^ m I SAINSBURY'S "g BASKETBALL FOR ALL

MARCH 1995 125 Party time

• Win a satellite TV system

J SAINSBURY Savacentre IMMIIEISiXSIE Srv,/6'".:/4'^/2- FRONTLINE Smile, you're on television JSTV is coming to a screen near you! Filming for an Italian themed deli competition. Some stores will tlie new video magazine lias just been completed. be decorating their deli counters for an Italian week in The 12 minute programme will feature staff IVIarch. We will be judging photographs of the surveys, the role of the buyer and enough counters and the best will appear in the April Journal. fascinating facts to impress even Des Lynham. Watch out for details in daily bulletins. Watch out for a competition tying in with the JS If you're feeling competitive right now turn to page Journal. 20. You could win a satellite TV system simply by TRADING DIRECTOR BOB COOPER WITH FORMER HARLEM GLOBETROTTER ALAN CUNNINGHAM The Journal is also going to be involved in a knowing the new city phone codes. • AT THE LAUNCH OF SAINSBURV'S CLASSIC COLA BASKETBALL FOR ALL. competition a number of stores will be entering -

CONTENTS Greek classic - with a twist of lime ^^^^^^^sw^ ^^^^^^^B Winner Maria, front, with HEADLINES 2-5 & 9 SAlNSaURV^ judges, left to right: David TEXAS UPDATE • Abbott, Anthony Rees, 125 BIRTHDAY Thane Prince, Josceline CELEBRATIONS Dimbleby and Wendy Godfrey. NANTWICH OPENING i^ IS WRITELINES 10/11 & 27 SENIOR MANAGERS CONFERENCE REPORT 12/13 advertising agency NEW CORPORATE DESIGN 14/15 Abbott Mead Vickers and JS director of marketing CLASSIC COLA SPONSORS '• a'v Anthony Rees were ENGLISH BASKETBALL 16/17 Tunbridge Wells assigned to use their eyes DELIVERING THE NEW ^^ customer Maria more than their taste buds BABY AD 18 ^^^ Lemont has won in deciding which dish GREEN SCENE IN £5,000 worth of would make the best ad. THE FOREST 19 shopping and the good on TV? Says Anthony of Maria's PHONEDAY chance to have Brenda Jamieson's winning meal, 'The use of COMPETITION 20 her recipe featured home economics depart­ hummus was different STORES AT LARGE 21 in the next JS TV ment cooked up all 30 and original and we liked ad. the Greek theme. David's CHECK THIS OUT 22/23 dishes to be ready in quick succession for the suggestion to use Greek- THE BUSINESS: Maria's recipe for style music is now being COFFEE PRICES 23 judges to assess. Cons­ Grecian Chiclcen was ultant food writer used in the ad.' NEW LINES 24/25 declared the best and Wendy Godfrey and The runners up each SSA OFFERS 26 healthiest of the 1,500 freelance food writers received £100 and a entries in the JS Josceline Dimbleby and gourmet meal for two. PEOPLE 27 customer competition on February 2. The 30 Thane Prince judged They were Denton store's ARCHIVES 'Your recipe for dishes were then judged healthiness and tastiness. customer Sarah Russell; success'. She explains at Blackfriars according No mean feat because, Putney's Sarah Randell; MANAGING EDITOR her inspiration: 'I to three major criteria: unlike wine tasting, there Wrexham's Hilda Clay- BRIDGET WILLIAMS thought to myself how was it healthy, was it was no spitting out! field and Courthouse DEPUTY EDITOR Green's Elizabeth Bryant. ANDY SZEBENI nice it would be if novel, and would it look David Abbott of Sainsbury's featured a EDITORIAL ASSISTANT ABBIE BOULTON Greek dish - there's too much Italian. My mother's an excellent cook and it's a family recipe. I just swapped EDITORIAL SERVICES BY the oranges for lime DESIGN eight years ago because HELEN JONES that's what my children PRINTING preferred. I enjoyed GREENSHIRES PRINT LTD doing the competition and never thought of the money. But now I have a proper set of cook- JS JOURNAL ware from Sainsbury's J SAINSBURY PLC STAMFORD HOUSE that I always wanted.' STAMFORD STREET g LONDON SEl 9LL ! The five winning recipes from each area TEL: 071-921 7033 i /•/ went on to a grand final OASIS I.D.: 'JS. JOURNAL"'^

JS JOURNAL IrHTrlffffl Careers advice from Marcia? Cromwell Road has its Look in The Mirror fair share of celebrity customers, now one of its staff is in the spotlight. Deiia Smith

Celebrity chefs Delia Smith and John Tovey travelled over 1,000 miles this month to share their expertise as part of the 125 birthday celebrations. From hotline to hotplate The Cookery Roadshow Delia for cookery advice. began in Edinburgh on Proceeds from the March 6 and ended its roadshow will be added to journey eight venues later money raised by pledging in London on March 17. 5p for each 125 prize draw Over 6,500 tickets were entry form received, and available, through a donated to NCH Action special hotline, to people for Children, which is also keen to see the flamboyant celebrating its 125th Marcia as she John making up recipes anniversary. The total to appeared in the such as Celebration Lemon be presented by Sains- Mirror suppiement. Roulade. There was also a bury's will be well in A profile of personnel The paper profiled papers are going to do, but rare opportunity to ask excess of £100,000. manager Marcia Hatton- Marcia to show job- this article was very close Hughes' job occupied a hunters what a career in to the truth.' She was also half page of the Daily supermarketing is like and pleased to upstage in 'self Limiting vision helps staff Mirror careers supple­ she told the paper straight: promotion' her former to see ment on February 23, and 'No-one wanting an easy boss Joe Thurley, manager the store's staff were not life should even think of Sunderland. 'His enthu­ slow to point it out. 'The about trying it. But if you siasm can't help but rub article made a lot of love it like I do, there is off on you: I've certainly people laugh and that's nothing more rewarding.' taken a leaf out of his nice - everywhere I went Marcia was pleased "how to get noticed" book staff were showing me with the article: 'You now!" their copies of the paper.' never know what the

Leeds customer services awareness workshop at manager Sarah Huggett Fanhams Hall devised and Chri long time ago but we can now (right) and Colin Trea­ run by Ian Elkin's district announce the winner of Cheese strength has matured cheese. The cher's district training quality co-ordinator Carol December's Hamper Comp­ received the wine sweet­ numbers will feature on officer Joanna West find Pointon. The delegates etition. First prize of a £150 ness treatment. Packaged the labels of all pre-packed out what it is like to have then used their knowledge hamper went to Diane Watts cheese will now have a hard cheese excluding hard tunnel vision and blurred to devise ways of improv­ at Bretton JS and £35 hampers went to Ian Bignell at number between 1 and 5 continental cheeses. A vision - two different ing their staff's awareness head office and Jean Rowson indicating the strength of leaflet is now in store disorders both classified as of customers' varied at Charlton Depot. the taste, where 5 indicates explaining the new scale to 'blindness'. They were disabilities when they a very strong, highly customers. attending a disability returned to the stores.

MARCH 1995 Growth industry

food and drink sold at Sainsbury's that can be purchased in this country is sourced from British suppliers. Tom Vyner also highlighted in his speech to delegates two major issues on the horizon for growers and retailers. 'Biotech­ nology is a word we'll hear a lot more of in the next few years. Our policy is that we will offer products developed or enhanced through biotechnology but only where the products offer clear benefits to the customer.' Mr Vyner also explained that customers would receive clear information on the subject. The second issue was At the BGLA in Birmingham are (left to right) produce supplier Roy Stanley, Bob Hilborn of primary agriculture, potato buyer pesticides: 'Our perspec­ John Maylem and Louise Piatt of product public relations. tive is they will continue to The NEC exhibition gave closer links with suppliers play an important role. an opportunity for those had enabled us to extend They are essential. At the Savacentres are all heart present to share the latest the new potato season to same time, we are information on science May until December. committed to...seeking the and technology in This, in turn, reduces the right balance between agriculture. 'trade gap' (the difference environmental concerns Sainsbury's, for between food exports and and economic return.' example, showed how imports) and now 90% of Research unit thanks ^walking miracle'

Joint managing director David Quarmby met up with incredibly successful fundraiser Ken Barden (kneeling right) with his team of telephone David Paterson at the operators outside the television studio on London's South Bone and Joint Research Bank. Unit at Royal London Were the stars out that manning the phones Hospital on January 4. night? They were indeed. dressed in Savacentre We're talking about the sweatshirts and baseball They were there to place a Sky Gold Heart Day caps. They rubbed plaque on equipment Telethon on February 14. shoulders with the likes of bought through David's Savacentre stores have Paul Daniels, Let Loose efforts. David Quarmby been supporting the and Michelle Gayle. congratulated him on Variety Club's Gold Heart Stores have used a collecting nearly £100,000 Annual Appeal since the wealth of ideas to reach for the Arthritis and start of the year, and the their target of £30,000 - Rheumatism Council highlight was the Telethon sufficient to buy two outside 140 Sainsbury's has been described as a knee operation. broadcast live on Sky TV Sunshine Coaches, which and Homebase stores, 'walking miracle', has David Quarmby laun­ on Valentine's Day. are used to provide days mainly over the last two raised a total £130,00 for ched the Council's Eight representatives of out for children with years. the Council. In his teens he Diamond Jubilee Appeal the company, including disabilities or those who David Paterson, who was saved from crippling for 1996 with a Sains­ operations director Ken are underprivileged. was featured in the juvenile chronic arthritis bury's donation of £2,000. Barden, appeared on TV Journal in July 1994 and by a revolutionary new

JS JOURNAL That's me up there! Katrina McCormick is proud as punch that her image is being seen all over the country.

