DOCSLIB.ORG

NYU DC POL-UA 9994 DC1 Campaign Strategy and Media in Domestic and International Campaigns

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
NYU DC POL-UA 9994 DC1 Campaign Strategy and Media in Domestic and International Campaigns NYU DC POL-UA 9994 DC1 Campaign Strategy and Media in Domestic and International Campaigns Spring 2019 Instructor Information ● Tad Devine ● Devine Mulvey Longabaugh, Inc. The M.A. Winter Building 1436 U St NW Suite 401 Washington, DC 20009 ● e-mail: [email protected] ● (o): 202-337-9600 | (c): 202-441-8893 ● Office Hours: Immediately after class. Location TBD ● Additional office meetings can be arranged at Mr. Devine’s Office Course Information Wednesdays: 9AM – 12PM Room location: B109 Course Overview and Goals The goal of this course is to understand the factors that shape campaign strategy and how campaigns influence and persuade voters through advertising, speeches, debates and social media. The course will combine theory and practice, and will examine case studies from both domestic and international campaigns. Through presentations and a multi-media framework, we will review campaign strategy and media in practice and the key factors and events that are part of a successful campaign that moves voters. The format of the course will be multi-dimensional including lectures, discussions, interactive activities, a documentary film, television commercials, insider campaign video, social media video, and other media sources. The instructor will use a keynote presentation format to lead Page 1 and inform class discussion. Additionally, this course will focus on the following areas: ● The integration of research and strategy ● The creative process of television and on-line ad production ● Campaign message development ● Debates and major set piece events like speeches and press interviews ● Understanding and mobilizing voters ● The nexus between money and strategy in politics ● Technology and how it has shaped strategic decision-making ● The future of strategic decision making in political campaigns Upon Completion of this Course, students will be able to: ● Increased understanding of the way campaigns work, develop strategy and produce media ● The ability to write and present a thoughtful strategy and comprehensive campaign plan ● A preliminary understanding of how campaigns operate in foreign countries ● Basic insights on how research is used by campaigns and how events like debates, speeches and press interviews impact voters ● The development of critical thinking about campaigns especially in the context of media and strategy Course Requirements Assessment Components Each student is required to complete three written assignments and to attend class and participate in class discussions. The first written assignment is a 2 to 3 page outline of the strategy in a memo which is ungraded. The second assignment is a 15-page campaign strategy memo. The strategy memo should set forth the basic strategy for a campaign (for US Senate, House, statewide, local office, or a foreign campaign), chosen by the student and approved by the instructor, which is occurring in the 2020 election cycle. The final paper is a written campaign plan. The plan should be at least 25 pages in length if it is a traditional narrative memorandum and can be longer, including charts and graphs. The plan will be written for the same campaign chosen by the student as the topic of the mid-term strategy memo. The campaign plan can be presented in memorandum form or as a PowerPoint/Keynote presentation. The PowerPoint/Keynote plan will need to be longer that 25 pages of slides. The length can be discussed with the instructor. Page 2 Students will be expected to be familiar with all assigned readings and should be prepared to discuss them in