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Dampak Kasus Burning Sun Terhadap Harga Saham Perusahaan Entertainment Di Korea Selatan

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Dampak Kasus Burning Sun Terhadap Harga Saham Perusahaan Entertainment Di Korea Selatan DAMPAK KASUS BURNING SUN TERHADAP HARGA SAHAM PERUSAHAAN ENTERTAINMENT DI KOREA SELATAN SKRIPSI Oleh: Nama: Nur Hanifah No. Mahasiswa: 16312292 FAKULTAS BISNIS DAN EKONOMIKA UNIVERSITAS ISLAM INDONESIA YOGYAKARTA 2020 i DAMPAK KASUS BURNING SUN TERHADAP HARGA SAHAM PERUSAHAAN ENTERTAINMENT DI KOREA SELATAN SKRIPSI Disusun dan diajukan untuk memenuhi sebagai salah satu syarat untuk mencapai derajat Sarjana-1 Program Studi Akuntansi pada Fakultas Bisnis dan Ekonomika UII Oleh: Nama: Nur Hanifah No. Mahasiswa: 16312292 FAKULTAS BISNIS DAN EKONOMIKA UNIVERSITAS ISLAM INDONESIA YOGYAKARTA 2020 ii PERNYATAAN BEBAS PLAGIARISME “Dengan ini saya menyatakan bahwa dalam skripsi ini tidak terdapat karya yang pernah diajukan untuk memperoleh gelar kesarjanaan di suatu perguruan tinggi, dan sepanjang pengetahuan saya juga tidak terdapat karya atau pendapat yang pernah ditulis atau diterbitkan oleh orang lain, kecuali yang secara tertulis diacu dalam naskah ini dan disebutkan dalam referensi. Apabila dikemudian hari terbukti bahwa pernyataan ini tidak benar maka saya sanggup menerima hukuman/sangsi apapun sesuai peraturan yang berlaku.” iii DAMPAK KASUS BURNING SUN TERHADAP HARGA SAHAM PERUSAHAAN ENTERTAINMENT DI KOREA SELATAN SKRIPSI Diajukan Oleh: Nama: Nur Hanifah No. Mahasiswa: 16312292 Telah disetujui oleh Dosen Pembimbing Pada Tanggal 8 Mei 2020 Dosen Pembimbing, (Isti Rahayu, Dra., M.Si., Ak, CA.) iv BERITA ACARA v KATA PENGANTAR Assalammu’alaikum Warahmatullahi Wabarakatuh Alhamdulillahirabbil’alamin, puji syukur selalu penulis panjatkan kepada kehadirat Allah SWT yang telah memberikan rahmat dan hidayah-Nya sehingga penulis mampu menyelesaikan skripsi ini. Shalawat serta salam penulis junjungankan kepada Nabi Muhammad SAW yang telah memberikan syafaat-Nya kepada umat islam hingga saat ini. Skripsi dengan judul “Dampak Kasus Burning Sun Terhadap Harga Saham Perusahaan Entertainment di Korea Selatan” disusun guna memenuhi salah satu syarat dalam menyelesaikan pendidikan Program Sarjana (S1) pada program studi Akuntansi di Fakultas Ekonomi Universitas Islam Indonesia. Proses penyusunan skripsi ini tidak lepas dari bantuan berbagai pihak yang telah memberikan dukungan kepada penulis. Oleh karena itu, pada kesempatan ini penulis ingin menyampaikan terima kasih kepada : 1. Allah SWT yang telah memberikan kelancaran dan kemudahan selama proses penyusunan skripsi sehingga penulis dapat menyelesaikannya dengan baik hingga akhir. Terimakasih atas segala nikmat serta rahmat yang telah diberikan hingga detik ini, semoga penulis selalu berada dalam lindungan-Nya. 2. Nabi Muhammad SAW yang selalu menjadi panutan penulis dalam menjalani kehidupan serta mengajarkan penulis untuk selalu sabar dan semangat dalam menyelesaikan skripsi dan menjalani hidup. 3. Kedua orang tua, Bapak Suparno dan Ibu Lilis Endang Wijayanti yang selalu memberi dukungan, kepercayaan, nasihat serta doanya kepada penulis sehingga dapat menyelesaikan skripsi ini dengan baik dan dapat menjadi pribadi yang lebih baik. 4. Adik penulis satu-satunya, Luthfian Nur Hidayat, terimakasih atas segala hal yang menyenangkan maupun menjengkelkan yang telah kau buat selama ini. vi 5. Bapak Jaka Sriyana SE., M.Si., Ph.D selaku Dekan Fakultas Ekonomi Universitas Islam Indonesia. 6. Bapak Dr. Mahmudi, SE., M.Si., Ak selaku Ketua Program Studi Akuntansi Fakultas Ekonomi Universitas Islam Indonesia. 7. Ibu Isti Rahayu, Dra., M.Si., Ak. selaku dosen pembimbing skripsi yang telah memberikan nasihat serta bimbingannya selama mengerjakan skripsi ini. Terimakasih banyak Bu Isti atas waktu, kesabaran, nasihat, serta saran yang telah diberikan. Semoga Ibu dan keluarga selalu diberikan kesehatan dan lindungan Allah SWT. 8. Seluruh Dosen Fakultas Ekonomi UII jurusan Akuntansi atas ilmu, nasihat serta pengalaman yang telah diberikan dari semester awal hingga semester akhir. 9. Sahabat-sahabat kuliah penulis “Teman Sampai Surga/Netijen Julid” yang terdiri dari Rintan Falah Ispridevi, Nur Istiani Mafazah, Dyan Utmawati N, Iffah Azzah Muthia, Manisa Saptiningtias, Rizka Nur Anisa, Sofia Naila dan Vivin Vinitty. Terimakasih sudah menjadi teman kuliah yang sangat menyenangkan selama 3 tahun terakhir ini. Semoga kita semua selalu diberi ridho Allah SWT. 10. Satu-satunya sahabat penulis dari SD sampai sekarang, Septiana Ermastuti, terimakasih sudah menjadi teman yang selalu ada baik dalam keadaan senang maupun sedih. Semoga kita semua selalu diberi ridho Allah SWT. 11. Semua teman-teman ketika SD, SMP dan SMA, yang tidak bisa saya sebutkan satu per satu, terimakasih atas dukungan dan inspirasinya. Semoga kita semua selalu diberi ridho Allah SWT 12. Semua teman-teman, kakak tingkat maupun adik tingkat yang sudah