^ m I SAINSBURY'S "g BASKETBALL FOR ALL MARCH 1995 125 Party time • Win a satellite TV system J SAINSBURY Savacentre IMMIIEISiXSIE Srv,/6'".:/4'^/2- FRONTLINE Smile, you're on television JSTV is coming to a screen near you! Filming for an Italian themed deli competition. Some stores will tlie new video magazine lias just been completed. be decorating their deli counters for an Italian week in The 12 minute programme will feature staff IVIarch. We will be judging photographs of the surveys, the role of the buyer and enough counters and the best will appear in the April Journal. fascinating facts to impress even Des Lynham. Watch out for details in daily bulletins. Watch out for a competition tying in with the JS If you're feeling competitive right now turn to page Journal. 20. You could win a satellite TV system simply by TRADING DIRECTOR BOB COOPER WITH FORMER HARLEM GLOBETROTTER ALAN CUNNINGHAM The Journal is also going to be involved in a knowing the new city phone codes. • AT THE LAUNCH OF SAINSBURV'S CLASSIC COLA BASKETBALL FOR ALL. competition a number of stores will be entering - CONTENTS Greek classic - with a twist of lime ^^^^^^^sw^ ^^^^^^^B Winner Maria, front, with HEADLINES 2-5 & 9 SAlNSaURV^ judges, left to right: David TEXAS UPDATE • Abbott, Anthony Rees, 125 BIRTHDAY Thane Prince, Josceline CELEBRATIONS Dimbleby and Wendy Godfrey. NANTWICH OPENING i^ IS WRITELINES 10/11 & 27 SENIOR MANAGERS CONFERENCE REPORT 12/13 advertising agency NEW CORPORATE DESIGN 14/15 Abbott Mead Vickers and JS director of marketing CLASSIC COLA SPONSORS '• a'v Anthony Rees were ENGLISH BASKETBALL 16/17 Tunbridge Wells assigned to use their eyes DELIVERING THE NEW ^^ customer Maria more than their taste buds BABY AD 18 ^^^ Lemont has won in deciding which dish GREEN SCENE IN £5,000 worth of would make the best ad. THE FOREST 19 shopping and the good on TV? Says Anthony of Maria's PHONEDAY chance to have Brenda Jamieson's winning meal, 'The use of COMPETITION 20 her recipe featured home economics depart­ hummus was different STORES AT LARGE 21 in the next JS TV ment cooked up all 30 and original and we liked ad. the Greek theme. David's CHECK THIS OUT 22/23 dishes to be ready in quick succession for the suggestion to use Greek- THE BUSINESS: Maria's recipe for style music is now being COFFEE PRICES 23 judges to assess. Cons­ Grecian Chiclcen was ultant food writer used in the ad.' NEW LINES 24/25 declared the best and Wendy Godfrey and The runners up each SSA OFFERS 26 healthiest of the 1,500 freelance food writers received £100 and a entries in the JS Josceline Dimbleby and gourmet meal for two. PEOPLE 27 customer competition on February 2. The 30 Thane Prince judged They were Denton store's ARCHIVES 'Your recipe for dishes were then judged healthiness and tastiness. customer Sarah Russell; success'. She explains at Blackfriars according No mean feat because, Putney's Sarah Randell; MANAGING EDITOR her inspiration: 'I to three major criteria: unlike wine tasting, there Wrexham's Hilda Clay- BRIDGET WILLIAMS thought to myself how was it healthy, was it was no spitting out! field and Courthouse DEPUTY EDITOR Green's Elizabeth Bryant. ANDY SZEBENI nice it would be if novel, and would it look David Abbott of Sainsbury's featured a EDITORIAL ASSISTANT ABBIE BOULTON Greek dish - there's too much Italian. My mother's an excellent cook and it's a family recipe. I just swapped EDITORIAL SERVICES BY the oranges for lime DESIGN eight years ago because HELEN JONES that's what my children PRINTING preferred. I enjoyed GREENSHIRES PRINT LTD doing the competition and never thought of the money. But now I have a proper set of cook- JS JOURNAL ware from Sainsbury's J SAINSBURY PLC STAMFORD HOUSE that I always wanted.' STAMFORD STREET g LONDON SEl 9LL ! The five winning recipes from each area TEL: 071-921 7033 i /•/ went on to a grand final OASIS I.D.: 'JS. JOURNAL"'^ JS JOURNAL IrHTrlffffl Careers advice from Marcia? Cromwell Road has its Look in The Mirror fair share of celebrity customers, now one of its staff is in the spotlight. Deiia Smith Celebrity chefs Delia Smith and John Tovey travelled over 1,000 miles this month to share their expertise as part of the 125 birthday celebrations. From hotline to hotplate The Cookery Roadshow Delia for cookery advice. began in Edinburgh on Proceeds from the March 6 and ended its roadshow will be added to journey eight venues later money raised by pledging in London on March 17. 