RGV______SOCIAL MEDIA SURVEY Trends in Rio Grande Valley Social Media ______RGV SOCIAL MEDIA SURVEY The Rio Grande Valley is social ______RGV SOCIAL MEDIA SURVEY Rio Grande Valley
474,0001.2 million Facebook people users ______RGV SOCIAL MEDIA SURVEY Northeastern Tamaulipas
462,0001.3 million Facebook people users ______RGV SOCIAL MEDIA SURVEY Competitive Media Market ______RGV SOCIAL MEDIA SURVEY TV Stations on Facebook
40,000
35,000
30,000
25,000 KGBT KRGV 20,000 KNVO XHAB KVEO 15,000 KTLM XRIO
10,000
5,000
0 ______RGV SOCIAL MEDIA SURVEY TV Stations on Twitter
12,000
10,000
8,000
KGBT KRGV 6,000 KNVO XHAB XRIO KVEO 4,000 KTLM
2,000
0 ______RGV SOCIAL MEDIA SURVEY Newspapers On Facebook
16,000
14,000
12,000
10,000 McAllen Monitor RGV Sports 8,000 El Manana Brownsville Herald Festiva 6,000 Valley Morning Star San Benito News
4,000
2,000
0 ______RGV SOCIAL MEDIA SURVEY Newspapers on Twitter
6,000
5,000
4,000
McAllen Monitor El Manana 3,000 Brownsville Herald RGV Sports Valley Morning Star Festiva 2,000 San Benito News
1,000
0 ______RGV SOCIAL MEDIA SURVEY Radio Stations on Facebook
70,000
60,000
50,000
WILD 104 FM DIGITAL 101.5 FM 40,000 LA LEY 102.5 FM Mix 107.9 FM KTEX FM 30,000 EXITOS 91.3 FM KGBT 98.5 FM KISS 106.3 FM 20,000 KURV 710 AM
10,000
0 ______RGV SOCIAL MEDIA SURVEY Radio Stations on Twitter
6,000
5,000
4,000 EXITOS 91.3 FM DIGITAL 101.5 FM KISS 106.3 FM 3,000 WILD 104 FM LA LEY 102.5 FM KTEX FM Mix 107.9 FM 2,000 KURV 710 AM KGBT 98.5 FM
1,000
0 ______RGV SOCIAL MEDIA SURVEY Top 10 Facebook
70,000
60,000
50,000
WILD 104 FM KGBT 40,000 DIGITAL 101.5 FM LA LEY 102.5 FM KRGV 30,000 KNVO XHAB McAllen Monitor 20,000 RGV Sports
10,000
0 ______RGV SOCIAL MEDIA SURVEY Top 10 Twitter
12,000
10,000
8,000 KGBT KRGV McAllen Monitor EXITOS 91.3 FM 6,000 El Manana Brownsville Herald KNVO 4,000 RGV Sports XHAB Valley Morning Star
2,000
0 ______RGV SOCIAL MEDIA SURVEY Texas Media on Facebook
50,000
45,000
40,000
35,000
30,000
25,000
20,000
15,000
10,000
5,000
0 WFAA KENS KHOU El Paso Times KIII Dallas Morning SA Express Houston Corpus Christi News News Chronicle Caller Times ______RGV SOCIAL MEDIA SURVEY Texas Media on Twitter
60,000
50,000
40,000
30,000
20,000
10,000
0 Dallas Morning Houston WFAA KHOU SA Express El Paso Times KENS Corpus Christi KIII News Chronicle News Caller Times ______RGV SOCIAL MEDIA SURVEY Major American Cities on Facebook
50,000
45,000
40,000
35,000
30,000
25,000
20,000
15,000
10,000
5,000
0 KTLA Los Angeles WABC New York WUSA Washington DC WGN Chicago WLTV Miami ______RGV SOCIAL MEDIA SURVEY Major American Cities on Twitter
35,000
30,000
25,000
20,000
15,000
10,000
5,000
0 KTLA Los Angeles WUSA Washington DC WABC New York WGN Chicago WLTV Miami ______RGV SOCIAL MEDIA SURVEY Integrating Social Media ______RGV SOCIAL MEDIA SURVEY What’s Next?