Ungulate Tag Marketing Update Aza Midyear Conference 2015 Columbia, Sc
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UNGULATE TAG MARKETING UPDATE AZA MIDYEAR CONFERENCE 2015 COLUMBIA, SC Brent Huffman - Toronto Zoo Michelle Hatwood - Audubon Species Survival Center RoxAnna Breitigan - Cheyenne Mountain Zoo Species Marketing Original Goals Began in 2011 Goal: Focus institutional interest Need to stop declining trend in captive populations Target: Animal decision makers Easy accessibility 2015 Picked 12 priority species to specifically market for sustainability Postcards mailed to 212 people at 156 institutions Postcards Printed on recycled paper Program Leaders asked to provide feedback Interest Out of the 12 Species… . 8 Program Leaders were contacted by new interested parties in 2014 Sitatunga- posters at AZA meeting Bontebok- Word of mouth, facility contacted TAG Urial- Received Ungulate postcard Steenbok- Program Leader initiated contact Bactrian Wapiti- Received Ungulate postcard Babirusa- Program Leader initiated contact Warty Pigs- WPPH TAG website Arabian Oryx- Word of mouth Results Out of the 12 Species… . 4 Species each gained new facilities Bontebok - 1 Steenbok - 1 Warty Pig - 2 (but lost 1) Babirusa - 4 Moving Forward Out of the 12 Species… . Most SSP’s still have animals available . Most SSP’s are still looking for new institutions . Babirusa- no animals available . Anoa- needs help to work with private sector to get more animals . 170 spaces needed to bring these programs up to population goals Moving Forward Ideas for new promotion? . Continue postcards? Posters? Promotional items? Advertisements? Facebook? Budget? To be announced at… . 2015 Annual AZA Conference . 2015 AAZK Conference . 2016 AZA Midyear Conference New 2016 Priority Species Criteria . Must have animals available in 2016/2017 . Needs new facilities to maintain sustainable population . Must have Program Leader that is actively working on getting new facilities 2015 Marketing Profiles New for 2015 Antelope Addax Addra gazelle Bontebok Scimitar-horned oryx Slender-horned gazelle Steenbok Yellow-backed duiker Deer Chilean pudu Barasingha Red brocket Pere David’s deer 2015 Marketing Profiles 46 profiles complete! ANTELOPE & GIRAFFE - 17 (+1) CAPRINAE - 5 CATTLE & CAMEL - 2 CERVID - 6 (+4) EQUID - 3 WILD PIG, PECCARY & HIPPO - 8 More profiles? •Species selection? •What’s next? PROFILE IMPROVEMENTS Accessibility & Barriers Stewardship Challenge: current, relevant, reliable projects •Need ongoing review of organizations or projects •Think outside the box: projects with similar species, or habitat-level projects Listserv How many love all the cross postings? Should we combine the open listservs into a single AZA Ungulates listserv? TAG Chairs? AZAUngulates.org Website- we NEED content! Stats: 3000 hits!!! AZAAZAUNGULATESUNGULATES.ORG.ORG Merchandise Options Zazzle through website to order branding items. TAG Mart- Sunday & Monday 12 -1 Columbia Ballroom Posters- Limited edition available SAFE Saving Animals From Extinction TAG Top Priorities Have you started? Do you need help? Deadline: March 31st QUESTIONS? THOUGHTS? IDEAS? Thank you. Homework pending..