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Universidad Peruana De Ciencias Aplicadas Facultad Caracterización de los procesos de consumo de los K- Dramas y videos musicales de K-Pop, y su incidencia en la construcción de la identidad y formas de socialización en la comunidad Hallyu de Lima. Una aproximación desde los fenómenos de audiencia en K-Dramas Descendants of the Sun y Goblin: The Lonely and Great God, y los fenómenos de tendencia musical de los grupos BIG BANG y Bangtan Boys; Beyond The Scene a.k.a BTS Item Type info:eu-repo/semantics/bachelorThesis Authors Mosquera Anaya, Heidy Winie Publisher Universidad Peruana de Ciencias Aplicadas (UPC) Rights info:eu-repo/semantics/openAccess; Attribution- NonCommercial-ShareAlike 4.0 International Download date 10/10/2021 11:56:20 Item License http://creativecommons.org/licenses/by-nc-sa/4.0/ Link to Item http://hdl.handle.net/10757/648589 UNIVERSIDAD PERUANA DE CIENCIAS APLICADAS FACULTAD DE COMUNICACIONES PROGRAMA ACADÉMICO DE COMUNICACIÓN AUDIOVISUAL Y MEDIOS INTERACTIVOS Caracterización de los procesos de consumo de los K-Dramas y videos musicales de K-Pop, y su incidencia en la construcción de la identidad y formas de socialización en la comunidad Hallyu de Lima. Una aproximación desde los fenómenos de audiencia en K-Dramas Descendants of the Sun y Goblin: The Lonely and Great God, y los fenómenos de tendencia musical de los grupos BIG BANG y Bangtan Boys; Beyond The Scene a.k.a BTS. TESIS Para optar el título profesional de Licenciado en Comunicación Audiovisual y Medios Interactivos AUTOR(A) Mosquera Anaya, Heidy Winie (0000-0003-4569-9612) ASESOR(A) Calderón Chuquitaype, Gabriel Raúl (0000-0002-1596-8423) Lima, 01 de Junio de 2019 DEDICATORIA A mis padres Abraham y Luz quienes con su amor, paciencia y esfuerzo me han permitido llegar a cumplir hoy un sueño más. Gracias por ser mi el ejemplo, mi fuerza y valentía, de enseñarme a no temer a las adversidades porque siempre que estemos juntos saldremos adelante. A mi hermana por su cariño y apoyo incondicional, durante todo este proceso, por estar conmigo en todo momento gracias. Finalmente quiero dedicar esta tesis a Mateo, mi pequeño angelito, que supo ser paciente y posponer sus juegos con el balón, búsquedas del tesoro y luchas con dragones para que yo pueda dedicarme a este trabajo. I AGRADECIMIENTOS Mi profundo agradecimiento a todas las autoridades y personal que conforman la carrera de Comunicación Audiovisual y Medio Interactivos por su apoyo, por abrirme las puertas y guiarme en este proceso. De igual manera hago extensivo mis agradecimientos a mis profesores quienes con la enseñanza de sus valiosos conocimientos hicieron que pueda crecer día a día como profesional. Finalmente quiero expresar mi más grande y sincero agradecimiento a mi asesor quien con su dirección, conocimiento, enseñanza y colaboración permitió́ el desarrollo de este trabajo. II RESUMEN Esta investigación busca brindar un mejor entendimiento de los consumidores de medios audiovisuales coreanos. Además, de analizar e identificar qué elementos hacen de los K- Dramas y videos musicales de K-Pop sean tan atractivos para el público juvenil peruano que pertenece a la comunidad Hallyu en Lima que se forma a partir de la recepción de contenidos audiovisuales coreanos. Por otro lado, busca saber cómo y en qué medida los productos audiovisuales, en este caso coreanos, son capaces de influir en la construcción de identidades y promover la socialización en este público en específico. Palabras clave: Ola Coreana; Hallyu; Industrias Culturales; series de televisión; videos musicales; Dramas Coreanos; K-Pop, Diplomacia Cultural; Industria Audiovisual; Consumidor Audiovisual; Lenguaje Audiovisual; Identidades; Fandom; BIG BANG; BTS; Descendientes del Sol; Goblin: El solitario y gran dios. III Characterization of the processes of consumption of K-Dramas and music videos of K-Pop, and their impact on the construction of identity and forms of socialization in the Hallyu community of Lima. An approach from the audience phenomena in K-Dramas Descendants of the Sun and Goblin: The Lonely and Great God, and the musical trend phenomena BIG BANG and Bangtan Boys; Beyond The Scene a.k.a BTS. ABSTRACT This research seeks to provide a better understanding of the consumers of Korean audiovisual media. In addition, to analyze and identify what elements make the K-Dramas and K-Pop music videos so attractive to the Peruvian youth audience that it belongs to the Hallyu community in Lima that it is formed from the reception of Korean audiovisual content. On the other hand, it seeks to know how and to what extent audiovisual products, in this case Koreans, are able to influence the construction of identities and promote socialization in this specific audience. Keywords: Korean Wave; Hallyu; Cultural Industries; T.V. series; music videos; Korean dramas; K-Pop, Cultural Diplomacy; Audiovisual Industry; Audiovisual Consumer; Audiovisual language; Identities; Fandom; BIG BANG; BTS; Bangtan Boys; Beyond the Scene; Descendants of the Sun; Goblin: The Lonely and Great God; 빅뱅; 방탄소년단; 한류 IV TABLA DE CONTENIDOS 1 INTRODUCCIÓN ....................................................................................................... 