2020/2021
Fall TABLE OF CONTENTS
• More Viewers Tuning Into TV Page 1 • CHCH Offers a Unique Opportunity Page 2 • Multiplatform Engagement Page 3 • Geographic Coverage Pages 4-5 • Programming Highlights/Schedules Pages 6-14 • Unparalleled Local Coverage Pages 15-16 2020/2021 • Strong Regional Reach Page 17 • Best Of Both Worlds Page 18 • Ads That Are Seen Not Skipped Page 19 Fall • A Wide Ranging Viewership Page 20 • CHCH.com Enhances Your TV Buy Page 21 • Special Advertising Opportunities Pages 22-28 • Summary Page 29 More Viewers Are Tuning Into TV As people sheltered at home this spring, they turned to TV to stay informed and entertained.
Mar 16 – May 31 vs. Jan 27 – Mar 15 % Increase (Based on Average Minute Audience)
18% +27%
7%
Total TV CHCH
Source: Numeris Canada, Toronto/Hamilton EM, ROS (Mo-Su 2a-2a), 2020 Page 1 CHCH Offers A Unique TV Opportunity CHCH has been on the air for over 66 years and is proud to be one of Canada’s few remaining independent TV stations. We are uniquely positioned to deliver unrivaled news coverage in our local Hamilton Niagara market while also delivering regional Ontario coverage with a strong lineup of US simulcasts, recognizable syndicated programs and popular movie titles.
Hamilton Niagara Region • CHCH is the only local TV station in the Hamilton Niagara region, Canada’s 5th largest TV market (the Top 4 markets have at least 5 local stations).
• Our news is #1 by a long shot and the only relevant local news in this market.
• One local voice to reach a market of over 1.2 million consumers.
Toronto & Beyond • With wide appeal programs like 20/20, Access Hollywood & Blockbuster Movies, CHCH reaches millions of viewers weekly across Toronto and the rest of Ontario.
Page 2 CHCH Millions CHCH.com
107,600 CHCH 850,708 Followers Engage CHCH Monthly
98,121 Followers CHCH-TV 14,800 Followers
With Us CHCH
Evening News 3.2 Million Across 6,350+ Weekly Wazers 73,900 Followers Digital Morning Live Amplification Multiple Morning Live
Unlimited 15,900 Followers 30,400 Platforms Followers
Source: Numeris Canada, Total Canada, individuals 2+, Spring 2020, Page 3 Google Analytics, May 2020, social media sites, June 2020 Ability To Reach Viewers Across The Country
Average Annual Reach Geographic Breakout
Western Canada Quebec 1,360,000 Ontario 450,000 10,492,000 Atlantic Canada 831,000
Source: Numeris Canada, 2018/2019 Broadcast Year, Individuals 2+ Page 4 Available To Well Over 90% of Ontario
CHCH Carriers (BDUs) Ontario
Beanfield Mornington Ontario Bell Satellite Nexicomm Communications Bell Fibe NorDel Cable Vision Brooke Telecom North Frontenac Bruce Telecom NRTC Communications Cable Cable Quadro Communications Cochrane Telecom Packet Tel Corp Cogeco Rogers Comwave Shaw Satellite (Direct) Execulink Source Cable Frontline IPTV Start Gosfield North Communications Tbaytel Hay Communications (IPTV) Total Cable Service Hastings Cable Vision Tuckersmith Communications HuronTel Vianet Lansdowne Rural Telephone Company V Media Lakeland Energy Wightman Mitchel Seaforth WTC Communications
Source: Mediastats, January, 2020 Page 5 Prime-Time Anchored By Proven US Simulcasts
Page 6 New To CHCH This Fall
This fantasy series sees fussy angel Meg, Nicky and Usman are friends who share Aziraphale and loose-living demon Crowley an obsession with a fantasy role-playing team up to form an unlikely duo. The two game, Kingdom Scrolls. "Dead Pixels" follows have become overly fond of life on their lives and their friendship both in the real Earth, and they are forced into forming an world and online. alliance in an attempt to stop the Staring: Alexa Davies, Will Merrick, Charlotte approaching Armageddon. Ritchie, Sargon Yelda, David Mumemi Staring: David Tennant, Michael Sheen, Frances McDormand
Page 7 New To CHCH This Fall
