DOCSLIB.ORG

Turkey Edition 1 Efes Pilsen.En Size

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Turkey Edition 1 Efes Pilsen.En Size Market a bronze medal at the As of 2004, the size of the Turkish beer market 1996 World Beer Cup; is 8.1 million hectolitres, with an average annual the Crystal Apple at the consumption of 11 litres per capita. The market Brand Creation and has grown by an average of 5% per annum over Sustainability Awards in the last decade, led by Anadolu Efes, which 2000; and a silver medal dominates the Turkish beer market with a share at Monde Selection 2002. of 79%. Today, Anadolu Efes is a leading international History beer producer with a market capital of more The Efes Pilsen brand, than US$3 billion. The company operates 14 produced in breweries in breweries, four malt plants and one hop ‹stanbul and ‹zmir, processing facility in six countries. entered the market in Anadolu Efes has recently increased its annual 1969 in ‘well-rounded production capacity to 21 million hectolitres and brown bottles’. The its malt capacity to 150,000 tons. Its Efes Pilsen company subsequently brand has the biggest turnover among 2,500 established breweries in products in the food and beverage sector and Adana in 1977 and in commands 99% brand awareness in Turkey. Ankara in 1995. Marmara The company has one of the country’s best- Bira and its brewery in developed distribution networks, with 300 Lüleburgaz, western distributors spread across the country. In Europe Turkey, were acquired by as a whole, Efes Pilsen is one of the top 10 the company in 1998. brands by consumption. In addition to its contributions to Turkey’s Achievements economy and industry, Numerous awards in international contests are Efes Pilsen has also testament to the quality and taste of Efes Pilsen played a significant role in beer. Among these are: a gold medal at the the nation’s agricultural 1973 Selection Mondial in Paris; a gold medal at sector through its the 1979 Nineteenth Golden Caraius; a gold production of hops and medal at the 1981 Monde Selection Bruxelles; barley. A hop processing Turkish Standards Institute (TSE) certification, facility was established in 1983; a gold medal at the 1983 22nd Beer and Bilecik in 1971, and a Beverage Selection in Rome; a gold medal at malt plant in Konya in the Madrid International Alcoholic Beverage 1984. The company has Quality Contest; bronze and silver medals at registered seven different the 1996 Monde Selection Bruxelles; BVOI ISO kinds of barley and hops, 9002 Certificate of Quality Assurance in 1996; and has developed a number of innovations to increase the capacity of its processing facilities. Since its establishment as one of the most A pioneer in the market, Efes Pilsen brought successful Turkish brands, Efes Pilsen has supported the first canned beer to the Turkish market in cultural events and sports in Turkey. In addition 1986, produced in the ‹zmir brewery, and the to Efes Pilsen Sports Club, founded in 1976, first light beer in 1993. Efes Extra was also the company has also been the Turkish National brought to market in 1993 for consumers Football Team’s main sponsor since 2002. demanding a beer with higher alcohol content. The company has supported cultural activities Continuing its marketing strategy as a pioneer from music and cinema to archaeology and brand through the 1990s, the company renewed theatre. One of the most visible of these is the its packaging in 1996. The result was a recyclable Annual Efes Pilsen Blues Festival, now in its 16th container that addressed environmental year. Its broad range of sponsorships have made concerns. Other firsts were the introduction of Efes Pilsen one of the most visible contributors Efes Dark in 1998, Turkey’s first dark beer in to the social and cultural life in Turkey. transparent, no deposit payment bottles, and Today, based on the foundations laid in 1970, five-litre party kegs in 1999. Efes Pilsen is consumed in over 50 countries Efes Pilsen marked its 30th anniversary in from Europe to Central Asia and from the 1999 with the launch of embossed beer cans. Middle East to the US. Beginning with the One year later, the group’s breweries in Turkey marketing of Efes Pilsener in Germany in the were merged under the name Anadolu Efes. 1980s, various products of Efes brand have The production of Miller Genuine Draft started spread internationally. Since the 1990s, the aim in 2000 and Beck’s in 2002 under licence. In 2004, of the company’s marketing strategy has been to new products hit the market, including Marmara make Efes Pilsen an international brand. Gold as well as canned and bottled draught- Anadolu Efes is presently active in six flavoured beer. Five-litre Efes Dark draught beer, countries (Turkey, Russia, Kazakhstan, Moldova, the fruit-flavoured malt