Fall 2018 Issues

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Fall 2018 Issues OCTOBER-NOVEMBER-DECEMBER 2018 Visit us at ddbcsocal.org LA MEXICANA Mark Dixon, Acosta Sales & Marketing (714) 988-1319. La Mexicana Food Products 4601 Pacific Boulevard, Vernon, CA 90058 LaMexicanaFoods.indd 1 2/20/15 4:41 PM Calendar OFFICIAL PUBLICATION November 22 – Thanksgiving. DDBC of Southern California th www.ddbcsocal.org 30 – FISMC 80 Hi-Jinks Retailer Appreciation Luncheon, Disney Grand Californian Hotel. Informa- tion: www.fismc.org. In This Issue: December 1 – City of Hope Harvest Ball, Hyatt Regency Resort, Huntington Aguilar elected 2019 President Beach. Information: www.coh.org. Emily Aguilar (Daisy Brand) was elected to lead the DDBC Board of Directors 2-10 – Hanukkah. as President at the November 13 membership meeting of the Council. See a full 8 – DDBC and SCFRC combined Election Night report beginning on Page 10. Holiday Dinner Dance, Clubhouse at Anaheim Hills. Information: 562- 947-7016. 50th DDBC National Seminar 25 – Christmas Day. The Golden Anniversary National DDBC Seminar was an unqualified success 2019 according to the sold out attendance at the Ritz Carlton Hotel & Spa in Rancho January Mirage. See all of the activities and more on the Seminar beginning on Page 16. 13-15 – Winter Fancy Food Show, Moscone Center, San Francisco, In- DDBC 2018 Award winners announced formation: www.specialtyfood.com/ Rey Garza (Bar-S Foods) and Matt Reeve (Smart & Final) will be inducted into shows-events. the DDBC Hall of Fame in January as all the 2018 award winners were announced 22 – DDBC Membership meeting, by the Past Presidents. Jaime Prager (Albertsons) is the 2018 Retailer of the Year; Awards Night; Embassy Suites Ho- Bob Cashen (Cacique, Inc.) and Barry Zuroff (Horizon Sales) are the Suppliers tel, Garden Grove. Information: 562- of the Year; and Don and Dalva Fisher will be presented the Presidents Award. 947-7016. Stories and photos begin on Page 6. 26 – Perishable Foods Council of Northern California Winter Gala, The Big Cheese(s) Silverado Resort, Napa. Information: www.perishablefoodscouncil.com. Steven Grant (Hidden Villa Ranch) and Tony Beneventi (Coca-Cola Refresh- February ments/Minute Maid) were honored as the October and November Big Cheese 17-20 – Refrigerated Foods Asso- Award winners this fall. Find out about these honorees on Page 34 and 36. ciation 39th Conference & Exhibition, Tampa Marriott Waterside Hotel & Marina. Information: Advertiser index www.refrigeratedfoods.org. Carl Buddig 5 La Mexicana 2 Coca-Cola Refreshments Cover, 31 Marin Cheese 46 Hidden Villa 35 Premier Action Group 46 More calendar Page 46 Advertising, editorial information About the cover For advertising information in the Items to be submitted for editorial Coca-Cola Business Division of DDBC News, contact Dalva Fisher at consideration should be sent to: Editor, North America offers a wide variety 435-674-3504 or Pacific Rim Publish- DDBC News, P.O. Box 4533, Hunting- of refreshments from a myriad of ing Co., P.O. Box 4533, Huntington ton Beach, CA 92605-4533. brands the world knows and loves, Beach, CA 92647-4533. 