class. Failure to submit or fulfill any required course component results in failure of the class. Grading of Assignments The grade for this course will be determined according to the following formula: Assignments/Activities % of Final Grade Midterm Strategy Memorandum 25% Class Participation 25% Campaign Plan 50% Late papers will be penalized a one-half letter grade for each day submitted after the deadline. Students are responsible for keeping copies of all written work until a submission has been graded and returned. Assignments should be submitted by email and by hard copy at the beginning of the class on March 6th for the campaign strategy memo outline, April 10th for the midterm paper, and by 12 PM on May 22nd for the final paper. Letter Grades Letter grades for the entire course will be assigned as follows: Letter Grade Points Percent 94-100 A 4.00 90-93 A- 3.67 87-89 B+ 3.33 84-86 B 3.00 80-83 B- 2.67 Page 3 Letter Grade Points Percent 77-79 C+ 2.33 74-76 C 2.00 70-73 C- 1.67 67-69 D+ 1.33 65-66 D 1.00 Below 65 F .00 View Grades [Insert how grades are available to students] Course Schedule Topics and Assignments Week/Date Topic Reading Assignment Due Campaigns on the Cutting Edge; Ch. 1, (pgs. 3-10) Session 1 Overview of Campaigning for 6- Feb-19 Campaign Strategy President 2008; Ch. 1, (pgs. 1-28;) Campaign Craft, Chs. 4-6 (pgs. 51-118) Campaigning for Developing a President 2008; Ch. 2 Session 2 Campaign Strategy (pgs. 31-43) 13- Feb-19 and Plan Shattered; Chs 1-7 Page 4 Week/Date Topic Reading Assignment Due (pgs. 1-120) Campaign Craft; Chs. 1-3 (pgs. 3-50) Message, Strategy & Session 3 Media: The 2016 Shattered; Chs. 8-21 20- Feb-19 Campaign for (pgs. 121-402) President Campaigning for Research: How President 2008; Ch. Strategy and 9, 10 (pgs. 163-188) Session 4 Research Merge 27- Feb-19 (Case studies both Campaigns on the domestic and foreign) Cutting Edge, Ch. 5 (pgs 61-72) Campaign Craft; Ch. 4-6 (pgs. 51-120) Message CAMPAIGN Session 5 Development in a STRATEGY MEMO 6- Mar-19 Campaigns on the Strategic Context OUTLINE DUE Cutting Edge; Ch. 6 (Pgs 73 – 92) Campaigns on the Cutting Edge; Ch. 3 (pgs. 27-39) Campaigning for President 2008; Chs. Message and Session 6 3 & 4 (pgs. 44-77) Strategy: Domestic 13- Mar-19 Campaigns Campaign Craft; Ch 8 (pgs 141-158) Dispatches from the War Room; Chs 1 & 2 (pgs. 12-109) Spring Break - No 20- Mar-19 Class Message and Dispatches from the Session 7 Strategy: War Room; Ch. 3-7 27- Mar-19 International (pgs. 110-392) Campaigns Page 5 Week/Date Topic Reading Assignment Due Watch: Our Brand is Crisis Campaign Craft; Ch 10 (pgs 177 – 196) Session 8 Understanding 3- Apr-19 Voters The Voters Guide to Election Polls; Ch. 1- 4 (pgs. 1 -58) Developing a Session 9 Strategy to Persuade Midterm Paper Due 10- Apr-19 and Mobilize Voters Campaigns on the Cutting Edge; Ch. 2, 10 (pgs 27 – 42;. 145-164) Fundraising: The Session 10 Nexus between Campaigning for 17- Apr-19 Money and Strategy President 2008; Ch.7 in Politics (pgs. 126-146) Campaign Craft Ch. 7 (pgs. 121-140) Campaigns on the Cutting Edge Chs. 4 & 9 (pgs. 48-65; 127 - Technological 144) Session 11 Change and the 24- Apr-19 Impact on Strategic Campaigning for Decision-Making President 2008 Ch. 5,8,12 (pgs. 78-101; 147-159; 210-221) Debates, Speeches and Set Piece Campaign Events Presidential Debates; Session 12 Identity Politics vs. Introduction and Ch. 1- May-19 Interest Group 1-7 (pgs. 1-242) Politics and a Strategy for Mobilizing Both Future of Strategic Presidential Debates; Session 13 Decision-Making in Ch. 8-10 (pgs. 243- 8- May-19 Political Campaigns 310) Page 6 Week/Date Topic Reading Assignment Due Campaign Craft; Ch. 11-12 (pgs. 191-226) Campaigns on the Cutting Edge; Chs 7,8,11,12,13,14 (pgs. 93-110;111-126;165- 228) Campaigning for President 