RADIO MADE IN Sheerness

Margate Rochester Chatham Sittingbourne FavershamWhitstable

Sandwich Deal

Tonbridge

Dover Tunbridge Wells Ashford

Folkestone

Tenterden

New Romney

* RAJAR Q1 2016 (Oct 2015 - Mar 2016)

Countywide reaches 176,700 listeners each week* 5ReasonstoUseRadio

1 Radio talks to people 3 Radio is a ‘local friend’ 5 Radio builds at the right time and for listeners. long-term brand place. Listeners typically describe their favourite dominance. local radio station as a friend, and that Radio works in “real time” so ads can be run Because radio messages are repeated at just the time when people are most ready friendship can be used by advertisers to more often and have lower levels of to be influenced by the message. change the way local people perceive them avoidance, by the time a listener is ready to – to keep ahead of the competition. make a purchase, the retailer’s brand name 2 Radio reaches the and values are strongly established in their right local audiences. 4 Radio is the most mind. This is particularly true for brands Naturally the listeners to a local radio station flexible medium. which invest in sonic identities or jingles. are locals. But more importantly they are Business conditions can change fast and also the right kind of locals. Compared to radio is well set to meet those changes. other media, commercial radio listeners Production of commercials is quick and tend to be significantly younger. relatively low-cost. 5ReasonstoUsekmfm

1 kmfm – Radio Made in Kent. 4 kmfm entertains and informs. kmfm is the local radio station for Kent broadcasting from our Kent Providing the best news, travel, weather and what’s going on every studios 24 hours a day, 7 days a week. hour with our team of presenters and journalists. All this supported by KM Group network offices in Kent. 2 Kent’s Biggest Hits. The biggest songs from today and the last 20 years targeted at 5 The biggest prizes. 15-44 year olds across the county. kmfm gives away over £100,000 worth of prizes to listeners in Kent each year with big audience building promotions every month.

3 Part of the community. Throughout the year kmfm supports and gets involved in over 100 events from the big shows to charity projects. Audience

Male Female Main Shopper 65,700 111,000

77% Avg. Hours 135,300 Total Reach 6.6 Total Listening Hours 176,700 Main Shopper Reach 14.2% with Kids 1,169,000

42% Social Grade 37% 63% 73,700 ABC1 104,400 59% Age 70,400 40% C2DE 72,300 41% 49,400

28% 33,500 19% 11,800 11,500 9,900 18,300 146,400 7% 7% more female listeners more 25-54 listeners more hours listening in the last 12 months in the last 12 months by women 25 - 54 15-24 25-44 45-54 55-64 65+ in the last 12 months Source: RAJAR/Ipsos-MORI/RSMB 6 months Q1 2016 Audience

Listeners - number of and proportion that are... More weeks, more listeners Adults 17 + with 1 or more Adults 18 + living in Adult listeners that listen 379,000 342,000 cars in household owned home to NO OTHER local 30.5% commercial station 287,400 27.6% 148,300 102,400 42,600 176,700 23.2% 84% 58% 24% 14.2%

Predicted Predicted Predicted Predicted - week 1 - week 4 - week 8 - week 13 Source: RAJAR/Ipsos-MORI/RSMB 6 Months Q1 2016 Listeners trust their Local Radio Station... Increased brand consideration Action taken after hearing Local stations are more about a brand on my station influential at a local level

My local station Other commercial My local Other My local station Other commercial radio listeners station commercial radio listeners radio listeners

Bought 42% 30%

62% 46% 85% 52% “ “ OPEN Visited 52% 29% a store

Agree: I am more likely to consider a company / brand I hear on Searched my station online 60% 46% Agree: It feels like part of my area Local Gets Vocal Research“ by differentology for First Radio 2014 “ kmfmShowSchedule -Weekdays

05:30 – 09:00 kmfm breakfast with Garry and Emma Featuring ‘What are you talking about’, Kent news, ‘10in20’ and travel every 20 minutes. 09:00 – 10:00 We LOVE The 90’s with Andy Walker The ‘WOW I haven’t heard this song for ages’ time! Including the biggest pop, indie, rock and dance music ever! 10:00 – 12:00 kmfm Mornings with Andy Walker Showbiz, Kent gossip and chances to win great prizes. Garry and Emma Andy Walker 12:00 – 16:00 kmfm Daytimes with Laura Nevitt  Listen for ‘Your in Control’ 1 - 2pm and Kent’s Biggest Hits. 16:00 – 19:00 kmfm Drivetime with Rob Wills Featuring the music of ’Music Blaster’ and the travel news every 20 minutes. 19:00 – 22:00 Monday - Thursday The Hit List with Glen Scott 3 hours of fresh new music featuring the Hit List with the biggest artists

Friday Floorfillers with Rob Wills The biggest remixes of the Biggest Hits, old skool favourites and more. 22:00 – 05:30 Monday - Thursday kmfm Non Stop kmfm Non Stop with Kent’s Biggest Hits from the last 20 years.

Laura Nevitt Rob Wills Glen Scott kmfmShowSchedule -Weekends 01:00 – 07:00 kmfm Non Stop kmfm Non Stop with Kent’s Biggest Hits from the last 20 years 07:00 – 11:00 kmfm Weekend Breakfast with Andy Walker Your motivation to wake up at the weekend! 11:00 – 15:00 kmfm at the Weekend with Laura Nevitt Playing you Kent’s Biggest Hits on your Saturday afternoon. 15:00 – 19:00 kmfm at the Weekend  Tune in for Kent,s Biggest Hits and chances to win great prizes. Andy Walker 19:00 – 22:00 Floorfillers with Rob Wills  The biggest remixes of the Biggest Hits, old skool favourites and more. Laura Nevitt Rob Wills Saturday 22:00 – 01:00 Floorfillers Non Stop The biggest remixes of the Biggest Hits, old skool favourites and more.

01:00 – 07:00 kmfm Non Stop kmfm Non Stop with Kent’s Biggest Hits from the last 20 years 07:00 – 12:00 kmfm Weekend Breakfast with Garry Wilson Showbiz, Kent gossip and chances to win great prizes. Garry Wilson Steve Reed 12:00 – 16:00 kmfm at the Weekend with Steve Reed  Playing you Kent’s Biggest Hits on your Sunday afternoon 16:00 – 19:00 Retro Countdown with Tony Blackburn Tony counts down the number 1 single from the same week Glen Scott from 1980 – 2010! Tony Blackburn Sunday 19:00 – 22:00 The kmfm Hit List with Glen Scott 3 hours of fresh new music. 22:00 – 01:00 kmfm Non Stop kmfm Non Stop with Kent’s Biggest Hits from the last 20 years.