Indesit innovation Experience Graffity Fridge

30 March 2005 Udine Content

Indesit Company Our business Our innovative experience

2 Content

Indesit Company Our business Our innovative experience

3 A truly European Group…

Office Affiliate company

Plant

4 Indesit company: a simple story

Indesit Company was created in 1975 from the Household Appliances Division of Industries Merloni, a company founded in 1930 by Aristide Merloni. It Is the youngest multinational in the home appliances business

• Focus on household appliances, Turnover, Mln. € moving from to “Big Europe” 2,000 1,75 20 Times 0 • Today we have a well balanced product 1,500 in

mix equally split among cooking, 1,250 20 Years

cooling and washing 1,000

750 • Today we have a well balanced geographical presence and market 500 shares 250

1975 2001 • From the 300th to the 2nd position in Europe by market share

5 Content

Indesit Company Our business Our innovative experience

6 MARKET SHARE

2004 (Volume) Change vs Y-1 (p.p.)

BSH 16,4% + 0,4 Indesit 15,8% + 0,3 14,9% -1 Whirlpool 9,4% -0,4 Arcelik 5,1% + 1,3 4,4% -0,1 LG 1,3% + 0,2 Samsung 1,2% + 0,3 0,8% + 0,4 Others 30,7% + 1,4

Source: GfK, AMAR, Internal Estimation

7 Market share

FS Share Greater Europe 2004 BI Brand Share Greater Europe 2004

∆ vs 2003 ∆ vs 2003

1 8.5% +0.3 1 7.6% +0.1

2 Bosch 7.8% +0.2 2 * 7.4% -0.3

3 Whirlpool 5.5% -0.4 3 Whirlpool 7% +0.5

7 3.2% 0 8 3.5% +0.2

8 3.1% +0.3 12 * 0.9% +0.3

Number 1 FS Brand Number 2 BI Brand

* ARISTON + = 8.3% Source: GFK, Others, Indesit Company.

8 Products

Ariston Extendia

The Ultimate Food and Beverage Conservation Machine

● Integrated vacuum system (Everfresh) ● Full No-Frost technology ● External Bar

9 Products

New Ariston BI cooling drawer

A revolution in kitchen evolution: the ability to go beyond consumer’s expectations

● A new concept to meet evolving dimensional trends ● Internal spaces designed to create space ● A handy, sliding basket drawer offering a perfect view

10 Products

Ariston Extendia

The new frontier of ergonomics

● Comfort in use ● 8,5 kg capacity: from everyday wash to bulky weekly loads ● Woolmark Platinum Care Plus: unique most gentle wash on garments and blankets

11 Products

New Indesit BI range

A new strategic approach to the European BI market ● Complete system of coordinated BI products ● Quality, simple products that offer great value ● Highlighting consumer’s essential needs

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