Pan Entertainment (068050 KQ) Poised to Benefit from China’S Growing Content Demand
Pan Entertainment (068050 KQ) Poised to benefit from China’s growing content demand Snapshot: Producer of Winter Sonata, the origin of the Korean Wave Founded in 1998, Pan Entertainment was mainly engaged in the business of managing Company Report recording artists and making soundtracks before producing its first drama series “Winter December 5, 2014 Sonata” in 2002. The drama became a huge hit in Japan, setting in motion the “Korean Wave” across the country. Since then, the company has established itself as a drama producer, but has struggled to maintain stable profits due to the small size and buyer- Not Rated driven culture of the domestic market. Catalyst: China’s video content demand is surging, but options are limited Target Price (12M, W) - In China, there are over 4,000 television channels, all of which rely on advertising as their Share Price (12/03/14, W) 6,380 biggest source of income. Because advertising revenue is largely determined by primetime ratings, many broadcasters crave killer content, most preferably in the form Expected Return - of dramas and entertainment shows. But, while China’s video content demand has been rapidly increasing in terms of both quantity and quality, the country’s production capabilities have lagged far behind. Demand has been growing not only among major OP (14F, Wbn) 1 broadcasters and studios, but also among internet portals like Alibaba, and online video Consensus OP (14F, Wbn) 0 streaming sites such as Youku Tudou and Sohu. To make up for the lack of content, EPS Growth (14F, %) - Chinese companies are increasingly turning to Korean pr oducers, as Korean content is 1) Market EPS Growth (14F, %) 1.1 hugely popular in China, 2) of higher quality, and 3) cheaper to produce.
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