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Editor: MARK HAYHURST WELCOME Tel: 01206 508618 to this month's Sports Insight Farah signs Email: [email protected] Advertising Manager: three-year deal ­KEITH MARSHALL Tel: 01206 505947 Fax: 01206 500243. with Nabufit Email: [email protected]

Nabufit has signed British Advertising Sales athletics legend Mo Farah 21-23 Phoenix Court, Hawkins Rd, as a brand ambassador in a Colchester, Essex CO2 8JY three-year deal for its online and help motivate and inspire Mo Farah to our team of fitness platform. people to live a more active and international sports stars Group Advertising Farah (pictured) is the most healthy life. and legends. He has shown an Manager: SAM REUBIN successful British track athlete Farah said: “I am very extraordinary commitment to Group Editor: I hope everyone had a great ever after winning the 5k/10k honoured to be part of the his sport and his fans, and that CHARLOTTE SMITH Christmas. double at the Olympic Games in Nabufit line-up of legends and I now includes providing unique Tel: 01206 508615 We look ahead to an London 2012 and again at the cannot wait to start recording content to the Nabufit platform. uncertain 2017 with the Rio 2016 Games. the workouts.” With his great values, positive Publisher: MATTHEW TUDOR challenges of Brexit and Farah will, along with FC Nabufit has reached more attitude and endurance, Mo Art Director: CHRIS ASHWORTH sterling that seems to go up Barcelona's Neymar Jr, former than 200,000 downloads in more inspires millions of people, and down daily. goalkeeper Peter Schmeichel than 180 countries in the first which makes him a perfect Advertisement Art However, it is difficult to and the table tennis player and three months on the market. match for Nabufit.” Director: KEVIN DENNIS see through the many different Olympic medal winner Michael Brian Palm Svaneeng Nabufit app users can Reproduction: viewpoints – with hard, soft Maze, provide exclusive Mertz, CEO of Nabufit, said: expect to see Mo Farah featured ACE PRE-PRESS. and red, white and blue Brexits. training programs, interviews “We are very proud to welcome in the app this month. Tel: 01206 797541 There are people who think things are going to be hard, Photography: those who say there will be no CLIQQ PHOTOGRAPHY difference and those who see www.cliqq.co.uk great opportunities ahead. Nike see a rise in revenues Twitter: @CliQQphoto I think the message is keep Accounts: SUE CARR. calm and carry on. in second quarter Tel: 01206 505903 This month Paul Sherratt Published by Maze Media (2000) Nike has announced better opportunities that consistently looks at diversifying from a Limited, 21-23 Phoenix Court, than expected quarterly drive growth over the near and straight sports store to include Hawkins Rd, Colchester, Essex long term is what sets us apart. schoolwear to bring in another figures defying expectations CO2 8JY revenue stream for your from some analysts. “With industry-defining The US company saw a six- innovation platforms, highly All contents © Maze Media (2000) business. Limited. The views expressed in quarter sales were fuelled by Despite the uncertainty per-cent rise in revenues in the anticipated signature basketball this magazine are not necessarily strength across global markets, in those of the publisher. Every effort ahead Wayne Howarth, Gola's period between September and styles and more personalized both footwear and apparel. is made to ensure the veracity and sport brand manager believes November 2016 in comparison to retail experiences on the horizon, integrity of the companies, persons, Nike reported that revenues products and services mentioned in the sky's the limit for the the previous year, while profits we are well-positioned to carry our momentum into the back half increased six per cent to $8.2 this publication and details given company. rose by 11 per cent. are believed to be accurate at the billion, up eight per cent on a time of going to press. However, no We also look back at Global consumer demand of the fiscal year and beyond.” drove revenue growth across the Some stock market experts currency neutral basis and net responsibility or liability whatsoever STAG's Winter Buying Shows can be accepted for any consequence income increased seven per cent and ahead to ISPO Munich. Nike brand portfolio. had predicted a fall in profits or repercussion of responding to $842 million, while diluted to any information or advice Let's hope for a good year Mark Parker, Nike Inc for the second quarter of Nike’s earnings per share increased 11 given or inferred. No part of this ahead. chairman, president and CEO, business year. publication may be copied, broadcast, said: “Nike’s ability to attack the However, Nike's fiscal second- percent to $0.50. interpreted, or stored, in any form, for any purpose, without the written permission of the publisher.

