Indesit innovation Experience Graffity Fridge 30 March 2005 Udine Content Indesit Company Our business Our innovative experience 2 Content Indesit Company Our business Our innovative experience 3 A truly European Group… Office Affiliate company Plant 4 Indesit company: a simple story Indesit Company was created in 1975 from the Household Appliances Division of Industries Merloni, a company founded in 1930 by Aristide Merloni. It Is the youngest multinational in the home appliances business • Focus on household appliances, Turnover, Mln. € moving from Italy to “Big Europe” 2,000 1,75 20 Times 0 • Today we have a well balanced product 1,500 in mix equally split among cooking, 1,250 20 Years cooling and washing 1,000 750 • Today we have a well balanced geographical presence and market 500 shares 250 1975 2001 • From the 300th to the 2nd position in Europe by market share 5 Content Indesit Company Our business Our innovative experience 6 MARKET SHARE 2004 (Volume) Change vs Y-1 (p.p.) BSH 16,4% + 0,4 Indesit 15,8% + 0,3 Electrolux 14,9% -1 Whirlpool 9,4% -0,4 Arcelik 5,1% + 1,3 Candy 4,4% -0,1 LG 1,3% + 0,2 Samsung 1,2% + 0,3 Vestel 0,8% + 0,4 Others 30,7% + 1,4 Source: GfK, AMAR, Internal Estimation 7 Market share FS Brand Share Greater Europe 2004 BI Brand Share Greater Europe 2004 ∆ vs 2003 ∆ vs 2003 1 8.5% +0.3 1 Siemens 7.6% +0.1 2 Bosch 7.8% +0.2 2 * 7.4% -0.3 3 Whirlpool 5.5% -0.4 3 Whirlpool 7% +0.5 7 3.2% 0 8 3.5% +0.2 8 3.1% +0.3 12 * 0.9% +0.3 Number 1 FS Brand Number 2 BI Brand * ARISTON +HOTPOINT = 8.3% Source: GFK, Others, Indesit Company. 8 Products Ariston Extendia Refrigerator The Ultimate Food and Beverage Conservation Machine ● Integrated vacuum system (Everfresh) ● Full No-Frost technology ● External Bar 9 Products New Ariston BI cooling drawer A revolution in kitchen evolution: the ability to go beyond consumer’s expectations ● A new concept to meet evolving dimensional trends ● Internal spaces designed to create space ● A handy, sliding basket drawer offering a perfect view 10 Products Ariston Extendia Washing machine The new frontier of ergonomics ● Comfort in use ● 8,5 kg capacity: from everyday wash to bulky weekly loads ● Woolmark Platinum Care Plus: unique most gentle wash on garments and blankets 11 Products New Indesit BI range A new strategic approach to the European BI market ● Complete system of coordinated BI products ● Quality, simple products that offer great value ● Highlighting consumer’s essential needs 12 .