She was chosen as the model to appear in a poster advertising the wonderful work of the charity Landlife. Sainsbury's and Homebase are proud because their names are up there too. The poster was created when Maiden Outdoor, the poster site management company, donated 300 enlists the help of Says sponsorship sites throughout Britain. Pictured in front of one of sites to Landlife over two schoolchildren to improve manager Alastair Creamer, We are going to continue the 300 poster sites are years. Landlife decided to urban environments by 'The idea of bringing to our support over the next Lady Sainsbury, patron of take the opportunity to planting wildflower seed­ life areas of derelict land three years with new Landlife, Katrina thank the ten companies lings in wasteland. They in rundown inner cities is projects which we aim to iMcCormicIc and Grant Luscombe, director of which have provided create further finance for exciting in itself. The fact bring to other parts of the Landiife (front) with support. They devised the the work by selling seeds that this is now not only a country. Whilst we can't representatives from the poster showing very produced by the flowers. commercial operation but promise advertising these supporting companies. clearly what Landlife Homebase sells the also the basis for hundreds projects across another Alastair is far right. works to create and featur­ seedlings and Sainsbury's of education projects 300 poster sites, we will ing the logos of the ten has given £15,000 over across the city and beyond certainly ask you to APPOINTMENT companies. the past three years is very heartening. Land- "watch this space".' DAVID EMPSON has joined life is a success story Landlife, based in towards the development the board of Savacentre as Knowsley in Liverpool, of the programme. written large across poster director of non-food trading, reporting to IVIike Broomfield. David joins Colin Harvey and Tom in the 20 weeks to purchases before putting News in brief the Sainsbury Group from Vyner travelled around the December and 7% in the them into the trolley. Up to Courtaulds. i country at the beginning of last four weeks of that 60 Safeways are expected The Licensing (Sunday the month to make period. The figures to have the system by the Hours) Bill received its presentations to store exclude William Low end of the year. per year from 1995/6 and second reading in the managers regarding topical stores, acquired in £30 per year for all House of Commons on business issues. The September and now Sainsbury's was the only previous years affected February 15. If the Bill 'roadshows' are intended undergoing conversion. British company in a top (maximum six): this becomes law supermarkets to keep managers ten of European retail equates to £7.50 net per will be allowed to sell informed of current Safeway are about to companies. Analysts year. Lists of employees alcohol throughout their thinking and will become introduce a new 'self- Corporate Intelligence that are entitled have been opening hours on Sundays. a regular feature. scanning' system into their looked at the 137 or so sent to the tax office and A former JS employee Solihull store. Selected companies with a turnover staff will be informed whose father was chief fire Tesco revealed a 3.8% customers use a hand-held exceeding £750 million shortly of their tax code officer at Blackfriars is to like-for-like sales growth scanner to scan in their and JS was ninth with a adjustments. Only staff drive the vehicle bidding turnover of £10.9 billion. who do not at this time for the land speed record. receive an adjustment to Flight Lieutenant Andy In the last issue we their tax codes should Green used to work at announced a new laundry contact the tax office Locksbottom and has been tax allowance. This applies individually. Your person­ chosen to steer Thrust SSC to those who launder their nel manager will give you across the barren flats of a own uniforms as a the address. Homebase Nevada desert in condition of their employ­ and Savacentre are still September. The machine ment, and not if they have under negotiation with the is thought to be capable of the option of using a tax office and are being 850 mph - 100 mph faster company cleaning service. dealt with separately. than the speed of sound. The allowance will be £40

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MARCH 1995 rliipj^^mJukiy w 21s 'm

The RPrty may be over but it was fun while it lastea. There were four weel(s of |elebrations to marit the end of S^sbury's 25th anniversary. Customers entered a tompetition to win a totai 125 cars among hundreds of other prizes. A Sainsbury's horse and cart compiete with driver in period postume visited SOMB stores, whiie many itaff dressed up, and therj^was a iot of romantic activity on Valentine's Day!

Beaconsfield wonders if other stores shared the problem they had with their 1869 cardboard postbox - customers were posting their letters in it!

It's a lovely day Come on in We're having fun and take a peep Here's Sainsbury's You'll find our groceries In this charity run. are quite cheap. We welcome people A competition Young and old best by far To help us Get it right With our hearts of gold. You'll win a car! The store is open So come on folks To all and sundry Have some fun As we go back to Not only for us claim 1869, the year Sainsbury's was the eighteen hundreds. But everyone! was Valentine's Day and Chadwell Heath atts and staff restaurant assistant June Piper reached further back in time for some romantic inspiration. They dressed as Romeo and Juliet to give flowers to customers.

6 JSJOURNAL Marching with the band Local mini majorettes, the Hi-Lites, marched together with the Sea Cadet band through Peterborough's car park on Sunday, February 12. «4I SM^SBTJRY.

STAMFORD ST /„

Bretton's celebrated local ice hockey team The Pirates clambered aboard on Valentine's Day to woo female customers and staff alike. Pictured are three of the Pirates with staff members Sue Spence and Lorna Leone.

Step back in time Beckton Savacentre proudly displayed a 26ft replica of the first store, Drury Lane, in the foyer of their store. The replica, which was accurate down to the eggs and price labels, was built in just ten days by local Newham Scout Group, the chosen charity for the store. Branch staff took it In turns to don the uniform of the era and to spend time talking to customers and inviting them to try their hand at butter patting.

The 'Sainsbury' horse and cart visited Alton while touring two South Western area districts. Paul Froud and Martin Hayes - Cupid and his Sidekick - presented carnations to customers on Valentine's Day. Later the same day, three members of staff: Val Holt, David Whitworth and Martin Hayes visited the store's local charity, Whitedown Special School for Mentally & Physically Handicapped, with the horse and cart. The children there were delighted to meet Bentley, the nine-year-old horse, and they were treated to rides around the school playground.

Basildon Savacentre created Its own market stall with help from the archives department. The store's own display department made up the period packages from copies of the real products. And archives also advised on the design for an authentic uniform. Barbara Casson wore it while handing out 125 balloons to children in the store.

Suits you Some occasions demand formal attire. For Enfleld produce assistant Rodney Gopaul, so many encounters with lady customers called for nothing less than black tie.

MARCH 1995 'F .'•

Nantwich

The management team. SUPERMARKETS NANTWICH NANTWICH Opening date: February 14, 1995

Address: Middlewich Road, Nantwich residents loved the opening of Cheshire their new store - after all it was Valentine's Day. The store began Opened by: Deputy chairman Tom Vyner trading with the flurry of romantic activity that accompanied the first major Store manager: Mark Colley-Davis V- event of the 125 birthday celebrations, Project manager: Brian IVIarsden as customers received carnations from morning-suited staff. Staff: 229 (205 new staff) The store sits at the edge of the Sales area: 28,000 sq ft picture-postcard town. Virtually Car park: 490 spaces razed in a great fire in 1583, Nantwich now boasts some of the Mark Colley-Davis gets into the spirit of the day best-preserved black and white with deputy manager services Jayne Kenyon timber frame buildings from the (left) and bakery manager IHelen Bennett. rebuilding in the sixteenth century. The new store's petrol station also created some interest among local historians and even features in the local Museum's display of 'Changes in Nantwich in i -J the Twentieth Century'

Warehouse assistant Scott Williams serenades the first customers.

Replenishment assists Philip Wright helps out wit the trolley!

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txtm •T ill BTffWfflB Texas will take Homebase to number two Homebase is set to become the UK's second largest DIY retailer, following the acquisition of Texas Homecare. The newly enlarged company will have a 10% share of the market - a figure which compares with Homebase's current market share of 3.1%

Office of Fair Trading increase in store numbers. approval for the £290 City commentators have million deal, which was been enthusiastic about announced on January 25, Homebase's ability to turn was imminent as the around the ailing Texas Journal went to press. Homecare chain. Texas Texas stores will then be has great potential for converted over a two year better performance when period to the Homebase converted to Homebase's format and signage, more successful trading allowing a spectacular style. As Patrick Hosking, David Sainsbury and Ladbroke's chief executive Peter increase in Homebase's the Independent on George (left) tal(e a pKioto call on tlie steps of the Ladbrol(e's-owned Langham's Hotel. rate of growth and an Sunday's city editor put it, expansion into new 'If the margins in the ex- customer service. Ladbroke's had already redeployment and the trading areas. In fact, the Texas stores can be lifted Homebase will also earmarked some 40 stores combined chain will open geographical 'fit' between anywhere near the 8% bring to Texas its expertise for closure, but Homebase 20 new stores employing Homebase and Texas is so achieved in Homebase - in efficient buying, distri­ has pledged to carry out a some 800 staff over the close that only 15 loca­ the target for 1998 - then bution and stock control, complete and thorough next year.' tions have been identified the prospects are while the product range of review of the business where it is likely Texas fantastic'. the new chain will draw on before decisions are taken. stores will be closed due This confidence is the strengths of both chains 'We understand,' says to overlap. based upon a number of - merging Homebase's pre­ Dino Adriano, 'that Texas Over the two-year factors. Homebase chair­ eminence in gardening and employees are concerned period of conversion, the man Dino Adriano lighting with Texas's for their jobs and we will number of Homebase describes it in terms of the strengths in flat-pack counter the uncertainty by stores is expected to 'shopping experience' furniture and kitchens. completing the review as increase from 84 to over created for customers: 'We Spend & Save will, of quickly as possible. It is 290, taking into account have put together stores course, be extended inevitable that there will new openings. that are pleasant places to throughout the new chain. be some store closures But there is more to shop' - a rarity in the DIY It is likely that some and, unfortunately, some the marriage of Texas and sector, as is Homebase's stores will be closed due job losses. However, there Homebase than a simple excellent reputation for to poor performance. will be opportunities for Butchers bring back pride and passion

The first eight members of the Sainsbury Guild of Butchers received their certificates at Blackfriars on February 14.