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Phoenix Sporting Goods Limited, University House, Oxford Square, Oxford St, Newbury, Berks, RG14 1JQ T: 01635 517560 E: [email protected] W: www.phoenixsportinggoods.com JD SPORTS 7 HAS BOUGHT GO OUTDOORS NEWS FOR £112.3M All the very latest in the sports industry... The deal will see JD Sports buy the 58-store retailer, which caters for the outdoor enthusiast carrying everything from tents to bikes, from Ashley backs chairman Keith Hellawell YFM Equity Partners Sports Direct chief executive 'catalogue of governance and conditions for people working at failed to win over shareholders' and 3i Group. Mike Ashley has given his operational failures' under his the company's main warehouse, approval by then. Based in Sheffield, Go full backing to chairman chairmanship. comparing them to those in a However, another statement Outdoors was originally Keith Hellawell. Ashley said: “Keith has Victorian workhouse, and over by Ashley following the vote established in 1998 by Paul A revolt by independent my full backing and will be corporate governance. gave increased backing to the Caplan and John Graham, shareholders had looked to oust continuing in his role on the Hellawell offered to resign chairman. who will now leave the Hellawell from his position, basis that he has the unanimous but was persuaded to stay in Ashley said: “I have business, and grew from a opposing his re-appointment. support of the board. I note that order to assist with making spoken to Keith to inform single store to become a At a meeting on January many of those who voted against further improvements. him that I hope that he will nationwide retailer mainly 5, almost 54 per cent of Keith have acknowledged that New rules to empower reconsider his intention to situated in out of town independent shareholders voted we have made positive progress shareholders mean Hellawell stand down if he does not retail parks.. against his re-appointment, since the AGM.” was obliged to face a second vote receive the backing of a majority Go Outdoors adds to JD Hellawell, however, was backed At the company's before being confirmed in the of independent shareholders at Sports Fashion plc stable by founder Ashley who owns 55 September 2016 annual general chairman's role. the 2017 AGM.” of outdoor brands such as per cent of the company. meeting, more than half of That vote took place at the Sports Direct also stated Blacks, Millets, Ultimate At the final reckoning the the independent shareholders specially convened meeting. that in view of continuing Outdoors and Tiso. vote was 80.4 per cent in favour. voted against Hellawell, The 74-year-old, who has frustrations, the board will meet The vast majority of the JD Independent investors following media reports and a been Sports Direct chairman in the near future to reconsider parliamentary committee had since 2009, said he would step all options in relation to its Sports' existing outdoor had been urged to vote against the re-appointment due to a lambasted the company over down at the 2017 AGM if he had review of corporate governance. stores are situated on the high street and there is minimal crossover with those of Go Outdoors. Peter Cowgill, JD Sports Fashion plc executive JONATHAN TROTT GOES chairman, said: “Go JD Sports launch Outdoors is a great BACK TO GUNN & MOORE addition to our existing investigation after news Jonathan Trott has signed a Australia in 2009 he scored 119 Outdoor business. new sponsorship agreement and subsequently he achieved an “The minimal overlap in with Gunn & Moore. overall Test average against the report on conditions store locations and their He has renewed his Australians of 86.42. He also scored out of town, one stop association with the company two Test double centuries, one each JD Sports has launched an system is specifically designed retailer approach following a four-year break. against Sri Lanka and Bangladesh. investigation following to ensure that all workers are complements the work we Trott said: “I played some During his partnership with allegations made in a Channel paid for the time it takes to exit have done on the high of my best cricket with GM GM, he was also Man of the Series 4 news report that working any queue on leaving the site, street with Blacks and bats and equipment and I am against Pakistan in 2010 and conditions at its Kingsway and we pay all employees in Millets and further looking forward to renewing our won three major awards in 2011 distribution centre were full who are up to 15 minutes strengthens our offering in successful partnership.” - Wisden Cricketer of the Year, 'worse than a prison'. late on arrival. The company said they “Our employees are vital to the Outdoor sector. He started a long and ECB Cricketer of the Year and ICC were 'disappointed and our business, so we take any “I am excited by the future successful relationship with GM Cricketer of the Year. concerned' by the broadcast by such allegations very seriously. prospects this holds for the as a South African schoolboy Peter Wright, managing Channel 4 in December, adding As a result, we will undertake JD Group.” and in the period from 2000 to director of Gunn & Moore, said: 2012 Trott scored 12,343 runs “We are delighted that Jonathan that it was not 'an accurate to conduct a review of all our at an average of 44.88 including has decided to re-join Team GM reflection of our culture'. policies, their communication 29 centuries and 60 fifties – all and our previous relationship However, JD Sports and implementation at the site, GUNG HO scored with Gunn & Moore. speaks for itself. He was always Fashion Plc has launched with the clear aim not only to His Test career, using Gunn & a joy to work with and we look an investigation into the continue the improvement of TAKES ON Moore, was remarkable. forward to helping him with the Rochdale site. the facility, but also to think In his debut Test against next stage of his career.” The report stated that a about the future structure of GIANT 'three strikes and your out' employment at the site for the policy for minor infringements benefit of all the Consumer sports and Jonathan Trott was in place at the site and people employed at Kingsway. lifestyle agency Gung Ho has returns to GM in new that workers could be sacked We undertake to be transparent been appointed by bike brand sponsorship deal. on the spot. regarding the changes we Giant to lead the UK PR and Picture: courtesy of Strikes, the report said, make, both to our employees social media for its Liv brand. Getty Images could be issued for sitting down and other stakeholders. The Birmingham-based on a long shift, chewing gum or “We will readily open agency has been brought in having a mobile phone. our doors to an appropriate to help Giant introduce Liv, It also alleged that workers independent body wishing which is the first cycling were not paid for queuing to get to scrutinise our operations brand completely dedicated into work or going through at Kingsway.” to women, to a female security checks when they left Over 1,000 people are consumer lifestyle audience. at the end of a shift and could employed at the Kingsway Gung Ho will be responsible therefore be earning less than warehouse, which operates for running the UK press the minimum wage. seven days a week and 24 The company said: “We hours a day. office for Liv and for categorically do not operate a The workers are made consultation and creation of 'strike' policy or system and our up of employees of the company content for its social media workers cannot be fired 'on the and agency staff from Assist platforms, alongside the spot'; we have a fully outlined Recruitment. creation and implementation disciplinary procedure and Kingsway supplies all JD of creative UK-based appeal process based on the Sports stores in the UK and activations. ACAS code of practice. most abroad, while also taking “Our time and attendance care of online orders.

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News.indd 2 16/01/2017 16:56 8 NEWS New role for Adrian ENERTOR Adrian Davison has been Dory said: “Adrian is the perfect appointed as Gregory’s new choice. He’s highly qualified, full of & HUMAN Brand Director Europe. enthusiasm and – very important for The 49-year-old from the Gregory – a real outdoor enthusiast.” United Kingdom, worked until Also joining the team is RACE ARE recently for Berghaus as Global Kristof Verleyen, who’s moving Equipment and Footwear from parent company Samsonite GETTING Product Manager and has many to work 100 per cent for Gregory. years of experience in product Davison will be initially IN STEP management, marketing and sales. supported by Andrea Meerholz. Davison will direct operations After seeing off serious from the company’s headquarters illness, the former Brand Director TOGETHER in Belgium. Europe has decided to step down He has long-standing from her previous position. Enertor, the orthotics brand, will become official insole experience thanks to time served She said: “This was a very partner of Human Race Events for the 2017 season. The deal with Puma, Fila Sport, Fox Head difficult decision to take, as I feel includes 12 running and triathlon events that last year saw and most recently, Berghaus. very committed to the brand.” over 33,000 participants, including the Cancer Research UK As a passionate outdoor In future, Meerholz will work Winter Run Series and Windsor Triathlon. enthusiast, he enjoys hiking, trail as Key Account Manager for all Created by leading UK podiatrists, and using patented D3O running and mountain biking. Samsonite brands in Switzerland, technology, Enertor have created a unique insole that provides Davison reports to Jonathan but at the beginning on a reduced shock absorption and is clinically proven to reduce injuries. Dory, General Manager Gregory workload to lower her travel time Adrian Davison - New Brand D3O is a smart material which is flexible but, on impact, the Europe at Samsonite. and support her return to full fitness. Director Gregory Europe molecules lock together before returning to its natural flexible state immediately after. Nick Rusling, Human Race Events CEO, said: “Utilising the expertise gained from many years of experience is central to making our product the best it can be and in that regard we are very similar to Enertor. This, as well as their belief in giving Retirements at Reydon everyone, regardless of ability, the best chance to achieve their potential and individual goals, make Enertor a logical partner for Reydon Sports will be saying have decided to retire. to David Sanderson. Human Race.” goodbye to their chairman During their time at Reydon Richard Vimpany will Enertor will be present at several Human Race events this and managing director. Sports the company has gone continue as finance director. year, demonstrating the technology behind their insoles and After 23 years at Reydon from strength to strength. The company, in a statement, providing prizes for participants. Competitions and giveaways Sports – the one-stop-shop – Frank's son, Frank, will thanked Doherty and Carter for will allow the wider Human Race community to experience the chairman Frank Doherty and takeover as chairman wile the their dedicated service and wished benefits of Enertor as well. managing director Nigel Carter managing director's role will go them a long and happy retirement.

