#CablesOperatorsAuditTracking (#COAT) February & July & August Report

Compiled By Compiled For What Will You See In The Next Slides

Introduction

News Channels Analysis

Entertainment Channels Analysis

Sports Channels Analysis

International Channels Analysis

Kids Channels Analysis Introduction An Era of Tough Competition

 In the growing cloud of TV channels – & between the on-going tug of war for ‘Rating’ - the competition in media landscape become more tough, exciting & challenging

 In this extreme tough competitive scenario the role of TV Cables operators emerged as strong & decisive. Even sometime they are coercer  Fact is that ultimately it’s their discretion to place any TV channel at any number

 No one can deny this fact that – Television Audience Measurement (TAM) results has direct relationship with TV channel placement by Cable operators  So its important to gauge the presence of TV channels in all those cities where TAM is present

Pulse Consultant’s Approach

Step-1 : City wise cable converge identification (Investigation of Cable operators).

Step- 2 : Recruitment of House hold / shop panel – One household for one Cable operator

Step-3 : Verification of House hold panel (100%)

Step-4 : Cable Operators Distribution Audit after every 10th day in a month – 3 waves in a month along with videography Coverage

February July August Cities Wave-2 Wave-3 Wave-2 Procedure 1 Karachi 24 25 25 2 Hyderabad 2 2 2 3 Sukkur 1 1 1 4  3 waves in a month – it means 3 reports Multan 12 11 11 in a month (On Every 12th day)- 36 reports 5 Larkana 0 1 2 in a year 6 Lahore 41 41 40 7 Gujranwala 8 8 8 8 Faisalabad 8 7 7 9  To maintain the quality check video Rwp/Isl 18 18 18 – 10 recording of almost 90%+ cable operators. Peshawar 9 9 9 11 Quetta 4 4 4 12 Sahiwal 2 2 1 13 Dadu 1 1 1  Track record of all Cable Operators since 14 January 2014 Kohat 3 3 3 15 Shekhupura 0 1 0 16 Pak Pattan 0 1 1 17 Mirpur Khas 0 0 0  COAT is a syndicated study but have 18 Mardan 1 1 1 exclusive client servicing 19 Jhelum 6 6 6 20 Sialkot 5 5 5 21 Rahim Yar Khan 1 1 1

22 Bahawalpur 1 1 1

Total Coverage 147 149 147 Glossary

• Coverage : Numbers of cables covered in a city

• Reach (Penetration): Availability of TV channel on total covered cables (Universe).

• Avg Positioning / Slab Average : Average position of TV Channel on total covered cables. It is calculated through the formula • Avg Positioning = Sum of channel position/Total covered channel

• Slabs: A group of 30 channels in numeric order i.e. 0 – 30, 31- 60 & 60+

• Bouquet : Group of same genre channels i.e. Bouquet of News channels contain ARY News, Geo, Dunya , Express etc , Bouquet of Entertainment Channels contain ARY Digital, Geo Entertainment, Hum TV etc

News Channels Analysis W 2- Feb 19th to Feb 23rd W 3- Jul 23rd to Jul 28th News Channels Reach W 2- Aug 16th to Aug 20th

Feb W 2 Jul W 3 Aug W 2 Showing Reach

9596 94 9595 94 95 94 9595 93 93 93 91 90 88 91 8686 8686 86 87 82 82 83 8082 82 80 82 80 78 7977 77 74 76 74 7170 71 67 6464 6566 65 64 61 5756 58 51 51 48

31

ARY Dunya Geo 92 HD Bol SAMAA 24 Express Neo Hum Public PTV GNN Aaj Such TV Abb Tak Roze News Dawn News News News News News News Channel News News News Tv News News News One News W 3 Rank 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19

W 2 Rank 1 3 4 2 16 6 7 5 9 8 10 11 12 14 17 15 18 19 16

W 1 Rank 2 4 1 3 7 5 10 6 11 9 8 13 12 14 19 17 18 19 15

*Showing those channels which have more than 50% Reach Base : W-189 147 CO/ W-190 149 CO/ W-191 147 CO In top 22 cities Channels Reach Comparison in Levels Format- An Understanding