They have been training meat and fish business unit since September last year Ian Merton said at the on a course jointly put presentation, 'We are together by Sainsbury's putting pride and passion and the Meat and Live­ back into butchery by stock Commission (MLC) recreating the old Sains­ and verified by the Meat bury virtues. We needed Training Council (MTC). to add to our butchers' The eight learned how knowledge and create to best advise customers opportunities for cus­ on cooking meat sold at tomers to talk to us. We meat service counters and intend to make the JS meat how to display the cuts. service counters the best Managing director of the butchers in the UK.'

MARCH 1995 9 WRIIEUMS AT THE END OF THE DAY m^^ help this country pay its 1 Irene Phillips, secretary. Water Lane, Farnham NEST EGGS way in the world, it needs i The bread smelt quite just over there...' CRACKING? 'mm lauttit a work force there to pay 1 homely, the fish didn't The shelves are now taxes into the exchequer. I ; smell looking in dismal array John Worledge, veteran, wonder what other people ! The cakes were so fresh Northampton The replenishment staff think of this situation. - it was easy to tell Every month in our JS faces show their dismay. The choice was 'There's no crumpets 00amnsce)[^ Journal we note the Judith Evans, director of enormous, just look at left, yet it's only half number of people who corporate personnel, the deli seven' have reached 25 and 40 replies: With cheeses and meats, 'I'm so sorry Madam', years' service. Are we to Sainsbury's is fortunate in for everyone's belly! (you should've come at see this completely dis­ the number of loyal staff it 1 Our fruits looked as eleven!) appear in years to come, has who reach 25 and 40 ! though they'd been or is it this company's years' service. In talking The cans are all wonky picked on the day policy to continue to to these staff it is clear and look at those gaps The veggies were employ people without a that in their time with the Did the world and his inviting (for a change I hope of a retirement company their jobs have wife come shopping pension at the end of their changed a lot. Most must say) perhaps? working life? commentators agree that Those extra large Split peas are tomatoes were looking J Although I feel my this trend is likely to everywhere; a bag has so shiny pension is safe for the rest increase and that we will been split The kumquats were of my life, I wonder what need to continually learn So the cleaners are today's young people new jobs and new skills [ calling out 'Why don't called in; they're doing have to look forward to. within the world of work. you try me?' their bit Will there be a pension Where people do this we 'Now where are the The checkout staff tired. fund for them at the end? I would of course hope that stockings, are they by their belts now need can see a time when a they will continue to make the tights? cleaning young person is shuffled a valuable contribution to and what about oven That black shiny surface from job to job carrying the company up to their gloves, oh yes, by the will soon be a-gleaming his pension payments as retirement. lights' The supervisors' smiles 'I don't want this brand. he or she goes. As regards their are wearing quite thin so what do I care I listened with regret pension, contribution to a They dream of their sofa I know I will dump it, during the last few months pension scheme is a matter and a large glass of gin! to remarks from the lips of of individual choice. **•*•••*••*•••••* several of our government People, whatever their ministers. One in age, need to consider their MEMBERS ONE Martin Pratt, manager, particular said 'In today's personal position on AND ALL employee services, environment, people pensions, particularly if replies: cannot expect to find a they want, as you say, Jill Beacher, personnel What a marvellous profession that guarantees 'something to look clerk, Colchester achievement. There are a a job for life.' forward to at the end of The SSA committee want number of branches with Surely this sort of talk their working lives'. to know if we are the only a large percentage of staff by government officials is branch with 100% membership of the SSA very short-sighted, as to membership. but Colchester's record

A BIG HIT AT HOME AND AWAY

IVIark Doyle, husband of Amy Doyle, Bagshot Road

This photograph of my baggage allowance, I daughter Kathleen (aged thought it would be an idea five and a half) was taken to pack a case (24) in front of one of the more especially at just £3.99! famous monuments in We duly arrived, Luxor, Egypt. enjoyed the holiday and The holiday to Egypt enjoyed the drinks. In fact, was a surprise for my the locals enjoyed them too. wife, Sainsbury staff Anything non-Egyptian is member at the Bagshot considered 'hip' and one of Road branch, Amy Doyle, the local horse and carriage and my children. drivers took great pride in Having been to Egypt displaying it in a prominent My name is Nicola in 1993 we found it position on his carriage. Denise Collier. I am four impossible to obtain any So Classic Cola made it months old and I love the diet drinks, which we all to Egypt and initial findings taste of Sainsbury's prefer as a family. This are that it is a big hit! Classic Cola. time, in view of the overall

JSJOURNAL CUSTOMER LETTERS holds good for now - Patricia Child, customer We were about to ring would any branch care to at North Cheam for a taxi, when Mr accept this challenge? I thought you may be Marshall, who was work­ Perhaps we could make a interested in the photo­ ing close by to the phone holiday prize available graph of my two and a half on the trolleys, asked if he later in the year for those year old granddaughter could help. He said he branches with 100% to use Rebecca playing at being a would run us home and this as a draw within their Sainsbury's checkout lady. is exactly what he did. locations? She shows much interest Although we thanked Keep your eye open for each week when we do him personally at the time, the SSA News and the SSA our big shop in the local and also offered him a page in the Journal. There North Cheam store. small amount of money as are a number of corporate a thank you (which he events coming up, as well flatly refused) we thought as some very good offers Susan Cameron, you should be made aware daughter of a former for holidays and household of such a generous act. employee of Sainsbury's insurance. And there is a My father, Mr Charles range of theatre and Arthur Cameron, who died concert tickets always on Mrs JP Saunders, at home aged 77 in July offer. customer at Truro 1994, was extremely Happiness at last! proud of the fact that he Sainsbury's have come to ITH THANKS was an ex-Sainsbury Cornwall. The lack of a JS tL employee. cast a blight on our Becki Beckwith, recently At the age of 15, in otherwise happy retire­ retired from Rugby 1932, he commenced work ment. Now, with the Thank you to all who as a trainee reporting to opening of Truro branch attended my retirement Blackfriars. He remained we are content. party and for the beautiful with Sainsbury's until good stead. Joyce Ryalls, customer Perhaps a conversation flowers, cards and gifts I 1938 when he returned My father retained a at Archer Road heard in Helston Boots received. home to Cwmbran before great love for Sainsbury's I should like to bring to sums up my feelings best. Special thanks to those joining the RAF serving all through his life (when your notice the kindness One woman telling her past colleagues who overseas in Singapore and they were little-known shown to my husband and friend she must go to Truro travelled vast distances to Malaya for six years, as a locally we grew up with myself by your employee, Sainsbury's: 'The shops join me on my special warrant officer/wireless Sainsbury's on our lips). Keith Marshall. here are nothing - not even occasion. operator/air gunner. Photographs taken of him We had finished our the new Tesco's. I have enjoyed work­ After the war, my in tall white hat and apron shopping and rang for our Sainsbury's is like an ing with you all for the father returned to the taken outside Blackfriars daughter to fetch us in her Aladdin's cave.' past 29 years and hope to family butchery business still adorn our family car. With four heavy see you when I do my where his valuable home. bags, imagine our feel­ (CONTINUED ON PG. 27) shopping. training gained with ings to hear that her Sainsbury's stood him in battery was flat. Oliver and Trevor Pick, parents of Whitley Bay heart warming cards from staff member David Pick Chris and staff at the store. We would like to thank Of recent years, with the you and your staff for the Christmas card has come a kindness shown to our son sizeable amount of money David. He is delighted for Cynthia to donate to a with his birthday presents charity of her choice. As a and cake. I'm sure you day patient in the local St know how useful the Nicholas Hospice, Cynthia LETTERS ARE snooker cue will be. has had the great pleasure WELCOIVIED AND Your staff have been to present the money to SHOULD BE SENT very patient and helpful THROUGH THE them. towards David and have INTERNAL POST TO I given him a chance to What a caring gesture THE JS JOURNAL, RENNIE HOUSE, BY work within the commu­ to firstly remember their former colleague, then to ROYAL MAIL TO nity he loves. We hope this THE ADDRESS ON may continue. work so hard through the PAGE TWO OR VIA year raising large sums of OASIS I.D. Don Widlake, Bury St money for charity. •JS.JOURNAL'. Edmunds My sincere thanks for ( May I express my sincere over the years with my Bury St Edmunds, because such kindness, which Please provide your name and location. We comes as such a tonic to thanks to Chris Wesson wife Cynthia. of her disability with cannot publish or and staff at Sainsbury's Many years ago multiple sclerosis. Cynthia. Well done all, I obtain replies to Bury St Edmunds for the Cynthia had to leave the Since then each am so proud of you. anonymous letters. wonderful way in which job she so enjoyed at the Christmas and on her they have kept in touch old Sainsbury's shop in birthday, she has received J MARCH 1995 11 Building a world class business 1995 Senior Management Conference

A total 227 members of senior management gathered for a one day conference at the Royal Lancaster Hotel in London on February 6.