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News.indd 3 16/01/2017 16:56 AQUASPHERE NEWS SALES 9 GROWTH Aqua Sphere UK has revealed a year-on-year sales increase of nine per Alpinestars appoint Zyrofisher cent and significant global marketing plans for 2017. ZyroFisher have added Alpinestars which has roots Leisure to create an unparalleled The company enjoyed a Alpinestars to their Fisher in the refined Italian aesthetic portfolio of world-class brands, strong 2016 and saw growth portfolio of brands. of the early sixties, continues focused on providing value added across all categories of its Alpinestars, the Italian to drive the brand across service to their brand partners we are looking to maximise the established Aqua Sphere manufacturer of high Road, MX, Auto and Cycling and customers. growth of the Alpinestars brand brand, as well as significant performance race wear and collections with riders such as Sitting within the Fisher to realise our potential in the UK sales in its new MP brand, protection, has appointed Aaron Gwin choosing to wear portfolio, Alpinestars will and Irish markets.” the partnership with ZyroFisher as their exclusive Alpinestars kit on the World be serviced by a highly- Ian Calvesbert, ZyroFisher Olympic legend Michael distributor for the UK and Cup circuit. experienced team of territory Commercial Director, said: “As Phelps and Hall of Fame Ireland. ZyroFisher is the UK’s account managers and Luke Alpinestars partner in the UK, coach Bob Bowman, aimed at With a rich heritage in leading distributor of Parts, Hammil will serve as the brand we will be looking to add value the competitive swimmer. motor racing, Alpinestars has Accessories and Clothing to the manager in the UK. to their proposition.” Aqua Sphere, for 2017, produced protective footwear UK and Irish cycling markets. Davide Rossetti, Cycling Initial stock will be is launching a new entry and apparel for countless world This follows Zyro’s Sales Manager, said: “With the available from ZyroFisher for level swimming goggle, the champions past and present. acquisition of Fisher Outdoor support of the team at ZyroFisher, Spring/Summer 2017. Kameleon, which delivers excellent construction properties and Aqua Sphere’s signature 180 Indoor rowing participation degree panoramic vision at a keen price point. With a goal to double participation in indoor rowing in the next five The company has also years, British Rowing has appointed Promote PR to help raise the announced significant profile of their new indoor rowing strategy, ‘Go Row Indoor’. investment in a new global Helen Rowbotham, Director of Innovation at British Rowing, marketing campaign. said: “Promote were a great sounding board for us as we developed The #TrueSwimmer our indoor rowing strategy this year – always willing to listen and campaign will target the provide guidance and recommendations. “Their vast knowledge and everyman and everywoman connections in the fitness sector, coupled with their experience of who just love to swim, driving grassroots sports participation with effective communication whether their goals are to campaigns made them the ideal agency for British Rowing.” clear their mind, get into The launch of the ‘Go Row Indoor’ initiative includes new indoor shape, push themselves to rowing class models for gym and studio, the appointment of Master complete an open water Trainers, instructor training programmes, the development of online swim or triathlon or just leagues, charity campaigns, software partnerships, national and regional to have some valuable ‘me events, along with the trade and consumer awareness campaign. time’ in the pool. For more information about the initiative visit: https://www.britishrowing.org/indoor-rowing/

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News.indd 4 16/01/2017 16:57 10 NEWS STAG BUYING GROUP'S winter shows are a great success STAG joint MD Ricky Chandler explains why the UK show was the best yet and how the market will cope with the challenges of Brexit

t was another busy time at very well attended and Hoka ran a the STAG Buying Group morning running club for those Iwinter shows. that wanted to stretch their legs A packed Cotswold Water before a busy day.” Park Hotel, in South Cerney, Both days were extremely Cirencester, played host to busy at the show and a friendly brands and retailers and was and relaxed atmosphere was hailed as one of the best shows evident throughout the event. STAG has put on. Ricky added: “The turnout Held over two days and from members and suppliers was across three halls in November, first class once again as right from joint MD's Ricky Chandler and kick-off on Sunday morning Ward Robertson, along with through to Monday lunchtime all marketing director Sara Chandler, three halls were consistently busy. were delighted with the response Ninety per cent of those that the show received. attended stayed overnight at the The Ireland Winter Show in hotel, so there was plenty of time Ireland, held at the Heritage to mix and mingle prior to and Resort, Killenard, County Laois, between show days. was also a success. “We worked extremely hard Talking about the Ireland to make sure members were show, Ricky said: “The Irish well informed prior to their independent STAG members arrival about who the suppliers demonstrated the strength of were that were attending, the the sports, shoe and outdoor new ranges that would be on trade in the emerald Isle. They show and the special offers that travelled from every corner of the were also available. country to book orders and “We also shared the members network together.” booked with all our suppliers who But returning to the UK made special efforts to contact show, Ricky said: “The format of them to make appointments. the show over the two days This process led to well informed remained much the same as retailers visiting stands that were previous years as our template geared up to write orders, what has always been a successful one. could be better! “However we feel that the way “We always feel that if we organised the event behind the people are relaxed, well-informed scenes made this the best show we and well prepared they will have ever been involved with. always get more out of every Everything ran extremely business situation, and shows smoothly giving myself, Ward and are no different. Retailers came Sara lots of time to spend with our along in the right frame of members and suppliers, which mind and suppliers were well was very productive. prepared to engage with existing “We also ran three seminars and new customers.” on effective retailing that were The importance of a high “The Irish independent STAG members demonstrated the strength of the sports, shoe and outdoor trade in the Emerald Isle.”