Levels Availability Description

Level Level 5 [ 91% to 100%] Best Presence 5

Level Level 4 [ 81% to 90%] 2nd Best Presence 4

Level Level 3 [ 71% to 80%] 3 Good Presence

Level Level 2 [ 51% to 70%] Need To Improved 2 Channels Reach Comparison in Levels Format

Feb W 2 Jul W 3 Aug W 2

Level 5 [ 91% to 100%] Level 5 [ 91% to 100%] Level 5 [ 91% to 100%]

Level 5

Level 4 [ 81% to 90%] Level 4 [ 81% to 90%] Level 4 [ 81% to 90%]

Level 4

Level 3 [ 71% to 80%] Level 3 [ 71% to 80%] Level 3 [ 71% to 80%]

Level 3

Level 2 [ 51% to 70%] Level 2 [ 51% to 70%] Level 2 [ 51% to 70%]

Level 2

*Showing those channels which have more than 50% Reach ** Showing Channels from Right to left at each level , with reference to strength of availability *** Red box means negative improvement whereas Green box means positive improvement as compared to previous wave W 2- Feb 19th to Feb 23rd W 3- Jul 23rd to Jul 28th News Channels Position W 2- Aug 16th to Aug 20th

Feb W 2 Jul W 3 Aug W 2

55 52 5051

42 43 40 40 41 37 37 3838 38 39 35 33 33 3231 31 3131 3231 32 3132 30 29 30 29 29 30 30 30 30 28 28 2827 28 2829 29 2827 28 26 27 25 27 2727 2524 25

92 HD Dunya 24 Public Hum Neo Abb Tak GNN Bol ARY Geo SAMAA PTV Express Such TV Dawn Aaj News Roze News News Channel Tv News News News News News News News News News News One News W 3 Rank 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19

W 2 Rank 1 2 6 3 4 7 10 9 5 8 19 12 11 13 14 17 15 16 18

W 1 Rank 1 2 10 3 5 7 14 9 4 13 6 11 8 12 15 17 16 18 19

*Showing those channels which have more than 50% Reach Base : W-189 147 CO/ W-190 149 CO/ W-191 147 CO In top 22 cities Channels Bouquet Position

Feb W 2 Jul W 3 Aug W 2

Avg Position - 20 to 30 [Primary Avg Position - 20 to 30 [Primary Avg Position - 20 to 30 [Primary Bouquet] Bouquet] Bouquet]

Primary

Avg Position - 31 to 40 [Secondary Avg Position - 31 to 40 [Secondary Avg Position - 31 to 40 [Secondary Bouquet] Bouquet] Bouquet]

Secondary

Avg Position - 40+ Scattered] Avg Position - 40+ Scattered] Avg Position - 40+ Scattered]

Tertiary

*Showing those channels which have more than 50% Reach ** Green box means – positive improvement *** Red Box means – Negative improvement W 2- Feb 19th to Feb 23rd W 3- Jul 23rd to Jul 28th W 2- Aug 16th to Aug 20th Slab WisePrevious Placement Wave Slab 0 – 30 Slab 31 – 60 Slab 61 – 100 Not Present 5% 5% 5% 5% 10% 7% 9% 12% 5% 5% 3% 6% 10% 18% 7% 20% 14% 13% 21% 20% 7% 3% 3% 29% 35% 43% 35% 33% 30% 29% 29% 23% 3% 25% 14% 4% 26% 28% 31% 27% 28% 15% 69% 24% 18% 35% 6% 18% 16% Feb W 2 23% 27% 31% 24% 61% 63% 23% 56% 60% 61% 55% 50% 52% 50% 54% 59% 47% 5% 41% 33% 14% 33% 14% 27% 12% 13% 24%