Five 'primary processes' have been identified within the business: • Serving the customer 1 • Attracting the customer • IVIanaging the product 1 • Delivering the product • Providing the store

\,^^_pJ^S^^^K^^H^ These subjects were followed in structuring the various presentations' made by directors during the conference and in deciding topics for the delegates as they divided into discussion groups

It is not enough to be a big company. It is not Summary of chai' speech enough to be an international company. HOW ARE WE DOING? A world class company is one that has world The chairman looked at targets set during the last class standards of productivity and quality, conference in 1993 and judged how far they had been achieved: and can compete against any company in the Target - To be world leader in quality and productivity. world.' Achieved - A total 2,000 Sainsbury brand products have been identified as needing improvement, and action has been taken in all cases. This audit is now being CHAIRMAN DAVID SAINSBURY repeated and will become a continuous process. Highest quality, said the chairman, will be achieved through buyers, scientific services and marketing all working together. Quality initiatives have been launched in many parts of the company and the new Quality Improvement Group, chaired by David Sainsbury, has been set up to co­ ordinate Total Quality Management across the Group. As for productivity. Genesis has enabled a major reduction in our cost structure. These savings are vital to allow more investment in customer service. Stock losses, however, have increased slightly and the chairman emphasised the importance of getting a grip on these.

Target - To maintain an excellent record of profitability. Achieved - Despite a slowing in profit growth for the UK supermarkets, profit growth for the Group has been maintained thanks to strong performances from Savacentre, Homebase and Shaw's.

Target - To have a well-deserved reputation for social responsibility, particularly food health and safety, and the environment. • Mcnievea - the Healthy Eating Initiative, and work on energy conservation and pesticide reduction have all been recognised. ^—

Target -To be a successful international company Achieved - Since 1993 we have acquired a share in the US chain Giant. We have also formed an international buying group in Europe. There is now regular dialogue between Shaw's and Sainsbury's. Shaw's boss Phil Francis himself made a presentation at the conference.

'I think it is fair to say that our performance scorecard in the four key areas...is very good. But there is a long way to go...' uavia bamsbury

JSJOURNAL WHERE DO WE GO FROM HERE? 'To achieve sustainable success in the demanding world-marketplace, tomorrow's company must be able to learn fast and change fast. To do this, a winning company Developing the supermarket business must inspire its people to new levels of skill, efficiency and creativity.'

Next year the supermarket business expects to open Deputy chairman Tom Vyner quoting last year's Royal Society of Arts comprehensive study of the world class company of the future. nearly as much new square footage as this year. A reduction in new store openings to 12 will be offset by a substantial programme of extensions. As government policy on planning has limited the opportunity for new stores, the company's Action Store programme will focus on refurbishing and extending many more stores. Space will be reallocated to bring in additional departments and more service counters.

New businesses

Our policy is to expand the new businesses more quickly.

Savacentre - One new hypermarket every year is planned. The new format at London Colney, said the chairman, can compete with anyone. THE UK SUPERMARKETS Conference 'facilitator' Alan Watson (far left) puts a discussion point to, left to right: Homebase - The current development programme of 15 The UK supermarket business, said deputy chairman Tom Vyner; area director John stores a year and the acquisition of Texas Homecare Tom Vyner, is the core of the Sainsbury's Group, the Phillipson and trading director mean that nationwide coverage by Homebase should be main motor of its growth. He addressed the conference Bob Cooper. achieved very rapidly. on how JS can become a world-class business through the quality of its UK supermarket business which, Shaw's - The stores have a new format and will be already at the top, needs to display 'utter determination expanding into Connecticut this year. There is stron to stay there and to widen the gap between ourselves competition there but the rewards could be great - and our competitors.' Connecticut is a very high income area. Success will 'We have to be good shopkeepers,' he said. 'We open up opportunities in northern New Jersey and have to sell more to more customers. And we have to Pennsylvania. keep costs down. These are not new ideas. They are long-established traditions, but we must revisit them Giant - Also on the move. Giant is moving into with energy and enthusiasm.' Philadelphia, a city with a population of around six million people. Sainsbury's holds a 16% stake in Giant and half the voting shares. 'We are no longer just a supermarket business In total, the Group plans to have an extra 1.2 million sq with a couple of small subsidiaries tacked on. ft of new sales area by the end of 1995/96. We are an international retailing business, vdth a prime focus in food but a core competence in Opportunities DIY as well, and a growing competence in clothing.' The board could see plenty of opportunities for growth Joint managing director David Quarmby said the chairman, but to make the most of them we need the right people with the right skills in a business which is organised in the right way and has the right culture - a culture of learning and continuous improvement. Our size does not make us world class but it allows us to learn from a wealth of experience. We want to run pharmacy businesses in JS supermarkets, for example, and Giant are probably the best operators of pharmacies anywhere in the world.

Benchmarks GROWTH THROUGH DIVERSIFICATION We must, stressed the chairman, benchmark ourselves against other companies who are the best in the world. 'Not only does the JS supermarket business provide Are there better practices in other industries? Is our the platform for resourcing our new businesses, but it customer service, for example, as good as that of British nurtures and grows the key competencies on which our Airways? Only by setting ourselves the highest targets whole strategy is based.' will we become a world class company. David Quarmby explained how the Group has grown its new businesses in the past and will grow its new businesses in the future by applying our many skills in areas such as own label, systems, logistics and distribution, store operations and standards. 'Effective transfer of skills...needs the transfer of people...in both directions. It cannot be done by flying in for a few days, having lots of meetings and flying out again. It is also about learning from each other - we should not be so arrogant as to assume that there is nothing to learn from an acquired company, or a company which we

Future Journals will look in more detail at developments in, and future plans for, the different 'processes' as they were covered during the conference.

MARCH 1995 SAINSBURY'S

It's orange, it's blue, it's cream and it's everywhere - it's JS's new corporate design standard.

No-one at JS could have failed to notice the new SAINSBURY'S uniforms and the lorry livery, whilst the new IK colours have also been used for all new stores since 1991. However, these elements are just parts of a jigsaw bringing new coherence to JS's image. As Steven Gravelle, head of corporate design, explains 'This is our new uniform, the badge which says we all belong to the same club. SAINSBURY'S It should be possible for a customer to walk into any JS store and know instantly they are in a Sainsbury's, even without seeing the company SAINSBURY'S name. Our corporate design is far more than just applying our colours, it involves extending an Design for selling The now-familiar JS uniforms are seen here at Hedge End soon after their introduction. Although the use of orange is sparing, it is critical to the 'Sainsbury-ness' of the clothing. overall design expertise to everything from barker cards to customer services desk, ensuring that they are as well-designed as our packaging.' Says deputy chairman and managing director Special occasions are no exception - Tom Vyner, 'The way we look says a lot about the 125 logo also complies with the the kind of company we are. Our aim is to design standard. ^k present a consistent image which builds on our core values of quality, value and dependability - UNSBURY'SI from the design of our stores and lorries through our point of sale material, packaging and uniforms to our company letterhead and annual Report and Accounts. These are just some of the many details which make up our visual identity. YEARS of QUALITY & SERVICE Each can reinforce - or devalue - our customers' perceptions of us. Design discipline plays a key role in maintaining our overall brand identity.' A key element in the design discipline is the use of A new corporate design manual has been consistent colours and typeface. Over recent years, published to ensure that the company's design Memo the familiar JS orange - which is not just any orange, standards are applied consistently. The manual SAINSBURY'S but a specific shade, referred to in designers' terminology as 'Pantone 021' - is now complemented identifies a number of designs, for such items as by Sainsbury's blue (Pantone 295C) in place of the stationery, uniforms and signage - which are old-style JS brown. established and mandatory. Other design matters are referred to the corporate design JS Incarnatus light meeting, chaired by marketing director Ivor ABCDEFGHIJKLM Hunt. The corporate design department provides the expertise to ensure that design abcdefghijklmnopqrstuvwxyz standards are applied throughout the company.

JS Incarnatus regular

JSJOURNAL Petrol filling station at Winterstoke Road, Bristol, showing the use of blue, cream and orange to create clean lines on the canopy.

Orange letters with 20nnn satin u finish stainless Left: the specifications for the PFS style as appears in the new Sainsbury's design stee! returns. Petrol manual. internally Illuminated I ' Typeface for digits and fuel type to beJS Incarnatus " _42.8 •i Condensed, 49 8 ?aded litre_f A, •\J perspex underline rl39.9 ' "42.8 Shop Car Wash

t 160

Credit Card Panel to include:

1. Visa 2. Access 3. Mastercard 4. Eurocard —— 5. Switch 6. Delta 7. Allstar S. Overdrive (covered) 9. Dialcard (covered) 10. American Express (covered) FRONT ELEVATION NEW KIDS ON THE BLOCK

Sainsbury's is sponsoring sport for the first time ever. The deal supporting English basketball is worth £115,000 and has earned a further award of £75,000 from the government.

