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Contribute to the Society Contribute to the Society 2015 China Airlines Corporate Sustainability Report 140

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Contribute to the Society Contribute to the Society 2015 China Airlines Corporate Sustainability Report 140 139 Contribute to the Society Contribute to the Society 2015 China Airlines Corporate Sustainability Report 140 Social Vision and Mission China Airlines upholds the philosophy of Commitment to Excellence and Reliability and contributes to building the community through a diversity of public services, aid to socially vulnerable groups, contribution to hometown through plowing community, cultivation of potential sports talents and nurturing of national talents, thereby creating the greatest value for customers, shareholders and employees. CAL vision for social welfare is caring for the disadvantaged, nurturing national talent, cultivating potential sport talents and promoting local Taiwan brand. Based on these visions, 6 missions are developed, including sports promotion, grassroots education, charity support, tourism promotion, giving hand aids, and love earth. On the basis of these 6 missions, CAL will continue to promote charity events as a way to contribute to society. Tourism Charity Promotion Support Love Earth Rescue Protection Mission Grassroots Sports Education Activity Nurture national Cultivate talents potential sports talents Care for the Promote local disadvantaged Vision Taiwan brand Social Investment Evaluation CAL invests every effort into social involvement by actively contributing our expertise and services. Since 2015, we have applied the London Benchmarking Group (LBG) model to assess the effectiveness of our social investment. Using the dimensions of Inputs, Outputs and Impacts, the impact of social investment is quantified to measure the value and impact of our social investment. According to the LBG model, quantifying social investment can facilitate the reasonable allocation of resources, avoid duplicate investment of resources and effectively integrate financial and non-financial information while satisfying the expectations of stakeholders, thereby creating a more effective societal contribution. The major social investment from CAL focuses on the sport campaigns connecting with commercial initiatives and charitable forum sponsorship (54%). The sponsorship for philanthropy (39%) and community investment (8%) are second priority. Those activities were mainly through cash and product donation as well as volunteers. Flight ticket was major proportion which accounted for 68%, and then cash donation (25%). The effort we have made for a long time on charity campaign is positive effect not only for the environment and society, but also for the company operation including the revenue of flight revenue, the brand reputation and the media communication. 141 Contribute to the Society Types of Social Involvement Item Content Cost Proportion (%) Support charitable forums and artistic and cultural activities 23,452,427 54 Commercial Initiatives ✓ Support the international events participated by Taiwanese athletes ✓ Support domestic and internal disaster relief 16,839,415 39 Charitable Events ✓ Sponsor various artistic and cultural activities ✓ Hold the activities for the disadvantaged group in adjacent area ✓ Teach English in community school Community Investments ✓ Give the monthly magazines for children to the elementary schools of Taoyuan city 3,330,502 8 ✓ Hold CAL Employee Charity Day ✓ Conduct CAL park tour and coastal cleanup ✓ Social Involvement Item Content Cost Proportion (%) Product donations Donation of flight ticket and in-flight products 29,798,352 68% Cash contributions Cash input for various activities 10,644,000 25% Employee Volunteers Volunteers labor input for tour, teaching, and coastal cleanup activity 1,294,052 3% Management Overheads Management overheads for various activity input 1,885,940 4% Social Involvement Effectiveness Environmental/Social Effectiveness Operational Effectiveness Indicator Data Indicator Data CAL Employee Charity Day with Around 200 participants Flight ticket revenue brought by sponsoring TWD3,460,618 Jeremy Lin Aviation English teaching 2,210 students of elementary schools to participate The number of sponsored flight ticket 702 tickets Sharing Knowledge Platform charitable project for Children Around 16,000 students of elementary schools to participate The number of certificate of recognition 475 certifications with Global Views Monthly The number of sponsored flight tickets for Nepal Earthquake Relief Delivery assistance for relief supplies 1,802 tickets various events Pieces of news 343 Number of times； for browsing the events Tainan Earthquake Donation TWD 100 million for donation Media Exposure 105,039 ： Fans of CAL； fan page 478,763 (As of May,2016) ： US Rose Parade Participated for consecutive 29 years Dawn theme charter