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Up-Krc-6Pkss-Book-Of-Abstracts-Boa 6th Philippine Korean Studies Symposium DAY 1 : November 21 (Thursday) TIME ACTIVITY 8:00 – 9:00 Registration OPENING PROGRAM WELCOME REMARKS Mary Delia G. Tomacruz, DBA Assistant Vice President, Office of the Vice President for Academic Affairs University of the Philippines CONGRATULATORY REMARKS 9:00 – 9:30 Maria Bernadette L. Abrera, Ph.D. Dean, College of Social Sciences and Philosophy University of the Philippines Diliman OPENING REMARKS Aldrin P. Lee, Ph.D. OIC-Director, Korea Research Center University of the Philippines PLENARY LECTURE 1 Korean Popular Culture and the International Cultural Flow 9:30 – 10:40 Doobo Shim, Ph.D. Sungshin Women’s University 2019 UP KRC CORE RESEARCH PRESENTATIONS A Review of Economic Agendas and Relevant Bilateral Relations of South Korea and the Philippines: Directions for Opportunities, Enhancements, and Improvements Erik Paolo Capistrano, Ph.D. Virata School of Business, University of the Philippines Diliman Harnessing Philippine Soft Power: 10:40 – 12:10 Lessons from South Korea’s Soft Power Strategy Aaron Jed Rabena, Ph.D. Asia Pacific Pathways for Progress Foundation Inc. Media Representations of Koreans in the Philippines Jean Encinas-Franco, Ph.D. & Samuel Cabbuag Department of Political Science / Department of Sociology University of the Philippines Diliman 12:10 – 1:30 Lunch Break 2 3 6th Philippine Korean Studies Symposium DAY 1 : November 21 (Thursday) PARALLEL PAPER PRESENTATIONS AUDITORIUM SEMINAR ROOM TIME ACTIVITY A B 8:00 – 9:00 Registration Filial Piety: A Contemporary Managing K-Pop in the Moral Quandary in the OPENING PROGRAM Philippines: Philippines and Lessons from the Shopee x WELCOME REMARKS South Korea Evaluated Using BLACKPINK Experience Aristotle’s Virtue Ethics Mary Delia G. Tomacruz, DBA Erik Capistrano Vera Yael P. Miñoria Assistant Vice President, Office of the Vice President for Academic Affairs Virata School of Business Department of Philosophy UP Diliman University of the Philippines UP Diliman CONGRATULATORY REMARKS Beautiful Spectrum: Filipinos’ Beyond The (K-pop) Scene: 9:00 – 9:30 Maria Bernadette L. Abrera, Ph.D. Reception of Korean Telenovelas Analyzing the Role of BTS’s Nina Isabella Bello, Love Myself Campaign and Dean, College of Social Sciences and Philosophy 1:30 – 3:00 Paula Angeline Calayan, Juan Celebrity Diplomacy in the University of the Philippines Diliman Christian Nadong, and Anna Promotion of UNICEF’s Child OPENING REMARKS Patricia Pagdanganan Protection Campaign Department of Reini Azriel Evangelista Aldrin P. Lee, Ph.D. Communication Research Department of Political Science OIC-Director, Korea Research Center UP Diliman UP Diliman University of the Philippines Manufactured Idol: A Study on the Commodification of the 가시나 (Gashina): Hating the PLENARY LECTURE 1 Korean Pop Icon BoA Kwon Feminists in South Korea Korean Popular Culture and the International Cultural Flow Shari Oliquino Clarissa Camaya 9:30 – 10:40 College of Social Work and Asian Center Doobo Shim, Ph.D. Community Development UP Diliman Sungshin Women’s University UP Diliman 2019 UP KRC CORE RESEARCH PRESENTATIONS 3:00 – 3:30 Coffee Break C D A Review of Economic Agendas and Relevant Bilateral Relations of Philippine Labor Migration in Learning the SMART Way: South Korea and the Philippines: Directions for Opportunities, the Context of the South Korea’s Pursuit of New Southern Policy Enhancements, and Improvements Smart Education Roweno Cinco Jessa Frida Tobias- Festijo Erik Paolo Capistrano, Ph.D. Balai OFW Center for Research and Innovation Center Virata School of Business, University of the Philippines Diliman Migration Initiatives The ‘Making of New Fatherland’: Harnessing Philippine Soft Power: Moon Embracing the Sun: 10:40 – 12:10 Analyzing President Moon A Comparative Study on Lessons from South Korea’s Soft Power Strategy 3:30 – 5:00 Jae-in’s Peace Strategy in North Korea Policies under His Narrative Performance of Aaron Jed Rabena, Ph.D. Kim Dae-jung and Moon Jae-in Korean Reunification Asia Pacific Pathways for Progress Foundation Inc. Marco Angulo Gian Franco Asian Center College of Arts and Letters Media Representations of Koreans in the Philippines UP Diliman UP Diliman Jean Encinas-Franco, Ph.D. & Samuel Cabbuag Analysis on the Translation of The Food of Filipino Soldiers Department of Political Science / Department of Sociology Korean Drama to Filipino (PEFTOK) in the Korean War University of the Philippines Diliman Jay-Ar Igno Raymond Barreno 12:10 – 1:30 Lunch Break Department of Linguistics BA History 2 3 6th Philippine Korean Studies Symposium NOTES DAY 2 : November 22 (Friday) Venue: NISMED Auditorium TIME ACTIVITY 8:00 – 9:00 Registration GS197 UNDERGRADUATE PRESENTATION 1 Post-IMF Korea Maxine Capili 9:00 – 10:30 BA