What has its roots in America and is fresh and new in the for Classic Cola and were delighted to UK? What has a youthful image but can be enjoyed by all initiative.' ages? What is growing in popularity all the time? The Sponsorship manager Alastair Crea answer is Sainsbury's Classic Cola. And the answer is background: 'We aim to sponsor events or areas in which we also English basketball. can be visible. Sports sponsorship in this country is worth £250 million a year, compared with £70 million for the arts. Now the two have joined together in what Keith Mitchell, To enter into sports sponsorship is to compete with the big president of the English Basketball Association (EBB A), boys. Nevertheless, even before Classic Cola came along, describes as, 'A marriage between the finest retailer in the we had begun to investigate sports sponsorship. • world and the best team sport.' 'We looked at a variety of sports to find one which was Classic Cola has been a fizzingly huge success since its not too seasonal and already heavily sponsored. We wanted launch last year, and sales are now reaching nearly £ 3/4 a team sport with a clean image involving both men and million a week in JS stores. Basketball is the fastest-growing women, girls and boys; one which was also enjoyed by team sport in Britain. The two can obviously create a great many spectators and was family-orientated. buzz together. But Sainsbury's, although heavily involved in 'We wanted a sport we could grow with and develop, community investment, education and the arts, has never and one through which we could do something for our sponsored sport in its long history. Why now devote customers, our staff and their children. We have 14 years' £115,000 of this sub-brand's marketing budget to this experience in arts sponsorship and we can learn such a lot particular sport? from that. Really, we wanted the sports equivalent of Choir Trading director Bob Cooper, whose enthusiasm for the of the Year. Basketball looked like a good choice.' sponsorship deal is evident on the cover of this issue, says, Then along came Classic Cola with, coincidentally, j| 'We were approached by the EBBA to support the basketball theme advertising. It wanted to market itself i development of basketball in England. The programme they distinctly as a sub-brand within the Sainsbury's brand - it's presented fitted our requirements perfectly - investing in kids drunk mainly by 11 to 16-year-olds: a market which in the community, a clean and competitive sport, and an demands plenty of energy and street cred. Shortly a ambitious governing body - these were all the right afterwards, the EBBA approached Sainsbury's for • ingredients. We knew basketball's US heritage was perfect sponsorship. It wasn't long before there was a ga F ^L^Bi^ SPORTSMATCH The sponsorship title, Baslcetball Sainsbury's Classic Cola's 'Basketball for All' sponsorship of £115,000 has earned the EBBA a further £75,000 from the for Ail, personifies government. Under the Sportsmatch scheme, grass roots sport Sainsbury's and physical recreation can be given awards up to £75,000, commitment to providing the same amount is secured in business sponsorship. Sports Minister the Rt Hon Iain Sproat MP make a difference handed over the Sportsmatch cheque for the maximum at grass roots amount possible to the EBBA at the launch of Basketball for All at Archbishop Tenison's School in south London. He said: level, to people of 'Sainsbury's has done precisely what Sportsmatch was all ages in the created to do - encourage companies to become involved in community. sports sponsorship and raise their profile through the development of grass roots sport in Britain.' THE DEAL SAINSBURY'BURY'colS -g a Around 70 basketball roadshows will be held at sports BASKETBALL FOR ALL centres and schools near JS stores, with professionals displaying their skills and teaching youngsters. The roadshows will be used to promote local 3-on-3 Challenges (3-on-3 is a popular US street sport), and stores will be asked to display posters advertising all the events. In all Sainsbury's stores A major part of the two year programme will be the Classic Cola has a 65% share development of Basketball 3-on-3. There will be 20 of the cola market. 3-on-3 Challenge Competitions throughout England over the next year, involving an average 200 children In the total grocery cola at each venue, all of which will be close to JS stores. market, Sainsbury's has an 11.1% volume share. Sainsbury's Classic Cola will also finance teams to set up and play basketball. Successful applicants will Classic Cola sells at an receive a Start A Team kit comprising nets, a ball and average 20% cheaper than clothing. main brands.

Sainsbury's Classic Cola sponsored the National Since its launch in April 1994, Basketball Cup Finals, equivalent to soccer's FA Cup over 80 million litres have Final, at Sheffield Arena on Sunday 5 March. On been sold. the day before, a 3-on-3 'Slamboree' competition was held in the Arena and winners were allowed to play in front of the crowds on Sunday. The Cup Finals in 1996 and 1997 will also be sponsored.

Star basketball players played 3-on-3 with kids at the launch of Basketball for All at Archbishop Tenison's School in south London.

Left: Keith Mitchell of the EBBA accepts the cheque from Bob Cooper. Behind him is lain Sproat who presented the Sportsmatch cheque.

MARCH 1995 17 Little pen

ADVERT YOl) MAY WELL ASK 'HOW DOES A BABY UJGGLE?', THE JOURNAL FOUND THE ANSWER IS

Our new TV ad for the Performers range of own-brand nappies uses some of the most up-to-date trick photography and image manipulation to give the impression that the baby star can juggle. Thirty short seconds of film took three days' filming and another week in 'post-production'. Director Richard Sloggett told the Journal, 'We couldn't have done this three to five years ago. But the machinery has improved so much we can now mix the images remarkably accurately.' The viewer sees only two babies in the ad but actually ten children were filmed. In the world of film, make- believe becomes reality: the one-year-old baby appears to pick up the toys and throw them in the air. The hands, however, belong to a four-year-old. Richard explains, 'A one-year-old can pick up a toy but not two in one hand. The four-year-old can understand what you want but is young enough to still have baby-like hands.' But of course its hands are a lot bigger than a one-year-old's: 'That is why we had a proportionately larger set of the same toys made up for the four-year-old's hands.' The actual juggling is performed by a child of 12, who in turn has the third and largest set of the same toys. But 12-year-olds have totally different shaped arms to those of a baby. To solve that problem, prosthetic rubber makes his arms look fatter. The rest of his body doesn't matter because the computer takes the 12-year-old's arms and the juggling toys and 'mattes' or superimposes them over those of the one-year-old baby. Harry is the trusty image manipulation computer. But even this staggeringly expensive equipment is nothing without a skilled animator to operate it. He employs much the same skills as those used by Walt Disney in his cartoons - overlaying the images of the 12-year-old's arms onto those of the baby, frame by frame. He smooths the joins between the two, even adding a tongue and puffed- out cheeks to make one of the babies appear to blow a raspberry (ever tried to make a baby blow a raspberry on command?) and moves the pupils in the eyes to ensure the children are looking in the right direction. All very clever, but what do the viewers think? Advertising executive Marcia Goddard explains the findings of the market research, 'Eight out of ten mothers SAINSBURY'S ABOVE LEFT: IT'S NOT ALL said they liked the advert, particularly the raspberry GLAMOUR FOR CHILD ACTORS blowing and the music' She adds, 'Our competitors AND THEIR PARENTS - THERE IS spend millions of pounds and we can't afford that, so we Performers A LOT OF WAITING AROUND UNTIL YOU'RE NEEDED. needed a film with impact that was memorable and also NIGHT-TIME charming. When we first saw the storyboards and script for boys and girls ABOVE: THE 12-YEAR-OLD we thought "can it be done?". We soon realised it could STAND-IN DOES THE BABY'S and the magic of technology has shown that virtually JUGGLING FOR HER. anything is possible.' Now all the parents need are Maxi nappies that change themselves. 9-l8kg >0-401bs

18 JS JOURNAL GREEN SCENE

DTgepTira^ Urirtiih WtfBTcmrrsgW^iTW appears to one of pure destruction. A machine that wouldn't have looked out of place A|^. the set of Aliens systematically fells, strips and cuts up a pine tr^^^ But rather than being destroyed, this forest is being managed in a way that is helping to preservethe earth's resources.

The trees in the foreground are the 'mother trees' left after felling. In the background is dense forest that takes 70-100 years to grow. Between the two is a clear felled area.

"^^^^^^^ Such tree 'harvesting' machines may be ruthlessly efficient at felling, stripping and chopping the logs but, '^ mx when used in conjunction with good forest manage­ ment, they help to preserve many valuable habitats. '"!MC=— ' '^

IF YOU GO DOWN TO THE WOODS III®©ZSS7 o • •

I he forest is managed Stead, 'As the largest harvesters planting sapl­ Group are committed to misleading claims of by one of Sainsbury's food retailer in the ings, causes less disrup­ buying only from such environmental friendli­ paper pulp suppliers. They country, Sainsbury's tion and ensures that a companies, certified as ness. are at the forefront of responsible purchasing of forest of strong trees 'responsible' by the Says director of managing forests in an pulp products adds a new grows because the 'fittest' Forest Stewardship scientific services Geoff environmentally respon­ dimension to the WWF seeds will survive. Council. The FSC ensures Spriegel, 'Timber and sible way and share 1995 Group. The Group The supplier is also that the methods of wood-derived products Sainsbury's vision for membership now covers committed to not cutting companies are 'environ­ have a major environ­ solving the problems almost 10% of all UK near to river banks or mentally appropriate, mental impact on the associated with the timber and paper pulp disrupting sensitive socially beneficial and Sainsbury business and deterioration of the we need to manage this world's forests. As members of the WWF 1995 Group, we are bringing impact responsibly. We Sainsbury's has just see membership of the become a member of the environmentalists and business closer together. WWF 1995 Group as an 1995 Group set up by effective means of World Wide Fund for consumption, and is ecosystems surrounding economically viable' when addressing this issue. Nature (WWF). Homebase growing. Sainsbury's is boggy areas. They even they permit a product to We look forward to work­ was a founder member of setting an example in its burn some of the forest. carry the FSC logo. The ing with our suppliers and the Group and Texas industry sector for others Far from causing damage 1995 Group is working to the WWF to achieve Homecare is also a to follow.' to the environment, this ensure this logo replaces sustainable forestry.' member. The current 40 Clear felling of a provides an ideal habitat the various and often members are commited forest exposes a barren for plants like clubmoss to phasing out by the end landscape which would and wavy hair grass. of 1995 'the sale and use then be replanted by the Geranium bohemlcum can of all wood and wood forestry company. This only germinate after being products that do not may sound fine, but the heated up so could not come from well-managed company might fell with­ exist without the fires. The forests.' It is a policy that out regard to the habitats grain beetle is also an affects not only Home- they destroy. The Sains­ animal that benefits base, which already does bury's supplier in Finland because it only lays its not import tropical hard pays detailed attention to eggs in burnt wood. woods, but also JS and the habitats in the forest. The floor of our well- Savacentre: wood-pulp Far from clear felling, they managed Finnish forest is derived products like mark 5-10% as 'mother' far from neat and tidy. stationery, tissues, toilet trees spread through the Branches and twigs are paper and nappies forest. These are left strewn everywhere, provid­ account for around £250 standing to seed the ing homes for insects and million of trade each year. ground over coming food for fungi that return Says WWF's 1995 years. This natural many nutrients to the soil. process, compared with Group IVIanager Dr Justin Members of the 1995