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Stag show.indd 1 16/01/2017 17:09 NEWS 11

SHOW TESTIMONIALS

DAWN EVANS – Rugby Heaven/ MOTI – areas it is vital from a supplier/retailer Excellent show again this year and some great perspective for both parties to come together and STAG BUYING GROUP'S offers given. Hotel is always a pleasure to stay in this was successfully achieved over the weekend. and the evening entertainment was fun and varied, looking forward to next year. JON BARRETT – Sportyshop - The show always works well for us enabling us to meet MIKE BALDOCK – Apex Sports - I thought the fellow members, catch up with retailers that we show was definitely a success. The currently trade with and also gives us the accommodation and food were up to the usual opportunity to view new Suppliers/ranges. From high standard. Despite a couple of suppliers not attending the show yesterday we have now taken being there, we had more than enough to keep us in ranges from two new Suppliers and taken busy. We placed several orders at the show, some advantage of many show offers. with extra discount, and are following up with further orders. We also took the opportunity to PETER COWDREY – Fitness Mad - Thanks once 'compare notes' with a few other retailers, again for a really good weekend, well organised. which is a useful bonus. We’ll definitely be Good response from the accounts that visited the back next year. stand and we also picked up new business as well, which is always encouraging. I thought that the BARRY STEVENS – Sportscene – As always, retail presentation was really interesting. we were very pleased to see a good cross-section of suppliers attending. I think the Sunday/ TONY MILLER – X Blades - Show was well Monday works well for people who don’t wish to organised as always. I thought the casino was a take time out of their business they can attend good idea. It got people interacting with each Sunday, or alternatively if they don’t wish to other. We get a lot out of talking to other brands work on a Sunday, can come along on the Monday. and retailers. There is a lot of knowledge under I had a busy show with my first appointment 9am one roof to tap into. Sunday and I left at 4pm Monday. Very useful to have so many companies all under the same roof MIKE MORGAN – Sales Agent - I would at the same time. If there was ever a second show personally like to thank Ricky, Ward, Sara and in the summer again, we would be there! the rest of the STAG team for all their efforts in putting this year’s STAG show on once again . JAMES SAMWAYS – Abingdon Sports - In what most businesses are finding a forever We thought that the show was very good, as it changing market I think it is in the best interests always is! The offers that the suppliers had on of not only the suppliers, but also the STAG were very good and made the trip worthwhile members to come along to the show as I have for all retailers. spoken to a number of retailers who were pleased with what the various companies had to offer, RORY MACDONALD - Leisure Time Sports - as not only did they pick up some new brands, The show was really helpful for me personally - it but were also were given the opportunity to was the first time I had been and I really benefited obtain enhanced margins on products. Let's from getting to see all of the brands, talk to hope that both the suppliers & retailers/on number and diversity of brands accept there will be changes and companies in person. We were also able to take line members can all work together moving was always forefront in the minds developments that challenge all of advantage of some of the deals and find some new forward to support each other. of the organisers. With Ricky us over the coming months and product lines that we will be exploring further. knowing that a large selection years but it’s nothing that the CHARLOTTE DOVER – 1000 MILE -1000 was key for the retailers who industry hasn’t faced before. The NIGEL CROMPTON – The Runners Hub – As Mile were delighted with the attendance attended the show. independent sports industry is as new retailers it was more than just a buying show and outcome of the recent STAG Show UK. He added: “We had many strong as ever and this will for us. It was a chance to learn how things are The members seemed better prepared and comments during the show, and continue whatever hurdles are done, meet other retailers and meet all the brands. more engaged than ever before, ready to put feedback since, that having a put in our way. A fantastic opportunity to get away from the store pen to paper to place some meaningful orders. diversity of suppliers exhibiting “We have already seen price for a few days and plan as well as some great offers We are sure that the combined efforts of our really helps the retailers in increases and these will only set available which we availed ourselves of, too. own sales team (before the event), along with looking at new markets and to continue for 2017, but this is not the excellent communications received by the opportunities. People are so busy just within our industry but NICK WISDOM – Wisdom Sports - I enjoyed members, and us as suppliers, from Sara and running their businesses on a across the board. Instead of the show as always, the friendly atmosphere and her team before and during the event has really daily basis that sometimes it takes focusing on the negative let's number of good companies present enabled me to helped the smooth and effective running of a little time out and a different think about the positive make good progress with my buying for Q3 - 2017. the show, resulting in the positive response environment to consider new “We are in an industry where With representatives having ever increasing we experienced. ideas and directions. The show consumers will always want to provides this perfectly. play sport, go outdoors, engage in With the increase in digital team activities, so there will platforms and e-commerce always be a buoyant independent Ricky still believes firmly that retail market. Yes, it will have there is a place for trade shows challenges but with us working going forward and their relevancy together in our industry we can to the marketplace. tackle these head on.” Following two very successful Buying Shows in Ireland and the UK He said: “If your business is And Ricky believes that these STAG Buying Group is very pleased to confirm 2017 dates: traditional retail, specialist retail difficult times also prove the or wholly online you still have to relevancy of trade shows. see product in its truest form. He added: “It is more IRELAND BUYING SHOW 2017 Nothing will ever replace the face- important than ever for retailers Starts 2pm Tuesday, November 7 to-face interaction between and suppliers to communicate people and product.” effectively. You can’t beat face- Ends 4pm Wednesday, November 8 Looking forward to the rest to-face to get to know the Venue: Ballroom - The Heritage, Co. Killenard of 2017 and the challenges posed individual behind the company, by Brexit and the problems caused be it a supplier or retailer. Trade by the fluctuations in sterling, shows are the most cost effective UK BUYING SHOW 2017 Ricky knows there may be way to do this as are personal Starts 9am Sunday, November 19 difficulties ahead. visits amongst the trade. We in Ends 4pm Monday, November 20 But he is bullish that the STAG remain hugely optimistic industry is robust and can face about the independent retailers Venue: Conference Centre – Cotswolds Water Park Hotel up strongly to anything that and the service they offer, which may lay ahead. in the UK and Irish markets is Exhibitor & Member forms for both shows will be sent February 2017 He said: “I think most people second to none.”