Set in Chicago, this medical drama deals with the Plagued by doubt as her second marriage personal and professional crises of the doctors in approaches, Becca gets the chance to remake the emergency room at County General Hospital. the past as she wakes up in 1995. It's the From the exciting to the mundane, a day in the morning of her first wedding day, and she is frantic hospital serves up many interesting about to tie the knot with Sean, a bad-boy artist dilemmas as well as heartrending choices for who is not the perfect mate. Reliving that day everyone on staff. Staring: George with her best friend, Lolly, will Becca make the Clooney, Anthony Edwards, Eriq La Salle, Julianna "right" choices this time while she readapts to Margulies, Sherry Stringfield, Noah Wyle New York City in the mid-'90s. Staring: Laura Ramsey, Sarah Goldberg, Craig Horner
Page 8 New To CHCH This Fall
The true story of DS Stephen Fulcher and his hunt This series delves into the psychological for missing 22-year-old Sian O'Callaghan, and how showdown that takes place inside actual police it lead to the arrest of Christopher Halliwell. This interrogation rooms and dissects what happens to was the beginning of the capture of a prolific yield a confession. Each hourlong episode takes serial killer and the detectives own downfall. viewers through the twists and turns of a real Staring: Martin Freeman, Siobhan homicide case, from the crime scene to the Finneran, Imelda Staunton, Peter Wight, Derek suspects' questioning to the ultimate confession. Riddell
Page 9 New To CHCH This Fall
With the Vietnam War, the British Invasion, Soundtracks: Songs That Defined History is a Woodstock, the Civil Rights Movement, and JFK's documentary series that explores the music tied assassination, the 1960s represent, perhaps, to iconic moments in history. Every episode the most consequential decade in U.S. history. covers a tragedy, triumph, or the start of a It was a period of monumental social and political movement – and the music that came to define change, altering virtually every aspect of American it. Pivotal events in our history will be illuminated life for future generations. `The Sixties', a by both iconic and rare archival images alongside documentary executive-produced by Tom Hanks, interviews with some of the greatest Gary Goetzman and Mark Herzog, explores the musicians, journalists, and historians of the last people, events and discoveries that defined how sixty years. citizens came to think about their government, their place in the world and themselves. Page 10 Revitalized Movie Schedule We are energizing our movies this fall with a fresh line up of hit titles. • Dr No • The Dressmaker • The Fugitive • From Russia With Love • Begin Again • Cop Out • Goldfinger • Shawshank Redemption • Superman Returns • Thunderball • Something Borrowed • Practical Magic • You Only Live Twice • Men With Brooms • When Harry Met Sally • Diamonds Are Forever • Immortals 3D • U.S. Marshals • On Her Majesty’s Secret Service • Shakespeare In Love • Clash Of Titans • Live And Let Die • The Whistleblower • Wrath Of Titans •The Spy Who Loved Me • My One Christmas Wish • Due Date • License To Kill • Ocean’s 11 • The Bucket List • John Wick • Ocean’s 12 • You’ve Got Mail • John Wick Chapter 2 • Ocean’s 13 • 42 • Atonement • P.S. I Love You •Bon Cop/Bad Cop • August: Osage County • Terminator Salvation • Ghosts Of Girlfriends Past • Scream • Two Weeks Notice • 17 Again • Wedding Crashers
Page 11 Prime-Time Schedule
Program Time Monday Tuesday Wednesday Thursday Friday Saturday Sunday
6:00 PM Evening News at Six 6:30 PM
7:00 PM Inside the Story Soundtracks 7:30 PM Access Hollywood (S-WBTS) Tiny Talent Time
8:00 PM Gordon Ramsay's ER Hindsight The Sixties 24 Hours to Hell and Back 8:30 PM CHCH at the Movies 9:00 PM Dead Pixels A Confession CHCH at the Movies Sunday Blockbuster 9:30 PM Dateline Mystery 20/20 (S-ABC) (S-NBC) 10:00 PM Good Omens Rookie Blue Criminal Confessions 10:30 PM
11:00 PM Evening News at Eleven
Highlighted = US simulcast programs Page 12 Italics = new program to CHCH Classic Fun All Day CHCH’s popular daytime retro programming airs from 10:00am – 6:00pm.
