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Gravesend Sheerness Margate Rochester Chatham Herne Bay Ramsgate Sittingbourne FavershamWhitstable Sandwich Canterbury Maidstone Sevenoaks Deal Tonbridge Dover Tunbridge Wells Ashford Folkestone Tenterden New Romney *RAJAR Q4 0213 Countywide reaches 153,000* listeners each week Audience Male Female Main Shopper Avg. Hours 67,700 85,300 Total Reach 5.8 Total Listening 76% Hours 153,000 116,300 884,700 Main Shopper with Kids Social Grade 44% 35% ABC1 38% 56% 53,300 C2DE 62% 68,000 37,500 45% 25% Age 22,800 15% 13,600 11,100 12,100 18,500 22,600 9% 7% more main shopper more main shopper more hours listening Sources: RAJAR listeners in the last parent listeners in the by 15-34s in the /Ipsos-MORI/RSMB 6 Months Q4 2013. 15-24 25-44 45-54 55-64 65+ 12 months last 12 months last 12 months 5ReasonstoUseRadio 1 Radio talks to people 3 Radio is a ‘local friend’ 5 Radio builds at the right time and for listeners. long-term brand place. Listeners typically describe their favourite dominance. local radio station as a friend, and that Radio works in “real time” so ads can be run Because radio messages are repeated friendship can be used by advertisers to at just the time when people are most ready more often and have lower levels of to be influenced by the message. change the way local people perceive them avoidance, by the time a listener is ready to – to keep ahead of the competition. make a purchase, the retailer’s brand name 2 Radio reaches the and values are strongly established in their right local audiences. 4 Radio is the most mind. This is particularly true for brands Naturally the listeners to a local radio station flexible medium. which invest in sonic identities or jingles. are locals. But more importantly they are Business conditions can change fast and also the right kind of locals. Compared to radio is well set to meet those changes. other media, commercial radio listeners Production of commercials is quick and tend to be significantly younger. relatively low-cost. 5ReasonstoUsekmfm 1 kmfm – Radio Made in Kent. 4 kmfm entertains and informs. kmfm is the local radio station for Kent broadcasting from our Kent Providing the best news, travel, weather and what’s going on every studios 24 hours a day, 7 days a week. hour with our team of presenters and journalists. All this supported by KM Group network offices in Kent. 2 Kent’s Biggest Hits. The biggest songs from today and the last 20 years targeted at 5 The biggest prizes. 15-44 year olds across the county. Each month 1 in 4 adults tune kmfm gives away over £100,000 worth of prizes to listeners in Kent into kmfm.* each year with big audience building promotions every month. 3 Part of the community. Throughout the year kmfm supports and gets involved in over 100 events from the big shows to charity projects. source *RAJAR Q3 2013 .

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