beverage, Ritmix, and Serbia and Romania). The company is dominant one-litre bottles of Marmara Gold were all launched in each of these local markets, owning local soon after. Efes Pilsen started to produce brands such as Stary Melnik, Beliy Medved, Sokol Australia’s Foster’s under licence in 2005. and Amsterdam Navigator in Russia. Other local 64 SUPERBRANDS The company also carries non-returnable bottles with ‘twist off’ caps in sizes of 50 and 33cl. Kegs of 50, 30 and 5 litres are available, as are draught beers in both cans and bottles. Efes Light has an alcohol content of 3% and has 40% less calories. Efes Extra which is a high alcohol robust beer with 6.1 alcohol by volume and Efes Dark which has a distinctive hint of caramel that provides its dark colour, are both drawing a lot of attention from the market. Efes also presents world brands to its consumers thanks to its skilled production capabilities. emphasises this slogan: ‘Life changes. Pleasures remain’. Recent Developments In 2005, celebrating its 36th anniversary, Efes Efes Pilsen continues to address consumer Pilsen summarised its brand’s theme with the demand by setting precedents in the sector. Its slogan, ‘We fill up life’. bottled draught beer was an international first, and a canned version followed soon afterwards. Brand Values The bottled draught beer’s stylish design, with Efes Pilsen is considered as a the label imprinted onto the glass, brings new reliable partner for social variety to packaging in the sector at the same occasions. In addition to its time as it expands choice in the market. One- flavour, the brand has long litre bottles of Marmara Gold and 25cl cans of been identified in Turkey with Efes Light provide other examples of the its support of sports, music, company’s innovative packaging. theatre, cinema and archaeology. Promotion As a main sponsor of sports Efes Pilsen’s advertising slogans are well known in Turkey, including of the in Turkey. In the latter half of the 1970s, the Turkish National Football Team, slogan ‘Efes Pilsen – the real beer’ became it organises such activities as the popular. ‘Efes Pilsen… Beer is under this cap!’ Efes Pilsen Cup and the Efes was subsequently used for many years as well. Pilsen World Cup. It is also brands include: Karagandinskoe in Kazakhstan; Among the company’s first advertising known both at home and in the Caraiman in Romania; Vitanta, Chisinau and Arc campaigns placed in sections of newspapers, it world with festivals, such as the in Moldova and Weifert, Pils Plus, Zajecarsko the beer was positioned as ‘the means to joy’. Efes Pilsen Blues Festival as well and Standard in Serbia. The company is also Further campaigns emphasised the fact that Efes as the Efes Pilsen One Love producing Germany’s Warsteiner and the Czech is produced throughout Turkey and, during Festival. Now in its fourth year, Republic’s Zlatopramen brands under a licence economic crises, that it is produced by Turkish the festival included stars such in Russia. labour with Turkish capital. as Peter Gabriel, Moby, the In addition to such campaigns, music and Chemical Brothers and Manu Product dance was emphasised in the company’s Chao. Efes Pilsen is synonymous with beer in Turkey. promotional activities, linking the brand to the Eight out of every 10 beers consumed in Turkey enjoyment of such activities. Another marketing www.efespilsen.com.tr are Efes products. Produced from all-natural point was that Efes Pilsen could be drunk seven ingredients, the beer has 5% alcohol by volume days of the week. However, in spite of the and is available in cans of 50 and change in focus of such campaigns, the THINGS YOU DIDN’T KNOW ABOUT 33cl as well as 50 and slogan – ‘Efes Pilsen… Beer is under 30cl bottles. this cap!’ – has not been changed. Efes Pilsen In the 1980s, the advertising Approximately 31 billion glasses of Efes have industry in Turkey developed been consumed since 1969. in general. A new slogan began to be used: ‘There is An estimated 3,000 family farms produce no Efes Pilsen other than ingredients for Efes Pilsen on 400 million square Efes Pilsen in Turkey!’ meters of land. Although the broadcast of advertisements for As 12-time winner of the Turkish Basketball alcoholic beverages was League Championships, the Efes Pilsen Basketball prohibited during those Team is the only Turkish basketball team to years in Turkey, Efes hold the league title ‘Champion of Champions’. nonetheless continued Efes Pilsen Sport Club is the first and only its promotions with Turkish winner of the Korac Cup, a European fast paste. basketball cup. The range and variety of Efes Pilsen Over the last 16 years, 21 Turkish movies have advertisements has been filmed thanks to the contributions of Efes not abated in the Pilsen. Altogether, the movies have won a total 21th century.
