University of Pennsylvania ScholarlyCommons Departmental Papers (ASC) Annenberg School for Communication 1-1-2005 Queens for a Day: Queer Eye for the Straight Guy and the Neoliberal Project Katherine Sender University of Pennsylvania,
[email protected] Follow this and additional works at: https://repository.upenn.edu/asc_papers Part of the Gender, Race, Sexuality, and Ethnicity in Communication Commons Recommended Citation Sender, K. (2005). Queens for a Day: Queer Eye for the Straight Guy and the Neoliberal Project. Critical Studies in Media Communication, 23 (2), 131-151. https://doi.org/10.1080/07393180600714505 This paper is posted at ScholarlyCommons. https://repository.upenn.edu/asc_papers/115 For more information, please contact
[email protected]. Queens for a Day: Queer Eye for the Straight Guy and the Neoliberal Project Abstract This paper moves beyond a conventional critique of Bravo's popular makeover show Queer Eye for the Straight Guy that focuses on gay stereotyping to consider how the show puts gay cultural expertise to work to reform a heterosexual masculinity that is compatible with the neoliberal moment. By analyzing 40 episodes of the show, in addition to a number of related texts, the author considers the newly public acknowledgement of gay taste and consumer expertise; the "crisis of masculinity" that requires that heterosexual men must now attend to their relationships, image, and domestic habitus; and the remaking of the straight guy into not only an improved romantic partner - the metrosexual - but a more flexible, employable worker. The author concludes by considering how camp deconstructs some of Queer Eye's most heteronormative aims, even while leaving its class and consumption rationales intact.