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The Coca-Cola system in Japan publicizes information on our corporate activities under the structure outlined below Coca-Cola Japan presents information regarding corporate social responsibility (CSR) for all of our stakeholders in Japan—including consumers, business partners, employees, and local communities. We have compiled information for both the printed and on-line editions in line with readers’ perspectives and aims, and have strived to make our CSR initiatives clear to the widest range of people possible. Structure of the Coca-Cola Sustainability Report 2010 Printed Online Edition Edition Mainly comprised of articles that present the main initiatives of Contains the information from the printed edition as well as more the Coca-Cola system. detailed information and various types of data. Website http://cocacola.co.jp/positively/report.html Structure Sustainability of Report 2010 Other Online Edition Communication Tools Product Brochure Hello! Coca-Cola Presents the products sold by Explains topics that include the production the Coca-Cola system, grouped process for Coca-Cola system products, by beverage category, and the history of Coca-Cola, environmental allows consumers to easily view initiatives, efforts to promote container brand information for the recycling, and contributions to local extensive lineup of products, communities. including Coca-Cola, Georgia, and Aquarius. Website can be accessed at the URL below: Website can be accessed at the URL below: Website http://cocacola.co.jp/products/ Website http://cocacola.co.jp/corporate/publication.html Sustainability Website Coke Town Provides information compiled with our stakeholders in mind, This website highlights the such as updates in real-time on CSR activities, as well as the connections between Coca-Cola online edition of the Coca-Cola Sustainability Report 2010 system products and the lives of consumers, allowing visitors to take a virtual tour of a plant and also learn about the product life cycle (from production and sales to container recycling) and our programs to contribute to local communities. Website can be accessed at the URL below: Website can be accessed at the URL below: Website http://cocacola.co.jp/positively/ Website http://cocacola.co.jp/study/coketown/ 1 Coca-Cola Sustainability Report 2010 Contents Editorial Policy for Coca-Cola Sustainability Report 2010 1 Structure of the Coca-Cola Sustainability Report 2010 We prepared this report in order to convey to stakeholders 2 Contents / Editorial Policy information on the corporate activities of Coca-Cola (Japan) Co., Ltd. and the Coca-Cola system in Japan to help realize 3 Overview of Coca-Cola (Japan) Co., Ltd. a sustainable society. * The Coca-Cola system in Japan consists of Coca-Cola (Japan) 4 The Coca-Cola System in Japan Co., Ltd., which is responsible for manufacturing and sales of concentrates as well as marketing of beverage products, and the bottling partners that produce and sell Coca-Cola system products 5 Message from the President throughout Japan. For further information on the Coca-Cola system, see pages 3–4. 7 “Live Positively” Our goal in preparing this report has been to provide information in a systematic, easy-to-understand format, and 4 Business Areas and 7 Priority Areas for Achieving 9 Contents / Editorial Policy to this end we consulted both the Japanese Ministry of the “Live Positively” Environment’s Environmental Reporting Guidelines (2007 The Same Concept for a Variety of Actions: edition) and the Global Reporting Initiative’s Sustainability 11 Reporting Guidelines (3rd edition). My “Live Positively” Coca-Cola (Japan) Co., Ltd. has published a report once a year ever since our inaugural Environmental Action Report Marketplace 2002. The name of the report was changed in 2005 to the Coca-Cola CSR Report, which in turn was changed to the Coca-Cola Dialog (1) Coca-Cola Sustainability Report in 2009. Information is 13 What We Can Do to Help Consumers Lead Healthy provided on the marketplace, environment, community, and and Comfortable Lives? the workplace, which are the four primary points of contact between the Coca-Cola system and our stakeholders. Beverage Benefits 17 Creating New Value in Response to Consumer Needs Scope of Data 25 Active, Healthy Lifestyle Data presented in this report, relating to production, distribution/transportation, and sales, was collected from Environment Coca-Cola (Japan) Co., Ltd. (one plant) and 12 bottling partners (28 plants and 466 sales offices; as of December Coca-Cola Dialog (2) 31, 2009). The sales figures presented are for reference 27 Our Challenge of Pursuing “Sustainable Packaging” purposes only. 31 Environmental Management Data is for the period from January 1 to December 31, 2009. 