2008 Ch. 13 (pgs.222-228) No Assigned readings. We will discuss campaign Session 14 Campaign Plan plans, review 15- May-19 Workshop previous campaign plans and discuss what makes a great campaign plan. FINAL : Final Campaign Plan Session 15 Finals Week Paper Due 22-May-19 Paper due: 12pm (noon) Course Materials Required Textbooks & Materials ● Title: Shattered: Inside Hillary Clinton’s Doomed Campaign Author: Johnathan Allen & Amie Parnes Published: April 18, 2017 ISBN:978-0-553-44708-8 Ebook ISBN 978-0-553-44709-5 ● Title: Campaigning for President 2008 Edited By: Dennis W. Johnson Published: 2009 ISBN: 0-415-80374-8 ISBN 13: 978-0-203-87897-2 ● Title: Campaigns on the Cutting Edge (Third Edition) Editor: Richard J. Semiatin Page 7 Published: April 18, 2012 ISBN: 978-1-5063-1645-1 ● Title: Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management Author: Michal John Burton, William J. Miller, and Daniel M. Shea Published: 2015 ISBN: 978-1-4408-3732-6 EISBN: 978-1-4408-3733-3 ● Title: Dispatches from the War Room Author: Stanley B. Greenburg Published: Feb. 17, 2009 ISBN: 03123351526 ● Title: The Voter’s Guide to Election Polls 4th Edition Author: Michael W. Traugott and Paul J. Lavrakas Published: 2008 ISBN-13: 978-0-7435-4716-2 ISBN-10: 0-7425-4716-7 ● Title: Presidential Debates: Fifty years of High-Risk TV 2nd Edition Author: Alan Schroeder Published: 2008 ISBN: 978-0-231-14104-8 ● Films: Our Brand is Crisis (2006) Directed by: Rachel Boynton Resources ● Access your course materials: NYU Classes (nyu.edu/its/classes) ● Databases, journal articles, and more: Bobst Library (library.nyu.edu) ● Assistance with strengthening your writing: NYU Writing Center (nyu.mywconline.com) ● Obtain 24/7 technology assistance: IT Help Desk (nyu.edu/it/servicedesk) Course Policies Attendance and Tardiness Study abroad at Global Academic Centers is an academically intensive and immersive experience, in which students from a wide range of backgrounds exchange ideas in discussion- based seminars. Learning in such an environment depends on the active participation of all students.
Load more

Recommended publications
  • Www. George Wbush.Com
    Post Office Box 10648 Arlington, VA 2221 0 Phone. 703-647-2700 Fax: 703-647-2993 www. George WBush.com October 27,2004 , . a VIA FACSIMILE (202-219-3923) AND CERTIFIED MAIL == c3 F Federal Election Commission 999 E Street NW Washington, DC 20463 b ATTN: Office of General Counsel e r\, Re: MUR3525 Dear Federal Election Commission: On behalf of President George W. Bush and Vice President Richard B. Cheney as candidates for federal office, Karl Rove, David Herndon and Bush-Cheney ’04, Inc., this letter responds to the allegations contained in the complaint filed with the Federal Election Commission (the “Commission”) by Kerry-Edwards 2004, Inc. The Kerry Campaign’s complaint alleges that Bush-Cheney 2004 and fourteen other individuals and organizations violated the Federal Election Campaign Act of 197 1, as amended (2 U.S.C. $ 431 et seq.) (“the Act”). Specifically, the Kerry Campaign alleges that individuals and organizations named in the complaint illegally coordinated with one another to produce and air advertising about Senator. Kerry’s military service. 1 Considering that no entity by the name of Bush-Cheney 2004 appears to exist, 1’ Bush-Cheney ’04, Inc. (“Bush Campaign”) presumes that the Kerry Campaign mistakenly filed its complaint against a non-existent entity and actually intended to file against the Bush Campaign. Assuming that the foregoing presumption is correct; the Bush Campaign, on behalf of itself and President George W. Bush, Vice President Richard B. Cheney, Karl Rove, David Herndon (the “Parties”), responds as follows: Response to Allegations Against President George W. Bush, Vice President Richard B.