Speech Communication Korea’s Forced Opening to the World Juan Casiño & Andrea Gregorio BA Journalism Negotiating the Traditional and The Modern: The Philippine and South Korean Context Gabriella Alicaya BA Journalism Rise of Webtoon Eizelle Simon Escala BA Psychology Redevelopment and Commercialization of Ikseon-dong Christel Anne Espino BS Computer Science GS197 UNDERGRADUATE PRESENTATION 2 Hallyu’s Soft Power: The Ideological State Apparatus of Korea and its Influence on Filipino Hallyu Fans Jovi Maniago & Nahyeon Kim BA Speech Communication / Exchange Student (Hannam University) From Village to Apartment Buildings: Korean Families and Household Structure Paula Bautista & Princess Nacion BA Speech Communication / BA Broadcast Communication Perceptions on Gay Men in Korean Society and their Manifestations in Contemporary Korean Queer Cinema 10:30 – 12:30 Kiana Delarmente & John Ramos BA Speech Communication / BA Film Influence of Advertisements by Popular Korean Figures on the Brand Reputation of Korean Businesses Catherine Abella, Mark Concepcion, & Jordanne Zamora BS Chemical Engineering / BS Civil Engineering / BS Psychology Integration of the Korean Language in Filipino Fans’ Conversation Through Hallyu Robelyn Bautista, Cassandra Dela Cruz, & Faith Magro BA Communication Research / BS Business Administration / BA Malikhaing Pagsulat sa Filipino 12:10 – 1:30 Lunch Break 436 357 6th Philippine Korean Studies Symposium NOTES PANEL DISCUSSION 70 Years of Diplomatic Relations between Korea and the Philippines: Challenges and Visions Forward Ho-ik Lee President, Korean Chamber of Commerce in the Philippines Hon. Jang Hyun Kim Minister-Counselor, Embassy of the Republic of Korea in the Philippines 1:30 – 2:30 Imee S. Martinez, Ph.D. Director, Office of International Linkages, UP Diliman Gina Borinaga President, Philippine KOICA Fellows Association, Inc. 2:30 – 2:50 Open Forum 2:50 – 3:15 Coffee Break PLENARY LECTURE 2 Korea’s Knowledge Sharing for International Development 3:15 – 4:30 Min Young Seo, Ph.D. Head of Development Research Division KDI School of Public Policy and Management 4:30 – 4:40 CLOSING PROGRAM 346 375 6th Philippine Korean Studies Symposium holding the position of Production Manager. She has been in the Broadcasting industry for Catherine Joy Abella, Mark Daniel Concepcion, and Jordanne Leigh Zamora are the past 32 years. She recently attended the 8 th Koica Club LeaPdLeErsNCAonRfeYreLnEceCTheUldRiEn PLENARY LECTURE undergraduate students currently studying in the University of the Philippines Diliman. Seongnam, Seoul and Busan Republic of Korea from November 3-7, 2019 where 17 Koica Abella is a third year BS Chemical Engineering student, Concepcion is a third year BS Civil club Presidents from developing countries gathered together to share their best practices Engineering student, and Zamora is a second year BS Psychology student. They have been and assists in contributing to their societies and strengthen networks between Koica clubs fans of Hallyu for more than a couple of years now, and all three of them are members of and Koica. Prior to these, she was a recipient of a Koica fellowship program from October KOREAN POPULAR CULTURE AND THE INTERNATIONA CULTURE FLOW HallyUP, the organization for Korean Popular Culture in UPD. 1 to 31K, 1O9R9E9Ain'STKVNDOoWcuLmEDenGtEarSyHPAroRgINraGmFinORSeIoNuTlEKRoNreAaT. IONAL DEVELOPMENT E-mail: ginamikaella@yahoo.com.ph Doobo Shim, Ph.D. Department of Media and Communication Min Young Seo, Ph.D. Robelyn A. Bautista is a 4th year communication research student from the University of Sungshin Women’s University Development Research Division the Philippines Diliman. She has taken Korean language electives in UP and studied Level KDI School of Public Policy and Management 2 Korean in Hankuk University of Foreign Studies where she stayed as an exchange Whole new media practices have emerged in East Asia. Throughout the region, audiences are student. Her research interests are on Hallyu and Filipino fans, and political now exposed to popular culture originated from other Asian countries like never before. They communication. enjoy TV dramas from China, video ads from Thailand and animations from Japan, not to The study of Korea’s economic and social transformation offers a unique window of mention K-pop that has recently become one of the most listened to music genres of the world. opportunity to better understand the factors that drive development. Within about a This is a far cry from the apocalyptic scenario circulated in the 1980s and 1990s, that the global generation, Korea transformed itself from an aid recipient to a donor country with fast-paced Cassandra A. Dela Cruz is a business administration major from the University of the domination of the American pop culture would
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