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Stag show.indd 2 16/01/2017 17:09 NEWS 12 PURE GYM MAKES TOP TEN adidas launch female boot BUSINESS adidas launches the first The height and diameter are a revolution to DISRUPTOR versions of its ACE and X of the studs are designed to the women's game, boots created especially aid both rotational and linear a trailblazing step LIST for female players. traction for female athletes. I'm honoured Both boots have been Players such as Becky to showcase Pure Gym, has been engineered to specifically fit the Sauerbrunn and Morgan Brian on the recognised as one of the female foot by featuring a totally will wear the new ACE boot, field.” female foot top ten most disruptive unique combination of shape, while the X version will be Dean shape and physiology. businesses in the UK design and traction. worn by the likes of Lindsey Lokes, vice “It’s not only in football by the inaugural Virgin Using all its technical Horan, Emily Sonnett and president of product adidas that we’re consulting female Media Business Disruptor expertise and key insights Danielle Colaprico. Football said: “At adidas, our athletes to innovate our 10, powered by Fast Track. provided by numerous female Sauerbrunn, US Soccer goal is to create products that female product range either. In The Virgin Media Business players, adidas was able to women's national team captain enable players to be as good running, the PureBOOST X was Disruptor 10 sees Virgin analyse the unique shape of and 2015 World Cup champion as they can be. Through our designed with a floating arch Media Business and the female foot. said: “In soccer, female athletes dedicated testing with female and adjustable lacing system to Fast Track combine to The results showed that across the world wear shoes athletes we can focus on what deliver a supportive fit for the recognise companies for makes women unique and female foot.” there is typically a lower in- that are not meant for us, our having a business model, step and narrower foot bend, feet, or our game. Today, thanks create something to help them The silhouette and collar product or service that which meant creating new to adidas' constant drive to perform at their best. height have also been lowered is creating a new market outsole tooling. innovate and empower women, “It’s not just about a smaller based on the anatomical needs or transforming existing In addition, both boots have we finally have access to the ACE or X boot, it’s about of the female player. The X and shorter and smaller studs, as first ever boot for female players. designing a boot with technical ACE will both be available in a markets and rapidly well as unique stud positioning. “The new ACE and X boots features to suit the different metallic shimmer colourway. taking market share from competitors. Since launching in 2009, Pure Gym has grown to 170 sites in the UK and around 850,000 members. NET WORLD SPORTS NAMED The company pioneered the model for affordable FASTEST GROWING BUSINESS high-quality fitness facilities in the UK, An online sports equipment were particularly impressed aims to be top of the league, to was published in 1997 and the opening up access for retailer has been named with the firm’s continued export be recognised as the 45th fastest ranking has since become the the British public and the second fastest growing success, with more than a half of growing business in the UK, and definitive run-down of the UK’s encouraging healthier business in Wales by the Net World Sports’ sales coming the second fastest here in Wales, fastest growing firms. Appearing lifestyles. definitive UK-wide ranking from overseas markets. is a remarkable achievement. alongside Net World Sports in the Humphrey Cobbold, of companies with the best Now employing a team of “It is justified reward for 2016 league table were household chief executive officer of sales growth. 62 at its 50,000 square foot our fantastic team’s hard work names such as brewer BrewDog Pure Gym, said: “We’re Net World Sports, which warehouse and office complex, and continued commitment to and fashion retailer Missguided, delighted to have been is based in Wrexham, North this latest accolade for Net World excellence, whether that’s by with Gymshark taking the coveted recognised as one of the Wales, has stormed straight Sports comes hot on the heels of stocking the very best products, number one position. top ten most disruptive into 45th place in the latest being a finalist in the Small to always offering them at the The league table is sponsored businesses in the UK. annual Sunday Times Virgin Medium Sized Business of the best possible prices, and ensuring by Virgin, Barclays, BDO, BGF “Pure Gym has helped Fast Track 100 league table, Year category at the prestigious customers receive the very and Virgin Media Business, redefine the gym industry which ranks Britain's privately- Lloyds Bank National Business best experience with us to and is compiled by Fast Track, and technology has been the Oxford-based research and owned businesses with the Awards 2016 last month. round it all off.” at the heart of our story, fastest-growing sales over a Amongst its comprehensive The first Fast Track 100 list networking events firm. allowing us to offer three-year period. range of sports equipment, the affordable and flexible Founded in 2009, the online company sells more than 100,000 memberships, without retailer, one of only three football goals every year, the vast businesses based in Wales to majority its own brand FORZA sacrificing quality. make the final cut, has seen its goals which are manufactured FSPA Montgomery re-elected “We’ve opened up the market to new members annual sales grow by an average in-house. Jane Montgomery, FSPA has been working closely with of 70 per cent over the past three Alex Lovén, managing managing director, was UK government, ensuring with a third of our qualifying years to a staggering director of Net World Sports, said: delighted at her re-election that our industry has as much members having never 2016 total of £11.9 million. Judges “While Net World Sports always to the board of directors information as possible as we belonged to a gym before, of the Federation of the extricate ourselves from the EU. evidence of our role in European Sporting Goods “These are uncertain democratising access to the Industry. times for sports and play fitness in the UK.” The FESI, which businesses, not just in the UK Pure Gym also appeared represents the interests but across Europe as well. in the prestigious Sunday of 1,800 sporting goods As the voice of the UK sports Times Virgin Fast manufacturers across Europe, and play industries, the FSPA Track 100 for the fourth gave Montgomery their will continue to represent consecutive year, placing backing at the annual general our interests with our 25th in a league table meeting held in Rome. counterparts in Europe.” ranking the top 100 private Montgomery said: “I’m Luca Businaro, FESI British companies with the delighted to be able to president, said: “Globally, as fastest-growing sales over continue my work with the the leading organisation in the last three years. Federation at this crucial time the European sporting goods The latest awards follow for the European sports and industry, we aim to develop Pure Gym’s 33rd place play industries. the economic and innovation ranking in the annual “70 to 75 per cent of FESI’s dimension in sport so as to membership is made up of SMEs reinforce political attention Sunday Times 100 Best and the European Sporting towards our sector. Companies list earlier Goods Industry employs over “We are striving for sport this year, which saw the 650,000 EU citizens with an to be officially recognised as a company awarded a 3-Star annual turnover of some 66 European industrial sector, to Accreditation standard, billion euro. foster innovation in sport and acknowledging excellence in the Alex Loven, “Since the UK voted to to further increase research managing director leave the EU, the Federation of and development in the field of workplace. of Net World Sports Sports and Play Associations physical activity and health.”

