2016 Conservancy Annual Report
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2016 Annual Report Since 1931... Partnering with Rocky Mountain National Park Founded in 1931, the Rocky Mountain Conservancy is the nonprofi t partner of Rocky Mountain Na onal Park. Our primary Our mission mission is to provide philanthropic and programma c support to The Rocky Mountain Rocky Mountain Na onal Park, including funding for youth educa on through our Next Genera on Fund. We also work with Conservancy promotes our State Park, Forest Service and BLM partner agencies to pro- stewardship of Rocky vide educa onal services and support for wild lands in Colorado Mountain Na onal Park and Wyoming. and similar lands through educa on and philanthropy. In addi on to its educa onal and visitor services programs, the Rocky Mountain Conservancy also raises funds to support and enhance Rocky. With the assistance and generosity of thousands of donors, members, and partners, the Conservancy has raised more than $30 million and completed more than 53 signifi cant projects in the park since its incep on. Dear Friends, 2016 was a year rich in celebra ons of our public lands, na onally and across the Rocky Mountain region. Before anyone had a chance to catch their breath from the 100th anniversary of Rocky Mountain Na onal Park in 2015, the Na onal Park Service’s 2016 Centennial was underway. Prior to joining the Rocky Mountain Conservancy as execu ve director in early 2017, I worked on Centennial partnerships for the Na onal Park Service in the agency’s headquarters in D.C., so I certainly wasn’t lacking in centen- nial fever either, and I watched admiringly as public lands partners na onwide, including the Conser- vancy, helped parks, forests and trails brace for the record-breaking visita on surge, harnessing much of that energy into soaring levels of volunteerism, stewardship and support. We all are very grateful to the Conservancy’s former execu ve director, Charley Money for his wisdom and leadership during that his- toric year. I hope he gets to spend some me in his re rement enjoying some of the many public lands that he spent his excep onal career suppor ng and protec ng. Long a er the cakes and candles have been forgo en, the work of the Conservancy’s staff , board and supporters like YOU will con nue to be visible on the landscape and in our communi es. This year kicked off with the launch of the Rocky Mountain Na onal Park group license plate program, through which 100% of the funds generated went directly to projects in the park. In its inaugural year, the program generated more than $91,000. Truly outstanding, and infi nitely evident that this is a meaningful visual emblem for park supporters! Addi onally, several key pieces of land were protected in perpetuity in Rocky Mountain Na onal Park, including 40 acres at Cascade Co ages, the largest private inholding in the park, and 12.5 acres in the Wild Basin area, were purchased with your support and the help of our partners. In the park and na onal forests, our youth Conserva on Corps crews maintained 269 miles of trails to help visitors have a safe, enjoyable experience in the park. Some of the 2016 crew members will be returning in 2017 as crew leaders to guide the next crop of aspiring public lands stewards. As our popula on con nues to urbanize, open space and public lands grow increasingly important for our mental and environmental health, and the urgency and importance of our mission con nues to in- crease. In spite of the surge of interest in these beloved places, our public lands have increasingly come under a ack as poli cal pawns in this increasingly polarized society. Regional support for public lands off ers a spark of op mism: last year Colorado became the fi rst state to designate a public holiday cel- ebra ng public lands, and we’ll celebrate the fi rst Colorado Public Lands Day on May 20, 2017. However, we all must con nue to stand for our public lands across the country. We may not be able to change the hearts and minds of everyone today, but we can, and will, con nue to focus our eff orts on connec ng with the next genera on so that the youth of today will grow up to be the teachers, poli cians, parents, forest rangers, philanthropists and campers of tomorrow. For these are the people who will sustain our futures, and who will someday iden fy as fellow public lands stewards and supporters. Together we grow! Execu ve Director Fulfi lling Our Mission The Rocky Mountain Conservancy provides services, educa onal experiences and materials to enhance Rocky Mountain Na onal Park and surrounding