRISTO, been acting since he was 12, let yourself in on his secrets: WEEKDAYS AT 8PM/7PM CST www.aztecaamerica.com 4 AzA Gazette The Azteca America Newsletter cont. p 1 In the words of David Faitelson, Mexican Soccer “Santos is without a doubt the team that spent the most on its roster in Supremacy was also maintained Is Back!!! during exclusive transmissions of Mexican soccer playoffs, with rat- Mexican League Soccer (FLM) ings for households that outscored returns to the screens of Azteca all Hispanic competition during America this month with the game times on Nov.