Load more

Recommended publications
  • Economic Impact of the Turkish Brewing Sector
    Economic Impact of the Turkish Brewing Sector Economic Impact of the Turkish Brewing Sector Amsterdam / Istanbul, June 2011 A report commissioned by The Beer and Malt Producers’ Association of Turkey and conducted by Ernst Young Kurumsal Finansman Danışmanlık A.Ş. and Regioplan Policy Research. Copyright Notice This report is protected by copyright. It may not be reproduced, in whole or in part, without the approval of the commissioners of the report. This applies in particular to any form of reproduction, microfilming and incorporation in electric systems. Table of contents ► Key Messages 1 ► About The Study 2 ► 1 The Turkish Beer Market 4 ► 2 Government Revenues 11 ► 3 Value-added 17 ► 4 Employment 19 ► 5 Purchases Made By Breweries 26 ► 6 Developments 29 ► Bibliography 32 ► Annex I: Methodology And Scope 33 ► Annex II: Data Sources 35 ► Annex III: Variables And Estimates 36 ► Annex IV: Exchange Rates 40 ► Annex V: Inflation Rates 41 ► Annex VI: Glossary 42 ► Annex VII: Country Abbreviations 46 ► Annex VIII: Impact On Suppliers 47 ► Annex IX: Contact Information 48 Economic Impact of the Turkish Brewing Sector i Key Messages Key messages of the economic impact of the Turkish brewing sector ► The Turkish brewing sector is dominated by two large companies: Anadolu Efes Biracılık ve Malt Sanayi A.Ş. (Efes) and Türk Tuborg Bira ve Malt Sanayii A.Ş. (Tuborg). Besides them, there are five smaller breweries active in the Turkish beer market. ► In 2010, total beer production in the Turkish brewing sector was 10,278,536 hectoliters (hl) of beer, 0.6% more than in 2009. ► Approximately 10% of the beer that is produced yearly in Turkey is exported.
    [Show full text]
  • Investing in Turkey
    INVESTING IN TURKEY Aditya Bothra Marc Baudry Dana Fennessey Demetri Karagas Shashin Khanna Prerna Sarda 1 TABLE OF CONTENTS Executive Summary 3-4 Country Overview 5-9 Economic Background 10-13 Anadolu Efes Group 14-20 Garanti Bank 21-26 Final Remarks 27 Works Cited 28-29 2 Executive Summary Despite turmoil caused by the global financial crisis during 2008, we believe Turkey presents several attractive avenues for investment today. Overall, the Turkish economy is well positioned to benefit from an improved macroeconomic picture and growth fundamentals in the coming years. The companies that we have selected allow investors to directly bet on Turkey’s long-term growth story. Investment Highlights: Turkey Turkey’s strategic location between the Middle East and Europe should allow the country to further take advantage of the increasing pace of globalization. The significance of its location will only appreciate over time due to increase integration. Turkey has experienced high and persistent inflation for more than twenty years, but it recently fell to a 39-year low and is expected to remain below the 7.5% projected rate for 2009. Turkey has a young and rapidly urbanizing population. The average age in Turkey is 27 years. The urban population accounted for 70% of the total in 2007. Combination of lower food and fuel prices, public sector wage hikes, lower taxes, and interest rate cuts will boost overall consumer demand. Anadolu Efes The company’s beer operation is distinct in that it has a strong brand name, high customer loyalty, expansive distribution capacity, and innovative product offerings.
