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Advertising Rate Book Contents Radio Advertising Rate Book Contents Advertising Rates 1 Discount Plan 2 ‘Live’ Broadcast, Mobile Studio Or On-Site Remote 3 - 5 Submission Deadlines & Technical Specifications 6 General Terms & Conditions 7 - 12 Master Contract Recovery 13 - 14 information correct at time of printing Updated as of 28 March 2015 Contents AdvertisingRates Whatever your target audience, we have the right station to suit your advertising budget. With our station mix, you can create a greater impact on your audience! Timebelt Morning Lunch Day Evening Night Midnight (6am – 9.59am) (10am – 1.59pm) (2pm – 4.59pm) (5pm – 8.59pm) (9pm – 11.59pm) (12am – 5.59am) 938Live $290 $160 $150 $240 $60 $50 987FM $250 $200 $200 $300 $300 $50 (2pm – 3.59pm) (4pm – 7.59pm) (8pm – 11.59pm) Class 95FM $700 $420 $340 $580 $180 $50 (6am – 10.59am) (11am – 1.59pm) gold 90.5FM $300 $150 $140 $260 $100 $50 LUsH 99.5FM $100 $100 $100 $100 $100 $50 Symphony 92.4FM $100 $100 $100 $100 $100 $50 Capital 95.8FM $330 $320 $250 $300 $70 $50 Love 97.2FM $320 $320 $200 $290 $70 $50 Y.e.s. 93.3FM $450 $370 $250 $360 $250 $50 Ria 89.7FM $90 $100 $80 $80 $60 $50 Warna 94.2FM $160 $200 $140 $150 $70 $50 Oli 96.8FM $160 $170 $110 $110 $60 $50 XFM 96.3FM $100 $100 $100 $100 $100 $50 - Mon to Fri nA (11am – 1.59pm) (2pm – 2.59pm) NA (8pm – 11.59pm) (Midnight – 6.49am) - sat to sun (6.50am – 9.59am) (10am – 1.59pm) (2pm – 4.59pm) NA (8pm – 11.59pm) (Midnight – 6.49am) Note: 1) other rates are: 45sec at 1.3 x 30sec rates, 60sec at 1.5 x 30sec 7) With effect from 1 April 2012, Capital 95.8FM and rates, 90sec at 2.4 x 30sec rates, 120sec at 3.0 x 30sec rates. Love 97.2FM will carry a loading of 1.15x on all timebelts except the midnight timebelt for the following periods: 2) Commercials of duration other than those above will be - June charged at the next higher level. - 6 weeks before Chinese new Year - 2 weeks from the first day of Chinese new Year. 3) Preferred spots in specific commercial breaks/positions are available at a loading of 1.5x. 8) With effect from 1 April 2012, ria 89.7FM, Warna 94.2FM and oli 96.8FM will carry a loading of 1.15x on all timebelts 4) For 938Live and Capital 95.8FM, all commercials in the except the midnight timebelt for the following periods: break before the news will carry a loading of 1.5x. All - June, commercials inside the news will also carry a loading of 1.5x. - 6 weeks before Hari raya Puasa / deepavali - 2 weeks from Hari raya Puasa / deepavali 5) All live scripts will be charged at 1.8x loading and will be placed in the first or last position in the commercial break. 9) 30sec commercials with tag-ons will be charged at 2.5x and will be scheduled at the first or last position in the 6) With effect from 1 April 2012, 938Live, 987FM, Class 95FM, first commercial break. the tag-ons shall not be more Gold 90.5FM and Y.e.s. 93.3FM will carry a loading of 1.15x than 15sec and will be read ‘live’ on-air. only one of such on all timebelts except the midnight timebelt for the is available per hour. following periods: - June - november and december. Note: rates shown are the base rates for 30sec commercials. rates are effective from 1 september 2010. new rates for Warna 94.2FM, ria 89.7FM and oli 96.8FM for campaigns commencing 1 May 2014. 1 DiscountPlan enjoy the benefits of MediaCorp radio’s volume discount scheme when you sign a Master Contract for one calendar FuLL WEEk PLaN (FWP) year. Being a flexible scheme, you can choose to upgrade Advertisers can enjoy an 15% off when they purchase 35 your Master Contract commitment and enjoy even higher x 30sec spots spreading across 5 time belts from Monday discounts during the validity period. to sunday. Nett commitment Volume Discount Morning 1 spot $ 10,000 – $ 75,000 8% Lunch 1 spot $ 75,001 – $150,000 14% day 1 spot $150,001 – $250,000 20% evening 1 spot $250,001 – $350,000 25% night 1 spot $350,001 – $500,000 30% refer to the Advertising rates on page 1 for the various $500,001 and Above 35% timebelts. Note: • expenditure of tAP and FWP may be credited towards EarLy BirD iNcENTivE DiscouNT the Master Contract commitment. An advertiser who renews his Master Contract before its expiry will enjoy a 10% early Bird incentive discount. • the above tAP and FWP cannot be used in combination (effective 1 Jan 2011) with each other. Note: cross-LaNguagE sTaTioN Buys • early Bird incentive is applicable to spot Buys and Sponsorship Programmes only. Advertisers can enjoy 8% off their plan rates for: • volume discount is applicable to spot Buys only. 1) 3 or more Cross-Language station Buys. For example, 987FM, Y.e.s. 93.3FM and ria 89.7FM. • if an advertiser fails to meet its nett Commitment during the Contract Period, its volume discount shall be 2) 2 Cross-Language station buys for withdrawn or reduced based on actual expenditure. • 938Live and Capital 95.8FM • Any station and