Previous Wave Slab 0 – 30 Slab 31 – 60 Slab 61 – 100 Not Present 4% 5%3% 7% 5%1% 14% 14% 9% 9% 26% 11% 18% 17% 18% 23% 23% 26% 28% 10% 3% 3% 3% 1% 30% 36% 34% 44% 36% 31% 50% 3% 26% 15% 7% 52% 22% 28% 31% 30% 26% 30% 13% 5% 6% 19% 28% 15% Jul W 3 24% 29% 24% 24% 10% 66% 65% 23% 56% 23% 49% 48% 52% 50% 52% 54% 51% 17% 43% 42% 32% 31% 36% 18% 19% 13% 21% 26%

Oct W 3

6% 6% 6% 7% 3% 0% 12% 14% 14% 18% 18% 20% Not Present 9% 9% Slab 6% 0 – 30 3%Slab 31 – 60 22%Slab 24% 61 – 10026% 29% 8% 3% 4% 36% 39% 42% 25% 29% 10% 2% 4% 49% 49% 29% 27% 27% 25% 27% 17% 8% 29% 29% 24% 27% 7% 5% 18% 30% Aug W 33% 28% 18% 24% 14% 10% 65% 65% 56% 58% 56% 57% 52% 52% 18% 18% 2 49% 44% 49% 41% 40% 22% 29% 29% 37% 12% 19% 23%

*Showing those channels which have more than 50% Reach Base : W-189 147 CO/ W-190 149 CO/ W-191 147 CO In top 22 cities Entertainment Channels Analysis W 2- Feb 19th to Feb 23rd W 3- Jul 23rd to Jul 28th Entertainment Channels Reach W 2- Aug 16th to Aug 20th

Feb W 2 Jul W 3 Aug W 2 Showing Reach

99 98 96 97 98 97 96 97 95 95 95 94 95 95 94 93 90 90 90 90 87 89 87 85 85 86 85 84 83 83 81 80 78 77 74 73 75 70 71 69 65 67 65 62 64

48 50 44

ARY Geo Hum Geo A Plus Bol Urdu 1 Play PTV Home Express LTN Aaj ARY Hum TVOne ATV Digital Kahani Family Zindagi Sitaray W 3 Rank 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16

W 2 Rank 3 1 2 5 4 12 6 8 9 7 10 13 11 14 15 16

W 1 Rank 1 4 3 5 2 11 7 10 8 6 9 15 12 14 13 16

*Showing those channels which have more than 50% Reach Base : W-189 147 CO/ W-190 149 CO/ W-191 147 CO In top 22 cities Channels Reach Comparison in Levels Format

FebSep W W 2 1 SepJul WW 32 AugSep W 32

Level 5 [ 91% to 100%] Level 5 [ 91% to 100%] Level 5 [ 91% to 100%]

Level 5

Level 4 [ 81% to 90%] Level 4 [ 81% to 90%] Level 4 [ 81% to 90%]

Level 4

Level 3 [ 71% to 80%] Level 3 [ 71% to 80%] Level 3 [ 71% to 80%]

Level 3

Level 2 [ 51% to 70%] Level 2 [ 51% to 70%] Level 2 [ 51% to 70%]

Level 2

*Showing those channels which have more than 50% Reach ** Showing Channels from Right to left at each level , with reference to strength of availability *** Red box means negative improvement whereas Green box means positive improvement as compared to previous wave W 2- Feb 19th to Feb 23rd W 3- Jul 23rd to Jul 28th Entertainment Channels Position W 2- Aug 16th to Aug 20th

Feb W 2 Jul W 3 Aug W 2

47 47 47 47 46 46 44 45 45 43 43 44 40 40 40 41 41 39 39 40 40 37 37 38 37 38 38 36 35 36 36 36 34 35 35 35 35 33 32 33 32 32 33 32 33 31 31 31

Hum ARY Geo A Plus Urdu 1 PTV Home Express LTN Play Bol Aaj Geo TVOne Hum ARY ATV Digital Family Kahani Sitaray Zindagi W 3 Rank 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16

W 2 Rank 2 1 5 3 4 6 9 8 10 7 11 12 13 15 16 14

W 1 Rank 3 2 4 1 5 8 6 7 10 11 9 13 12 14 15 16

*Showing those channels which have more than 50% Reach Base : W-189 147 CO/ W-190 149 CO/ W-191 147 CO In top 22 cities Channels Bouquet Position