    [Show full text]
  • Consumption of ALCOHOLIC Beverages 1. Exposure Data
    Consumption of alcoholic BeVerageS 1. exposure Data 1.1 Types and ethanol contents of alcoholic beverages 1.1.1. Types.of.alcoholic.beverage Most cultures throughout the world have traditionally consumed some form of alcoholic beverages for thousands of years, and local specialty alcoholic beverages still account for the majority of all those that exist. Only a small number have evolved into commodities that are produced commercially on a large scale. In world trade, beer from barley, wine from grapes and certain distilled beverages are sold as commodities. Other alcoholic beverages are not sold on the international market. In many developing countries, however, various types of home-made or locally produced alcoholic bever- ages such as sorghum beer, palm wine or sugarcane spirits continue to be the main available beverage types (WHO, 2004). It is difficult to measure the global production or consumption of locally available beverages, and few data exist on their specific chemical composition (see Section 1.6). A discussion of unrecorded alcohol production, which includes these traditional or home-made beverages, is given in Section 1.3. Although these types of alcoholic bev- erage can be important in several countries at the national level, their impact is fairly small on a global scale. This monograph focuses on the main beverage categories of beer, wine and spir- its unless there is a specific reason to examine some subcategory, e.g. alcopops or flavoured alcoholic beverages. These categories are, however, not as clear-cut as they may seem. There are several beverages that are a combination of two types (e.g.
    [Show full text]
  • Product List
    Product List Department Item Lookup Code Description BEANS 8697431259538 ADAM FAVA BEANS 2 LB-10 BEANS 5201502117042 AGRINO GIANT BEANS GRK500GR-12 BEANS 62356503789 CEDAR CUT GREEN BEANS 20 OZ-24 BEANS 62356503796 CEDAR GREEN PEAS 20 OZ-24/CS BEANS 58504138064 CLIC BLACK EYE BEANS 2LB-12/CS BEANS 58504134066 CLIC BLACK TURTLE BEANS 2LB-12 BEANS 58504144065 CLIC BROWN BEANS 2 LB-12/CS BEANS 58504213068 CLIC BROWN LENTILS 2LB-12/CS BEANS 58504220660 CLIC CAJUN BEANS MIX 2 LB-12 BEANS 58504147066 CLIC FAVA BEANS LARGE 2LB-12 BEANS 58504147264 CLIC FAVA BEANS X-LG 2LB-12/CS BEANS 58504149169 CLIC FAVA SPLIT LARGE 2 LB-12 BEANS 58504149060 CLIC FAVA SPLIT SMALL 2 LB-12 BEANS 58504212061 CLIC FRENCH LENTILS 2 LB-12/CS BEANS 58504135063 CLIC GREAT NORTH.BEANS 2 LB-12 BEANS 58504211064 CLIC GREEN LENTIL ESTON 2LB-12 BEANS 58504210067 CLIC GREEN LENTIL LARGE 2LB-12 BEANS 58504180063 CLIC GREEN PEAS 2 LB-12/CS BEANS 58504181060 CLIC GREEN SPLIT PEAS 2LB-12/C BEANS 58504220769 CLIC ITALIAN BEANS MIX 2 LB-12 BEANS 58504131065 CLIC KIDNEY RED DARK 2 LB-12 BEANS 58504130068 CLIC KIDNEY RED LIGHT 2 LB-12 BEANS 58504142061 CLIC LIMA BABY 2 LB-12/CS BEANS 58504140067 CLIC LIMA JUMBO 2 LB-12/CS BEANS 58504141064 CLIC LIMA LARGE 2 LB-12/CS BEANS 58504150066 CLIC LUPINI LARGE 2 LB-12/CS BEANS 58504151063 CLIC LUPINI SMALL 2 LB-12/CS BEANS 58504136060 CLIC NAVY BEANS 2 LB-12/CS BEANS 58504139061 CLIC PINTO BEANS 2 LB-12/CS BEANS 58504145062 CLIC RED BEANS SMALL 2 LB-12 BEANS 58504215062 CLIC RED LENTILS 2 LB-12/CS BEANS 58504133069 CLIC ROMANO BEANS 2 LB-12/CS BEANS 58504220868 CLIC SALAD BEANS MIX 2LB-12/CS BEANS 58504220165 CLIC SOUP MIX 2 LB-12/CS BEANS 58504152060 CLIC SOYA BEANS 2 LB-12/CS BEANS 58504132062 CLIC WHITE KIDNEY BEAN 2 LB-12 BEANS 660 FAVA BEANS MEDIUM/LB.-55/BAG BEANS 9930 FAVA BEANS SMALL PER LB.