MARCH 1995 19 Countdown to Phoneday has begun. The JS In just a few week time, on the morning "'[ - Journal, with the help of BT, is preparing for of Sunday 16 April, every UK area tele­ .hee.e„.wl.haspec...ade.oo.pe«.:o„. f phone code will change. This is design­ ^^ *"^>^^ ed to meet the huge demand for new numbers at home and at work, taking care to ensure that Britain has 16 APRIL 1995 enough dialling codes to last long into the next century. For most people, this will mean that area codes PHpSlDAY starting with 0 will now start with 01. For example, London 081 will become 0181. The cities of Leeds, Sheffield, Nottingham, Leicester and Bristol receive an -•»-<^^; 'i^m^^-^- entirely new area code as well as an extra digit (either 9 -- •litfifiin"'"- or 2) in front of existing local numbers. The International •^tsT"^-.- I" access code also changes from 010 to 00 to make it consistent with the rest of Europe. Some codes aren't changing. These include reduced rate, special premium rate and freephone services, mobile phone codes, operator and emergency numbers. All new Sainsbury's stationery should now reflect the changes. Make sure you're ready for Phoneday by including your new number on stationery or when you're giving your number to anyone. Equipment at home or in the workplace that may need some modification includes phones and fax machines with numbers stored in memory. If you want more information on how to change over to the new numbers in JS, call Phil Southern on ext 7171 at Blackfriars. ;'PVv. For queries about your domestic equipment, call BT Freefone 0800 01 01 01 or Mercury free on 0500 04 1995.

WIN A COMPLETE BTI•?r SATELLITE TV SYSTEM T ENTRY FORM

ur chance to never again miss tliose We have given you six towns and cities around the blockbuster films or Premier League matches with UK - all we want to know is what their new codes lur competition to win a superb BT SVS 200 will be on Phoneday. system. The sender of the first correct entry out of the hat TOWN New Code will take home this prize worth nearly £500. They will receive the satellite dish and decoder Crawley - equipment with free installation. The package Ipswich - even includes a year's free viewing with 12 months' subscription to Sky's multi-channel Oxford _ package of music, news and family entertainment Plymouth - s well as premium sporting action and all the best movies. All you need is a telly, a licence and Worcester- a pen to fill in the answers. Sheffield— Two lucky runners-up will each get a BT Response 120 digital telephone with built- in answerphone, each worth more than £70. FULL NAME

PLUS RUNNER-UP PRIZES OF RESPONSE 120 JOB TITLE

LOCATION You can see these and all the latest telecommunications CONTACT TEL NO products at your local BT

Shop in towns and city Send your completed entry form to JS Journal, Rennie centres throughout the UK. House, Blackfriars or by Royal Mail to the address on page 2, marking your envelope PHONEDAY COMPETITION. Your For more details: entry must reach us by April 14, 1995. Prizes are as stated and no cash alternatives will be offered. Open to all call Freefone 0800 800 866. employees and veterans of the Sainsbury Group of companies, aged 18 and over. Only one entry form per person, please.

20 JSJOURNAL All aboard the STORES AT LARGE Penny Back bus YOUR ACTIVITIES IN THE COMMUNITY Store and council work together for residents Pete Feenan shows off the Food Safety Award. On the right are the Mayor and Mayoress of the borough and opposite is Carmel Moran of local authority liaison.

attended local Chamber of Commerce meetings and worked with the Wandsworth Partnership to improve facilities for residents in the local area. Judith Chalmers accepts the They have more than doubled keys for the New Horizons bus from district manager David the number of recycling banks Mellows-Facer. Senior manager at the store and introduced a of Compaid Betty Howell and Sunday trolley patrol covering some junior future passengers two miles radius from the store. then gratefully accepted the Wandsworth has been the tip of the iceberg, though, for Manager Pete Feenan said, bus. rewarded by its local council a store that fosters close links 'We take our local responsibili­ Television personality Judith for having one of the highest with the local council. Deputy ties very seriously. I am sure Chalmers came to Tunbridge standards of food hygiene and manager James Deegan this has contributed to our Wells on January 26 to present safety in the borough. explained to the Journal how getting the award and it is nice a big green New Horizons bus to The Food Safety Award is representatives from the store to be recognised!' local disabled persons charity Compaid. The £21,000 for the Sign up for a safer road bus was raised from Penny A revolutionary new pedestrian Back donations and two crossing has made going to weekend collections at stores in school a little safer for children David IVIeiiow-Facer's district. near Pepper Hill thanks to a The district donated the significant financial contribution money to the Lady Taverners by JS. The speed control zone association, a fundraising group outside the store's Link School, headed by Judith. They in turn Northfleet School For Girls, is chose Compaid to receive the one of only seven in Britain. bus. The charity, based at The school and store share Pembury Hospital, provides the same approach road. Hall specially-modified computers for Road. Specially-constructed use by local people with illuminated signs 100 metres disabilities and a centre to to each side of the school tell assess children for equipment drivers to slow to 20 mph. The to help in their daily lives. signs are switched on by teachers before pupils arrive in Pull a 15 ton jet along the runway icky is a Prince's Trust the morning and at home time. Challenge at RAF Coltishall, raise enough Volunteer who is released by Says JS senior highways money to build a playground, and Sainsbury's for 17 days adviser Julian Foot, 'I under­ Nicky plan, design and build that throughout the programme t1o stand the system is working playground in 25 days. Would take on such dramatic projects well and there is a good rate of you rise to such a challenge? as the jet-pull, outward bound compliance by drivers. Kent pursuit courses and night hikes • Nicky Anderson, who is on pre- County Council are planning appointment at Thetford, did in on the Brecon Beacons. Nicky follow-up checks which may February. explains, 'We had to carry out a i include input from the pupils.' community project where we had 25 days to put together an adventure playground and BMX track for emotionally-disturbed and problem children at the Eaton Hall School in Norwich. Rather like Challenge Anneka. The jet pull was one of the fundraising events and we also phoned and begged companies for contributions and donations 'I really enjoyed the project and received a lot of support from the branch manager and Nicky is far right. deputy.' iVIARCH 1995 ICHECK THIS OUT

Fred's been at

Andy Newborough (centre) with work for 74 years winners (right) and food company Is Fred Owen, at 88, the oldest representatives. member of staff? Stanway's dry goods deputy Fred has worked in DIY at Andy Newborough is used to Homebase Guildford since 1990. seeing plenty of cheques go Jackie Parrott, personnel training through his busy store but few manager, says he is 'always are given to customers, and willing to help customers with even fewer are in US dollars. their needs. I'm convinced that to On February 23, he enjoy a long and healthy life you presided over the presentation need to have interests, and our to regular customers Julie and store gives him just that. He is Christopher May of a cheque quite an amazing man and for $20,000 dollars - £12,500 certainly doesn't look his age.' at today's exchange rate! The Although he began his money was the prize in a working career in 1921, when he competition run by the Chicago went into domestic service, Fred Town Pizza Company. tells the Journal he has no plans to retire. 'I'll think about it at 90!' he says.

Slice of 3ainsbury's is sent to war zone

Serving in Bosnia provides All in the few home comforts. When JS senior fish buyer Nicola Wall's brother-in-law, Major family David Shouesmith, set off It's not every family or every store for a six month tour covering that can boast three generations of Christmas she decided to Sainsbury employees in one send him a Sainsbury Luxury branch. But Hitchin can! Malt Whisky Dundee Cake Jean Edgar began working at which he shared with his Hitchin in 1981. Ten years later, company. her daughter Kim Reiter joined. We're not sure if the Last September, Kim's son and cake was still inside the tin Jean's grandson Scott Reiter, a when the picture was taken student, began working part-time at near Prozor Lake, Bosnia! the store.

22 JSJOURNAL Jurassic car park

Trains now stopping at model store

Reading has a new JS thanks to station but Bruce rejected the Woking's Bruce Marsliall. With idea of filling the space with a development costs of around £5, model of Calcot Savacentre - it no planning permission required would have been too big! and negligible running costs, it The delivery vehicle was made would surely be the envy of the for Bruce by IVIark Reynolds of development division, that is if it Buntingford depot, whose model- weren't made out of an old making featured in the November bakery box! 93 JS Journal. Says Bruce, 'It just Bruce decided to fill a gap on goes to show how the Journal his 180 sq ft model train layout spreads its wings - if you hadn't with a model Sainsbury store. featured that article, our paths The neighbouring station is would never have crossed.' modelled on the real Reading BR

Dinosaurs came to Lyons Farm In the Lyons Farm car park with Worthing car park on February 2. the Dino Dome characters are (left to right) Jayn Gilbert from The event was organised by environment affairs, the Mayor of Worthing Borough Council to Worthing Councillor Brian Lynn, promote the Department of the SEEBOARD project co-ordinator Environment's 'Wasting Energy Roger Ellis and deputy store manager David Moore. Costs the Earth' campaign with the touring Dino Dome. saving energy in the home. As South Eastern Electricity part of Sainsbury's contribution Board sponsored the pre-fab that to the campaign, we are selling contains fun interactive stands Phillips' SL Comfort energy- to educate children in ways of saving bulbs at a 30% discount.

^ IP *^i ^^ ^w" Have you noticed how the price of a refreshing cup of coffee has soared in the last year? The 50% rise in the retail price of Sainsbury's instant coffee may have been hard to r-^ swallow, but the commodity market price actually tripled last year.