    [Show full text]
  • The Intolerable Acts 2016 Democratic National Committee
    DEMOCRATIC NATIONAL COMMITTEE FIRST CONTINENTAL CONGRESS 2016 Democratic National Committee The Intolerable Acts BACKGROUND GUIDE BACKGROUND GUIDE TABLE OF CONTENTS Letter from the Dias…………………………………….…………. 3 Overview………………………………………………………….….5 Topics of Debate………………………………………………….….6 Policy Issues…………………………………………………….……8 Blocs and Positions………………………………………………….11 References………………………………………………………..….16 Letter from the Dais Dear Delegates, Letter from the Dais Firstly, thank youLetter so much for from taking part the in this Dais challenge in being a part of the 2016 Democratic National Committee - SciMUNC 2021 Specialized Committee. On behalf of all the staff running this committee, we hope that you will enjoy being a part of thisLetter, as we all lookfrom forward the to learning Dais from each one of you. Krish Shah My name is Ryan Ahmed and I am thrilled to serve as your chair for this Secretary-General 2016 DNC committee. I am a rising junior at the Bronx High School of Science. Byul Sak Outside of my work with SciMUN, I am a former GOTV Organizer for the Bernie 2020 campaign and an award-winning novelist of works such as A Wonderful State Directors-General of Mind. I am also the founder of the non-profit organization, Finxerunt, where I run the largest socioeconomic laboratory network in the world with publications Omar Darwish USG of Administration from researchers in twenty countries. My organization’s efforts have gained an official commendation from the Centers of Disease Control and Prevention, as I Vincent Harwood hope to provide the world with a better understanding of the need for expansion in Deputy-USG of Administration democracy and a more equitable education system.
    [Show full text]
  • Nominations, Conventions, and Presidential Campaigns
    Nominations, Conventions, and Presidential Campaigns Presidential nominating conventions are not mentioned in the U.S. Constitution, but they play a key role in American politics. Conventions mark the transition between two key periods of a presidential campaign: the nominating process and the general election. Both major parties nominate their presidential candidates much differently than they did in the 19th century. In fact, presidential candidates did not even attend conventions until 1932. The motivation for modern reform occurred in the second half of the 20th century, when the McGovern-Fraser commission, established by Democrats in the wake of the 1968 convention, created a way for voters to participate directly in the nominating process. Republicans followed with reforms of their own, but in a more incremental and cautious fashion (mostly because Republicans won most of the presidential contests in that period and saw no need to change their processes). The convention is the body that nominates candidates for president and vice president. It also creates a party platform, outlining the party’s positions on the major issues in the presidential campaign. Convention delegates serve as the “legislature” because they make major decisions on behalf of the party. In the years between conventions, party chairs make these major decisions for the party. National party conventions serve many functions. First, they allow different groups within a political party to debate and resolve their conflicting positions on major issues (economy, social issues, foreign policy). They also serve as a major political rally, bringing thousands of party elites and rank-and-file members together in one location.
    [Show full text]
  • The Big Ideas the Campaign the Vote
    KennedyJOH NF.KENNEDYSCHOOLOFGOVERNMENTBULLETINHARVARDUNIVERSITYSchoos u m m e r 2l 0 0 8 The Big Ideas The Campaign The Vote Our faculty weigh in Students assess primary Electoral college season Voting machines Alumni on campaigns Leon Loeb mpp 1972 Jacob Frenkel Ann Kaplan Kennedy School Board of Directors of the Women’s Leadership Board Kent Lucken mpa 2001 Daniel Glickman Laurel Karabian hks Alumni Association Executive Committee JOHNF.KENNEDYSCHOOLOFGOVERNMENTBULLETINHARVARDUNIVERSITY s u m m e r 2 0 0 8 J. Michael McGinnis mpp 1977 Steven Green Dato Fawziah Abdul Karim Roxanne Mankin Cason, Chair Executive Committee Patricia McGinnis mpa 1975 Clifford Gundle Margaret Kavalaris Barbara Annis, Chair Elect Rudy N. Brioché mpp 2000, Chair Robert Metzger bcsia Hani Habbas Lou Kerr Haifa Fahoum Al Kaylani, Rosario Calderon mpa 1988, Marcia Morris mpa 1993 Azadeh Hariri Sung Joo Kim Vice Chair, International Vice Chair Ajay Nagpal mpp 1992 James Harpel Julia Hobbs Kivistik Renee White Fraser, Vice Chair, Jacquelyne Weatherspoon Robert Olian mpp/jd 1977 Robert Hefner III Peggy Klaus Domestic mpa 1991, Treasurer Anthony Otten mpp 1981 John Incledon Patricia Kouba Laurie McDonald Jonsson, Farahnaz Karim mpa 2001, Howard Paster mcrp 1979 Tasso Jereissati Roelfien Kuijpers Secretary Member-at-Large Anne Reed mpa 1981 Nicholas Josefowitz Renee LaBran Margaret Traub, Treasurer Paul Hodge mpa 2000, Ex-Officio Jorge Rosenblut mpa2 1985 Maha Kaddoura mpa 2000 Alison Lawton Members Sean Rowland mpa 1997 Norman Kaplan Corporate Members Catherine Lee The Election Issue Gayane Afrikian mpa 2005 Danny Sebright mpa 2001 Joseph Kasputys Jennifer Allyn Robin Leeds Jeff Amestoy mpa 1982 Daniel Sheffey mpp 1989 George Kellner Mary Bennett Francine LeFrak-Friedberg Marilyn Averill mpa 2000 Harry Sherr mpa 2003 Jamileh Kharrazi Beth Brooke Amy Levine Michael O.