5p for each 125 prize draw Over 6,500 tickets were entry form received, and available, through a donated to NCH Action special hotline, to people for Children, which is also keen to see the flamboyant celebrating its 125th Marcia as she John making up recipes anniversary. The total to appeared in the such as Celebration Lemon be presented by Sains- Mirror suppiement. Roulade. There was also a bury's will be well in A profile of personnel The paper profiled papers are going to do, but rare opportunity to ask excess of £100,000. manager Marcia Hatton- Marcia to show job- this article was very close Hughes' job occupied a hunters what a career in to the truth.' She was also half page of the Daily supermarketing is like and pleased to upstage in 'self Limiting vision helps staff Mirror careers supple­ she told the paper straight: promotion' her former to see ment on February 23, and 'No-one wanting an easy boss Joe Thurley, manager the store's staff were not life should even think of Sunderland. 'His enthu­ slow to point it out. 'The about trying it. But if you siasm can't help but rub article made a lot of love it like I do, there is off on you: I've certainly people laugh and that's nothing more rewarding.' taken a leaf out of his nice - everywhere I went Marcia was pleased "how to get noticed" book staff were showing me with the article: 'You now!" their copies of the paper.' never know what the Leeds customer services awareness workshop at manager Sarah Huggett Fanhams Hall devised and Chri long time ago but we can now (right) and Colin Trea­ run by Ian Elkin's district announce the winner of Cheese strength has matured cheese. The cher's district training quality co-ordinator Carol December's Hamper Comp­ received the wine sweet­ numbers will feature on officer Joanna West find Pointon. The delegates etition. First prize of a £150 ness treatment. Packaged the labels of all pre-packed out what it is like to have then used their knowledge hamper went to Diane Watts cheese will now have a hard cheese excluding hard tunnel vision and blurred to devise ways of improv­ at Bretton JS and £35 hampers went to Ian Bignell at number between 1 and 5 continental cheeses. A vision - two different ing their staff's awareness head office and Jean Rowson indicating the strength of leaflet is now in store disorders both classified as of customers' varied at Charlton Depot. the taste, where 5 indicates explaining the new scale to 'blindness'. They were disabilities when they a very strong, highly customers. attending a disability returned to the stores. MARCH 1995 Growth industry food and drink sold at Sainsbury's that can be purchased in this country is sourced from British suppliers. Tom Vyner also highlighted in his speech to delegates two major issues on the horizon for growers and retailers. 'Biotech­ nology is a word we'll hear a lot more of in the next few years. Our policy is that we will offer products developed or enhanced through biotechnology but only where the products offer clear benefits to the customer.' Mr Vyner also explained that customers would receive clear information on the subject. The second issue was At the BGLA in Birmingham are (left to right) produce supplier Roy Stanley, Bob Hilborn of primary agriculture, potato buyer pesticides: 'Our perspec­ John Maylem and Louise Piatt of product public relations. tive is they will continue to The NEC exhibition gave closer links with suppliers play an important role. an opportunity for those had enabled us to extend They are essential. At the Savacentres are all heart present to share the latest the new potato season to same time, we are information on science May until December. committed to...seeking the and technology in This, in turn, reduces the right balance between agriculture. 'trade gap' (the difference environmental concerns Sainsbury's, for between food exports and and economic return.' example, showed how imports) and now 90% of Research unit thanks ^walking miracle' Joint managing director David Quarmby met up with incredibly successful fundraiser Ken Barden (kneeling right) with his team of telephone David Paterson at the operators outside the television studio on London's South Bone and Joint Research Bank. Unit at Royal London Were the stars out that manning the phones Hospital on January 4. night? They were indeed. dressed in Savacentre We're talking about the sweatshirts and baseball They were there to place a Sky Gold Heart Day caps. They rubbed plaque on equipment Telethon on February 14. shoulders with the likes of bought through David's Savacentre stores have Paul Daniels, Let Loose efforts. David Quarmby been supporting the and Michelle Gayle. congratulated him on Variety Club's Gold Heart Stores have used a collecting nearly £100,000 Annual Appeal since the wealth of ideas to reach for the Arthritis and start of the year, and the their target of £30,000 - Rheumatism Council highlight was the Telethon sufficient to buy two outside 140 Sainsbury's has been described as a knee operation.