The Journal went to the buyers to find out what was Since then, a series of scares of shortages induced by happening to the normally reliable coffee bean. more frost and even drought have not helped to steady It seems that the fluctuation in prices is due to good the price. old nature combined with a little economic But why don't shop prices reflect the full manipulation. The biggest coffee-growing countries try increase? We asked senior manager Mark to operate a retention scheme that exploits the simple Williamson: 'The price of the raw material is only process of supply and demand - by holding back some one of several components to the retail price. Over of their production they can force up the price. This this time, the cost of processing the coffee, distribu­ they did at the beginning of last year since the price of tion and marketing have stayed fairly constant. \"^ coffee had been very low for the previous five years. Consequently, a doubling of the coffee price will The plan worked, almost doubling the price on the nowhere near double the cost of a jar of coffee. The commodity markets, where coffee is traded like oil or processors can also buy time - companies such as gold. Then last July came the shock news that the Nestle, who make Nescafe, have reserves which they largest producer of coffee, Brazil, had suffered a use.' devastating frost. Speculation on the damage suggested Mark adds, 'The recent price fluctuations have 40% of the country's crop had been destroyed in the been exceptional. The price of coffee stayed fairly crucial run-up to the picking season. The price soared constant in the five years up to 1994. I expect there to again. In April 1993, the price per tonne was £900. be more stability in the coffee commodity prices for By the middle of last year it had peaked at £4,000. the next few months at least.'

MARCH 1995 23 SUBSTANTIAL START

„g^itiia&

Forget the old advice not to put &• nit lltkc. of * V '^ s^ all your eggs in one basket and ;,/ .vv.i/ji.v J CBE^' "'" - ^fl«Jirfl,« ""•'• j ii,.,„./.,*,™ get ready for an egg-stravagant LR\LS ! 1 '"ij'i'nHR Easter! The usual range has been egg-stended this year to include The ready meal range is fast over 40 different types (w/e only expanding and new tliis montli show a few). is Kedgeree. Prices vary from 49p for a This one serving, 300g dish bunny lollipop to the top of the is fully microwaveable or can be range Smooth Milk Chocolate heated in a conventional oven. Egg filled with praline eggs for It consists of flaked haddock in £9.45. a bed of rice, w/ith egg and a creamy sauce. It retails at The egg-cellent range is £1.29. aimed at all ages. For kids there is a nursery rhyme themed egg, Hey Diddle Diddle (£1.69), and To add to the already expanding range of Italian ready character eggs such as Spot the meals is a first for the market - stir fry pasta. Dog (£1.95), Professor Owl Three Italian inspired creations, Farfalle Pasta v(/ith (£2.95), Dinghy Duck (at £2.95) Pesto and Bacon Sauce, Cellentani Pasta with Tomato and Wally Whale (£3.45) as well Sauce, and Penne Pasta w/ith Mushroom Sauce are as eggs in mugs. available in stores in a 300g, one serving For someone egg-stra container. special there is an egg- The pasta creations are packed wVn straordinary speciality range sauce and pasta in separate compart­ which includes a Faberge Truffle ments - simply throw/ in a pan and stir! egg (£2.95), a Viennese egg Alternatively, the combination can be (£4.45) and a hand-decorated microwaved. marbled smooth milk chocolate The pasta stir fries are not suitable for egg (£4.95). vegetarians as they contain gelatine. All are £1.29.

IS FOR GREAT HAIR

You can now give your hair a natural tonic with a new range of shampoos that don't cost the earth. These are for customers who are bored with fruit extract shampoos and don't fancy the Idea of pouring on the contents of a chemistry set with Pro-chemical B-careful. The three stylishly packaged shampoos and conditioners are inspired by mother earth. They are Sea Minerals to 'revitalise', Plant Extracts to 'add body and shine' and Earth Elements to 'refresh'. Shampoo and Conditioner are now in stores and each retails at £1.69. QSSQ •^«m3i 4

24 JS JOURNAL IT'S GREAT BUT IT WON'T LAST

FAST FOOD EVEN FASTER

Next time that craving hits you for burgers are flame-grilled for more a MacWimpyKing burger you need flavour, and you get a taste of the only go so far as the freezer with bayou with the Southern Fried the new range of JS Chicken Burgers. The Chicken is microwaveable burgers. only available in selected stores The three new microwave and retails for £2.19. The Flame- meals from the frozen foods Grilled Burger sells for £1.39 or department contain a pair of high you can have the same with quality meat burgers layered with cheese in the Flame-Grilled Developed to respond to the growing customer demand for relish. Each sits in its own Cheese Burgers at £1.49. improved quality and freshness, the new Farmhouse Cakes are freshly frozen bun. The beef made with simple, fresh ingredients you would use at home. The cakes come in six mouthwatering varieties: Victoria Sponge Cake filled with raspberry jam and buttercream; Lemon Drizzle Cake filled with buttercream and topped with crunchy lemon juice icing; Chocolate Sponge Cake filled with chocolate RAISE buttercream; Carrot & Orange Cake with a soft cheese filling; THEM Toffee Sponge Cake filled with buttercream and a layer of toffee sauce; Apple Cake made with fresh apple and a crumble topping PROPERLY Preservative-free, the cakes have a ten day shelf life but family and friends will find it difficult to keep their hands off for that long anyway. All varieties are £1.29.

Ideal for the keen for raising seeds. FIRST AMONG ANTIPASTOS horticulturist or novice Small and large seed Add a little Italian authenticity to your pasta with new Antipasto Mixed gardener, the new Homebase trays are available, as well Peppers in Tomato Dressing. This combination of cooked cubes of propagation range has as plant cell inserts for yellow and red capsicum peppers, real Italian sauce and onions fried in something to give every seed nurturing seedlings and oil can be served hot or cold. or seedling a head start. trays for mature cuttings. The recipe comes from Northern Italy where they would have it hot The trays have been Prices range from 69p as a starter with Parma ham or sliced sausage. designed to meet the for a Small Seed Tray to Alternatively, it is eaten cold in the summer with fresh mozarella and requirements of each stage £6.49 for the more warm Ciabatta bread. of a plant's first weeks, comprehensive Plant The 290g jar retails at £1.19. MOST STORES starting with plant cell trays Raising Kit.

MARCH 1995 25 All those people who have wanted to visit this place, I but never quite got round to en 3 " it, can take advantage of ? - "= o ct> < this very reasonable rate to ^ CO

* o ^ ? O CD SOIVIETHING>i O CD ^ 15 ° Enough of the boasts of the one that got away, this Madame Tussaud's has • !S ^ many attractions, including angling competition will sort fact from fiction. It will be C? CD held at the prestigious Willow Park and Gold Valley Lakes 'The Garden Party', a new at Ashvale, near Aldershot. As all keen fishermen will themed area where you know, this fishing ground is the home of the Ruddles/ mingle with the 'celebrities' Angling Times Winter League Final, The Kamazan and and have your photo taken Angling Times fishing events. with them. A studio display shows how the wax figures are created. After meeting The competition is exclusively for all Group SSA royalty and famous celebrities and, hopefully, emerging safely from the Chamber of members and Veterans. The programme of events for the Horrors, board a time-taxi to whisk you back through 400 years of London's history day will include: on the Ride Through Time. To apply for tickets send an order form to the Central • Breakfast at 7.30am SSA office, Blackfriars.

• Five hour fishing competition 11am - 4pm FORTHCOMING EVENTS • Individual Championship

• Veterans Championship IMPORTANT DIARY DATES

• Presentation of prizes JS ANNUAL GOLF COIViPETITION. The annual competition will take place at the Belfry on May 29. • Evening buffet meai Interested golfers please contact central SSA office for details. • Evening bar

Entry £15.00 per head SPORTS DAY - APRIL 23 All entry money paid back in prizes and refreshments. SAINSBURY'S NATIONAL ANGLING Dacorum Sports Centre, Hemel Ashing available for 200 competitors. CHAMPIONSHIP Hempstead. SUNDAY 25 JUNE 1995 Sports to compete for are CHAMPIONSHIP PRIZES SQUASH, BADMINTON, DARTS. Entry forms to be returned to the Q Individual winner - 1st prize £500 + trophy. NAME central SSA office, Blackfriars.

LOCATION/ADDRESS Q Ladies individual winner - cash prize subject to SAINSBURY GROUP FINAL 1995 entries + trophy. Twenty six teams, representing all areas, depots and head offices throughout the Group, will battle it O JS Veterans winner - will receive a crystal trophy out for the honour of Quiz Champs kindly donated by Joe Barnes, president of the EMPLOYEE/PENSION NUMBER 1995 in Manchester on March 18. Veterans Group. Cash prize subject to entries. All are welcome; we want plenty of Price £15. Cheques only please - made payable to SSA. support. This new corporate event should be a memorable day for all so please give your support. We hope it will continue IDEAL HOME EXHIBITION and flourish over the years, so come and join us down by Earls Court: March 16 - April 9 the river. 1995. PLEASE RETURN ENTRY FORM AND CHEQUE TO Adult price £7.00 MR J HARDELEY, STORE MANAGER, STAINES. Water Authority Licence required - fishing to N.F.A. RULES. Chlld/Snr. Citizen £4.00 NB Verification of employee number/pension number, Send your order form to the may be requested on the day. central SSA office Blackfriars.

