2012 BIF Annual Meeting Marketing Cattle of the American Breeds in the Real World the Ultimate Goal Briggs Ranches Cowman Selected
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Serving the Bos indicus Cattle Industry of America | May 2012 2012 BIF Annual Meeting Marketing Cattle of the American Breeds In the Real World The Ultimate Goal Briggs Ranches Cowman Selected. Cowman Proven. Santa Gertrudis Bulls Ready to work for your bottomline! “Performance Measured” means... better Beef, better profits. “Ready tO WORK BULLS FOR sale.” For more information please contact Joe Jones today. aPerformance Tested Briggs aFull Two Year Olds Ranches aGulf Coast Conditioned PO Box 1417 l Victoria, Texas 77902 (361)573-7141 Joe Jones, Manager (361)897-1337 l E-mail Joe Jones: l E-mail Robert Briggs: a60 Years Producing [email protected] [email protected] Traylor Division Performance Santa Gertrudis (Bloomington, Texas) San Roque Division San Carlos Division Cattle (Catarina, Texas) (Rio Grande, Texas) Behind every great bull, there is a great cowherd. Can your genetic supplier stack up? The Salacoa Valley Farms cowherd has, cow for cow, the lightest birth, heaviest muscled, most pounds heavy cowherd in the breed as mea- sured by their average EPD’s! BW WW YW Milk TM SC REA IMF SVF Averages +0.19 +29.3 +52.9 +15.4 +30.6 +0.76 +0.49 +0.06 SVF %’s 30% 20% 15% 20% 20% 20% 20% 30% Breed Average 0.7 20.6 37.2 9.8 20.1 0.37 0.21 -0.01 David & Susan Vaughan, Owner Can your bull supplier match this influential SVF cowherd? Chris Heptinstall, Gen. Manager PO Box 185 | Fairmount, GA 30139 Phone: 706-337-2295 Can they even come close? [email protected] www.salacoavalleybrangus.com Sale Managed By: Buy The Numbers. October 26th. Marketing Superior Genetics. www.amscattle.com www.aspenedgemarketing.com THE EAR MAY 2012 | 1 I thought the 2012 Beef Improvement Fed- eration Research Symposium and Annual Meeting was an unqualified success! I would of course since Texas AgriLife Extension and the American Brahman Breeders Associa- tion sponsored and hosted it and Chris Shiv- ers and I worked on and worried over it for about 18 months. We could not have done it without the other Eared breed (Braford, Brangus, Red Brangus, Santa Gertrudis and Columns Simbrah) associations assistance in spon- 4 Have You Heard...the Truth sorships and ranch tours and the American Breeds Coalition’s sponsoring of the Nolan 6 The Science of Bos indicus Ryan Tender Aged Beef steak dinner! If you 6 missed it then you missed a really interest- ing two days of seminars and a day of really Features good ranch tours. I thought I would take a minute and cover some of the highlights of 8 Marketing Cattle of the American the first day particularly as they apply to our Breeds Eared cattle. 10 In the Real World...You Better Raise First of all, what designates an American What They Eat breed? Is it the fact that they are found in the south and/or southeastern states of the 12 The Ultimate Goal...Producing US? Does it mean that they are only found in hot, humid environments? Or does it More with Less mean that they must be descendants of the American breed of cattle developed by Art Jones on his ranch near Portales, New Mex- Departments ico? Perhaps a large hump and long ears 16 Beefmaster Headlines makes one an American breed. Many peo- ple have pre-conceived ideas or notions of 17 Brahman Headlines what the American breed is. However, the American Breeds Coalition (ABC) defines 18 Brangus Headlines the American breeds as bos indicus breeds 8 of beef cattle, developed in the United 20 Red Brangus Headlines States, that carry some amount of Brahman 20 Simbrah Headlines inheritance. Dr. Randy Schmidt graduated from Ole Miss Other in Oxford and then attended medical school 22 Industry News at Ole Miss in Jackson. He is now a well rec- ognized surgeon in Texarkana as well as 26 Bos inducus Bulletin Board the owner of Schmidt Farms located in the Advertiser’s Index rolling hills and bottom land of Northeast 27 Texas, just East of Simms, Texas. Like many 28 Calendar producers in the seedstock business, Dr. Schmidt got his start in the cattle business producing commercial cattle. 10 On the Cover: Let’s recap the past 12 months. Texas just went through the worst drought in about High quality F1 females 100 years. The state has had record March going through the ring rains, 500 lb calves are bringing over $2.00 at Caldwell Livestock and all of us are wondering who’s going to Commission in Caldwell, be our next President. These are fairly excit- TX. ing times if I do say so myself. 