Shopping Smarter with Comparis Using Scandit

www.scandit.com

Shopping Smarter with Comparis using Scandit

Integrating Scandit technology to our Smartshopper app interlinks the physical product and the Smartshopper app. Thanks to the barcode functionalities the app is convenient, user-friendly and cool to shop with. - Benedikt Unold, Chief Technology Officer, Comparis

About Comparis Customer Case Study Series #2 / 2012 On www.comparis.ch consumers can compare almost anything, such as Starting point tariffs and health insurances, insurance Starting out as an Internet comparison service for health insurance, comparis.ch companies, financial institutions, mobile has developed its portfolio from year to year and now offers a wide range of operators, and classifieds for property, services not only on the web, but also in terms of mobile applications. To date cars and motorcycles as well as offers and promotions from the retail business. users can download several apps from the Comparis website in order to compare mortgage rates, read about the latest property or used car offerings. How does the business work? After evaluating various offers, customers Vision: Comparis Smartshopper app can pick the supplier with the best cost/ To simplify the lives of its daily users, Comparis wanted to build a dedicated benefit ratio. Users can also access various app for shoppers. With the help of an integrated barcode scanner and self- apps on their mobile devices in order to made templates, consumers are able to create intelligent shopping lists easily get real-time support for some selected and efficiently. The app not only enables shoppers to find special offers and services. deals within Switzerland, but is also able to arrange shopping lists by store location. Consumers can browse through promotions and offers from popular Swiss retailers such as: Migros, LeShop, Coop, coop@home, Denner, Volg, Manor Food, Spar, Aldi, Lidl and others. Additionally, the app lets users access special product information, locate nearby and open stores, and customize the retailers they want information about. www.scandit.com

The “must-have” features of a scanner for this app

Comparis Key Facts For its new app, Comparis was looking for a fast and reliable barcode scanner—one that consistently works on the first attempt. After extensive - Founded in 1996 by Richard Eisler usability testing Comparis found that Scandit´s unique capability to - More than 500,000 people have changed recognize barcodes from any angle results in a superior user experience their health insurance to date via the comparis.ch tool. and also allows novice users to scan barcodes with ease. - Customers saved more than 300m Swiss Francs thanks to new insurance policies they Rationale were granted. With barcodes as the de-facto standard for the identification of consumer - Comparis is based in Zurich and employs products, a lightning-fast and reliable barcode scanner is a must-have around 100 people. feature for the Comparis Smartshopper app. Without this core functionality the app would lack the convenience and user-friendliness required for day- to-day use; and let´s not forget the “coolness” factor this feature has.

Solution: Comparis Smartshopper app with the Scandit barcode scanning technology We worked with other barcode scanners in By integrating the Scandit barcode scanning SDK into the new Smartshopper previous projects, but most of them had app, Comparis was able to “bridge” the gap between physical products and drawbacks in terms of speed, reliability and their mobile app. For example, you can just scan the barcode of a yoghurt user-friendliness. Searching for an alternative, container to add it to your shopping list. In the upcoming release, the app we discovered Scandit and those topics were no will make it possible to access additional specialized information such as longer an issue. ingredients, nutrition labeling, country of origin and label of quality. Benedikt Unold, Chief Technology Officer, Comparis

Benefits: - Links the physical product to the virtual environment of the Smartshopper app

- Provides convenient and user-friendly product identification

- Enables lightning-fast barcode scanning from any angle for a superior user experience

How did the integration affect Comparis business? The simplicity and ease-of-use of the Scandit SDK enabled Comparis to have barcode scanning functionality integrated into their app in no time. Statistics show that consumers are very happy with the integrated Scandit barcode scanner and use it for keeping lists of a wide variety of everyday products. See Figure 1 for a breakdown of the top product categories being scanned. www.scandit.com

Fig.1 Summary of top product categories scanned The collaboration with Scandit was friendly and professional from the very beginning. 1.52% 1.19% 1.92% Support and updates are provided in good 2.6% quality and in a timely manner. 3.62% n Soft drinks Benedikt Unold, Chief Technology Officer, Comparis 3.76% n Cigarettes n Dairy products 7.37% n Sauces n Spices

n 10.91% Beer n Tissues n Jams and spreads n Toothpaste n Office utensils

14.29% 52.81%

Source: “Comparis Smartshopper Usage Analysis“, Gilad Geron; comparis.ch Ltd.

Scandit Scandit specializes in mobile product interaction. Our mission is to make barcode scanning with mobile phones easy for mobile app users and enable frictionless interaction with everyday objects. Mirasense, the company behind Scandit, was founded in 2009 by a selection of entrepreneurs and former researchers of MIT and ETH Zurich, Europe’s leading engineering university.

© 2012 All rights reserved. All product names referred to are either registered trademarks or trademarks of Comparis or Scandit in Switzerland, the United States and/or other countries. All other trademarks may be the property of their respective owners. Subject to alterations.