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Vision & Partnership proposal for SichoSonline.org The chAllenge oF looKing oUT Lubavitch Mosdos are achieving remarkable ,producing essays , הפצת המעיינות חוצה feats in articles, publications and programs that are bringing Chassidus to the world outside. But to achieve this mass-market appeal, Mosdos such as Chabad.org, JEM and JLI are in the language of מעיינות forced to package the . חוצה the In the end, thousands of people within and outside of Lubavitch feel locked out: they crave and שיחות ,מאמרים authentic Rebbe”—the“ —in their original format and depth אגרות קודש and do not know how to study these sources. The PeoPle looKing in

> Many university students are > Lubavitcher businessmen and fascinated by the Rebbe—the most Shluchim who want to live with famous Jewish Rabbi in the world. the Rebbe, often do not have the They want to consult his scholarly time it will take them to thoroughly opinion and study his “shiurim”. explore a Sicha. > Lubavitcher students, from the > Jewish communities and 770 Bochur to the post-seminary individuals would like to learn the girl, want to learn the “likuttim” Rebbe’s Torah on a weekly basis but know it will take hours because but don’t have a mentor to study they were never taught how. with. > Hundreds have unfortunately > Daf Yomi learners may learn a “fallen out of the system ” but love certain topic and be interested in the Rebbe and often have an what the Lubavitcher Rebbe says “isarusa deleila” that they cannot about it, or in the Rebbe’s Hadran bring to fruition. (completion) of that tractate.

A lUbAviTcher bochUr mighT noT leArn A SichA inSide—even iF he’d liKe To—For FeAr iT will TAKe him SeverAl hoUrS To deconSTrUcT. inSTeAd, he’ll SeTTle For Any video lecTUre ThAT cArrieS Some FlAvor (even From non-lUbAviTch SoUrceS) bUT UnForTUnATely lAcKS The eSSence. The common bArrierS Many Jewish students, laymen and even academics interested in the Rebbe’s revolutionary approach to Torah cannot access it. Common barriers include:

Time. A single Parsha may Language. The Rebbe’s History. The Rebbe’s have more than 20 edited teachings are primarily in a teachings often begin with Sichos devoted to it, in rarely spoken Yiddish and in declarations such as addition to hundreds of un- Lashon Hakodesh. Even “Kimedubar Kama pe’amim” edited sichos, thousands of someone familiar with these (as has been discussed before), letters and dozens of languages may find it difficult hinting at extensive volumes ma’amorim that can bring to punctuate and pace. of the Rebbe’s talks and light to the same topic. demanding careful research Context. The Rebbe on the part of the student. Scope. An average Sicha can addresses myriad topics in reference dozens of Maamorei different ways at different Index/Mafteach. Many Chazal , Gemoros , Sodos times. Without studying the people want to know what the Hakabbala and Piskei Din that relevant affairs surrounding Rebbe says on a certain topic require thorough scholarship an address, it can be difficult but there is no encyclopedia to find, study and apply to the to draw a definitive lesson for or index available that context. a current challenge. provides a way to search.

in The PAST, An inTereSTed PerSon coUld diAl chASSidUS on The TelePhone To heAr A limiTed menU oF ShiUrim. only A hAndFUl oF PreSenTATionS Are oFFered eAch weeK, And PrimArily in yiddiSh. leT’S oPen The door

Sichosonline.org is a project to film lectures on vast portions of Likkutei Sichos, Igros Kodesh and selected Maamorim, providing the tools for personal access to the Rebbe’s unique analysis of Torah and Avodas Hashem. In the process, SichosOnline.org will produce an indexed treasury of practical guidance based on the Rebbe’s teachings on hundreds of topics—including the history and Minhogim of Chabad— researchable on demand. PhASe i