714-375-3900. All submissions are subject to edit- including Minute Maid, the Simply FAX: 714-375-3906. ing for style and content. brand of fruit juices, including the DDBC NEWS (USPS 152-360, ISSN 00117862) is published 6 times per year for the DDBC delicious looking Simply Orange on of Southern California. Published by Pacific Rim Publishing Co., P.O. Box 4533, Huntington the cover, fairlife, Odwalla, Bright Beach, CA 92605-4533. 714-375-3900. FAX 714-375-3906. The DDBC address is P.O. Box 1872, and Early, Zico, Gold Peak, Suja and Whittier, CA 90609. Phone 562-947-7016. FAX: 562-947-7872. Subscription rates are $30 per year. Membership in the DDBC includes a subscription. many other lines of refreshing drink Copyright 2017 by the DDBC of Southern California. All rights reserved. products. DDBC News, October-November-December 2018 3 2019 Membership Application/Renewal for DDBC of Southern California Regular Member - $200 Company name Your name Address City State Zip Telephone number ( ) FAX ( ) E-mail: Associate Member - $30 Name Name As part of your annual membership, both Regular members and Associates will receive the DDBC News publication and the DDBC Resource Directory. Send payment to: DDBC, P.O. Box 1872, Whittier, CA 90609-1872. Illingworth and §Ken Tisdell, 1998; §Jo Ann Benci and Ken Hanshaw, 1999; Tom Keyes, 2000; John Vitale, 2001; Bill Schwartz, 2002; Ted Hopkins and Dick Schwebe, 2003; Diane Beecher, §Stan Coop, and §Jerry Lewis, 2004; Don Fisher and Rona Reeves, 2005; §Bill MacAloney and Rob Willardson, 2006; Jim Veregge, 2007; Mark Dixon, 2008; Kathie Porter, 2009; John Brass, 2010; Jim DeKeyser OFFICIAL P UBLICATION and Burhan Nasser, 2011; Jack Taylor, 2012; Jeff Merill and Judy Norton, 2013; DDBC of Southern California Dave Daniel and Cheryl Kennick, 2014; Jim Allumbaugh and Debra Zimmerman, 2015; Sue Bargsten, 2016; Pete Hejny and Monica Stone, 2017. Dave Daniel, Editor RETAILER OF THE YEAR: §Stan Coop, 1975; §Bill MacAloney, 1976; www.ddbcsocal.org §Eddie Goldstein, 1977; §Pete Uraine, 1978; §Art Jelin, 1979; §A.A. “Bud” VOL. LV NO. 4 2018 • ISSN 00117862 Moorman, 1980; Ken Hanshaw, 1981; Eleanor Bennett, 1982; Gary Illingworth, 1983; §Harold Davis, 1984; John Vitale, 1985; Eddie Hoggatt, 1986; Don Fisher, Executive Director: Susan Steele 1987; §Fred Brandt, 1988; Diane Beecher, 1989; Les Taylor, 1990; Bob Johnson, OFFICERS: President: Robert Burke (Emkay Food Brokers); First Vice 1991; §Jerry Lewis, 1992; Dave Wolff, 1993; Dave Fernandez, 1994; Kathie President: Emily Aguilar (Daisy Brand); Second Vice President: Jaime Prager Porter, 1995; John Brass, 1996; Jim Veregge, 1997; §Bernie Brener; §Jean (Albertsons/Vons/Pavilion); Third Vice President: Jim Veregge (Supervalu); Sec- Dreshner, 1998; Cindy Mulvaney, 1999; Mark Miale, 2000; Mickey Gold, 2001; retary: Della Frorenza (Red Apple Cheese); Treasurer: Donna Harkema (Farmer Andre Mesropian, 2002; Joe Rodriquez, 2003; Pete Hejny, 2004; Manny Marin, John); Advisor: Dave MacDonald (HP Hood). 