2020/2021

Spring TABLE OF CONTENTS

• CHCH Offers a Unique Opportunity Page 1 • Multiplatform Engagement Page 2 • Geographic Coverage Pages 3-4 • Programming Highlights/Schedules Pages 5-9 • Unparalleled Local Coverage Page 10 • Strong Regional Reach Page 11 2020/2021 • Best Of Both Worlds Page 12 • Ads That Are Seen Not Skipped Page 13 • A Wide Ranging Viewership Page 14 Spring • CHCH.com Enhances Your TV Buy Page 15 • Special Advertising Opportunities Pages 16-22 • Summary Page 23 CHCH Offers A Unique TV Opportunity CHCH has been on the air for over 66 years and is proud to be one of ’s few remaining independent TV stations. We are uniquely positioned to deliver unrivaled news coverage in our local Hamilton Niagara market while also delivering regional coverage with a strong lineup of US simulcasts, recognizable syndicated programs and popular movie titles.

Hamilton Niagara Region • CHCH is the only local TV station in the Hamilton Niagara region, Canada’s 5th largest TV market (the Top 4 markets have at least 5 local stations).

• Our news is #1 by a long shot and the only relevant local news in this market.

• One local voice to reach a market of over 1.2 million consumers.

Toronto & Beyond • With wide appeal programs like 20/20, Access Hollywood & Blockbuster Movies, CHCH reaches millions of viewers weekly across and the rest of Ontario.

Page 1 CHCH.com Millions CHCH TV

876,891 Monthly CHCH 110,200 Engage Followers CHCH

105,053 With Us Followers CHCH-TV 19,200 Followers CHCH News Across 3.2 Million Morning Live Weekly 76,700 Followers78,500 Followers CHCH News 31,000 Multiple Morning Live Followers

2,500 Subscribers Platforms 17,800 Followers

Source: Numeris Canada, Total Canada, individuals 2+, Spring 2020, Page 2 Google Analytics, February 2021, social media sites, February 2021 Ability To Reach Viewers Across The Country

Average Annual Reach Geographic Breakout

Western Canada 1,314,000 Ontario 557,000 9,804,000 640,000

Source: Numeris Canada, 2019/2020 Broadcast Year, Individuals 2+ Page 3 Available To Well Over 90% of Ontario

CHCH Carriers (BDUs) Ontario

Beanfield Mornington Ontario Bell Satellite Nexicomm Communications Bell NorDel Cable Vision Brooke Telecom North Frontenac Bruce Telecom NRTC Communications Cable Cable Quadro Communications Cochrane Telecom Packet Tel Corp Rogers Comwave Shaw Satellite (Direct) Execulink Frontline IPTV Start Gosfield North Communications Hay Communications (IPTV) Total Cable Service Hastings Cable Vision Tuckersmith Communications HuronTel Vianet Lansdowne Rural Telephone Company V Media Lakeland Energy Wightman Mitchel Seaforth WTC Communications

Source: Mediastats, January, 2020 Page 4 Prime-Time Anchored By Proven US Simulcasts

Page 5 New To CHCH This Spring

The misadventures of the Swedish Dicks The thriller Mr. Mercedes continues in continues on CHCH in April. A comedy April, closing off Season One and beginning about two unlicensed Swedish private Season Two. A retired detective sets out on investigators, including a washed-up a dangerous and potentially felonious former stuntman and an optimistic crusade when a serial killer begins DJ, trying to make a living in Los Angeles. tormenting him through a series of letters Starring Peter Stormare (Fargo) and and emails. Starring Brendan Johan Glans (Swedish stand up Gleeson, Harry Treadaway, Holland Taylor comedian). Also featuring regular and Justine Lupe, from the Master of appearances by Keanu Reeves. Horror Stephen King.

Page 6 Prime-Time Schedule

Program Time Monday Tuesday Wednesday Thursday Friday Saturday Sunday

6:00 PM Evening News at Six 6:30 PM

7:00 PM Inside the Story The Seventies (ends Mar 7) / The Eighties (starts Mar 14) 7:30 PM Access Hollywood (S-WBTS) Comedy at Club 54

8:00 PM To Tell the Truth (S- Gordon Ramsay's 24 ER ABC) (finale Mar 23) / Hours to Hell and (new day - Mar 3) ER (Mar 30) Back 8:30 PM CHCH Date Night Movie (until Apr 1) / CHCH at the Movies CHCH at the Movies (new day - Swedish Dicks (starts 9:00 PM (starts Apr 8) DATELINE Mar 1 until Mar 29) / Mar 2) Game of Talents Saturday Night CHCH Date Night (S-FOX) Sunday Blockbuster Mystery (starts April 5) (starts Mar 10) 9:30 PM (S-NBC) 20/20 (S-ABC) 10:00 PM Mr. Mercedes Rookie Blue DATELINE NBC Criminal Confessions (new day - Mar 3) (S-NBC) S2 & S3 10:30 PM

11:00 PM Evening News at Eleven

Highlighted = US simulcast programs Page 7 Italics = new program to CHCH Classic Fun All Day CHCH’s popular daytime retro programming airs from 10:00am – 6:00pm.

