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Fashion Galore Is a Combination Platform (B2B & B2C) 8 PROPOSAL FOR NEW CLIENT AQUISITION & BRAND PROMOTION WITH July 31, 2012 The Grand Hotel, New Delhi Table of Content Salient Features ………………………………………………….4 Detailed experiential workshops ………………………………..5 Footfall statistics …………………………………………………7 Market segmentation………………………………………..……8 Media plan …………………………………………………..…....9 Total fund consumption break-up…………………………….....10 Proposed Business Partnership ………..………………………..11 Detailed benefits …………………………………………………12 Our objective ……………………………………………………...24 Who are we? ……………………………………………………....24 Core team ……………………………………………………........25 Annexure (guest list) ……………………………………………..26 2 THE SALIENT FEATURES: 1. Holistic event offering Lifestyle Brands dedicated space to showcase their latest offerings, engage the potential consumer and develop a better brand recall 2. Business Networking Opportunity 3. On-the-spot Booking 4. Experiential Workshops like: Style-O-Home Know Your Monsoon Look Social Kitchen 10 Exotic Places to Visit Before You Die Healthy Eating Happy You Business Networking over Wine/Liquor R3 Lounge Red Carpet Fashion Showing 5. Delhi & NCR‟s Top 10 Power Personalities and Style Divas to endorse products and services 6. An opportunity to reach out to 1000 Exclusive HNIs, Corporate, Style Connoisseurs and Young Working Professionals under one roof 7. Opportunities for New Business Alliances since Fashion Galore is a combination platform (B2B & B2C) 8. Exclusive Fashion & Lifestyle Media for Event Coverage 3 DETAILED EXPERIENTIAL WORKSHOPS 1) Style -O-Home A special activity designed to engage & educate people with unveiled style-o-home trends& tips For execution details, please check out attached presentation (Style-O-Home) workshop 2) Know your Monsoon look A participatory activity induces people to use their creativity, style sensibility and astuteness in creating a look for Monsoon season The lounge has assorted collection of clothes & accessories The emcee picks up 3 people from the audience Emcee asks them to create a look using their creativity, style sensibility & astuteness using the available merchandise Participants are judged by a panel of(stylist, fashion designer, hair & makeover expert & fashion journalist) Winner is judged based on creativity, styling sensibilities &fashion IQ The jury selects the best look and gives away “Monsoon Look for 2012” to the winner A photo op of the winner with the jury. “Monsoon Look for 2012” winner interacts with the fashion media. Makeover Experts and Associated Brands also share their inputs with media. 2) Social Kitchen Social Kitchen, an innovative concept is a 'pop-up' installation where food meets design. The concept is pure perfection and the graphic work is stunningly representative of the amazing efforts and uniqueness of The Social Kitchen where „Visitors prepare for a sensory-challenging exhibition, with new perspectives on kitchen traditions & innovative design solutions. 4 4) Healthy Eating Happy You A cooking challenge where female guests from the audience show their culinary skills Emcee picks up 3 female guests from the crowd Participants are asked to prepare their choice of healthy recipe from the given ingredients 5)Business Networking over Liquor/Wine • The lounge showcases exotic/vintage whiskeys/wines and offers an opportunity to the business & corporate world to taste and invest into rare whiskeys and park their funds as an investment opportunity • The lounge also offers an excellent opportunity for brands to network, share & bond with like minded people. • Whiskey/Wine connoisseur educate people on whiskey trends 6) 10 Exotic Places to Visit Before You Die A short capsule on 10 exotic locations for 50 most sought–after and ultra premium people comprising of Top end corporate houses, industrialist & style connoisseurs. There will be an opinion poll soon after the screening to know the preferences of leisure travel freaks as to which location they preferred and why? There will be a lucky draw picking up 10 highest scorers and will be rewarded with complimentary gifts. The screening will be for 1 hour followed by an engagement program and gift distribution. The workshop will also be attended by Lifestyle Journalists leading to media coverage in their respective communications 5 7) R3 Lounge A relaxation lounge created to ensure that people get to experience R3 methodology through latest technology recliners, spa treatments & personalized masseur's Latest spa treatment, hand & body lotion products on display Latest spa treatments for hand & foot Nail art, Fish pedicure & Spas for relaxation Acupressure consultation incase of medical emergency Spa consultant to attend enquiries and address queries Technical staff for safety and security On-the-spot booking