Feb W 2 Jul W 3 Aug W 2

Avg Position - 31 to 40 [Primary Avg Position - 31 to 40 [Primary Avg Position - 31 to 40 [Primary Bouquet] Bouquet] Bouquet]

Primary

Avg Position - 41 to 50 [Secondary Avg Position - 41 to 50 [Secondary Avg Position - 41 to 50 [Secondary Bouquet] Bouquet] Bouquet]

Secondary

Avg Position - 50+ Tertiary Avg Position - 50+ Tertiary Avg Position - 50+ Tertiary

Tertiary

*Showing those channels which have more than 50% Reach ** Green box means – positive improvement *** Red Box means – Negative improvement W 2- Feb 19th to Feb 23rd W 3- Jul 23rd to Jul 28th Slab Wise Placement W 2- Aug 16th to Aug 20th Slab 0 30 Slab 31 60 Slab 61 100 Not Present – Previous– Wave – 2%1% 3%4% 3% 5% 2%3% 10% 10% 7% 14% 15% 6% 15% 5% 13% 20% 25% 12% 10% 16% 7% 35% 31% 53% 51% 22% 10% 52% 55% 50% 7% 48% 38% 56% 14% 59% 49% 50% 51% 46% 16% Feb W 2 42% 42% 42% 44% 43% 44% 20% 37% 36% 36% 33% 29% 22% 24% 24% 16% 16% 12% 19% 12% ARY Geo Hum Geo A Plus Bol Urdu 1 Play PTV Express LTN Aaj ARY Hum TVOne ATV Digital Kahani Home Family Zindagi Sitaray

Slab 0 – 30 SlabPrevious 31 – 60 WaveSlab 61 – 100 Not Present 2%5% 5%3% 2%4% 6% 3%5% 10% 11% 26% 5% 17% 17% 6% 19% 23% 17% 5% 6% 5% 30% 33% 38% 5% 50% 50% 57% 50% 50% 7% 19% 49% 43% 55% 16% 10% Jul W 3 53% 42% 52% 50% 48% 15% 43% 39% 40% 44% 44% 42% 22% 35% 27% 36% 34% 28% 26% 23% 25% 15% 15% 12% 13% 13% ARY Geo Hum Geo A Plus Bol Urdu 1 Play PTV Express LTN Aaj ARY Hum TVOne ATV Digital Kahani Home Family Zindagi Sitaray Current Wave

2% 2% 5% Slab5% 0 6%30 Slab 31 60 Slab 61 100 Not Present 1% 10% –2% 10% 13% – 14% 15% 16% – 22% 7% 3% 9% 9% 3% 27% 29% 35% 36% 48% 5% 6% 56% 54% 46% 50% 16% Aug W 58% 52% 46% 48% 40% 47% 16% 10% 50% 45% 2 39% 36% 36% 14% 48% 42% 48% 41% 38% 27% 31% 29% 36% 34% 23% 20% 22% 16% 14% 18% 10% ARY Geo Hum Geo A Plus Bol Urdu 1 Play PTV Express LTN Aaj ARY Hum TVOne ATV Digital Kahani Home Family Zindagi Sitaray

*Showing those channels which have more than 50% Reach Base : W-189 147 CO/ W-190 149 CO/ W-191 147 CO In top 22 cities Sports Channels Analysis W 2- Feb 19th to Feb 23rd W 3- Jul 23rd to Jul 28th Sports Channels Reach & AVG Position W 2- Aug 16th to Aug 20th

Feb W 2 Jul W 3 Aug W 2 Feb W 2 Jul W 3 Aug W 2 Reach Position

97% 97% 33 33 31 95% 95% 30 29 29 28 28 94% 26 93% 93% 92% 91%

TEN Sports Geo Super PTV Sports PTV Sports TEN Sports Geo Super

OctW W3 3 W 3 RankRank 1 2 3 Rank 1 2 3

W 2 W 2 Rank 1 3 2 Rank 1 2 3

W 1 W 1 Rank 2 3 1 Rank 1 2 3 Base : W-189 147 CO/ W-190 149 CO/ W-191 147 CO In top 22 cities International Channels Analysis W 2- Feb 19th to Feb 23rd W 3- Jul 23rd to Jul 28th International Channels Reach W 2- Aug 16th to Aug 20th

