1 Advisory Committee for Chinese Programmes Report
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ACCESS REPORT 2006/2008 ADVISORY COMMITTEE FOR CHINESE PROGRAMMES REPORT (2006/2008) CONTENT PAGE Introduction Page 2 a. Background b. The Committee’s Work Observation and Overview on the Range and Quality of Page 3 Chinese Programmes a. News b. Current Affairs, Cultural and Info-Educational Programmes c. Programmes for the Elderly d. Dramas e. Variety and Entertainment Programmes f. Children and Youth Programmes Dialogues with Independent Production Houses; Newspaper Page 6 Editors; Social Workers; Students and Radio Broadcaster a. Industry Perspective: Dialogue with Independent Production Houses b. Community Perspective: Dialogue with Newspaper Editors, Social Workers and Students c. Dialogue with SAFRA Radio regarding its Bilingual Radio Format on 88.3JIA FM Key Recommendations Page 8 a. News b. Current Affairs, Cultural and Info-Educational Programmes c. Programmes for the Elderly d. Dramas e. Variety and Entertainment Programmes f. Children and Youth Programmes g. Better Scheduling of Programmes h. Recommendations for Radio Programmes i. Views on Programming Breaches Conclusion Page 11 Annex A: List of Members Page 12 Annex B: Broadcasters’ Responses to the Report Page 14 1 ACCESS REPORT 2006/2008 INTRODUCTION a) Background ¢¡¤£¦¥¨§ ©¢ 1 The Advisory Committee on Chinese Programmes (ACCESS) [ ] was set up in 1994 to advise and feedback on the range and quality of Chinese programmes that are provided on Free-to-air Chinese TV channels and radio stations so as to enhance the broadcasters’ role to entertain, inform and educate the viewers. The Committee also gives counsel on Subscription TV Chinese programmes. 2 This report by ACCESS covers the period July 2006 to June 2008. The current Committee was appointed by the Minister for Information, Communication and the Arts (MICA) for a two-year term with effect from July 2006. The list of Committee members can be found in Annex A. b) The Committee’s Work 3 The Committee undertook the following: a. Reviewed and gave feedback on Chinese programming on Channels 8 and U, and the Chinese radio stations; b. Reviewed and provided recommendations on the range and quality of Chinese programmes; c. Reviewed and provided feedback on censorship issues, including those arising from public complaints; and d. Advised the Media Development Authority (MDA) on content guidelines. 4 Under Associate Professor Lee Cheuk Yin’s chairmanship, the Committee held nine meetings between July 2006 to June 2008. In order to seek more views about local Chinese programmes from both the industry and the community, the Committee also held dialogue sessions with the Independent Production Houses, newspaper editors, social workers and students. In addition, ACCESS met with SAFRA Radio on its new bilingual (Mandarin and English) programming format which was introduced on the broadcaster’s Chinese radio station, 88.3JiaFM, in 2007. 5 The Committee also reviewed various genres of Chinese programmes to provide feedback to the broadcaster. Members of ACCESS formed several interest groups to monitor and assess the different genres, such as those for the Elderly, Variety and Entertainment programmes, Dramas, Children’s programmes, News and Info- Educational programmes. 6 Through email consultation, the Committee was also able to engage in timely discussions regarding programming and advertising issues which surfaced in between meetings. Beyond specific issues, the Committee provided feedback on MDA’s content guidelines, including those for Radio Sponsorship and Mobile Television content matters. 2 ACCESS REPORT 2006/2008 7 ACCESS’ views were also sought with regard to public feedback on programming breaches by the broadcasters. The Committee notes that a total of eight fines were imposed on the broadcasters for contravening MDA’s Codes and guidelines during 2006 to 2008, of which three were on the Chinese channels. OBSERVATIONS ON THE RANGE AND QUALITY OF CHINESE PROGRAMMES 8 Overall, the Committee appreciates that both Channels 8 and U have strived to provide a wide range of locally produced programmes Programmes on food and entertainment continued to dominate the airtime. The Committee hopes to see a more balanced range of programmes made available, including Info-Educational, Children and Elderly programmes. a) News 9 The Committee applauds the introduction of real-time open captioning of the News Bulletins as it enables the deaf to follow the daily happenings in society through the subtitles, a move which allows the deaf to be better integrated into society as they are kept updated on current affairs. 10 At the same time, the Committee is of the view that the quality of News Bulletin could be further improved. Members observed that some newscasters not only made mistakes in their delivery of news, they also did not take the initiative to correct their mistakes on the spot. For example, when a newscaster mispronounced a road name or a person’s name, he/she continued to read on without rectifying the mistake immediately. ACCESS feels that this should be corrected as News Bulletins are an essential means for viewers to obtain important news and information. As such, it is pertinent that all reports that are disseminated should be as factual and accurate as possible. 