Hawaiʻi Tourism Japan 2017 Partnership Opportunities

Program / Description Cost Timing (Month & Day) Activity TRADE FAMILIARTIZATION TRIPS (FAMS) MICE FAM Tour A Fam Tour towards Travel Agent staffs that In-Kind (Sponsorship for airfare, hotel June 13 - June 15 promote Incentive Group; the aim is to create rooms, meals, ground transportation, new business based on HTJ promotion. activities/attractions, itinerary and etc) Hokkaido FAM A Fam Tour towards travel agents that develop In-Kind (Sponsorship for airfare, hotel September-During Tour products; the aim is to create new products based rooms, meals, ground transportation, Hawaii Tourism on HTJ promotion. activities/attractions, itinerary and etc) Conference 2017 ALOHA Program A Fam Tour towards travel agency staff who In-Kind (Sponsorship for airfare, hotel September-During FAM Tour passed Aloha Program advanced level to provide rooms, meals, ground transportation, Hawaii Tourism additional higher education opportunities. activities/attractions, itinerary and etc) Conference 2017 NGO & KIX FAM A Fam Tour towards travel agent staffs that In-Kind (Sponsorship for airfare, hotel September-During Tour develop products; the aim is to create new rooms, meals, ground transportation, Hawaii Tourism products based on HTJ promotion. activities/attractions, itinerary and etc) Conference 2017 Fukuoka FAM A Fam Tour towards counter sales persons from In-Kind (Sponsorship for airfare, hotel September-During Tour Kyushu area, with opportunity to experience a rooms, meals, ground transportation, Hawaii Tourism direct flight between Fukuoka and Hawaii. activities/attractions, itinerary and etc) Conference 2017 NRT FAM Tour A Fam Tour towards Travel Agent staffs that In-Kind (Sponsorship for airfare, hotel September-During (MICE) promote Group/MICE; the aim is to create new rooms, meals, ground transportation, Hawaii Tourism business based on HTJ promotion. activities/attractions, itinerary and etc) Conference 2017 ALOHA Program A Fam Tour towards travel agency In-Kind (Sponsorship for airfare, hotel December FAM Tour staff who passed Aloha Program rooms, meals, ground transportation, advanced level to provide additional activities/attractions, itinerary and etc) higher education opportunities. NRT FAM Tour A Fam Tour towards counter sales persons, with In-Kind (Sponsorship for airfare, hotel December opportunity to experience a direct flight between rooms, meals, ground transportation, Narita and Hawaii. activities/attractions, itinerary and etc) PUBLIC RELATIONS Press tour Invite 5-6 media to feature different target In-Kind (Sponsorship for airfare, hotel April /May/ November market activities/theme rooms, meals, ground transportation, activities/attractions, itinerary and etc Media Event Once a year Media Event in Tokyo. Invite over 100 Workshop Booth & other fee $1,500 TBD media for Seminar/Workshop. Media assistance Collaborate with HTJ to arrange special media In-Kind (Sponsorship for airfare, hotel All Year Around rates for media interested in featuring your rooms, meals, ground transportation, product/service activities/attractions, itinerary and etc TRAVEL TRADE EDUCATION 5 Cities Hawaii Invite main persons from each travel agency to $500 per city for Tokyo & Osaka, $300 Jan 30 - Feb 08 Seminar & unveil 2017 Marketing Plan and provide an per city for Regional cities (Sapporo, Workshop opportunity to exchange updated information. Nagoya & Fukuoka), $1,700 for all 5 HTJ also considers hosting a VIP reception at cities Tokyo and Osaka.

Hawaii Seminar & Seminar and workshop targeting new employees TBA Spring Workshop with and staff that have been assigned to market HPCJ Hawaii. They will learn the basics about Hawaii and how to differentiate between competing destinations. Hawaii Summit In conjunction with HTA’s Hawaii Tourism TBA September 19- 2017 /Tourism Conference 2017, invite 100 agents from Japan to September 21 Conference participate in seminars, workshops, and matching appointments with Hawaii partners. MCI Meet Hawaii Sales call to MICE agent and Event Organizers Information / Sales material support Throughout the year Sales Call Hawaii Travel Sales call to Wholesalers/Retail Agents In-Kind (Sponsorship for airfare, hotel Throughout the year Agent Partner rooms, meals, ground transportation, Program activities/attractions, itinerary and etc Travel Trade Web Seminar to Travel Trade agents to Information / Sales material support Throughout the year Webinar educate/update about Hawaii Destination Honolulu Agent Sales call to Honolulu agent Information / Sales material support Throughout the year Blitz (in Hawaii) CONSUMER MARKETING Aloha Summer One of the biggest Hawaii events in Kansai region. Information Support May 19 - 21 Festival (Osaka) HTJ will have a booth in the event to promote our campaign and conduct Aloha Program workshop to consumers. JST Nagoya JST, one of the satellite offices and main sponsor Information Support May 26 - 28 Hawaii Festival of the event, will have a booth to promote Hawaii for Nagoya area consumers. Kanku Tabihaku JATA related event to promote abroad trip from Information Support May 27 & 28 (Osaka) Osaka region. This event is held at Kansai Airport. HTJ will have a booth to promote Hawaii destination and our campaign. Love Hawaii Hawaii event at Kansai Airport. HTJ will have a Information Support June 17 & 18 Collection booth to promote Hawaii. Hawaii EXPO 2017 Hawaii's stand-alone event in Tokyo that includes Booth Fee $3000-3500 July 15 - 17 (Tokyo) seminars, workshops, talk shows, and stage performances. JATA Tourism Largest Tourism Expo in Asia. HJ will have a booth Brochure Support $300-500 September 21 - 24 EXPO to promote Hawaii destination and our campaign Sapporo Kaigai Travel fair in Sapporo, Hokkaido HTJ will have a TBD August 25 – 27 Fair (Hokkaido) booth to promote Hawaii. Fukuoka, Nagoya, Gohoubi Hawaii related consumer events TBD Nagoya : August Sapporo Sapporo: August Fukuoka: TBD