12 2 | MAY 2012 THE EAR Selling 1150 Head June 9th, 2012 l 10:00 am l Walking T Ranch l Melissa, TX Cattle will be on display and available for viewing at Melissa Feeders beginning June 8th. For earlier viewing, contact Trey Kirkpatrick at 979/324-5518. ANGUS l BRANGUS l BALDIES l SUPERBALDIES Offering 1150 head of replacement females in groups of 5 & 10: Bred Heifers (many AI bred to low birth weight Angus & Brangus Bulls) Exposed and Open Heifers 80 Head of Mature Bred Cows & Pairs Melissa, TX is located 40 miles NE of Dallas, TX. Area hotels are located in McKinney, TX. For more information contact: Mark Cowan, [email protected], 903/495-4522 Trey Kirkpatrick, treyk@amscattle,com, 979/324-5518 Richard Hood, [email protected], 979/224-6150 Brad Wright, [email protected], 979/219-4599 www.amscattle.com For additional viewing of cattle contact: Mark Quinn, DVM 214/384-7859 [email protected] Cattle Solutions Cattle THE EAR MAY 2012 | 3 Have You Heard.... Serving the Bos indicus the Truth Cattle Industry of America Cattle Marketing is the focus of this issue. The EAR Magazine Whether we are seedstock producers or commer- c/o AMS Genetics cial cattle producers, we often focus on the pro- PO Box 10 duction aspects and leave the marketing to chance. Wheelock, TX 77882 And while producing pounds of beef as efficiently and economically as possible is what we are all Physical: about, the other portion of the economic equation 10541 E OSR is to successfully market the pounds we produce. Hearne, TX 77859 Know the market. There are a number of excel- lent sources to assist you in market discovery. The Phone: 979/219-4599 extension services of most states have an excellent Fax: 979/828-5532 market reporting mechanism. Your local sale barn www.theearmagazine.com operator can tell you within the penny what cattle are bringing and on a national basis, Cattle Fax is an excellent source of current market news. All can provide you with seasonal and historic trends. Crystal Devoll Editor/Publisher Know and be aware of historical and seasonal market trends. Are cull 979/820-8358 cows higher in the spring? Consider planning your breeding and palpa- [email protected] tions to hit the high cull cow market. Is it economical for you to hold your cull cows in the fall and hit a higher market in the spring? What about Brad Wright cull bulls? When are they the fleshiest with the highest value per pound? I Billing realize cull cattle are not a large part of your income stream in a ranching 979/219-4599 operation, but an extra $100 or $200 per head on your culls puts money [email protected] in your pocket. When are feeder cattle the highest, in the fall or spring? When are Mark Cowan stocker cattle the highest? In your operation, would it pay to market a por- Advertising Sales tion of your calves as feeder cattle and a portion as stockers as a method of 903/495-4522 diversification and risk management? Are there times when you need to re- [email protected] tain ownership of your cattle through the feedlot phase? I think the answer to both of the last two questions is yes in terms of successful marketing Kyle Devoll and reaching seasonal high points at the time of marketing. However much Advertising Sales depends on your available forage resources and your available management 979/820-8362 resources. Taking cattle through the stocker phase will take more of both. [email protected] One marketing tool that is often overlooked is producing a uniform calf crop. How spread out is your calving season? When the majority of Richard Hood your calves are ready to wean, what is the weight spread within that group? Advertising Sales What is the quality variation within that group? Groups of calves of uni- 979/225-6140 form weight and uniform quality are worth more money. Consider us- [email protected] ing artificial insemination. This results in half your calves being born in a two week period, at the beginning of your calving season, all out of the Trey Kirkpatrick same bull. That alone should add 40 or more pounds per head to the gross Advertising Sales weight of your calf crop. The added pounds from using a superior sire and 979/324-5518 the value of his daughters back in your herd are all a bonus. This is a mar- [email protected] keting tool that can be used whether you are producing 10 calves or 500. Consider using half brothers as cleanup bulls. This will also aid you in your quest for uniformity. Member: Do you have a plan to successfully market your cattle? Is it in the same depth and detail as your plan to produce your cattle? It should be. Cattle producers I know, who consistently top the market with their products, all plan to successfully market their cattle.