11 ACCESS notes that the different News Bulletins are branded differently, i.e. Channel 8’s News Bulletin - “ ” (Singapore Today) – shown at 6.30pm focuses on local news, while “ ¨¢ ” (News 8 At Ten) contains more international news items. It, however, wishes to stress that there should be adequate coverage of both local and international news in all News Bulletins. This would enable viewers who tune into only one News Bulletin to be updated on all the relevant News happenings of the day. b) Current Affairs, Cultural and Info-educational Programmes 12 The Committee would like to commend Channel U for its efforts in showcasing quality info-educational programmes during primetime slots. Programmes such as the "!#$ locally-produced “ ¦ ” (Find Me A Singaporean), “ ” (My Life, My -/. 0+1 Profession), “ %'&)(+* , ” (Lifewise), and “ ” (Celebrations) were well- researched and presented. These programmes were able to showcase interesting local personalities “ 2435768¢9 ” (Of Rites and Rituals) was also able to feature different local and world cultures and traditions in a refreshing style. 13 Channel 8 was observed to have maintained its strength in producing Current @¢ Affairs programmes, such as the long-running series, “ :;=<?> ” (Money Week), “ ” EF GIHKJLM (Focus) and “ ACB=<¢D ” (Frontline). In addition programmes like “ : ” (TR 3 ACCESS REPORT 2006/2008 Report: Happy Century Old) and “ NOGPRQ ” (Twilight Years) were informative and insightful. The members, however feel that there is scope for new and engaging ideas to be incorporated into programmes. For example, the morning talkshow on Channel 8, “ S TRU¤V ” (Good Morning Singapore) could be revamped to be more exciting to meet viewers’ expectations. 14 Acquired documentary series such as “ W?XY Z ” (Rediscovering the Yangtze G_-+`Ca bOc_dfe4gf[ River), “ 68[]\C^ ’ (Rise of the Great Nation) and” : ” (Lecture Room:3 Kingdoms) were excellent and rich in info-educational and historical value. npo Similarly, the acquired travelogue series “ hji kflm6 ” (The World is so Big 3) and “ qr 6s ” (Taiwan Walker) were also well-researched and provided meaningful insights into different cultures and lifestyles across the world. 15 In particular, the Committee would like to commend the broadcaster for showing up-to-date programmes related to current events. These programmes include the Arts and Cultural programme “ t4lu_v ?” (What's Art) which was shown in support of the Singapore Biennale, and the programme “ wxKy]z4 ” (Olympic Walkers) which was shown as a lead up to the upcoming Beijing Olympic Games 2008. c) Programmes for the Elderly 16 As in the past, the Committee notes there continues to be a lack of programmes catering for the elderly on both Channels 8 and U. ACCESS notes that with the rapidly aging population in Singapore, there is a need for the broadcaster to look into providing more content catering for the increasing number of elderly viewers, beyond “ {¤|"}¤z ” (Golden Age) and the dialect operas which are offered currently. In addition, the Committee also notes that the broadcast timings of the traditional operas on Channel 8 were subject to frequent changes and might have caused much disruption to the viewing habits of the elderly viewers. d) Dramas 17 Overall, the Committee feels that the quality of local dramas has remained consistent, covering a wide range of genres. These included thrillers, “ {|~ ” (The ¤ L Golden Path) “ gK ” (The Homecoming); the romantic series “ ” (Mars and ¤.] VS Venus), “ x¤ ” (Switched) “ ” (Falling in Love) and as well as wholesome E_"5 family-oriented series such as “ KCK= ” (Like Father Like Daughter), “ · ” (The Greatest Love of All) and “ ¤-¢R[ ” (Honour and Passion). Channel 8’s “ ” (The Peak), in particular had an engaging storyline, which provided an interesting insight into the offshore, marine and maritime industry. 18 ACCESS notes that new timeslots had been introduced for locally produced dramas on Channel 8 to supplement existing slots, such as those on Mondays, 8pm to 9pm and Wednesdays, 8.30pm to 9pm. Dramas shown within these new timeslots, such 8K as “ 2435R ” (Our Rice House) and “ ” (Folks Jump Over the Wall), were well-produced and of high quality. The Committee finds these dramas heart-warming and engaging. 4 ACCESS REPORT 2006/2008 7¡ 19 The Committee observes that some local dramas, such as “ m ” (Kinship), “ ¤ ” (An Enchanted Life) and “ 6"¢L8£¢L ” (Measure of Man), had occasionally capitalised on inappropriate themes to gain more viewership. For example, the drama serial “ m ” (Kinship) placed much prominence on undesirable values such as teenage delinquency and extra-marital affairs. The Committee acknowledges that while the drama ended on a positive note as the undesirable characters got their just rewards, members felt that viewers who do not watch the drama in its entirety could be misled. 20 The Committee finds that the theme of violence was exploited and sensationalised within the Ch 8 drama, “ ¤ ¥"¦§ ” (Metamorphosis).