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Turning Aging and Wellness Into an Asset for the Region, Wellness Dream Lab and Gerocenter

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Turning Aging and Wellness Into an Asset for the Region, Wellness Dream Lab and Gerocenter TurningTurning agingaging andand wellnesswellness intointo anan assetasset forfor thethe regionregion,, WellnessWellness DreamDream LabLab andand GerocenterGerocenter:: aa casecase studystudy fromfrom thethe JyväskyläJyväskylä regionregion Tuesday 17 October 2006 OECD/IMHE Copenhagen Juha Hautanen Director of Development Wellness Technology and Industry Jyväskylä Regional Development Company Jykes Ltd. The Presentation • Some facts and figures about Central Finland and Jyväskylä region • The mega trends • The strategy of wellness technology • Wellness Dream Lab and GeroCenter About region… Europe Finland Jyväskylä region Rural municipality of Jyväskylä Laukaa Uurainen Hankasalmi Petäjävesi Jyväskylä Muurame Population in Finland Toivakka Population in Finland Korpilahti isis 5255580 5255580 PopulationPopulation in in Population in Population in JyväskyläJyväskylä region region PopulationPopulation Density Density Central Finland Central Finland isis 163 163 000 000 is 15,6 inhabitant/km22 is 15,6 inhabitant/km isis 267 267 902 902 PopulationPopulation Density Density Population Density Population Density isis 36,6 36,6 inhabitant/km2 inhabitant/km2 isis 13,8 13,8 inhabitant/km inhabitant/km22 16,9% of area is water Some words about mega trends… The Drivers of Development • Ageing society • The need for and the costs of health and social services are increasing • New technology, new operational models, new solutions • Citizens have shown a growing interest in their own health • Citizen empowerment, increasing interest in alternative services The Finnish population in different age groups Sosiaali- ja terveydenhuollon tilastollinen vuosikirja 2005 http://www.stakes.fi/FI/Tilastot/Tilastojulkaisut/vuosikirja.htm#ankkuri1 The Drivers of Development • Ageing society • The need for and the costs of health and social services are increasing • New technology, new operational models, new solutions • Citizens have shown a growing interest in their own health • Citizen empowerment, increasing interest in alternative services Pekka ParkkinenVATT Social and health care costs according age per month in year 2003 € 0102030405060708090 € 2800 2800 Ikä , vuotta 2600 2600 2400 2400 2200 2200 2000 2000 1800 1800 1600 1600 1400 1400 1200 1200 1000 1000 800 800 600 600 400 400 200 200 0 0 0102030405060708090 Age , years The real social and health care costs/year between 1975-2003 in Finland (year 2003 euros) 38 36 36 With out improvmen 34 In productation 32 32 30 28 28 pl tuottavuus 26 With 24 improvmen 24 In productation ml tuottavuus 22 20 20 18 16 16 History 14 12 12 10 8 8 6 4 4 2 0 0 1975 1985 1995 2005 2015 2025 2035 2045 The Drivers of Development • Ageing society • The need for and the costs of health and social services are increasing • New technology, new operational models, new solutions • Citizens have shown a growing interest in their own health • Citizen empowerment, increasing interest in alternative services Some words about strategy… SharedShared visionvision ofof regionregion isis thethe HumanHuman TechnologyTechnology CityCity • based to knowledge of – Sport and Health Science – Psychology – Gerontology – Sociology – Learning – Human Technology Interaction • Infrastructure Strategic Development of Wellness Technology Industry Networks, Cluster Wellness Dream Lab ACQUIRING Human Technology Park - brand creation MARKET LEADER COMPANIES Development of Education and Research (e.g. Engineering and Business Management) SEED- financing models Regional Humantech Tekes -program DEVELOPMENT OF EXISTING Business Development COMPANIES Support Activities Strategic Development of Marketing, Sales and Business -program Communication Development The Main Tarkets Some words about Wellness Dream Lab… Coordinated by Jyväskylä University of Applied Science TheThe mainmain purposepurpose ofof thethe WellnessWellness DreamDream LabLab isis toto createcreate networksnetworks betweenbetween variousvarious actorsactors inin WellWell--BeingBeing SectorSector orderorder toto achieveachieve commoncommon regionalregional goalsgoals andand toto commercializecommercialize competencecompetence. TheThe mainmain functionsfunctions areare productizingproductizing andand commercializingcommercializing ofof wellwell--beingbeing innovations.innovations. What is product development and commercialization process? Several points of view: Product in Idea and market enthusiasm Concept validation place Creating Solution Production Access to market Delivery etc. Ability to influence outcome …vs. actual management activity Source: Wheelwright, S. C. & Clark, K. B. 1992. “Revolutionizing product development : quantum leaps in speed, efficiency, and quality.” A Gap > A Need Wellness Dream Lab (WDL) WDL SERVICE WDL product development and commercialization process Product in Idea market place Then about the GeroCenter… (Gerontological Research and Development Center) The Aim of GeroCenter To maintain and promote functional ability and wellbeing of older people through generating intellectual of operational prerequisites for good and harmonious aging based on knowledge gained in gerontology and other disciplines focusing on aging research GeroCenter Launched in 2005 as a collaborative effort of higher educational institutes, research centres in the field of aging, local municipalities and Central Finland Health Care District together with the civil society. Making good use of research results Scientific community Implementation Reseach Scientific Research proposal results GeroCenter Social or Producti- New technical innovation zation solution Demand or need to University, University of Applied develop practices Sience, Health care sector, Municipalities, Third sector, … The Cluster of Functions Vitapolis GeroCenter NursingNursing and andcare services care Rehabilitation Foundation for services Research and services Development Leisure time-, recreational-, Welfare technological tourism-, nutritional-, services exercise- and housing services *City of Jyväskylä *Rural Municipality of Jyväskylä *Muurame Municipality *The Central Finland Health Care District *University of Jyväskylä *Jyväskylä University of Applied Sciences *Jyväskylä Vocational Institute *Medical Rehabilitation Centre Peurunka *Kuntokallio Foundation *Rehabilitation Foundation *Finnish Society for Growth and Aging Research *Center for Care and Rehabilitation for War Veterans *Jyväskylä Care Service Society *Jyväskylä District Dementia Society *North Päijänne Society for Family Care *The Association of Entrepreneurs in the Field of Social and Health Care Kinkomaa Hospital in Muurame, Central Finland Implementation strategies (1/3) • Implement research and development work in aging into actions of the public sector and civil society • Develop models of good practice for prevention of diseases and disability, maintaining working ability, rehabilitation, and care of older people • Develop multidisciplinary methods for the assessment and measurement of functional ability in the aging population by the elderly themselves or service organizations Implementation strategies (2/3) • Develop and evaluate welfare technological solutions for managing everyday life • Make recommendations and programs for promoting individualized and participatory life-styles and good quality of life among aging population • Provide educational and consultation services • Co-operate with local, national and international research and development centres and service organizations An Example… • Founded 1996 • Products – The balance measurement and training systems – Reaction time and psychomotor speed measurement systems – Isometric strength measurement systems • Base in university research • Export to 15 countries • Balance measurement market leader in Scandinavia.
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