Page 13 Daytime Schedule
Program Time Monday Tuesday Wednesday Thursday Friday Saturday Sunday
6:00 AM 6:30 AM 7:00 AM 7:30 AM Morning Live 8:00 AM 8:30 AM 9:00 AM Long Form Program 9:30 AM 10:00 AM Matlock 10:30 AM 11:00 AM Green Acres 11:30 AM Beverly Hillbillies 12:00 PM Fantasy Island 12:30 PM 1:00 PM Mission: Impossible 1:30 PM 2:00 PM The Jeffersons 2:30 PM The Jeffersons Matinee Movies Matinee Movies 3:00 PM Good Times / The Odd Couple (Nov) 3:30 PM Family Ties 4:00 PM One Day at a Time 4:30 PM The Facts of Life / Get Smart (Nov) 5:00 PM Gilligan's Island Unforgettable Franklin & Bash 5:30 PM The Brady Bunch
Italics = new program to CHCH Page 14 News 2.1 . * an area area an , 54, Ratings - 25 Dayparts Key News News Key 1.2 million people million 1.2 – 0.4 0.4 0.2 0.2 0.1 0.0 Ranker Ranker Page 15 Page News News City NewsCity CTV NewsCTV CBC News CBC CP24 NewsCP24 CHCH NewsCHCH Global NewsGlobal Hamilton Niagara Region, Adults Region, Niagara Hamilton CTV Two News Two CTV full coverage of the Hamilton Niagara region Niagara Hamilton of the coverage full Su - , an area an , area % of the means 90 on local stations), Mo local stations), on Unparalleled Local Coverage Local Unparalleled local news local Niagara Falls. Niagara Hamilton Niagara Region Niagara Hamilton of the Toronto/Hamilton EM that encompasses over over encompasses that EM Toronto/Hamilton the of Canada, Spring 2020 Spring Canada, that spans from Burlington to to Burlington spansfrom that CHCH reaches over over CHCH reaches
Hamilton Niagara market Niagara Hamilton
Numeris Dominant local news news local Dominant
*Morning, Early Evening, Late Evening ( Evening Late Evening, Early *Morning, Source: Source: Importance Of Local News In turbulent times, trusted local news and information is more important than ever. CHCH has provided this to the Hamilton Niagara region for over 66 years and as the unprecedented global pandemic unfolded, more viewers tuned to CHCH for answers and reassurance. As we move forward, it is our promise to continue to provide our viewership with a dependable place to turn for accurate, relevant information. Mar 16 – May 31 vs. Jan 27 – Mar 15 % Increase (Based on Average Minute Audience) Adults 25-54
100%
60%
24%
Morning Live Evening New at 6 Evening News at 11
Source: Numeris Canada, Toronto/Hamilton EM, Adults 25-54, Mo-Su Page 16 Strong Regional Reach CHCH reaches over 2.8 million viewers across Ontario with a diverse schedule of US simulcasts, movies and syndicated favourites that attract wide appeal across the entire province. 83% of CHCH’s “non news” viewership comes from outside Hamilton Niagara.
Average Minute Audience Non News Programs Ontario, A25-54
Hamilton/ Niagara 17%
Balance of Ontario 83%
Source: Numeris Canada, Spring 2020 Page 17 The Ideal Program Mix CHCH’s unique schedule effectively and efficiently reaches the entire Toronto EM and the rest of Ontario.
+
Wide appeal US simulcasts, syndicated Dominant news in the western half of the favourites and popular movies to reach the Toronto EM offering extensive whole Toronto EM and the rest of Ontario. unduplicated news reach.
Page 18 Ads That Are Seen Not Skipped 93% of CHCH’s audience comes from live viewing.
Average Minute Audience M-Su 2a-2a, Ontario, A25-54
Playback Viewing 7%
Live Viewing 93%
Source: Numeris Canada, Spring 2020, Mo-Su 2a-2a Page 19 A Wide Ranging Viewership
Demographic Avg Wkly Rch Profile % Individuals 2+ 3,254,000 100% Gender Women 1,744,000 54% Men 1,510,000 46% Age Individuals 2-11 142,000 4% Individuals 12-17 140,000 4% Adults 18-34 423,000 13% Adults 35-54 683,000 21% Adults 55-64 686,000 21% Adults 65+ 1,181,000 36% Key Buying Demos Adults 25-54 926,000 28% Women 25-54 525,000 16% Occupation Managers/Professionals 352,000 11% Technical/Trade 183,000 6% Sales 224,000 7% Clerical/Labourer 210,000 6% Self-Employed 100,000 3% Education College+ 1,470,000 45% University+ 679,000 21% Household Information Home Owned 2,402,000 74% Kids in Home 803,000 25% HHI Under $30,000 400,000 12% HHI $30,000-$50,000 509,000 16% HHI $50,000-$75,000 737,000 23% HHI $75,000-$100,000 440,000 14% HHI $100,000+ 913,000 28%
Source: Numeris Canada Total Canada, Spring 2020 Page 20 profile based on average weekly reach, Mo-Su 2a-2a A Website That Enhances Your TV Buy Ensure that your message is reaching all CHCH fans by adding CHCH.com to your TV buy. Visitors to the site are younger and access their news differently, making it a great compliment to our TV station.