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News.indd 5 16/01/2017 16:57 INTERVIEW 13 A difficult year ahead but Gola believe the sky's the limit for their brand Sport brand manager Wayne Howarth talks to editor Mark Hayhurst about Brexit, innovation and development and influencing the marketplace

such as Air Mesh Engineered to be a very important exhibition an exemplary collection sleek and contemporary whilst technology allows air flow around for us; it helps with European combining performance, on-trend incorporating technology such the foot, providing the wearer territories and supports our styling and innovative features as seamless one piece and knit With an uncertain 2017 ahead with a cooler experience. distribution partners. ISPO which are enhanced each season weave uppers. – Brexit and Article 50 are due Knit weave seamless engineered is also a great international with thanks to our design and to be activated by the British one piece uppers, as featured in some platform to showcase our offer and product team. In a digital age – how are Government at the end of of our AW17 styles, are fused with work closely with our overseas By focusing on design features you making use of the March – how does Gola view modern construction patterns which partners. We have a prominent and functional benefits we offer internet and social media the coming year? optimise flexibility and breathability location in the fitness hall this year desirable products that will appeal to push your brands? WH: Currency fluctuations with for the athlete, giving an improved fit and will be presenting our Gola to our customer. Each collection WH: Social media plays a huge the pound will make it tougher and performance. Active AW17 collection split into is produced to exacting standards role in reflecting the quality of for 2017 in the short to mid- Options within our trail and Fitness and Training, Running and capturing Gola’s philosophy for our brand through Facebook term, however expanding our running range offer TrailFlex, Trail and the stylish Gola Active offering exceptional quality and (www.facebook.com/gola), distribution network will alleviate lugged rubber outsoles designed Sport Style range. distinctive designs at realistic Instagram (@GolaClassics) some pressure for us. We also have and develop for serious train price points. Who knows how far and Twitter (@GolaClassics). a strong retail presence across running to provide outstanding How far do you think, as a brand, we can take it but we keep looking Showcasing our latest product the Middle East and Far East grip on wet and muddy terrain. you can take your new products forward, you know the saying as well as working with fitness and we’re hoping to continue this Our ‘x2-Lite’ super lightweight and influence the marketplace? "sky’s the limit" influencers and bloggers to international growth. phylon outsoles reduce the weight WH: Alongside an increase in increase our brand awareness. of the shoe and offer enhanced health awareness in recent What do you see as the biggest What new developments and absorption to give the wearer the years, there has been rapid trends ahead this year and how innovations do you have in line most comfortable experience. growth in the area of sport and will Gola incorporate them? for the next few months at Gola? fitness as consumers start to WH: Product is King! Keeping WH: Taking innovation to the How important are shows like display a new-found desire to styles relevant, on-trend and next level and striving for top ISPO Munich for Gola to show exercise and keep fit. Lifestyle affordable, are all key factors performance products that have off these new developments and changes are influential indicators to grow the business. Focusing been engineered to deliver quality what will you have on display? in the way we design and develop on trends such as strong and comfort. Innovative features WH: ISPO Munich has proved our product range, by delivering colourways, keeping silhouettes

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News.indd 6 16/01/2017 16:58 TICKETS NEWS REGISTER NOW FOR ONLINE DISCOUNT 14 HTTP://MUNICH.ISPO.COM/EN/TRADE-SHOW-VISITORS/ TICKETS-REGISTRATION/ ISPO Munich - where sport €25 for a day trade ticket (€39 to buy at the show) participate http://www.ispo. BEST VALUE TIP: and business merge com/en/academy/conferences/ ISPO CARD – THIS ANNUAL €79 TICKET CARRIES WITH IT A id_79686808/conference-at- HOST OF PARTNER OFFERS. IT ENABLES YOU TO TRAVEL he talk right now is all Why go? ISPO Inspires, for ispo-munich-2017.html. TO THE SHOW ON THE AIRPORT SHUTTLE FOR FREE, about the business that buying, discovering emerging QUICK ENTRY AND A DEDICATED BUSINESS LOUNGE. Tcan be generated at ISPO brands, engaging with what is During all four days of the trade Munich 2017. More than a trade happening in your market and much show lectures, discussions and show, this is the ultimate resource more. And after the show, connect presentations provide show for professionals in the market with a click to year round digital visitors with insights into the latest and newcomers who want to networking, information and advice developments in the sports industry emerge on the global scene. and news of their other shows. in retail, design and marketing. Year round, you can connect The ISPO ACADEMY Conference with the world of sport with one New year - new career? will take place in the Conference simple ispo.com click. For news, If you are entering the sports Arena at Entrance East. Please shows and product developments, business market, make a note of note that some lectures will only be you can even reach out to consumer the ISPO career days on February available in English (E) or German creativity through the ultimate 7 and 8 (entrance east). For movers (D) and a simultaneous translation crowdsourcing platform around. and shakers – head to the online service is only available on events Head to Munich for the show ISPO job market link, to check or with (ET) or (DT) respectively. and take in the world’s leading post vacancies to the global sports sports exhibition, which has defied world http://www.ispo.com/en/ February 5, 2017 | Retail Day all trends and continued to grow. jobs/id_78038910/sports-job- February 6, 2017 | Industry Day In 2017 the show features nine new board-careers-in-sport-with- February 7, 2017 | Sports areas across 16 halls, with segments ispo-job-market.html Communication Day ranging across performance, February 8, 2017 | Career Day textiles, sourcing, sportstyle, Getting there: FACT FILE health and fitness, outdoor and From Munich airport – take the Market introduction ISPO MUNICH: 5 to 8 February 2017 wintersports. What could be a S1 or S8 to the main station in Programme ISPO Munich takes place every year at the Messe München centre. better way to start business in 2017. Munich – and switch to the Ubahn If you are looking for a resource Opening Hours 2017 Visitors A huge events programme at (underground). Take U2 all the way For further info: that will help you take your brand Sunday, February 5, 09:00 – 18:00 ISPO Munich offers everything to the show entrance. Remember Contact the UK into Europe, this is the right place Monday, February 6, 09:00 – 18:00 from retail development at the ISPO to punch your ticket in the blue Information and ISPO’s Market Introduction Tuesday, February 7, 09:00 – 18:00 Academy, to networking features machine for a date stamp Centre, managed Programme will provide strategic Wednesday, February 8, 09:00 – 17:00 and a great social diary. There is guidance. Find out more http:// by Totally a strong UK presence – with the ISPO Academy - the www.ispo.com/en/academy/ For sourcing, core sports, sports style and Foxed. ispo@ FSPA driving exposure for many of leading conference and networking conferences/id_79693116/ performance – use the west or north entrance totallyfoxed.com the great British brands, including platform has a superb event market-introduction-program- For outdoor andsSki – entrance west is quicker. @ispoUKnews one focused business area. agenda for 2017 sign up here to munich.html