flight, Kumamoto theme Tourism Promotion charter flight, Mother s Day theme charter 781 passengers Park Tour 1,096 participants flight, baseball theme charter’ flight Charity Support Warm Meal Delivery for Elderlies 200 elderlies Earth Protection Coastal Cleanup 200 participants 2015 China Airlines Corporate Sustainability Report 142 8-1 Sports Activity CAL Employee Charity Day For many years, Taiwan's athletes have On July 2, 2015, CAL collaborated with the Children Are Us Foundation in the long-term fundraising plan for Let's excelled in international sports events. In particularly, our ball game and track & field Go Meal Project, and invited NBA super star Jeremy Lin to help in the activities. The love and warmth of the staff are achievements cannot be ignored, and are transformed into practical actions, and funds for meal boxes were raised for disadvantaged children in remote areas. paid international attention. As Taiwan's In addition, during the activities, CAL employees donated a total of 3,721 receipts to the Children Are Us Foundation, largest airlines, CAL supports our athletes and after the event, CAL delivered 600 meal boxes to children in remote areas to wish them a better future. in international sports events by providing the most sincere and warmest air transport services and reception for our Taiwan teams. In addition to being honored as the designated airlines for international competitions, CAL also sponsors sports events, integrates resources and actively participates in all major domestic and international sports events, and keeps to warmly and eagerly offer them professional air transport to promote the international visibility of Taiwan's stars. For example, we support our Chinese basketball star Jeremy Lin, world-class women's tennis player Hsieh Su-Wei, female tennis star Chang Kai- Chen, top male tennis player Lu Yen-Hsun, triathlon contestant Li Shiao-Yu and baseball star Chen Wei-Yin in the US shine in the international community. CAL sports sponsorships in the last three years 2013 2014 2015 Taiwan, Japan and Korea International Taiwanese&Chinese American Athletics OEC Taipei Wta Challenger Fubon LPGA Taiwan Championship ✓ ✓ ✓ Women's Softball Tournament ✓ Tourment of San Francisco Bay Area Yangde Changchun Taiwan-Japan Friendship Sunrise LPAG Taiwan Championship OEC Kaohsiung ATP Men's Challenge Taipei City Cup International Boxing Tournament ✓ ✓ ✓ Cup ✓ OEC Kaohsiung ATP Men's Challenge NIKE We Run Taipei for Women Santaizi ATP Challenger Super Basketball Summer League ✓ ✓ ✓ ✓ Taiwanese&Chinese American Athletics Shanghai - New Taipei City Dragon Boat Asia Series OEC Kaohsiung ATP Men's Challenge ✓ ✓ Tourment of San Francisco Bay Area ✓ Cultural Exchange ✓ Formed the CAL cheerleading team Fubon LPGA Taiwan Championship ✓ ✓ 143 Contribute to the Society 8-2 Sharing Education 8-2-1 Volunteer Teaching Since the corporate headquarters was established in Dayuan District of Taoyuan City in March 2010, CAL strives to fulfill corporate social responsibility by strengthening the community and contributing to the villages. The CAL Volunteer Club was formed in April 2011 to support socially vulnerable groups and instill spiritual contentment in employees. CAL employees are recruited for voluntary participation in activities, and charity events are organized from time to time to contribute to the society and community through practical actions. During winter and summer vacation, a total of 24 captains and flight attendants recruited by CAL visit nearby schools each month to teach aviation English and share aviation knowledge with the school children. In the beginning, aviation related knowledge and English were taught at Jhuwei Elementary School using interactive instruction, and in September 2013, the program was extended to Shi- Hai Elementary School. CAL Aviation Education-- Shi-Hai Elementary School CAL Aviation Education--Jhuwei Elementary School 2015 Volunteer Teaching Statistics 3/12 4/16 5/14 6/11 9/17 10/15 11/19 12/17 6th Grade 5th Grade 4th Grade 3rd Grade 6th Grade 5th Grade 4th Grade 3rd Grade Number of CAL participants 6 5 6 6 6 6 8 7 Number of student participants 61 61 60 43 62 60 44 67 from Shi-Hai Elementary School Number of student participants from Jhu Wei Elementary 85 90 68 73 89 65 72 66 School 2015 China Airlines Corporate Sustainability Report 144 8-2-2 Love All Around Through experience sharing, flight safety presentation, meals and checkpoints activities, CAL hopes to expand Service Target Photos Service Target Photos the horizons of children in remote areas and encourage Nantou Shuangwen Hsinchu Wu Feng them to learn a foreign language and increase their Service Target Service Target Junior High School Elementary School personal competitiveness. Many enthusiastic employees have adjusted their shifts and used personal vacation days Date January 12, 2015 Date September 16, 2015 No. of No. of to visit remote
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