• 850,708 Monthly Users
• 1,583,872 Monthly Sessions
• 2,371,660 Page Views Per Month
• Demographic Profile – Female: 59% – Male: 41% – Adults 18-24: 7% – Adults 25-34: 22% 62% of users are within – Adults 35-44: 18% the key A25-54 buying – Adults 45-54: 22% demo. – Adults 55-64: 20% – Adults 65+: 12%
Sources: Google Analytics, May 2020 Page 21 Special Advertising Opportunities
Page 22 Lower Third Ads On CHCH These 10 second graphic advertisements are a great way to get your brand noticed in- show, over content while viewers are at their highest engagement level! Lower third ads can be used to reinforce & build on your commercial campaign by reminding viewers of your brand message or providing additional information like a website address or call-to-action. They are high-impact and tough to miss or skip over during prime time shows from 7-11pm or when watching CHCH by PVR!
Examples:
Rate: 50% of a 30 second ad (rate card) Page 23 Multi-zone Ad Opportunity High Frequency Invasive Ads At An Affordable Rate
• Become a part of our viewer’s regular daily routine • 10 second L shaped unit airing 40 times per week during Morning Live (M-F 6a-10a) • Logo and/or creative will appear in the yellow highlighted area below.
Investment Weekly Investment of: $795.00*
Production Cost: $500.00
Est. Weekly Impressions A18+: 1,640,000
Source: Fall 2020 Rate Card Page 24 *Minimum two week investment Engage With CHCH’s Avid Fan Base
CH-CHing! provides our advertisers a cost-effective and direct channel of communication to a highly engaged audience across television and digital channels.
CH-CHing! is CHCH’s rewards program that provides experiences and prizing to our viewers – it’s our way of saying “thank you” to our loyal viewership base.
CH-CHing! is a free opportunity for CHCH viewers to earn points that they can redeem for fantastic rewards just by doing the things that they already do: engaging with our content!
CHCH has over 90% coverage of Ontario – reaching over 3.2 million consumers each week – what could that do for your business?
Page 25 Grow Your Business With Digital Marketing
• Social Media Marketing • Search Engine Marketing • Programmatic Advertising • Amazon Advertising • Search Engine Optimization • Google Analytics • Creative Services • Website Development
Page 26 Grow Your Business With Digital Marketing
Here are the components of digital marketing that will build your business
• Search Engine Marketing – Think of this as a foundation for your digital marketing – Let people see you when they search online – Pay per click search ads are very cost effective • Search Engine Optimization – Ensure your website content delivers effective search results – Develop custom content to build your brand • Programmatic Advertising + Amazon Advertising – Build your brand, promote specific offers, products and services with display & video ads – We can access hundreds of websites and target relevant content at the page level – Amazon Advertising provides many options for promoting e-commerce • Social Media – Junction Digital can create and manage social media pages and social media advertising – Facebook & Instagram deliver very targeted and cost effective results
Page 27 Grow Your Business With Digital Marketing
Transparent Pricing Model Keeping an eye on your costs is important. Maximizing your ROI is our priority.
Dynamic Pricing Unlike other companies, Junction Digital does not charge a fixed CPM or CPC for your ads. You pay our cost price for your advertising rates.
Our Dynamic Pricing shows the rates you pay. Our management fees are identified separately.
The result is that you pay the market rate for your ads. You get the savings and more bang for your buck.
Page 28 In Summary
• 3.2 million viewers across Canada each week.
• Coverage of well over 90% of Ontario.
• Balanced delivery of the entire Toronto/Hamilton EM and beyond.
o Wide appeal prime-time programming and movies to reach the Toronto CMA and the rest of Ontario.
o Dominant local news to reach the western half of the Toronto/Hamilton EM.
• Live engaged viewers.
• More than spots and dots. Contact your sales representative about unique advertising opportunities beyond traditional brand sell.
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