    [Show full text]
  • Election 2000
    Picture credits: Rallypoint ​ WE PARTIED LIKE IT’S 1999: ELECTION 2000 TABLE OF CONTENTS Letter from the Committee Directors 3 The Clinton-Lewinsky scandal 3 Foreign policy of the Clinton administration 5 The Democratic Party 7 The Democrats in the House: 10 The Republicans in the House: 19 Letter from the Committee Directors In American politics, no two election seasons are the same. Each election is uniquely driven by the political climate of the time, the candidates running for the respective parties, the possibility of third-party candidates and of course, the ever-changing landscape of national and international relations. At the turn of the Millennium, the United States is once again shaping up for an election year of twists and turns. Sitting President William J. Clinton, or Bill Clinton as he is more commonly known, has had his two terms in office and has no more races to run. Fresh off of the unprecedented Lewinsky Scandal, the Republicans hold the majority in both the House and the Senate at this time and are looking strong for a new millennium. The Democrats, though they hold the highest office in the country and indeed showed a far stronger foot forward in the 1998 midterms than most pundits had anticipated, are definitely the underdogs going in. Which party comes out of 2000 as the winner is anyone’s game and up for you to decide. The Election 2000 Joint Crisis Committee will be run slightly differently than many JCCs. Time stops on February 23rd 2000, just a day after the South Carolina Republican Primary that would go down in infamy as some of the nastiest presidential campaigning seen in a primary.
    [Show full text]
  • Read the Full PDF
    The Permanent Campaign and Its Future The Permanent Campaign and Its Future Norman J. Ornstein Thomas E. Mann Editors American Enterprise Institute and The Brookings Institution WASHINGTON, D.C. 2000 Available in the United States from the AEI Press, c/o Publisher Resources Inc., 1224 Heil Quaker Blvd., P.O. Box 7001, La Vergne, TN 37086-7001. To order, call 1-800-937-5557. Distributed outside the United States by arrangement with Eurospan, 3 Henrietta Street, London WC2E 8LU, England. Library of Congress Cataloging-in-Publication Data The permanent campaign and its future / Norman J. Ornstein, Thomas E. Mann, editors. p. c. Includes bibliographical references and index. ISBN 0-8447-4133-7 (cloth: alk. paper)—ISBN 0-8447-4134-5 (pbk.: alk. paper) 1. Political campaigns—United States. 2. Democracy—United States. I. Ornstein, Norman J. II. Mann, Thomas E. JK2281.P395 2000 324.7N0973—c21 00-058657 ISBN 0-8447-4133-7 (cloth: alk. paper) ISBN 0-8447-4134-5 (pbk.: alk. paper) 1 3 5 7 9 10 8 6 4 2 © 2000 by the American Enterprise Institute for Public Policy Research, Washington, D.C., and the Brookings Institution, Washington, D.C. All rights reserved. No part of this publication may be used or reproduced in any manner whatsoever without permission in writing from the American Enterprise Institute and the Brookings Institution except in the case of brief quotations embodied in news articles, critical articles, or reviews. The views expressed in the publications of the American Enterprise Institute and the Brookings Institution are those of the authors and do not reflect the views of the staff, advisory pan- els, officers, or trustees of AEI or Brookings.