    [Show full text]
  • Turkey Edition 4 Efes.En Size
    who wish to live the pleasure of high alcoholic draft beer anywhere they want. Efes Pilsen Unfiltered - Turkish version of the increasingly popular unfiltered beer - has also taken its place on the shelves in 50cl and 30cl non - returnable bottles and 50cl cans. Recent Developments Efes Pilsen Unfiltered was introduced to the Turkish beer market in 2012 as the first unfiltered beer in the country. To pour a proper glass of cloudy Efes Pilsen Unfiltered, first the glass should be filled halfway and then the bottle shaken gently before the remaining portion is poured. The specially designed packaging of Efes Pilsen Unfiltered won the Quality of Design award at international quality and taste medals, Efes Pilsen with the people to determine the name of the the Observeur du Design 2013 contest organized won Gold Medals at the Selection Mondial Paris beer in the works. “Efes” won the competition by by Agence pour la Promotion de la Création in 1973; the Golden Caraius 19th Caralus in great popular acclaim; and was registered as “Efes Industrielle (APCI). 1979; the Monde Selection Bruxelles in 1981; Pilsen”. Since the very day it was founded, Efes Having made significant contributions in the the 22nd Rome Beer and Non - alcoholic Pilsen has stood by its consumers through both development of beer culture in Turkey, Efes Pilsen Beverages Selection and the Madrid its world class products and various projects, and launched yet another project to help beer lovers International Quality Contest in 1983; and never stopped adding value to their lives. With develop themselves in this field.
    [Show full text]
  • 1599 $1499 $1999
    SALES DATES FRIDAY MAY 14 THRU THURSDAY MAY 20, 2021 30-08 30TH AVENUE ASTORIA, NY 11102 • TEL: (718) 728-9484 SENIOR CITIZEN DISCOUNT ON REGULAR PRICE ITEMS ONLY Excludes Beer, Sale or In-Store Sale Items 5% Weekdays 8:00 - 3:00 pm • 10% Wednesday 8:00 - 3:00 pm STORE WILL BE OPEN 24 HOURS SUUPPEERRMMAARRKKEETT PHONE ORDERS - WEEKDAYS S 9:00AM - 2:00PM FOODS OF ALL NATIONS Fresh Meat U.S.D.A. Choice Beef Fresh Perdue Fresh Grade A Whole Bottom Whole Chicken Legs Round Chicken With Roast Back PLU#506 $ 99 $ 39 ¢ 2 lb. PLU#23 1 lb. PLU#1653 69lb. Quality Fresh Produce DELI & BAKERY Sliced To Order Hormel Maple Glazed Honey Turkey Breast PLU#4032 PLU#4078 PLU#3097 From USA From USA $ 99 From USA Whole Red ¢ Yellow 6/$ Andy Boy lb. PLU#192 Seedless Reg. Sale Romaine 2/$ 6 Corn Price 59¢ ea. 2 lb. Sliced To Order Watermelon 49 Limit 2 Offers Per Customers Hearts 5 Dilusso Premium Deluxe Ham PLU#4225 PLU#4959 PLU#4961 PLU#4430 From Mexico From Costa Rica Mangos, Ataulfo Mangos, 4/$ Pinapples $ 99 $ 99 Hass Avocados 5 2 ea. 5lb. PLU#1393 GROCERY SPECIALS OF THE WEEK! Vegetable Plus, Corn 20 lb. bag Jumbo Pack 24 pk., 16.9 oz. btls. or Canola - gal. ctnr. Canilla Goya Poland Spring Mazola Long Grain Water or Parboiled Sazon or 8 pk. btls. Oil Rice Sparkling Water Limit 1 Offer With $50 Limit 1 Offer With $50 Purchase. Discount with $ 99 Purchase. Discount with $ 99 3/$ 3/$ Additional Purchase.