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ISPO.indd 1 16/01/2017 16:55 ImportServices_Sports Ad_265x360_HiRes.pdf 1 07/09/2016 19:30

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WAKE UP TO THE FUTURE OF LOGISTICS ~ CONTACT A MEMBER OF OUR TEAM TODAY Call 01489 799 500 or email [email protected] IMPORTSERVICES.CO.UK 16 RETAIL FROM THE PITCH TO THE CLASSROOM – the merging of two channels Paul Sherratt, of Solutions for Sport, looks at the teamwear and schoolwear opportunities

hen I was growing up I Today I find myself kitting two channels merge. vividly recall the small out my own children with the Of course this is not an W shop in our local town various items for school but find entirely new phenomenon – one that was the schoolwear supplier. a very different, and evolving, only has to look, for example, He was the only place in the landscape within the schools' at the list of Intersport members area where one could purchase the supply business. to see several prominent relevant blazer and tie and, while Yes, of course, the businesses that have, for many admittedly it was in the 1970s, traditional schoolwear specialists years, offered both solutions it did have a very “Are You Being are still around and, indeed, together as a retail proposition. Served” feel to it – even down to many are thriving. But most Take FR Monkhouse for the wooden fixtures and fittings interestingly, many now offer a example – having recently and small drawers that held the combination of sporting goods passed their 75th anniversary, various stock items. alongside school supplies as the the business has become one

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Schoolwear plus news coulumn.indd 1 16/01/2017 17:04 RETAIL 17

of the UK's leading schoolwear Market pressures provides a clear answer; The conclusion through wholesalers such as BTC suppliers as well as having been The pressures forcing these Whilst, on the one hand, As I look around this ever- or Ralawise. a founder member of Intersport changes also show interesting the recent Sports England changing industry, I do see a Excellent customer care and GB – offering sporting goods to similarities. participation figures showed a business model that appears to strong links into the community complement their product offer. Just as the sporting goods slight drop in those regularly be working very effectively in the (both through the local schools FROM THE “While the trade continues to industry has seen seen the participating in sport or exercise present environment and it is and local sports clubs.) evolve, our schoolwear business development and evolution of the at least one a week, on the other based on this merged school wear/ A further step is to take this undoubtedly benefits from the multiple retailer, own brand and hand official government estimates teamwear business. business into the workwear sports side and vice versa and aggressive pricing, the schoolwear suggest that the overall school It's an out-of-town unit, with marketplace – after all many the business continues to grow industry has seen the grocery population is set to grow by one cost-effective rent and rates and local businesses sponsor grass based on these factors,” said Peter channel take a large slice of million pupils in the next decade. excellent parking. roots football, rugby, cricket etc PITCH TO THE Monkhouse when I bumped into schoolwear sales. Set this in the context of A showroom with schoolwear teams and the dealer may well him recently at the Intersport Both channels have also seen sporting goods independents and and teamwear, changing rooms already have their company Trade Show. the ever-increasing growth of the the challenges they face, versus and in-house embellishment. logo set up for embellishment if ecommerce specialists. the chance to (relatively easily) An ecommerce solution with they have printed the kit. It's a Why? However, in both instances, move into the schools sector and specific school and club shops. small step then to offer them a CLASSROOM But, interestingly, its not a vacuum has been left with one can see why this is a trend A core group of small workwear solution. necessarily these old established consumers, and schools who put that is likely to continue. suppliers – both direct and Good luck! retailers that have recognised the locality and customer service high business opportunity here. on their priority list – something For many embellishment that, in general, these mega houses the traditional core retailers are often poor at. business was, on the one hand Local retailers are better supplying embellished school and placed to “court” the school head work garments and on the other and chase their business as well as using their in-house embroidery provide an environment for pupils and print machines to produce to try on their uniform and to shop a wider range of promotional for other periphery items – again, items or, perhaps, do some something both the multiples and embellishment for the local online dealers are not proficient at. sports retailer. Over time, as that sports The result retailer has found an increasingly The result is the independent challenging environment, he has retailer filling this hole. considered the outsourcing costs The process of purchasing to have his items embellished and the uniform, the sports kit, also looked at the opportunity to the periphery items (such as service those very markets that mouthguards, shinguards, bags, his fellow retailer does i.e. schools baselayers etc) is often a seamless and workwear. combination of an online or Likewise traffic has flowed the in-store solution. other way, with many schoolwear One simple pack, fully and workwear suppliers embellished (on all items) with beginning to look at sports school crest, excellent service and teamwear as an opportunity to a local focal point. expand their own businesses. But is the trend likely to The result is a merger of the continue? two channels. One look at recent statistics The use of athletes in the workforce – why they are such a positive force! TIA chair Mel Berry calls on the sports industry to support two charities Over the last twenty years I have herself eight years ago and supports sectors such as retail, hospitality, highlight the positive impact worked with many athletes from young people facing disadvantage to healthcare and leisure. athletes can have within any the sports of beach volleyball – realise the key attitudes they need More Than Medals is a workplace and those around them. triathlon – rugby, not a bad mix to lead a positive life. This includes campaign aimed at raising If you want to know CEO Emma hey? And it’s never been a dull getting into employment and awareness of the benefits of world- Atkins' thoughts on this read her moment working with them as achieving career success. As well as class athletes to our society and blog http://www.huffingtonpost. brand ambassadors, product supporting young people, they are our economy. It was established to co.uk/emma-atkins/rio-2016- developers and motivators to a committed to working with encourages athletes to use their games_ b_11424624.html it’s work force and the general public. businesses to create environments "attitudes, behaviours and worth a read. In early 2014, I crossed paths where young people can thrive. I am experiences" to work with young I feel we have a responsibility with the Dame Kelly Holmes Trust passionate as the chair of the disadvantaged individuals after to help with an athlete’s transition through two great swimmers, Triathlon Industry and Sport leaving their sport. As well as and a struggling young person’s Joanne Jackson, now Turner, and Nottinghamshire that this should providing athletes a chance to future. I hope you do? Ross Davenport, I’ve known as be the sporting world. help those less fortunate, it gives This is what an athlete elite athletes, fellow charity bike As a sports industry, I think them a purpose and opportunity impacted thinks… riders in Africa and Dame Kelly we should support these two to transfer their skills away from “I’ve been given a second chance Holmes athlete mentors. That campaigns: the sporting stage. at a sporting career and have been afternoon at Nottingham City Go the Extra Mile works The campaign is underpinned able to inspire young people. But the Council’s council house I realised with businesses to create by Professor David Lavallee of the privilege has been how they have the true power of an athlete… One environments where young people University of Stirling, who helped inspired me.” Jack Rutter, Team GB that can change a young person’s can thrive, offering a vital link conduct research with the Dame Cerebral Palsy Football Team life for good and real legacy – a between the voice of young people Kelly Holmes Trust which has Captain, Paralympics 2016 person’s life! and the demands of industry and shown sportspeople to have huge Have a look at www. The trust was set up by the lady it focuses, in many of our core value to add to society, the findings damekellyholmestrust.org