    [Show full text]
  • 1 “Moving Voters in the 2000 Presidential Campaign: Local Visits
    “Moving Voters in the 2000 Presidential Campaign: Local Visits, Local Media” David C. King & David Morehouse Harvard University, Institute of Politics Running for office. That phrase, with an emphasis on the word running , conjures for us memories of candidates darting among cities in the closing days of a campaign, of klieg lights on tarmacs, of caffeinated staffers and the tangible yearning among candidates to have their voices heard, to connect with voters, and to be a hundred places and on a million minds simultaneously. Candidates want to reach potential voters, but more than reaching voters, they want to move them. This difference between reaching potential voters and actually moving voters to be supporters is crucial in campaigns, and it is at the heart of our proposition in this chapter: there is a poorly understood trade off between spending money on television commercials and having candidates make campaign appearances. Local campaign appearances generate tremendous free local media coverage, which often offset the “costs” of appearing before relatively small audiences in out-of-the-way parts of America. Indeed, in many instances, local campaign appearances likely move the vote more than higher priced advertisements. Running candidates from place to place and running commercials in various places are mainstays of presidential campaigns. We expect, though, that on a dollars per vote basis, candidate trips to key regions are very often a more effective way to move voters than blanketing an area with television advertisements. This chapter explores the effects of Vice President Gore’s 1 August 2000 Mississippi River trip on moving voter preferences.
    [Show full text]
  • 1992-93 1993-94
    1992-93 1993-94 Institute of Politics John F. Kennedy School of Government Harvard University PROCEEDINGS Institute of Politics 1992-93 1993-94 John F. Kennedy School of Government Harvard University FOREWORD The Institute of Politics participates in the democratic process through the many and varied programs it sponsors: a program for fellows, a program for undergraduate and graduate students, training programs for elected officials, conferences and seminars and a public events series of speakers and panel discussions in the Foriun of Public Affairs of the John F. Kermedy School of Government. The program for fellows brings individuals from the world of politics and the media to the Institute for a semester of reassessment and personal enrichment. The program for students encourages them to become involved in the practical aspects of politics and affords them an opportunity to participate in both planning and implementing Institute programs. This edition oi Proceedings, the fourteenth, covers academic years 1992-93 and 1993- 94. The Readings section provides a glimpse at some of the actors involved and some of the political issues—domestic and international—discussed at the Institute during these twenty-four months. The Programs section presents a roster of Institute activities and includes details of many aspects of the student program: study groups and twice- weekly suppers, Heffernan visiting fellows, summer internships and research grants, the quarterly magazine Harvard Political Review, awards for undergraduate political writing, political debates, brown bag lunches, and numerous special projects. Also provided is information on the program for fellows, conferences and seminars, and a list of events held in the Foriun.
    [Show full text]
  • With Andrew Sullivan
    Theodore H. White Seminar on Press and Politics with Andrew Sullivan 2011 Table of Contents History of the Theodore H. White Lecture .........................................................5 Biography of Andrew Sullivan ............................................................................7 Biographies of Thomas Frank and David Nyhan .............................................9 Welcoming Remarks by Alex S. Jones ...............................................................11 Awarding of the David Nyhan Prize for Political Journalism to Thomas Frank ...........................................................................................11 The 2011 Theodore H. White Lecture on Press and Politics “Conservatism and Its Discontents” by Andrew Sullivan ......................................................................................16 The 2011 Theodore H. White Seminar on Press and Politics .........................33 Alex S. Jones, Director of the Joan Shorenstein Center on the Press, Politics and Public Policy (moderator) Tad Devine, Democratic media consultant for presidential campaigns; founder, Devine Mulvey; IOP Fellow Thomas Frank, 2011 Nyhan Prize recipient; author and columnist, Harper’s magazine Nia-Malika Henderson, national political reporter, The Washington Post Jill Lepore, David Woods Kemper ‘41 Professor of American History, Harvard University; staff writer, The New Yorker Mark McKinnon, Republican communications strategist; columnist, The Daily Beast; Reidy Fellow, Shorenstein Center Andrew Sullivan, blogger
    [Show full text]
  • Resume Wizard
    Class details Campaign Strategy and Media in Domestic and International Campaigns (POL-UA 9994) Thursdays: 9 AM – 12 PM Spring 2014 B203 Instructor Tad Devine Details Devine Mulvey Longabaugh, Inc. 2141 Wisconsin Ave, NW Suite H Washington, DC 20007 e-mail: [email protected] Class The goal of this course is to understand the factors that shape campaign strategy and how Description campaigns influence and persuade voters through advertising, speeches and debates. The course will combine theory and practice, and will examine case studies from both domestic and international campaigns. Through presentations and a multi-media framework, we will examine campaign strategy and media in practice and the key factors and events that are part of a successful strategy and campaign that moves voters. The format of the course will be multi-dimensional including lectures, discussions, interactive activities, documentary films, television commercials, insider campaign video, and other media sources. The instructor will use a keynote presentation format to review the material and present video clips and commercials to lead and inform class discussions. Additionally, this course will focus on the following areas: The integration of research and strategy The creative process of television ad production Campaign message development Debates and major set piece events like speeches and interviews Understanding and mobilizing voters The nexus between money and strategy in politics Technology and how it has shaped strategic decision-making The future of strategic decision making in political campaigns Assessment Components Each student is required to complete three written assignments and to attend class and participate in class discussions. The first written assignment is a 2 to 3 page outline of the strategy memo which is ungraded.