STArTing wiTh SichoS SichoSonline.org when FUlly lAUnched, cUrrenTly FeATUreS: ThiS PhASe will FeATUre: > A weekly Sicha/shiur that delivers the Rebbe’s > A “Chavrusa Video” featuring message methodically, with sources, backgrounds Sichos taught from the text so and related references. The sources and the speaker visitors can study the original are displayed side-by-side on the screen. Sichos at their own pace. > A “comment” feature on each lecture page, which > “The Weekly Word”, a concise allows listeners to ask question and get answers as and complete Sicha that may be the shiur progresses, often on-the-spot. used by rabbis and Shluchim as a sermon or foundation for a > A seasonal “Tizkoret” reference of Halachos, sermon. Minhogei Chabad and reminders before each Yom Tov, written with the whole family in mind, in a very > A Wikipedia-style index on the clear and concise format. Thousands of families Rebbe’s sichos, with full entries worldwide are benefitting from this project. by topic that are added to as the knowledge-base grows.

SichoSonline.org will be An online UniverSe oF limUd hAchASidUS And dArchei hAchASidUS For individUAlS And groUPS who wAnT To connecT To The SoUrce bUT do noT hAve on-demAnd AcceSS To A mAShPiA, TeAcher, SPeAKer or even A SeFer. STrUcTUre & PreSenTATion

cleAr And conciSe cUrricUlUm

recorded in A STATe-oF-The- ArT STUdio environmenT

oPTion For commenTS PhASe ii

holidAyS, hiSTory & hAnhAgoS The life of a Jew is filled with rich history, complex Halacha and beautiful Minhogim. Phase II will address the many Jewish and Chassidisher observances, providing deepened understanding of their significance.

exPoUnding diScUSSing AnSwering common on hAlAchA chAbAd minhogim liFeSTyle qUeSTionS

exAmPleS: exAmPleS: exAmPleS: > how often and how much > why do some people put > how do chabad and chagas must a woman daven or on two pairs of Tefillin? chassidus differ? learn? > why don’t we eat gebrokts? > what are the proper > what is the meaning of > why is it important that a attitudes toward pregnancy, “The Alter rebbe’s eruv?” “lubavitcher menorah” birth and raising children? > who initiated hakofos on have straight branches? > did the rebbe distinguish Simchas Torah? between “Shlichus” and “frum community” stan - dards? mUlTiPle lAngUAgeS The response to our launch has excited scholars and donors alike. We have already been approached with requests for expansion—including complete SichosOnline.org projects for the Hebrew and Italian-speaking publics.

why engliSh? engliSh iS The Second- moST SPoKen lAngUAge in The world (AFTer mAndArin-chineSe). iTAliAno SichoSonline.org iS cUrrenTly TAilored To

l engliSh-SPeAKing viSiTorS, o ñ

A русский cATering To AS mAny P S e PeoPle AS PoSSible. iT will עברית evenTUAlly grow To inclUde hebrew, iTAliAn And oTher lAngUAgeS. AboUT The direcTor AboUT The SichosOnline.org is a project of Rabbi Levi Yitzchok Garelik , an ProjecT שי’ internationally-acclaimed orator, while sitting in a routine meeting one day in 2007, rabbi and author, known in rabbi garelik suddenly slumped over in his seat. A Lubavitch circles as an excellent colleague recognized the signs of a stroke. hatzalah teacher of the Rebbe’s Sichos. rushed rabbi garelik to the hospital where doctors Born and raised in Milan, Italy where his parents were went to work trying to save his life. sent by the Rebbe over 50 years ago, Rabbi Garelik studied in Italy and the United States. He received Though unable to communicate, rabbi garelik was individual Semicha and Dayanus from Rabbi Piekarsky completely conscious through the trauma and chaos. at the Central Lubavitch Yeshiva in New York. his thoughts turned to every chossid’s source of Rabbi Garelik has served as spiritual guide of the courage. in his mind, he spoke to the rebbe and Lubavitch community in Boston; as Rabbinic pleaded for strength. he promised the rebbe that if, Coordinator of OK Kosher; and currently as spiritual leader of the European Synagogue at the EU in Brussels. with g-d’s help, he walked out of this hospital, he He lectures extensively in the US, Israel, Europe and would double his dedication to the rebbe’s work by South America. He is fluent in English, Yiddish, Hebrew spreading Torah and chassidus. and Italian. Through the miracles of g-d, rabbi garelik did survive. He also authored his two-volume “Madrich” (guide), he walked out of that hospital healthy and ready to one on the Jewish life-cycle an one on the laws of Aveilus (mourning); has edited the “Kitzur Dinei fulfill his promise. now, four years later, Tahara” (Kehot Publication) and several other works. Sichosonline.org is one of the fruits of that experience. T