Feb W 2 Jul W 3 Aug W 2 Feb W 2 Jul W 3 Aug W 2 News Informative

87%

72% 59% 57% 65% 54% 53% 54% 51% 54% 52%

31%

12% 11% 10% 12% 13% 9%

CNN BBC World News DW Channel Animal Planet Discovery Channel National Geographic W 3 W 3 Rank 1 2 3 Rank 1 2 3

W 2 W 2 Rank 1 2 3 Rank 1 2 3

W 1 W 1 Rank 1 2 3 Rank 1 2 3 Base : W-189 147 CO/ W-190 149 CO/ W-191 147 CO In top 22 cities W 2- Feb 19th to Feb 23rd W 3- Jul 23rd to Jul 28th International Channels Position W 2- Aug 16th to Aug 20th

Feb W 2 Jul W 3 Aug W 2 Feb W 2 Jul W 3 Aug W 2 News Informative

54 54 51 53 53 53 52 48 51 48 50 46 45 45 46 46 48 44

DW Channel BBC World News CNN Animal Planet Discovery Channel National Geographic W 3 W 3 Rank 1 2 3 Rank 1 2 3

W 2 W 2 Rank 1 3 2 Rank 1 3 2

W 1 W 1 Rank 3 2 1 Rank 2 1 3 Base : W-189 147 CO/ W-190 149 CO/ W-191 147 CO In top 22 cities Kids Channels Analysis W 2- Feb 19th to Feb 23rd W 3- Jul 23rd to Jul 28th Kids Channels Reach & AVG Position W 2- Aug 16th to Aug 20th

Feb W 2 Jul W 3 Aug W 2 Feb W 2 Jul W 3 Aug W 2

Reach Position

81%80% 74%

40 40 37 37 36 35 36 33 35 50%50% 47% 45%

28% 24%

0% 0% 0% 0 0 0

Cartoon Nick Cinemachi Toonami Cartoon Nick Cinemachi Toonami Network Network W 3 W 3 Rank 1 2 3 4 Rank 1 2 3 4

W 2 W 2 Rank 1 2 3 4 Rank 1 2 3 4

W 1 W 1 Rank 1 2 3 4 Rank 2 1 3 4 Base : W-189 147 CO/ W-190 149 CO/ W-191 147 CO In top 22 cities Disclaimer Disclaimer:

 The report in hand is the comparison of three waves – the field work which was conducted in from Feb 19th to Feb 23rd 2019 is denoting as “1st Previous” and Jul 23rd to Jul 28th 2018 is denoting as “2nd Previous Wave” whereas field wave of latest wave is conducted from Aug 16th to Aug 20th 2019 & denoting as “Current Wave”  In 1st Previous Wave 147 cable operators were covered, In 2nd Previous Wave 149 cable operators were covered, whereas in Current Wave 147 COs are covered .  The data is collected from households/ shops – i.e. one household/shop for one cable operator  One household/shop visited within specified dates of specific wave  Pulse Consultant is only responsible of the data which is collected within above specified dates  Reading recorded after tuning and video recording also done for almost 90% of the COs  Sometime due to any political / technical issues – any specific channel couldn’t appear for few days, if audit done during this period PC will collect the info whatever is appearing on TV  In COAT – almost 85% are flat screen TVs  Confidence on the provided data is 95% with just (less than) ±5% error margin  We are not covering those households, which are using any specific devise (e.g. Digital Box) for more TV channels

Pulse Consultant …

A Reliable and Trustworthy name in the field of Marketing, Social, Media and Opinion Research

This Distribution Audit conduct three times in a month – for Media Planning it’s a vital tool – If you need it – Please Contact Pulse Consultant

20% Special Discount for #PAS Members

Thank You !!!

To Get the Comprehensive Report of COAT Please Contact : Kashif Hafeez Siddiqui 0321-2032757 [email protected]