    [Show full text]
  • New IOP Director Jim Leach with 2008 Student Advisory Committee Leaders
    JANUARY 2008 “No Vote, No Voice” “Campus Voices” Heard New Board Members New Mayors Gather Fall Survey Released New IOP Director Jim Leach with 2008 Student Advisory Committee leaders (left to right) Jay Lundy, Ana Mendy, and Tejas Sathian aboard C-SPAN’s Campaign 2008 Bus at the Kennedy School in December. Welcome to the Institute of Politics at Harvard University James A. Leach, Director As many of you know, in mid-September I joined the Institute of Politics as its Director after former New Hampshire Governor Jeanne Shaheen left the post to run for the U.S. Senate in that state. I want you all to know how very appreciative I am to have this opportunity come to the IOP. In addition to welcoming new fellows and hosting fantastic forums and special events, we have launched two new exciting projects designed to put America’s youth on the front lines of the 2008 presidential race: “Campus Voices” and “No Vote, No Voice.” It is our goal to help increase youth participation in the 2008 primaries and caucuses, as well as the general elections in November. The new web-based initiative, “No Vote, No Voice” focuses initially on the 2008 presidential primaries. It is designed to be both a “one-stop shopping” center for information about this year’s election and a cyberspace platform for political discourse and civic activism in the future. You may check out the project’s homepage at www.novotenovoice.com. This fall, the Institute created a unique opportunity for students to experience the 2008 presidential campaign and the final “100 Days” of the 2008 New Hampshire Primary firsthand: the “Campus Voices” project.
    [Show full text]
  • Shrum, Robert – Complete Video, Compressed
    The Election of 2004 – Collective Memory Project Interviewee: Robert Shrum Current: Warschaw Chair in Practical Politics, University of Southern California In 2004: Senior Advisor, John Kerry Presidential Campaign Interviewer: Dr. Michael Nelson Fulmer Professor of Political Science, Rhodes College Fellow, SMU Center for Presidential History Disclaimer: This transcription has been prepared according to the strictest practices of the academic and transcription communities and offers our best good-faith effort at reproducing in text our subject's spoken words. In all cases, however, the video of this interview represents the definitive version of the words spoken by interviewees. December 11, 2013 Q: OK. I doubt there’s ever been anything that’s the equivalent of what came to be called the Shrum Primary in the lead up to an election, as there was in 2004. What’s the Shrum Primary, and why would there be such a thing? SHRUM: Well, it was a journalistic artifact. It was because I had previously worked for John Kerry, I had previous worked for John Edwards, I had previously worked for Joe Lieberman. And so, there was this whole sense -- the press created it. You know, I found it annoying, actually. Q: Obviously there’s a back story to this, which is your long involvement in multiple Democratic campaigns for president, as well as senator, governor, and so on. SHRUM: Yeah, well, I’d done the John Edwards campaign in 1998, when he came out of nowhere to get elected to the Senate in North Carolina. Thought he was immensely [00:01:00] talented. I had been a friend of John Kerry’s for almost 40 years, and in 1996, when he faced a really tough race against [Bill] Weld, I’d been brought into that race in the beginning of September.
    [Show full text]