Page 8 Daytime Schedule

Program Time Monday Tuesday Wednesday Thursday Friday Saturday Sunday

6:00 AM 6:30 AM 7:00 AM 7:30 AM Morning Live 8:00 AM 8:30 AM 9:00 AM Long Form Program 9:30 AM 10:00 AM Matlock 10:30 AM 11:00 AM Green Acres 11:30 AM Beverly Hillbillies 12:00 PM Bewitched (ends Apr 30) / Gilligan's Island (starts May 3) 12:30 PM Bewitched (ends Apr 29) / The Flying Nun (starts Apr 30) 1:00 PM Hawaii Five-O 1:30 PM Matinee Movies Matinee Movies 2:00 PM Maude (moves to 4:30pm May 20) / Family Ties (starts May 21) 2:30 PM Benson (moves to 4:00pm Apr 6) / The Brady Bunch (starts Apr 6) 3:00 PM Designing Women (moves Mar 2) / The Partridge Family (starts Mar 2) 3:30 PM Family Ties (ends Apr 16) / Soap (starts Apr 19) Matinee Movies 4:00 PM The Flying Nun (ends Apr 5) / Benson (moves from 2:30pm Apr 6) Matinee Movies 4:30 PM Get Smart (ends May 19) / Maude (moves from 2:00pm May 20) 5:00 PM Gilligan's Island (ends Mar 1) / Designing Women (moves from 3:00pm Mar 2) Franklin & Bash 5:30 PM The Odd Couple (ends Apr 22) / Who's the Boss (starts Apr 23)

Italics = new program to CHCH Page 9 News 2.1 . * an area area an , 54, Ratings - 25 Dayparts Key News News Key 1.2 million people million 1.2 – 0.4 0.4 0.2 0.2 0.1 0.0 Ranker Ranker Page 10 Page News News City NewsCity CTV NewsCTV CBC News CBC CP24 NewsCP24 CHCH NewsCHCH Global NewsGlobal Hamilton Niagara Region, Adults Region, Niagara Hamilton CTV Two News Two CTV full coverage of the Hamilton Niagara region Niagara Hamilton of the coverage full Su - , an area an , area % of the means 90 on local stations), Mo local stations), on Unparalleled Local Coverage Local Unparalleled local news local Niagara Falls. Niagara Hamilton Niagara Region Niagara Hamilton of the Toronto/Hamilton EM that encompasses over over encompasses that EM Toronto/Hamilton the of Canada, Spring 2020 Spring Canada, that spans from Burlington to to Burlington spansfrom that CHCH reaches over over CHCH reaches

Hamilton Niagara market Niagara Hamilton

Numeris Dominant local news news local Dominant

*Morning, Early Evening, Late Evening ( Evening Late Evening, Early *Morning, Source: Source: Strong Regional Reach CHCH reaches over 2.8 million viewers across Ontario with a diverse schedule of US simulcasts, movies and syndicated favourites that attract wide appeal across the entire province. 83% of CHCH’s “non news” viewership comes from outside Hamilton Niagara.

Average Minute Audience Non News Programs Ontario, A25-54

Hamilton/ Niagara 17%

Balance of Ontario 83%

Source: Numeris Canada, Spring 2020 Page 11 The Ideal Program Mix CHCH’s unique schedule effectively and efficiently reaches the entire Toronto EM and the rest of Ontario.

+

Wide appeal US simulcasts, syndicated Dominant news in the western half of the favourites and popular movies to reach the Toronto EM offering extensive whole Toronto EM and the rest of Ontario. unduplicated news reach.

Page 12 Ads That Are Seen Not Skipped 93% of CHCH’s audience comes from live viewing.