    [Show full text]
  • Translating Arab Cuisine Into English: 101 Recipes
    University of Massachusetts Amherst ScholarWorks@UMass Amherst Masters Theses Dissertations and Theses March 2018 Translating Arab Cuisine into English: 101 Recipes Paiman Salih University of Massachusetts Amherst Follow this and additional works at: https://scholarworks.umass.edu/masters_theses_2 Part of the Other Languages, Societies, and Cultures Commons, and the Translation Studies Commons Recommended Citation Salih, Paiman, "Translating Arab Cuisine into English: 101 Recipes" (2018). Masters Theses. 614. https://doi.org/10.7275/10686524 https://scholarworks.umass.edu/masters_theses_2/614 This Open Access Thesis is brought to you for free and open access by the Dissertations and Theses at ScholarWorks@UMass Amherst. It has been accepted for inclusion in Masters Theses by an authorized administrator of ScholarWorks@UMass Amherst. For more information, please contact [email protected]. TRANSLATING ARAB CUISINE INTO ENGLISH: 101 RECIPES A Thesis Presented by PAIMAN M.A. SALIH Submitted to the Graduate School of the University of Massachusetts Amherst in partial fulfillment of the requirements for the degree of MASTER OF ARTS February 2018 Comparative Literature © Copyright by Paiman M.A. Salih 2018 All Rights Reserved Permission granted by Chef Osama El-Sayed for the translation of the selected recipes and the use of images from the original cookbooks. TRANSLATING ARAB CUISINE INTO ENGLISH: 101 RECIPES A Thesis Presented by PAIMAN M.A. SALIH Approved as to style and content by: _________________________________________________
    [Show full text]
  • White Wines Red Wines Rose Wines Sparkling Wines
    WHITE WINES ROSE WINES 175ml 250ml Bottle 175ml 250ml Bottle Casaletto Bianco, Italy 5.50 6.50 17.50 Primi Soli Pinot Grigio Rosé, Italy 6.95 7.50 22.00 Apples & pears on the palate with a nice medium dry finish, light & easy Off-dry, light & fresh, high altitude vineyards contribute characters of morel cherry & strawberry freshness. Fiano Benevento, Italy 6.50 7.50 18.50 Straw yellow in colour, the aromas has intense & persistent floral Monterey Bay White Zinf&el, California 6.95 7.95 24.00 notes & hints of white peach, exotic fruits & a hint of hazelnut. Fresh summer-fruit flavours & lively acidit. Medium-bodied Sauvignon Blanc, Italy 5.95 7.50 18.50 to appeal to most palates, California’s own Zinf&el. A dry white that is full tropical fruit aromas of melon, pineapple & passion fruit, with lemon & grapefruit nuances. Kayra Kalecik Karasi Rosé, Turkey (recommended) 24.95 This rose wine exhibits ripe strawberry, raspberry, orange blossom, jasmine Pinot Grigio, Italy 6.95 7.95 20.50 & vanilla on the nose & concentrated fresh fruit flavours on the palate. A delightful bouquet of acacia flowers & green apple with a minerality & savouriness that is carried throughout the palate. Impressively fresh & intense. SPARKLING WINES & CHAMPAGNE Buzbag White, Turkey (recommended) 6.95 7.95 20.50 With a noise of lemon flower & freshly squeezed grapefruit juice, Altin Kopuk Kavaklidere, Turkey 5.95 22.00 Buzbag Emir - Narince leaves lychee, apricot aromas on palate. Altin Kopuk is the first natural sparkling wine of Turkey. It is fine, elegant &persistent, full bodied & rich in flavours.