counter 8) Red Carpet Fashion Showing This is an exclusive activity to showcase products and highlight the salient features of FASHION GALORE Business Partners‟ latest offerings to a select audience comprising buying houses, hotels, malls, wellness centers, multi-product stores and merchandisers. The events will also be attended by Delhi & NCR‟s Business Families and style divas who are fashion connoisseurs and compulsive shoppers. The Footfall Statistics: 200 High Net-worth Individuals from Top Business Families (Burmans, Ruias, Sahnis, Goenkas, Mittals etc.), Age Group: 30+, Income Bracket: 2cr+ (annual) 200 Top Corporate Houses (Callaway, Audi, Jot Impex, BMW, Nissan, Natuzzi, BNP Paribas, Samsung etc.), Age Group: 30+, Income Bracket: 1000cr+ (annual) 200 Prominent Personalities (Ramola Bachchan, Tanisha Mohan, Vandana Vadehra, Rajan Madhu, Vandana Luthra etc.), Age Group: 30+, Income Bracket: 60lakh+ (annual) 200 Style Connoisseur (Ridhhima Kapoor Sahni, Naveen Ansal, Gurinder Sahni, Peter Punj etc.), Age Group: 30+, Income Bracket: 1cr+ (annual) 6 200 Seasoned P3Ps (Feroze Gujral, Ala Madhu, Rashmi Virmani, Vandana Singh etc.), Age Group: 30+, Income Bracket: 60lakh+ (annual) Note:- Refer to the annexure (page 26) for detailed invitees MARKET SEGMENTATION Market Segmentation DELHI & NCR Markets PUNJAB (Chandigarh & Ludhiana) RAJASTHAN(Jaipur) MP (Bhopal,Gwalior, Indore ) UP (Merrut) UTTRAKHAND (Dehradun) 7 The Media Plan: Newspaper Ads in HT City Hoardings at the Strategic Locations Press Conference in the full glare of Fashion and Lifestyle Media National PR Agency to sensitize National Fashion and Lifestyle Media (NDTV, Star News, Zee TV, Hindustan Times, Times of India, Vogue India, Marie Claire, Cosmopolitan, Elle, fashioncurry.com etc. to cover Fashion Galore loaded with thematic workshops and display of latest lifestyle trends. Event Curtain Raisers in Print and Online Media Exclusive pre and post Event Coverage on fashioncurry.com Digital Flier Campaign reaching out to a niche audience of 70,000 people Media Plan Promotional Percentage 2% Newspapers & 15% Magazines Television Outdoor 25% 58% Online 8 The above chart gives the details of the amount of promotional percentage weight age which shall be given in the media plan. Total fund consumption break-up: a) Media plan b) Pre –event branding campaign c) On the spot exposure (lounge, fashion show, experiential workshops & corporate networking) d) Production 9 PROPOSED BUSINESS PARTNERSHIP OPTIONS: Return On Investment (ROI), Business Potential and Branding Opportunities will be directly proportionate to the Participation Category, and will be discussed during the in-person meeting. ---------------------------------------------------------------------------------------------- 10 DETAILED BENEFITS 1. LEAD BUSINESS PARTNER The Participation Fee: INR 60, 00,000 The Benefits and Return on Investment (ROI): I Pre Event Branding Collaterals: Largest Space for Branding in News Paper Ads in HT City Branding on Promotional Hoardings at Strategic Locations in and around the city Branding on 1000 Exclusive Invites for Top-end Business Families, Corporates, Style Connoisseurs, Young Entrepreneurs, Stylish Working Women and Fashion Divas etc. Branding through fashioncurry.com e-mailer reaching out to a niche data of 70,000 style-conscious shoppers Branding through Curtain Raisers in Leading National Dailies, Lifestyle Supplements and Fashion Magazines II On the spot branding to be discussed during in-person meeting III Product Integration & Branding An opportunity to integrate Lead Business Partner’s product/service offerings in Fashion Galore experiential workshops (details as mentioned above). The integration will take place only if the profile of the product matches with the theme and format of the workshop 11 Branding through Product Integration Proportionate branding on the backdrop of the workshop Proportionate branding on the Photo Op Proportionate branding on the table top of the workshop IV Press conference participation and benefits (pre, on-the-spot & post event) Brand Partner will have an excellent opportunity for image building through conceptual/thematic media coverage. The dedicated PR Agency will identify salient features of key business partners to sensitize journalists as per the content they require for thematic stories. There will also be certain product reviews and trend reports in lifestyle publications based on the uniqueness or exclusiveness of products/services which carry news potential for style-conscious elites Pre-event: Fashion Galore Media Team will ensure that its Press Conference held prior to the event gets covered in leading publications serving as a curtain raiser/ teaser to sensitize potential end-consumers of products/services of brand
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