Average Minute Audience M-Su 2a-2a, Ontario, A25-54

Playback Viewing 7%

Live Viewing 93%

Source: Numeris Canada, Spring 2020, Mo-Su 2a-2a Page 13 A Wide Ranging Viewership

Demographic Avg Wkly Rch Profile % Individuals 2+ 3,254,000 100% Gender Women 1,744,000 54% Men 1,510,000 46% Age Individuals 2-11 142,000 4% Individuals 12-17 140,000 4% Adults 18-34 423,000 13% Adults 35-54 683,000 21% Adults 55-64 686,000 21% Adults 65+ 1,181,000 36% Key Buying Demos Adults 25-54 926,000 28% Women 25-54 525,000 16% Occupation Managers/Professionals 352,000 11% Technical/Trade 183,000 6% Sales 224,000 7% Clerical/Labourer 210,000 6% Self-Employed 100,000 3% Education College+ 1,470,000 45% University+ 679,000 21% Household Information Home Owned 2,402,000 74% Kids in Home 803,000 25% HHI Under $30,000 400,000 12% HHI $30,000-$50,000 509,000 16% HHI $50,000-$75,000 737,000 23% HHI $75,000-$100,000 440,000 14% HHI $100,000+ 913,000 28%

Source: Numeris Canada Total Canada, Spring 2020 Page 14 profile based on average weekly reach, Mo-Su 2a-2a A Website That Enhances Your TV Buy Ensure that your message is reaching all CHCH fans by adding CHCH.com to your TV buy. Visitors to the site are younger and access their news differently, making it a great compliment to our TV station.

• 876,891 Monthly Users

• 1,578,554 Monthly Sessions

• 2,501,495 Page Views Per Month

• Demographic Profile – Female: 52% – Male: 48% – Adults 18-24: 11% – Adults 25-34: 22% 63% of users are within – Adults 35-44: 21% the key A25-54 buying – Adults 45-54: 20% demo. – Adults 55-64: 17% – Adults 65+: 9%

Sources: Google Analytics, February, 2021 Page 15 Special Advertising Opportunities

Page 16 Lower Third Ads On CHCH These 10 second graphic advertisements are a great way to get your brand noticed in- show, over content while viewers are at their highest engagement level! Lower third ads can be used to reinforce & build on your commercial campaign by reminding viewers of your brand message or providing additional information like a website address or call-to-action. They are high-impact and tough to miss or skip over during prime time shows from 7-11pm or when watching CHCH by PVR!

Examples:

Rate: 50% of a 30 second ad (rate card) Page 17 Multi-zone Ad Opportunity High Frequency Invasive Ads At An Affordable Rate

• Become a part of our viewer’s regular daily routine • 10 second L shaped unit airing 40 times per week during Morning Live (M-F 6a-10a) • Logo and/or creative will appear in the yellow highlighted area below.

Investment Weekly Investment of: $795.00*

Production Cost: $500.00

Est. Weekly Impressions A18+: 1,640,000

Source: Spring 2020 Rate Card Page 18 *Minimum four week investment Engage With CHCH’s Avid Fan Base

CH-CHing! provides our advertisers a cost-effective and direct channel of communication to a highly engaged audience across television and digital channels.

CH-CHing! is CHCH’s rewards program that provides experiences and prizing to our viewers – it’s our way of saying “thank you” to our loyal viewership base.

CH-CHing! is a opportunity for CHCH viewers to earn points that they can redeem for fantastic rewards just by doing the things that they already do: engaging with our content!

CHCH has over 90% coverage of Ontario – reaching over 3.2 million consumers each week – what could that do for your business?

Page 19 Grow Your Business With Digital Marketing

• Social Media Marketing • Search Engine Marketing • Programmatic Advertising • Amazon Advertising • Search Engine Optimization • Google Analytics • Creative Services • Website Development

Page 20 Grow Your Business With Digital Marketing

Here are the components of digital marketing that will build your business

• Search Engine Marketing – Think of this as a foundation for your digital marketing – Let people see you when they search online – Pay per click search ads are very cost effective • Search Engine Optimization – Ensure your website content delivers effective search results – Develop custom content to build your brand • Programmatic Advertising + Amazon Advertising – Build your brand, promote specific offers, products and services with display & video ads – We can access hundreds of websites and target relevant content at the page level – Amazon Advertising provides many options for promoting e-commerce • Social Media – Junction Digital can create and manage social media pages and social media advertising – Facebook & Instagram deliver very targeted and cost effective results

Page 21 Grow Your Business With Digital Marketing

Transparent Pricing Model Keeping an eye on your costs is important. Maximizing your ROI is our priority.

Dynamic Pricing Unlike other companies, Junction Digital does not charge a fixed CPM or CPC for your ads. You pay our cost price for your advertising rates.

Our Dynamic Pricing shows the rates you pay. Our management fees are identified separately.

The result is that you pay the market rate for your ads. You get the savings and more bang for your buck.

Page 22 In Summary

• 3.2 million viewers across Canada each week.

• Coverage of well over 90% of Ontario.

• Balanced delivery of the entire Toronto/Hamilton EM and beyond.

o Wide appeal prime-time programming and movies to reach the Toronto CMA and the rest of Ontario.

o Dominant local news to reach the western half of the Toronto/Hamilton EM.

• Live engaged viewers.

• More than spots and dots. Contact your sales representative about unique advertising opportunities beyond traditional brand sell.

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