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Pemikiran Inovatif Dan Motivatif Syahrul Yasin Limpo Dalam Memajukan Pembangunan Dan Pemerintahan Di Sulawesi Selatan

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Pemikiran Inovatif Dan Motivatif Syahrul Yasin Limpo Dalam Memajukan Pembangunan Dan Pemerintahan Di Sulawesi Selatan Jurnal Komunikasi KAREBA Vol.6 No.1 Januari – Juni 2017 PEMIKIRAN INOVATIF DAN MOTIVATIF SYAHRUL YASIN LIMPO DALAM MEMAJUKAN PEMBANGUNAN DAN PEMERINTAHAN DI SULAWESI SELATAN INNOVATIVE THINKING AND MOTIVATIONAL SYAHRUL YASIN LIMPO IN DEVELOPMENT AND GOVERNANCE PROMOTING IN SOUTH SULAWESI Muhammad Ibrahim Halim,1 Andi Alimuddin Unde,2 Muhammad Farid3 1 Pemerintah Provinsi Sulawesi Selatan (email: [email protected]) 2 Fakultas Ilmu Sosial dan Ilmu Politik Program Studi Ilmu Komunikasi Pascasarjana Universitas Hasanuddin (email: [email protected]) 3 Fakultas Ilmu Sosial dan Ilmu Politik Program Studi Ilmu Komunikasi Pascasarjana Universitas Hasanuddin (email: [email protected]) ABSTRAK Buku SYL WAY merupakan salah satu media komunikasi massa yang dimanfaatkan Syahrul Yasin Limpo sebagai media penyebaran informasi dan ide-ide kepada khalayak, di mana ide-ide dalam buku SYL WAY bermuatan pesan inovatif dan motivatif dalam kaitannya dengan pembangunan dan pemerintahan di Sulawesi Selatan. Tujuan penelitian ini untuk mengetahui bagaimana konstruksi pemikiran inovatif dan motivatif Syahrul Yasin Limpo melalui esai terhadap pembangunan dan pemerintahan di Sulawesi Selatan. Metode penelitian ini menggunakan tipe deskriptif kualitatif dengan pendekatan analisis framing. Objek penelitian ini adalah empat seri buku SYL WAY yaitu SYL WAY I, SYL WAY II, SYL WAY III, dan SYL WAY IV. Data penelitian ini diperoleh melalui observasi dan dokumentasi. Data dianalisis melalui reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan konstruksi pemikiran inovatif dan motivatif Syahrul Yasin Limpo dalam menulis dipengaruhi tiga faktor yakni sebagai seorang pamong atau birokrat yang merangkak dari bawah dengan jenjang karier birokrasi yang lengkap, sebagai putra seorang mantan pejuang kemerdekaan, dan karakter kultural sebagai orang Gowa yang memegang prinsip dan teguh memperjuangkan hal yang ingin dicapainya. Upaya penyebaran informasi dan ide-ide inovatif dan motivatif dilakukan melalui media berupa buku yang merupakan media komunikasi massa. Kata Kunci : Media Komunikasi Massa, Buku SYL WAY, Pemikiran Inovatif dan Motivatif, Analisis Framing ABSTRACT SYL WAY’s book is one of the media of mass communication Syahrul Yasin Limpo utilized as a medium for spreading information and ideas to the audience, where the ideas in the book SYL WAY innovative and motivational messages charged in connection with the development and administration in South Sulawesi. The purpose of this study to find out how the construction of innovative thinking and motivational Syahrul Yasin Limpo through essays on development and governance in South Sulawesi. This research method using descriptive qualitative analysis approach framing. The object of this study was a four book series, namely SYL SYL WAY; SYL WAY I, SYL WAY II, SYL WAY III, and SYL WAY IV.. The research data was collected through observation and documentation. Data were analyzed through data reduction, data presentation, and conclusion. Results showed construction of innovative thinking and motivational Syahrul Yasin Limpo in writing is influenced by three factors namely as a guardian or a bureaucrat who crawled out from under the career level of bureaucracy that is complete, as the son of a former freedom fighter, and the character of cultural as Gowa who holds the principle and unwavering fight for what you want to accomplish. To the spread of information and innovative ideas and motivating conducted through the medium of books which is a mass communication media. Keywords: Mass Communication Media, Books SYL WAY , Innovative Thinking and Motivating, Framing Analysis. 196 Jurnal Komunikasi KAREBA Vol.6 No.1 Januari – Juni 2017 PENDAHULUAN pelabuhan internasional yang semakin Proses pemerintahan dan meningkatkan posisi strategisnya. pembangunan di suatu wilayah pada Sulawesi Selatan di bawah dasarnya dimaksudkan untuk kepemimpinan Gubernur Syahrul Yasin meningkatkan daya saing wilayah, Limpo menerapkan program pendidikan meningkatkan pertumbuhan ekonomi, gratis sejak tahun 2008 yang lalu. Tujuan memajukan taraf kehidupan masyarakat, utamanya adalah untuk meningkatkan dan mengurangi ketimpangan wilayah. indeks pendidikan bagi masyarakat Pembangunan wilayah yang strategis dan provinsi Sulawesi Selatan. Penerapan berkualitas menjadi harapan setiap daerah program pendidikan gratis ini, terbukti di Indonesia. mampu meningkatkan indeks pendidikan Selain meningkatkan daya saing masyarakat Sulawesi Selatan dari tahun ke wilayah, pembangunan wilayah juga tahun yaitu 73,8 persen pada tahun 2008 mengupayakan keseimbangan menjadi sekitar 77,1 persen