symphony 92.4FM • volume discount, total Audience Plan, Full Week Plan, • Any station and Lush 99.5FM Cross Language station Buys are to be computed after Early Bird incentive discount. to qualify for the above discounts, identical schedules are to run on the 2 or 3 stations. • Packages will not be entitled to any volume discount or any further discounts off the package price. ToTaL auDiENcE PLaN (TaP) Using the tAP, advertisers can enjoy a discount when they purchase spots spreading across multiple time belts on any station. Use this incentive to stretch your advertising dollars and maximise reach & Frequency with tAP! For spots spread equally across: • 4 time belts, enjoy 8% off rates • 5 time belts, enjoy 12% off rates 2 ‘Live’Broadcast, MobileStudioorOn-SiteRemote spice up your event, draw crowds to your roadshow and create buzz for your promotion with MediaCorp radio’s event packages. take advantage of radio’s strength to move your target audience with: • ‘Live’ Broadcast : this package brings your event to life over the airwaves for 2 hours. Let the audience experience the buzz and exhilaration of your event just by listening to our ‘live’ broadcast on your preferred radio station(s). • Mobile studio : this package brings radio to your events. our radio deejay(s) can interact with consumers to promote your products and make your events more vibrant and exciting. • on-site remote : this package helps drive traffic to your event. With our deejay(s) providing ‘live’ event reports peppered with exciting details of your product, roadshow or exhibition, listeners will be attracted to participate. ENTiTLEMENTs Type ‘Live’ Broadcast Mobile studio on-site remote Pre-recorded • 32 x 30 sec pre-recorded trailers • 32 x 30 sec pre-recorded trailers • 32 x 30 sec pre-recorded trailers trailers on your selected MediaCorp on your selected MediaCorp on your selected MediaCorp radio station (8 per day x 4 days, radio station (8 per day x 4 days, radio station (8 per day x 4 days, inclusive of event day) inclusive of event day) inclusive of event day) on-air • 10 x 120 sec ‘live’ feed from • 6 x 60 sec ‘live’ roving reports • 6 x 60 sec ‘live’ roving reports entitlements MediaCorp radio deejay(s) during the 2-hour period on your during the 2-hour period on your during the on-site during the 2-hour ‘live’ selected MediaCorp radio station selected MediaCorp radio station event broadcast (For 938Live, a total of 3 x 2 min (For 938Live, a total of 3 x 2 min ‘live’ roving reports with a 2-hour ‘live’ roving reports with a 2-hour period will be filed) period will be filed) on-site • 2 product-based games during • 2 product-based games during • 1 MediaCorp radio deejay to host Activites the 2-hour event the 2-hour event the 2-hour ‘live’ roving report • 2 MediaCorp radio deejays to • 2 MediaCorp radio deejays to host the 2-hour event host the 2-hour event • 6 on-site announcements during the 2-hour event Commercial • 50 x 30 sec commercial spots • 987FM/ Class 95FM/ gold • 938Live/ 987FM/ Class 95FM/ spots to be used across any timebelt 90.5FM/ Capital 95.8FM/ Love Gold 90.5FM/ Capital 95.8FM/ on your selected MediaCorp 97.2FM/ Y.e.s 93.3FM: Love 97.2FM/ Y.e.s 93.3FM: radio station 40 x 30 sec commercial spots 40 x 30 sec commercial spots across any timebelt on your across any timebelt on your selected MediaCorp radio station selected MediaCorp radio station • LUsH 99.5FM/ ria 89.7FM/ • LUsH 99.5FM/ ria 89.7FM/ Warna 94.2FM/ oli 96.8FM: Warna 94.2FM/ oli 96.8FM: 50 x 30 sec commercial spots 50 x 30 sec commercial spots across timebelt on your selected across timebelt on your selected MediaCorp radio station MediaCorp radio station others Advertiser is required to provide: Advertiser is required to provide: • NA • A minimum space of 5m x 5m • A minimum space of 5m x 5m on-site for the station set-up on-site for the station set-up • Engineering assistance on-site and • Sufficient sampling merchandise phone line connection to last at least 1.5 hours • Sufficient sampling merchandise to • All necessary logistics such as last at least 1.5 hours permit application and • All necessary logistics such as permit manpower to distribute the application and manpower to products for the event distribute the products for the event • Venue rental fee for landlord, • Venue rental fee for landlord, where where applicable applicable • Talent fee of $300 per additional • Talent fee of $600 per additional deejay for 2 hours deejay for 2 hours • All entitlements must be used within the same radio station 3 ‘Live’Broadcast, MobileStudioorOn-SiteRemote iNvEsTMENT stations Live Broadcast Mobile studio on-site remote alent Fees Fees alent alent Fees Fees alent tandard) tandard) pots pots pots t t t tandard) s s s s s s nvestment nvestment nvestment i i i eejays) ( eejays) ( eejay) ( d d d ther Costs - ther ther Costs - - ther Costs ther Costs - Costs - ther o.
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