“Your Chassidishe stories and “Rabbi Garelik, your explanation of the e Rebbe’s Takana of why we learn Rambam

observations on Chinuch left us with S every day (and the different cycles), was much to think about and to grow in just amazing! My family and I have one while raising our children.” question to you: where were you for the last T

20 years when we needed this information? i —cheder lUbAviTch PTA, morriSTown, nj

B”H at least now we have it! Thank you, m thank you, thank you.” —SiyUm horAmbAm o “The ‘Evening of Tribute’…comprised a

crowd of over 1,200 people. Your fine- n tuned delivery, pleasant personality and “Thank you very much for your very apparent warmth for the Rebbe was i truly inspiring and anchored the entire great inspiration. You touched A evening… [The Rebbe] spent countless the hearts of so many of The l hours speaking to and about our youth, Rebbe’s daughters.”

and how important it is for them, the —n’Shei U’bnoS chAbAd oF cAliForniA S future generations, to be properly educated… During your remarks, you managed to captivate the audience, as “…Thank you for taking your time and well as imbue in everyone the importance addressing the teachers of Beis of our Rebbe and why we mean so much Rivkah…Your talk was relevant, to him. Because of this, those who inspiring and effective. The teachers attended now know why the Rebbe means will apply your concepts and ideas to so much to them.” their Chinuch work.” rAbbi moShe PinSon, —mrS. TiechTel, The ShlUchim oFFice, brooKlyn, ny beTh rivKAh SchoolS, brooKlyn, ny yoUr PArTnerShiP

The project at hand is monumental: The scope of the Rebbe’s Sichos, the effort to research and present the lectures and the effect that this project will have are immeasurable. Your partnership in structuring and financing SichosOnline.org will open the door to the Rebbe’s Torah for thousands (and perhaps millions) of Jews and will provide a platform for learning that is waiting to be shared! A single printed book is seen by an average of 10 people; a class is limited to its participants and both are a one-time deal. A shiur on the internet is anytime, anywhere and for thousands (and perhaps millions of) people. As the Rebbe emphasized many times, (especially in Likutei Sichos Vol. 15) that by utilizing modern technology, we can reach every corner of the globe and every single individual, simultaneously; and this is clearly the prelude to the coming of Moshiach. Partnership Invitation PROJECT NAMING (main sponsor) ...... $250,000

THE WEEKLY SICHOS PROJECT ...... $30,000 per year

Weekly Halochos and Minhogim, holiday reminders ...... $25,000 per year

Virtual community project ...... $20,000 per year Reminders for Gaboim and Shuls (coming soon) Weekly sponsor (sichosonline.org) ...... $1,800

Office Space and Studio ...... $18,000 per year

Research Library ...... $12,000 first year

Director and Lecturer ( Rabbi Garelik’s Salary) ...... $97,000 per year Audio/Visual Equipment — (Stage 1) ...... $3,500 Computers and Video Editing Software (stage 1) ...... $7,000 yeArly bUdgeT Office Space and Studio ...... $18,000* Rented location for recording classes, editing videos and managing project

Research Library ...... $12,000 Seforim and bookcases, online libraries including Otzar HaHochma

Audio/Visual Equipment — (Stage I) ...... $3,500 Cameras, lighting and microphones

Audio/Visual Equipment — (Stage II) ...... $11,000

Computers and Video Editing Software (stage I) ...... $7,000

Director and Lecturer ...... $97,000* Rabbi Garelik’s Salary

Content Editor — (Part-time position) ...... $32,000* Scholar to research and fact-check sources on every class

Technical and Administrative Staff — (Part-time positions) ...... $55,000* Cameraman, film editor and project manager*

Website designing, maintaining and storage ...... $14,000*

Marketing ...... $10,000* Print and Online Advertisements

*Per Year

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SichoSonline.org