public lands for all park visitors. We strive to be responsive to this mission with a strong business model and effi cient prac ces, as well as through engaging programming and the crea on of compelling educa onal materials. Increasing Membership and the Membership Connec on Our membership serves to build a cons tuency of support for the park. It informs them about our mission and ac vi es, connects them to learning opportuni es and inspires them to be supporters of future park projects. Overall memberships con nue to increase. Contribu ons were up 11% in 2016, with a con nued increase of new members, up 19% in 2016. Primarily through improved communica ons pieces, upgraded member ben- efi ts, be er sales techniques at visitor centers, and through special promo ons, we con nue to a ract support for the organiza on with strong renewal rates for long me members. Next Genera on Programs Junior Ranger program: Rocky's Junior Ranger program con nues to excite and engage young people with park wildlife, fl ora and ethics. The Conservancy funds the prin ng of the Junior Ranger ac vity booklets as well as the produc on of badges through the Next Genera on Fund. In 2016, more than 45,000 Junior Ranger books were distributed, with a total of 17,072 badges awarded. The addi on of upper-level ac vi es to the age 9 and up booklet has earned it the reputa on of being the most requested book in the park. Junior Ranger books are off ered both in English and Spanish. Heart of the Rockies Educa on Prgram: Fun Numbers What makes for a transforma ve experience for children in nature? For many, 8% increase in it’s that fi rst experience. More than 200 schools and youth groups were visitor service $71,956 served in 2016 by the Heart of the Rockies program in Rocky, bringing kids for the park in web sales from Colorado Springs to Cheyenne. About 70% of the 13,500 kids were ex- periencing their fi rst big outdoor adventure. And their fi rst visit to a na onal park. This is signifi cant! 13,500 kids served This year marked 10 years of NGF support for the Heart of the Rockies pro- through Education outreach gram. That’s ten years of thousands of kids discovering and learning about $87,734 17,072 this unique resource. Ten years of introducing kids to nature, learning how to earned for New Junior be safe in a strange new environment, overcoming fears and nurturing curios- other Public Rangers ity. Support from the Next Genera on Fund has been crucial to achieve some Lands badged incredible outcomes, enabling this program to thrive. That support includes partners over $10,000 to help schools that cannot aff ord transporta on costs to the park. It also includes s pends, training and housing costs for the cadre of edu- 1,816 New members ca on interns who are mentored by the park’s educa on rangers and are just recruited star ng their professional careers working with children outdoors. Visitor Services Building Connec ons with Public Lands Through Visitor Services The Conservancy plays an important role with Rocky Mountain Na onal Park and with our other public lands partners by giving these natural areas a way to engage with visitors, reaching them on both an emo onal and intellectual level. In addi on to sup- Florissant Fossil Beds Na onal Monument, Florissant, CO por ng the opera ons of the Rocky Mountain Conservancy, the funds generated through the sale of educa onal products in the fi ve Nature Stores in Rocky help the park in two ways: by provid- ing educa onal materials to expand the visitor experience and ins lling meaningful memories; and by funding educa onal pro- grams and projects of the na onal park and other public lands. This year in Rocky Mountain Na onal Park, celebra ons were many for the NPS Centennial, drawing new crowds curious about the events and inspired to visit Conservancy Nature stores in the park. Following an astounding 35% increase in Grand Mesa Visitor Center, Grand sales in 2015, sales to park visitors con nued the upward trend to increase an addi onal 8% over the previous Mesa Na onal Forest, CO year's generous gains. The amount of "direct aid" to the park from sales in 2016 was $105,000, which provided funding for programs and supplies needed by program staff , including prin ng the park newspaper, prin ng site bulle ns, providing ranger program supplies, staff training, museum support and special events. Other Public Lands Support News The organiza on also partners with 25 State Parks, the Bureau of Land Management and Forest Service areas in Colorado and Wyoming to provide funding for educa onal eff orts at these wildland sites.