    [Show full text]
  • Wine List & Drinks Menu
    Raki * Single Double Bottle 70cl Efe Raki 3.95 6.00 40.00 (Green Bottle; Fresh Grapes) Yeni Raki 4.25 6.50 45.00 * Raki is a Turkish unsweetened, anise-flavored alcoholic drink that is popular in Turkey as an apéritif. It is often served with kebab or Turkish meze. It is considered as the national alcoholic beverage of Turkey. Spirits & Liqueurs * Mixers £1.00 25ml Spirits 2.95 Vodka, Gin, Bacardi, Malibu, Archers, Martini Dry, Martini Bianco Liqueurs 2.95 Tia Maria, Baileys, Cointreau, Amaretto, Southern Comfort, Pimm’s Whiskey 3.25 Jack Daniels, Grant’s, Jameson Brandy 3.50 Courvoisier Shots 2.95 Sambuca, Tequila Hare Liqueur 2.50 Mint, Cherry, Raspberry, Orange, Banana or Bitter Almond Beers (Bottle) Efes Pilsener 330ml (Number One Beer in Turkey) 3.75 Efes Pilsener 500ml (Number One Beer in Turkey) 5.50 Peroni Nastro Azzuro 330ml 4.25 Becks 270ml 3.50 Becks Blue 270ml (Non Alcoholic) 3.50 Bulmers Pear Cider 568ml 4.25 Bulmers Original Cider 568ml 4.25 Soft Drinks Still / Sparkling Water (750ml) 3.95 Coke / Diet Coke / Sprite / Fanta 2.75 Apple / Orange / Pineapple / Cranberry 2.75 Soda Water / Tonic Water / Bitter Lemon (160ml) 1.95 Wine List & www.eferaki.com efespilsen.com.tr www.doluca.com www.kavaklidere.com Drinks Menu Glass Glass Glass Glass White Wines (125ml) (250ml) Bottle Red Wines (125ml) (250ml) Bottle Trebbiano, Italy 3.50 5.50 15.50 Montepulciano, Italy 3.50 5.50 15.50 Light, dry, refreshing... It has flavours of red fruits, red and black cherry.
    [Show full text]
  • The Tastes of Turkey
    THE TASTES OF TURKEY TRADITIONAL TURKISH APPETIZER Raki 9.00 In Turkey, rakı is the national drink and is traditionally consumed with chilled water. Dilution with water causes Rakı to turn a milky-white colour, similar to the louche of Absinthe. This phenomenon has resulted in the drink being popularly referred to aslan sütü (“lion’s milk”). It’s a Turkish colloquial metaphor for a strong, courageous man, this gives the term a meaning close to “the milk for the strong.” Efes Pilsener 9.50 The Turkish beer, and number one beer in the Mediterranean! This pilsner comes together with a slight tangy malt taste and hoppy aroma. Ayran 4.50 Traditional salty yoghurt shake, often used to accompany a meal. Visne Nektari 4.50 Sour cherry juice – a Turkish family favourite. Nar Nektari 4.50 Pomegranate juice – a refreshing juice from Turkish tradition. Gazoz 4.50 Popular Turkish soft drink – fizzy, fruity and delicious. Original or orange flavour. Turkish Coffee 4.50 “Coffee should be as black as hell, as strong as death and as sweet as love.” – Turkish proverb Turkish Tea 4.50 A smoky, loose-leaf black tea, served in a glass. Turkish Apple Tea 4.50 Finish your meal with a hot cup of this world-famous tea. Sweet and tangy, no trip to Ahmet’s is complete without one! Turkish Orange Tea 4.50 If you looking for something sweet yet sour way to end your experience… Here we have the solution. Salep 4.50 Similar in taste to Chai tea, this Turkish winter drink is made from dried, pistachio and heated with milk, sugar and cinnamon.
