Instant Foods - China - April 2021 The above prices are correct at the time of publication, but are subject to Report Price: £3302.97 | $4460.00 | €3717.16 change due to currency fluctuations. “Instant noodles are no longer the last resort for satisfying hunger. Product upgrades thanks to technological improvements help instant noodles cast aside the negative image of being low in nutrition and overcome consumption barriers. ” – Roolee Lu, Research Analyst This report looks at the following areas: BUY THIS • Positioning instant noodles as main meal solutions with upgraded ingredients REPORT NOW • Introducing regional flavours to self-heating hotpot • Restore exotic and regional cuisines from noodle types VISIT: The COVID-19 outbreak has accelerated the market growth of instant foods. Product upgrades and store.mintel.com innovation have improved instant noodles’ negative associations and overcome major consumption barriers. The introduction of self-heating technology further drives price tolerance with elevated convenience and conveys a positive signal to brands in premiumisation. CALL: EMEA Although life has gradually returned to normal, consumers still show increased consumption when +44 (0) 20 7606 4533 compared to the time before the COVID-19 outbreak. Continuous removal of negative ingredients and increasing product varieties will ensure instant foods have a more important role in satisfying consumers’ diversified dining demand and drive market growth. Brazil 0800 095 9094 Americas +1 (312) 943 5250 China +86 (21) 6032 7300 APAC +61 (0) 2 8284 8100 EMAIL:
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