2005, Jim Roesler, 2006; Sue Bargsten, 2007; Steve Nguyen, 2008; Matt Reeve, DIRECTORS: Roger Arechiga (Bristol Farms); Mary Crocker (Alta Dena 2009; Robin Bell, 2010; Gayle DeCaro, 2011; Dennis McIntyre, 2012; Silvia Dairy); Debbie Jones (Albertsons/Vons/Pavilion); Sarah Ramirez (DPI Specialty Quiroz, 2013; Laura Taketomo, 2014; Miriam Welch, 2015; Melissa Griffin, 2016; Foods); Maria Romero (Smart & Final); Dave Sibell (Supervalu); Nancy Tyler Jim Amen, 2017. (Acosta); Damian Valez (Super King Markets); Lulu Vargas (Magnolia Foods). PRESIDENTS AWARD: §Don Lee, 1992; §Louis Vitale, 1995; §A.A. PAST PRESIDENTS: §Sydney Fisher, 1960; §Loyd Knutson, 1961; §Sam “Bud” Moorman, 1997; Diane Beecher, 1998; Eleanor Bennett, 1999; Mark Dixon, Freed, 1962; §Harry Schneider, 1963; §Earl Anderson, 1964; §Leo Cohen, 1965; 2007; Debra Zimmerman, 2012; Jim Veregge, 2017. §Art Jelin, 1966; §George Hobbs, 1967; §Eli Coleite, 1968; Bill Trapani, 1969; LIFETIME ACHIEVEMENT AWARD: §Walt Scheck, 1999; §Ken Tisdell, §Pete Uraine, 1970; §Otto Schirmer, 1971; §John Andikian, 1972; Ted Hopkins, 2001; Larry English, 2001; Charlice Makowski, 2005; Mark Roth, 2006; Tom 1973; §Stan Coop, 1974; §Ray Ferry, 1975; §A.A. “Bud” Moorman, 1976; Bill Ilharreguy 2006; John Vitale, 2010; Terry Fyffe, 2011; Mickey Gold, 2012; §Bill Schwartz, 1977; Eleanor Bennett, 1978; §Bob Garcia, 1979; §Harold Davis, 1980; MacAloney, 2012; Gilbert de Cardenas, 2013; Eleanor Bennett, 2014; Kevin Randall Chew, 1981; Gary Illingworth, 1982; §Ken Tisdell, 1983; John Vitale, Davis, 2014; Tom Keyes, 2015; Ralph Levy, Mark Levey, Alan Levey & Normark 1984; Gary Provenzano, 1985; Joe Jimenez, 1986; Dick Schwebe, 1987; Diane & Associates, 2016; Gary Illingworth, 2017. Beecher, 1988; Joe Matyasik, 1989; Don Fisher, 1990; Mark Stringer, 1991; §Jerry SUPPLIER OF THE YEAR: §George Hobbs, 1975; §Lou Agrati, 1976; Lewis, 1992; Mark Dixon, 1993; Kathie Porter, 1994; Jim Allumbaugh, 1995; Jim §Chico Santillan, 1977; Mark Levey, 1978; §Morrie Rosenfeld, 1979; §Ken Veregge, 1996; Rona Reeves, 1997; Joy Sawhill, 1998; Debra Zimmerman, 1999; Tisdell, 1980; §Walt Scheck, 1981; Larry English, 1982; §Bob Garcia, 1983; Ted Peter Hejny, 2000; Jeff Merrill, 2001; §Bill Hankes, 2002, Manny Marin 2003-04; Hopkins, 1984; Bob Fetzner, 1985; Joe Wilson, 1986; §Claus Simon, 1987; §Joe Bob Dressler, 2005; Jon Amidei, 2006; Sue Bargsten, 2007; §Rigo Landeros, Malin, 1988; Tom Keyes, 1989; §Creighton Wiggins, 1990; Gary Illingworth, 2008; Rey Garza, 2009; Lisa Juarez, 2010; Stacy Gilbert, 2011; Neil Swanson, 1991; Paul Yates, 1992; Rob Willardson, 1993; Mark Dixon, 1994; Dick Schwebe, 2012; Bill Mackie, 2013; Connie Thatcher, 2014; Cheryl Van Den Hende, 2015; 1995; Jim Allumbaugh, 1996; Paul Christianson, 1997; Rona Reeves, 1998; Bill Silvia Quiroz, 2016; Dave MacDonald, 2017. Schwartz, 1999; Jim DeKeyser, 2000; Burhan Nasser, 2001; Jeff Merrill, 2002; HALL OF FAME: §Harry Schneider, 1983; §Sam Freed and §Ralph Levey, §Bill Hankes, 2003; John Brass, 2004; Debra Zimmerman, 2005, Jack Taylor, 1984; §Pete Uraine, 1985; §Al Berger, 1986; §Eddie Goldstein and §George 2006; Jon Amidei and Bob Dressler, 2007; Paul Miller, 2008; Monica Stone, 2009; Hobbs, 1987; §A.A. “Bud” Moorman, 1988; §Morrie Rosenfeld and §Claus Judy Norton, 2010; Ann Dressler and Rey Garza, 2011; Lisa Juarez, 2012; Fred Simon, 1989; §Otto Schirmer and §Andy Stylianou, 1990; §Ray Ferry, 1991; §Bob Rowen, 2013; Craig Covell and John Nielsen, 2014; Barbara Dolbee, 2015;
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