    [Show full text]
  • Cocktails and Spirits Beer Cider Soft
    COCKTAILS AND SPIRITS WINE Basic Spirits 8.5 Sparkling The Rumi - vodka, lime, pomegranate juice 9.5 Crittenden “Geppetto” NV Brut (Vic) 9/40 Moorjito - white rum, soda, orange blossom 9.5 sugar syrup, lime, mint Sweet Elderflower Spritz - elderflower liqueur, 12 Innocent Bystander Pink Moscato 375ml (Vic) 18 white wine, soda, lime, mint White Moor’s Head House White (Vic) 8/35 Oakdene Sauvignon Blanc (Vic) 9/40 Artiste Chardonnay (Vic) 46 BEER Chrismont Riesling (Vic) 42 Hawkers Pale Ale (on tap) 5.2% (Vic) 6/10/20 Rose Hawkers Pilsner 5.% (Vic) 8.5 Chrismont “La Zona” Rose (Vic) 8.5/38 Mash “Challenger” English IPA 5.8% (WA) 9.5 Stockade “Duel” hoppy lager 4.7% (Vic) 9.5 Red 3 Ravens “Smoke” dark ale 5.0% (Vic) 9.5 Moor’s Head House Red (Vic) 8/35 Mornington brown ale 5.0% (Vic) 9.5 Pacha Mama Pinot Noir (Vic) 9.5/43 Venom Golden Ale 4.8% (Vic) 9.5 Crittenden “Los Hermanos” Tempranillo (Vic) 9.5/43 Weihenstephaner Hefeweissen 14 Brick Kiln Shiraz (SA) 9.5/43 500ml 5.4% (Bav) INAUTHENTIC PIZZA CIDER ARAK & LIQUEURS Moor’s Head (Mohrenkoph) Hill Billy Crushed Apple (NSW) 9 Arak Brun (Leb) 9 Hill Billy Crushed Pear (NSW) 9 (served with ice and chilled water) Orangaline Triple Sec (Leb) 9 Noun A globular formation filled with cooling water which Brux de Noix (Leb) 9 encloses the still head, typically glass but sometimes comprised of pottery or copper. Believed to have been invented in the later fifteenth century.
    [Show full text]
  • The Influence of Strongly Coloured Foodstuffs on the Performance Of
    FACULTY OF PHARMACEUTICAL SCIENCES The influence of strongly coloured foodstuffs on the performance of rapid on-site mycotoxin tests Marieke Lobeau Promoters: Prof. Dr. S. De Saeger and Prof. Dr. C. Van Peteghem Ghent University Faculty of Pharmaceutical Sciences Department of Bioanalysis Laboratory of Food Analysis Thesis submitted in fulfillment of the requirements for the degree of Doctor in Pharmaceutical Sciences Proefschrift voorgelegd tot het bekomen van de graad van Doctor in de Farmaceutische Wetenschappen Dankwoord ’Het is mij niet bekend hoeveel stappen ik moet nemen om mijn doel te bereiken. Falen kan altijd gedurende deze reis. Echter, succes kan verborgen liggen na de volgende bocht. Nooit zal ik weten hoe dichtbij ik ben, als ik niet eerst besluit de bocht te nemen.’ Vier jaar...als je eraan begint, denk je dat je vertrokken bent voor een heel lange reis. Het was echter een reis, die zoals vele voorbij vliegt. Een interessante reis ook, die mij vele kansen bood want ’reizen is zijn tijd en geld wijden aan het vermeerderen van zijn eigen waarde’ (Comtesse Diane). Gelukkig dat velen mij vergezelden op m’n tocht! Daarom ook dit woordje van dank... Ondanks ’geen taak moeilijker is dan goed te bedanken’ (G. M´enage), probeer ik hier m’n best te doen, hier en daar getint met een citaat (of spreekwoord) want ’geschikte citaten overtuigen’ (Gladstone). Professor Sarah De Saeger en Professor Carlos Van Peteghem wil ik bedanken voor de kans die ze me boden, het uitstippelen van de route, om het noorden te helpen vinden toen ik m’n kompas verloor, om me bij te sturen of het over een andere boeg te gooien wanneer het iets minder ging...Zonderhen was ik niet geraakt waar ik nu ben.
    [Show full text]