memberi support dan inspirasi selama penulisan skripsi ini, yang tidak bisa disebutkan satu-persatu. vii 13. Last but not least, idola-idola kebanggaan saya yaitu Do Kyungsoo, Seventeen, Ha Sungwoon, Nam Dohyon dan SF9, terimakasih atas karya-karya kalian yang sudah menemani dan memotivasi dalam mengerjakan skripsi ini. Semoga Allah SWT dapat membalas kebaikan dan semoga skripsi ini dapat bermanfaat bagi para pembaca. Wassalamu’alaikum Warahmatullahi Wabarakatuh viii DAFTAR ISI Halaman Sampul ........................................................................................................ i Halaman Judul ........................................................................................................... ii Halaman Bebas Plagiarisme .................................................................................... iii Halaman Pengesahan ............................................................................................... iv Kata Pengantar ........................................................................................................... v Daftar Isi .................................................................................................................... ix Daftar Tabel ............................................................................................................. xii Daftar Gambar ....................................................................................................... xiii Daftar Lampiran .................................................................................................... xiv Abstrak ...................................................................................................................... xv BAB I ........................................................................................................................... 1 PENDAHULUAN ....................................................................................................... 1 1.1. Latar Belakang ....................................................................................................... 1 1.2. Rumusan Masalah .................................................................................................. 5 1.3. Tujuan Penelitian ................................................................................................... 6 1.4. Manfaat Penelitian ................................................................................................. 6 BAB II .......................................................................................................................... 7 TINJAUAN PUSTAKA ............................................................................................. 7 2.1. Landasan Teori ....................................................................................................... 7 2.1.1. Signaling Theory ............................................................................................. 7 2.1.2. Teori Efisiensi Pasar ...................................................................................... 8 2.1.3. Studi Peristiwa (Event Study) ........................................................................ 9 2.1.4. Abnormal Return ........................................................................................... 13 2.1.5. Trading Volume Activity ............................................................................... 13 2.2. Penelitian Terdahulu ............................................................................................ 15 2.3. Kerangka Pemikiran ............................................................................................ 21 ix 2.4. Hipotesis Penelitian .............................................................................................. 21 2.4.1. Pengaruh Kasus Burning Sun yang Dipublikasikan pada Tanggal 28 Januari 2019 Terhadap Abnormal Return .................................................................. 21 2.4.2. Pengaruh Informasi Seungri Mengundurkan Diri Dari Dunia Hiburan pada tanggal 11 Maret 2019 terhadap Abnormal Return ........................................ 22 2.4.3. Pengaruh Kasus Burning Sun yang Dipublikasikan pada Tanggal 28 Januari 2019 Terhadap Trading Volume Activity .................................................... 23 2.4.4. Pengaruh Informasi Seungri Mengundurkan Diri Dari Dunia Hiburan pada tanggal 11 Maret 2019 terhadap Trading Volume Activity ............................ 24 BAB III ...................................................................................................................... 25 METODOLOGI PENELITIAN.............................................................................. 25 3.1. Populasi dan Sample ............................................................................................ 25 3.2. Variabel Penelitian ..............................................................................................
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