33 Energy Management & Climate Protection As a general rule, activities described in this report took Sustainable Packaging place between June 2009 and June 2010. 35 Global Water Stewardship 39 Terminology Topics The term “consumers” is used in this report to refer not only to those who purchase Coca-Cola system products but Community also to people in general. 41 Community “The Coca-Cola Company” refers to the headquarters in the United States; “Coca-Cola (Japan) Co., Ltd.” or Coca-Cola Japan refer to Coca-Cola (Japan) Company, Limited; the Workplace term “bottling partners” refers to the 12 bottling companies Coca-Cola Japan has designated; and “the Coca-Cola 43 Workplace system” includes Coca-Cola Japan and our bottling partners. 45 The Coca-Cola System Worldwide This issue was released in July 2010 47 Data on Environmental Initiatives in 2010 49 Stakeholder Opinions 2 Overview of Coca-Cola (Japan) Co., Ltd. Coca-Cola (Japan) Company, Limited was established in 1957 as the Japanese subsidiary of The Coca-Cola Company (head offi ce: Atlanta, Georgia, USA), marking the beginning of full-fl edged operations in Japan. Originally incorporated as Nihon Inryo Kogyo K.K., the company name changed to Coca-Cola (Japan) Company, Limited in 1958 and has been retained to this day. Profi le of Coca-Cola (Japan) Co., Ltd. Name Coca-Cola (Japan) Company, Limited Capital 3.6 billion yen June 25, 1957 as Nihon Inryo Kogyo K.K. The Coca-Cola Export Corporation Established Changed name to Coca-Cola (Japan) Company, Shareholder (Subsidiary of The Coca-Cola Company) Limited on March 15, 1958 Employees 555 (as of March 31, 2010) Head 4-6-3 Shibuya, Shibuya-ku, Tokyo, Japan 150-0002 offi ce TEL: +81-3-5466-8000 Plant Moriyama Plant (Moriyama City, Shiga Prefecture) Representative Daniel H. Sayre (Representative Director and President) Business Manufacture and sales of non-alcoholic beverages (soft drinks) Core Products The Coca-Cola system in Japan meets the needs of consumers with a diverse product line-up that includes over 60 different brands. Sparkling beverages Coffee Overview Coca-Cola of Ltd. Co., (Japan) Coca-Cola Coca-Cola Zero Fanta Grape Fanta Orange Sprite Canada Dry Ginger Ale Georgia Georgia European Georgia Vintage iily issimo Emerald Mountain Blend Sports drinks Tea Aquarius Aquarius Vitamin guard Aquarius Day-Start Sokenbicha Sokenbicha Kurosae Huang Ayataka Karada Meguri-cha Kochakaden Water Energy drinks Juice Lifestyle specifi c drinks Mori-no-mizu Dayori I LOHAS Real Gold Qoo Qoo Minute Maid Minute Maid glacéau vitaminwater glacéau vitaminwater Love Body Tottemo-Apple Tottemo-Orange Pink Grape Fruit Blend Cassis & Grapes power-c xxx The Coca-Cola Company is the world’s largest beverage company, refreshing consumers with approximately 500 sparkling and still beverage brands. Along with Coca-Cola, recognized as the world’s most valuable brand, the company’s portfolio includes brands that lead their respective categories, such as Coca-Cola Zero, Fanta, Georgia, Sprite, and Minute Maid. Consumers throughout the world enjoy the company’s beverages, with more than 1.6 billion servings consumed daily.* *Quantity of Coca-Cola system products consumed worldwide based on one serving = 237ml 3 The Coca-Cola System in Japan The Coca-Cola system in Japan comprises Coca-Cola Japan, which supplies, manufactures, and markets concentrates, plans and develops new products, and conducts advertising and marketing activities; our bottling partners, which manufacture and sell products throughout Japan; and other affi liated companies. The Coca-Cola system seeks further growth by optimizing our overall operations, including more efficient production, a thorough consumer-oriented approach, faster response to market preferences, enhanced customer services, and rigorous quality control. Coca-Cola Japan enjoys strong partnerships with other members of the system and collaborates closely with them in our business activities. Coca-Cola (Japan) Co., Ltd. Bottling Partners / Affi liates Concentrate Distribution/ Planning R&D Production Sales Collection Recycling manufacturing Transportation The Coca-Cola System in Japan Coca-Cola Coca-Cola Coca-Cola Tokyo R&D Co., Ltd. FV Corporation K.K. Business Services Co., Ltd. Customer Marketing Co., Ltd. Established in January 1993, with Established in January 2009 through Established in January 2007 as a Established in May 2001 as a joint 100% capitalization by The Coca-Cola a joint investment between The joint investment between Coca-Cola investment between Coca-Cola Company. The company has been Coca-Cola Company and all of the Japan and all of its bottling partners. Japan and all of its bottling partners. providing product development and bottling partners in Japan. It is It serves as the central point of It conducts sales in the vending
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