pada tahun pembangunan antardaerah sesuai dengan 2014. potensinya masing-masing. Perkembangan Lebih dari itu, di Sulawesi Selatan indikator utama dalam pembangunan partisipasi seluruh masyarakat dalam dunia wilayah meliputi pertumbuhan ekonomi, pendidikan juga semakin meningkat dari pengurangan pengangguran, dan tahun ke tahun, hal ini berkaitan dengan pengurangan jumlah angka kemiskinan. berbagai program pendidikan yang Indikator tersebut dapat memberikan dicanangkan pemerintah Provinsi Sulawesi gambaran mengenai capaian kinerja Selatan termasuk program pendidikan pembangunan wilayah secara umum. gratis yang dimaksudkan untuk lebih Provinsi Sulawesi Selatan memiliki meningkatkan kesempatan masyarakat peran sangat penting sebagai pintu gerbang untuk mengenyam bangku pendidikan Kawasan Timur Indonesia. Peran Sulawesi secara formal. Selatan sangat strategis dalam mendukung Pada periode keduanya, Syahrul Pulau Sulawesi sebagai pusat produksi dan Yasin Limpo meningkatkan program pengolahan berbagai hasil alam seperti pendidikan gratis tersebut sampai kepada pertanian, perkebunan, perikanan, serta program gratis SPP bagi mahasiswa di pertambangan nikel khususnya sebagai seluruh perguruan tinggi negeri maupun simpul pertanian pangan, simpul swasta yang ada di Provinsi Sulawesi perikanan, dan klaster industri. Selain itu, Selatan. Program ini bukan hanya Provinsi Sulawesi Selatan memiliki prestisius, tetapi juga merupakan satu- 197 Jurnal Komunikasi KAREBA Vol.6 No.1 Januari – Juni 2017 satunya gubernur di Indonesia yang berani komunikasi agar apa yang hendak memberikan program gratis SPP bagi disampaikan kepada masyarakat bisa seluruh mahasiswa yang berasal dari tersampaikan dengan baik. Tulisan-tulisan Provinsi Sulawesi Selatan. Syahrul dalam bentuk esai-esai singkat Perbedaan mencolok Gubernur tersebut terpublikasi melalui media massa Syahrul Yasin Limpo dibanding dengan berupa buku yang kemudian diberikan para pendahulunya itu yakni kemampuan tajuk SYL WAY (semacam jalan atau menuangkan ide-ide dalam bentuk tulisan. peta). Selain memiliki kemampuan orasi yang Dennis McQuail (2011), bagus dan meledak-ledak seperti gaya menegaskan buku sebagai komunikasi proklamator Bung Karno (Soekarno), dengan menyebut bahwa buku sebagai Syahrul memiliki kemampuan menulis media massa memiliki ciri-ciri utama yang tidak banyak dimiliki oleh pemimpin antara lain teknologi huruf cetak, halaman di negeri ini. yang dijilid dalam bentuk kodeks, salinan Komunikasi adalah proses yang banyak, sebagai bacaan personal, dan penyampaian pesan dari seseorang kepada pengarang individu. orang lain dengan tujuan untuk Pemikiran-pemikiran kritisnya memengaruhi pengetahuan atau perilaku berkaitan dengan tema kebangsaan dan seseorang. Dari pengertian komunikasi nasionalisme yang tertuang dalam empat yang sederhana ini, maka dapat dikatakan serial buku SYL Way menjadi alasan bahwa suatu proses komunikasi tidak akan sehingga penulis melakukan penelitian bisa berlangsung tanpa didukung oleh terhadap pemikiran Syahrul Yasin Limpo unsur-unsur; pengirim (source), pesan dalam esai pada buku SYL WAY. (message), saluran/media (channel), Kriyantono (2006), mengatakan riset penerima (receiver), dan akibat/pengaruh komunikasi bisa meliputi studi pesan, studi (effect). Unsur-unsur ini juga disebut media, atau studi terhadap sumber komponen atau elemen komunikasi (komunikan). Studi ini termasuk dalam (Cangara, 2014). Buku dalam hal ini studi pesan. merupakan channel atau saluran yang Penelitian ini bertujuan untuk digunakan Syahrul dalam menyampaikan mengetahui bagaimana konstruksi pesan. pemikiran inovatif dan motivatif Syahrul Dalam menyampaikan ide-idenya Yasin Limpo melalui esai-esai terhadap dalam bentuk tulisan tersebut, Syahrul pemerintahan dan pembangunan di memanfaatkan media massa sebagai media Sulawesi Selatan. 198 Jurnal Komunikasi KAREBA Vol.6 No.1 Januari – Juni 2017 METODE Teknik Analisis Data Lokasi dan Objek Penelitian Teknik analisis data dalam Lokasi penelitian ini dilakukan di penelitian ini dilakukan dengan Makassar dengan unit penelitian pada menggunakan langkah-langkah naskah-naskah esai dalam empat serial sebagaimana model Gamson dan buku SYL WAY. Pemilihan empat buku Modigliani yang dikutip oleh Eriyanto tersebut dipilih berdasarkan pertimbangan (2011), yang mendasarkan pada empat dari lima edisi buku ini sudah pendekatan konstruksionis yang melihat menggambarkan keseluruhan isi buku. refresentasi media berupa realitas sosial Jenis Penelitian yang terdiri atas sejumlah package Penelitian ini menggunakan tipe (kemasan). Dalam kemasan terdapat dua deskriptif kualitatif dengan pendekatan struktur yakni core frame (gagasan sentral) analisis framing. Analisis framing dan condensing symbol (perangkat digunakan untuk mengetahui bagaimana simbolik). realitas dikontruksi oleh media massa (Sobur, 2012). Pendekatan analisis framing HASIL dipilih karena penulis melakukan
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