1 1.1 ELECCIÓN DEL TEMA ........................................................................................................ 2 1.2 PROBLEMA DE INVESTIGACIÓN ......................................................................................... 8 1.2.1 Planteamiento del problema ........................................................................................... 8 1.2.1 Formulación del problema ............................................................................................ 10 1.2.1.1 Interrogante Principal ..................................................................................................... 10 1.2.1.2 Interrogantes específicas ................................................................................................ 10 1.3 OBJETIVOS ...................................................................................................................... 10 1.3.1 Objetivo General: ......................................................................................................... 10 1.3.2 Objetivos específicos: ................................................................................................... 11 1.4 JUSTIFICACIÓN DE LA INVESTIGACIÓN ............................................................................ 11 1.4.1 Justificación práctica .................................................................................................... 11 1.4.2 Justificación en términos de su pertinencia o importancia para la especialidad audiovisual ...................................................................................................................................... 12 1.4.3 Justificación en torno a su importancia a las ciencias de la comunicación ................... 12 2 MARCO TEÓRICO Y MARCO REFERENCIAL ............................................... 12 2.1 ANTECEDENTES .............................................................................................................. 12 2.2 MARCO TEÓRICO ............................................................................................................. 18 2.2.1 Industrias Culturales ..................................................................................................... 18 2.2.1.1 Industria Audiovisual ..................................................................................................... 23 2.2.1.1.1 Televisión como industria cultural ........................................................................................... 24 2.2.1.1.2 Los videos musicales como industria cultural .......................................................................... 30 2.2.2 Producción televisiva coreana ...................................................................................... 33 2.2.2.1 Factores de éxito de las compañías de producción en Corea del Sur ............................. 34 2.2.2.2 Factores de éxito para creadores de contenidos de ficción ............................................. 35 2.2.3 Producción de estrellas Pop .......................................................................................... 37 2.2.3.1 Factores de éxito del K-Pop ........................................................................................... 42 2.2.4 Primera Ola Coreana .................................................................................................... 45 2.2.4.1 Dramas Coreanos ........................................................................................................... 48 2.2.4.2 Atractivo de los K-Dramas ............................................................................................. 52 2.2.4.3 Expansión de los K-Dramas ........................................................................................... 63 2.2.5 Segunda Ola Coreana ................................................................................................... 65 2.2.5.1 Videos Musicales ........................................................................................................... 68 2.2.5.1.1 Tipos de Video Musicales ........................................................................................................ 69 2.2.5.2 Atractivo de K-Pop ........................................................................................................ 71 2.2.5.3 Atractivo de los videos musicales de K-Pop .................................................................
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