Assignment # 3

Competitors Map Of HUM TELEVISION

Submitted to:

Sir Shehzad

Submitted by:

Muhammad Salman khan

Roll Number: 01-120092-037 Competitors Map Of HUM TELEVISION

Religious channel

Kid’s TV One channel News Play TV channel ARY Digital

Oye - Youth Geo TV ARY Musik Entertainme nt

Movie Food TV Masala Style360 Direct Indirect channel Food Fashion Competitor Competitor Channel Channel ARY Dalda ZAUQ Dastar Food Khowan Magazine Fashion TV Cook Book Quakab News Life style Kook Book Papers channel

Radio Channels Hum TV:

Hum TV Is a 24-hour Pakistani entertainment TV channel based in Karachi and it is the first brand of Eye Television Network Limited, Pakistan, began its transmission on January 17, 2005. It is popular because its content covers the entire family with special focus on females of Pakistan.

Sister Channels:

It has three sister channels:

• Masala – Food Channel. • Oye Channel – Youth Entertainment Channel. • Style360 – Fashion Channel.

Also it is launching its monthly Food Magazines.

Direct Competitors of Hum TV:

Direct competitors of Hum Channels are as follows:

• Entertainment channel o Geo TV o TV One o ARY Digital

They are direct competitor of Hum Pure entertainment channel. They are also producing quality drama serials and morning shows etc.

• Music Channel o Play TV o ARY Musik

These channels are direct competitors of OYE Channel. They are purely providing entertainment to youth.

• Food Channel o Food TV o ARY ZAUQ

These channels are direct competitors of Masala TV. These channels are providing food programs. • Food Magazines o Dalda Ka Dastarkhowan o Quakab Kook Book o Cook Book

These are magazines in market which are direct competitor of th Food Magazine. They are publishing quality recipes of famous chef’s of Pakistan.

In-Direct Competitors:

Indirect competitors of HUM Channel are as follows:

• News channel • Religious channel • Kid’s channel • Movie channel • Life style channel • Radio Channels • News Papers

All above mentioned are indirect competitors of Hum channel because they are also serving in the field of media and Hum Channel has an opportunity to capture their market. They are in-directly influencing the business of this channel.