26 JSJOURNAL PEOPLE WRITELINES (CONTINUED FROM PG. 11)

LONG SERVICE stoke Depot, (29yrs). JIM MCKENZIE, warehouse BRIAN ELSE, store manager at keeper, Basingstoke depot Norwich Homebase, has just (29yrs). PAT GOODSON, completed 40 years of restaurant assistant, service. Romford (ISyrs). DENNIS HABERFIELD, trolley retrieval, Employees who have Filton (Syrs). NORAH PYZER, completed 25 years of bread and cake assistant. service: Great Yarmouth (20yrs). GEORGINA ALLAN, restaurant CYNTHIA TAYLOR, checkout assistant, Court House assistant, Stevenage (21yrs). Green. ALEXANDER CAMPBELL, BARBARA THOMAS, checkout non perishables warehouse, assistant, Stevenage (21yrs). Charlton depot. JEAN FREDERICK WOOD, section CHAPMAN, senior checkout manager warehouse, assistant, Hoddesdon. Stevenage (14yrs). KENNETH GREGORY DAWDRY, warehouse, MILNE, warehouse assistant, Steve Collin, Welfare Basingstoke depot. Pitsea (6yrs). DORIS M Edmunds, customer at WITH THANKS Chairman, City of ROSEMARY EDWARDS, checkout WOODGATE, checkout Water Lane, Farnham replenishment. East assistant, Colchester (25yrs) My granddaughter Nicole Liverpool Lions Doreen Sweet, recently Grinstead. JEAN HUNT, meat AUDREY BARNARD, checkout thoroughly enjoyed her I wish to express my preparation assistant. East retired from Poole assistant, Colchester (25yrs). visit to your branch, as you appreciation for the care Mayne. DENNIS MASTERS, VIOLET ROGAN, BWS assistant. I would like to say a very can see. She is two and a and courtesy shown to my mechanical engineer, East Grinstead (ISyrs). big thank you to all my Buntingford depot. JOSEPH half years old and has aunt by a member of the BETTY KITCHENER, restaurant friends at Poole for the PENALVER, warehouse assistant. Bishop's Stortford been very ill recently. East Prescot Road staff. wonderful send-off they assistant, Buntingford depot. (23yrs) ARTHUR HATT, trolley Although the day was wet, At approximately JEAN PRINCE, fresh food retrieval, Canley (9yrs). gave me. It has been great it was great to see her 3.45pm on Christmas Eve, replenishment, Balham. ELAINE ANDERSON, section to work with you for the smile again. Thank you. my aunt presented herself CAROL REAVELL, meat manager customer services, past seven years. preparation assistant. Bury St at the store with a list of Lee Green (16yrs). PATRICIA Also to the staff at Worle Edmunds. ROGER SAXON, OWENS, staff restaurant items to form a food parcel warehouse, Trident. TREVOR where I spent my first nine assistant, Lee Green (6yrs). Barry Cooper, customer for an elderly lady in TRUDGILL, store manager, IRENE LITTLEWOOD, checkout years. at Putney distressed circumstances. Banbury. PAT DENMAN, cash assistant. Monks Cross I will miss you all very As a result of surgery last The request had been office clerk, Bletchley. LESLEY (Syrs). EARLE WIGHTMAN, store much. SELBY, chief display assistant, manager, Derby (29yrs). March, I now have an Itrel passed to me as an Thorley. PATRICIA ADDIS, section II Nerve Stimulator emergency and my aunt manager customer services, David Bond, headmaster implanted and attached to kindly offered to do the Wolverhampton (25yrs). of Royal School for Deaf my spinal cord. This shopping as I was Children to New Barnet device is susceptible to otherwise engaged. RETIREMENTS Thank you very much for certain electronic and Being unfamiliar with EDWARD RANDALL, senior your kindness in raising OBITUARY magnetic fields. the large store, she section manager, grocery, money to help with our Walthamstow (13yrs). Length of service appears in I needed to know approached a young lady school's new design KENNETH CICOGNANI, BWS brackets. whether or not I could still member of staff and technology centre. Yours section manager, shop in both your food explained why she was Walthamstow (23yrs). WILLIAM and other people's gener­ JENNIE ROBERTS, checkout stores and Homebase and I there and asked for SMITH, senior butcher, operator at Chelmsford osity has made it possible was referred to your guidance. This young lady Walthamstow (23yrs). LILIAN Central, died suddenly on for us to develop a centre TAYLOR, checkout operator, principal engineer Steve conducted my aunt around January 21 aged 55 (4yrs). which will provide new Chelmsford Central (7yrs). ANN OSBORN, senior checkout Smith. He went to an the store, showing her opportunities in practical ROBERT PITCHER, evening shift assistant at the Bromley incredible amount of where the various items warehouse assistant, experience and training for branch, died in a road trouble to check the were and even pointing out Harpenden (Syrs). BILLY accident on December 28 our severely to profoundly systems that you use the best buys. All this on a FIELD, warehouse keeper, 1994, aged 57 (22yrs). deaf pupils. Basingstoke depot (30yrs). LESLEY SEDDON, checkout together with commission­ very busy afternoon and BRIAN MORETON, warehouse replenishment assistant at ing a report from the ERA. with a cheerful kindliness keeper, Basingstoke depot Paul Foulger, former the East Prescot Road The details of his that really made my aunt's (25yrs). RAY BRADLEY, branch, died after a long manager, employee day. warehouse keeper, Basing­ illness on February 12. She services findings were sent to me at stoke depot (25yrs) TED FOX, was aged 34 (Syrs). PEGGY I would like to thank all the end of October and I Sainsbury's are well warehouse keeper, Basing­ PRETTY, checkout assistant at my friends and colleagues am pleased to say that I known for the quality of stoke depot (25yrs) the Uxbridge branch, died can enter your super­ the merchandise; this ALAN BROWN, warehouse at JS for their good wishes after a short illness on markets without a prob­ young lady also proved the keeper, Basingstoke Depot, December 26, 1994 aged 63 on of my recent retirement. lem. I do have to be a little (15yrs). DAVE BUTLER, (4yrs). JOHN HOWARD, night I enjoyed my time at quality of service. She is warehouse keeper, Basing­ display assistant at the JS, which to a great extent careful with Homebase indeed a credit to your stoke Depot, (20yrs). Uxbridge branch, died was helped by the great when the stores have company. FREDDIE HOWELL, warehouse suddenly on January 25, magnetic trips by the keeper, Basingstoke depot camaraderie of working aged 64 (Syrs). CHETAN PATEL, doors. (28yrs). PETER SMITH, assistant grocery manager, together as a team. warehouse keeper, Basing­ and HASMITA PATEL, system I will not be losing The purpose of my stoke depot (28yrs). 25 assistant, both from the touch though since I have letter is simply to say how DAVE AUSTIN, warehouse Kingsbury branch, died on impressed I am with the keeper, Basingstoke depot already been elected to the February 21 in a car crash service accorded to me by Please provide your (22yrs). BOB FROST, HGV whilst on holiday in India. Veterans Committee and name and location. We Mr Smith and his team on driver, Basingstoke depot Chetan was 29 years old and will be chairing the pre­ cannot publish or (21yrs). IAN ROBERTSON, Hasmita was 35. Both had 5 retirement courses for the Sainsbury's behalf. They obtain replies to returns operative, Basing­ yrs' service. foreseeable future. excelled themselves. anonymous letters.

MARCH 1995 27 A RCHIVES

YEARS of QUALITY & SERVICE

retailer in Torquay. After 12 months, Edward decided to 'make a change' and told his employer that he was going to London to look for a new job. The obliging shopkeeper provided him with a list of possible employers, saying 'Sainsbury's is the best of them.'

After a successful interview with John James Sainsbury (the founder), John Benjamin Sainsbury (Mr John) and Charles Lovell (branch inspector), Edward was sent to the Romford branch at a starting salary of 14 shillings (70p) a week, plus board and lodging. Evidently, he did an excellent job - within a year he was promoted to first hand (deputy manager) and, in April 1905, to branch manager, at the amazingly young age of 20. The photo was taken some time between then and August 1906 when Edward moved to the Watford branch. There he remained as manager until his retirement in 1944.

Edward's whole team appear in the photograph to have been remarkably youthful. The photo shows them dressed in the bow-ties and single-breasted tunics which were current until 1907, when the more familiar double-breasted uniforms were essrs Tupman, Gamble and introduced. Just visible through the window is a GOOD MEN COME TO Witchell are the figures on the shelf display of Sainsbury-brand tea, stacked up to THE AID OF THE cover of the 125 promotional leaflets handed out show the coloured labels which gave each blend its to customers during each week of the celebrations. name. PARTY Each is apparently clutching a modem JS plastic carrier bag. Sharp-eyed JS staff will have spotted The lad in front of the egg stall to the right of the that this image is derived from a photo on the front picture was probably only about 12 years old. His The huge success ofJS's 125 celebrations cover of The Best Butter In The World. We felt job was to sell those eggs - at prices ranging from has been aided by the ejforts of three young that the story behind the picture was too good to eight for 6d (272p) for small 'warranted' eggs men although none of them will have not share. (possibly preserved eggs) to Is 6d (7 'A p) for a known it! dozen large new laid. These prices may sound The original photograph (in which the plastic cheap but in today's money Is 6d equates to carrier bags do not appear!) was taken at the approximately £4.05 - a good example of how. newly-opened Romford branch in cl905. relatively speaking, food has become far cheaper It shows manager Edward Tupman over the course of the twentieth century. (centre) with his staff, proudly posing alongside a fine display of 'high-class' One member of staff is missing from the photo - the poultry and provisions. \ lad who rode the impressive delivery tricycle in the foreground. Little did he know that by missing this The Romford picture is one of a superb photo opportunity, he gave up the chance to appear collection of images and letters donated to the in print on 17 million leaflets 90 years later! Archives several years ago by Edward Tupman's family. NEXT MONTH Edward joined JS in 1903, having already served an apprenticeship with his father at • We meet Jane Asher Starcross in Devon and subsequently for a food • Latest 125 fun

Romford timewarp:1995. Messrs Tupman • More prizes to win (centre), Gamble (left) and Witchell (right).

JS JOURNAL