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Schoolwear plus news coulumn.indd 2 16/01/2017 17:04 “Success is where preparation and opportunity meet”

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#keepittogether ® KITnoBRIX fuss, just organised kit NEWS 19 ASCIS & IAAF ASICS and the IAAF have announced a new partnership. Odlo joins the Sustainable ASICS will be present at, and involved in, all IAAF Apparel Coalition World Athletics Series Odlo has joined the on environmental and product events, including the 2017 Sustainable Apparel Coalition design choices. Sustainable IAAF World Championships (SAC) as its first Swiss brand action has been anchored in in London (August 4-13) and the first representative of Odlo’s corporate vision from and the 2019 IAAF World the sports industry. the begining. Championships in Doha. Odlo will use the group’s The company’s three core As part of the agreement sustainability measurement values are responsibility, ASICS will kit the officials tool, the Higg Index, to drive action and transparency and and volunteers at all environmental responsibility reflect Odlo’s philosophy. IAAF World Athletics across its supply chain. As a high-quality Swiss Series events. With its membership company with Norwegian Motoi Oyama, ASICS in the SAC, Odlo joins over roots and a strong family president and CEO said: 170 global brands, retailers tradition, sustainability is very “We hope to both develop 2xu Partner and manufacturers, as well important to the company. excellent products and as government, non-profit Andrea Gerber, contribute to the growth of environmental organizations, sustainability manager at Odlo, the sporting world as a whole Brighton Marathon and academic institutions, said: “Joining the SAC leads by supporting athletics 2XU have been announced who we know our participants which are collectively Odlo one step further on the around the globe as an official as the Official Compression will greatly appreciate.” committed to improving supply path to a sustainable future. The partner of the IAAF.” and Sports Apparel Partner 2XU is fast becoming the most chain sustainability in the holistic approach of the HIGG Sebastian Coe, IAAF for the 2017 Brighton technical sports brand in the apparel and footwear industries. Index supports us in assessing president, said: “Global Marathon weekend. world. Designed and tested in In its relationship with the strengths and weaknesses in athletics starts a new It's a full weekend of running consultation with industry SAC, Odlo will contribute both our sustainability activities chapter based upon solid and celebration including the experts, all garments employ data and resources to support and launching corresponding foundations of modern BM10k, the Brighton Marathon, intelligent physiological design, the Higg Index, which gauges improvement measures. At governance and a renewed The Cancer Research UK Kids and cutting edge performance fabrics sustainability and drives the same time, we are part of a determination to protect Teens Mini Mile Races and the and construction. supply chain decision-making large network within the global and promote clean athletes. Brighton Marathon Exhibition. Mike Martin, Sales and to achieve better efficiency textile industry.” “This agreement is a huge It will take place on April 7-9 Marketing Manager for 2XU, said: and sustainability. Jason Kibbey, Coalition endorsement of a bright with thousands taking part, “Runners, particularly those The Higg Index is an open CEO, said:. “Having Odlo as part future for athletics whose supporting and spectating. training for a marathon greatly source, indicator-based tool that of the Coalition widens the scope universality and diversity Tom Naylor, Event Director of benefit from the performance and allows suppliers, manufacturers, of our impact within the apparel makes it a natural partner Brighton Marathon Weekend, recovery benefits of compression. If brands and retailers to industry and accelerates the for a global corporation said: “It’s fantastic to welcome the mileage is causing niggles and evaluate materials, products, change we’re making towards like ASICS.” such a revered, first-class brand to fatigue we strongly recommend you facilities and processes based responsible industry actions.” the event as a main partner, and try our compression.”

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News.indd 8 16/01/2017 16:59 20

sports: www.sports-insight.co.uk Sports Insighthub@SportsInsightUK The place to source all your products and services

Freedom ISO Master Series Re:pulse Makura Saucony’s most innovative running Stanley, the leader in durability and Negative Cut makes it five experience to date in the form of thermal retention is now introducing the The Reusch Re:pulse Pro G2 Negative Early 2017 will see Makura launch the Freedom ISO, with the first ever Stanley Master Series, which resets the Cut is a favourite of many professional two new mouthguards, the Ignis full-length EVERUN midsole. The industry standard for thermal retention goalkeepers, including Chris Maxwell Convertible, which has all the Freedom ISO delivers more energy and durability with new state-of-the-art of Preston North End and Wales. attributes of the Ignis Pro plus the with every stride. QuadVac vacuum technology. It keeps Tighter fit, good feel of the ball and ability to be used with or without a The first ever full-length drinks hot for 40 hours, cold for 35 and great grip and cushioning all help to strap for helmeted sports, and the EVERUN midsole. iced for 160 hours. aid confidence on the pitch. Lithos Pro which is suitable for use Highest thermal retention and durability. Helps win matches. with fixed braces.

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Bodylift Shaping Blackout PureLime Caribee Hawk 60 PureLime is the dedicated women’s Premium multi-purpose lightweight Swimwear 90% Tungsten Athleisure, Active and Tennis brand. gear bag for sports or as a weekend Bodylift is the Arena range created They use pure crisp Danish design holdall. Features a large lockable storage for all women to offer them the Darts Classic style darts with stunning in modern technical fabrics to compartment, internal zip pocket and water experience they are asking performance through perfect balance. create garments that are feminine, two end storage pockets. Adjustable for: Freedom of movement, curves fashionable, functional with a superb fit. removable shoulder strap. control and a total shaping effect that Their clothes always reflect a woman’s Folds into itself for compact storage. enhances and flatters the figure. priorities to look good but still perform. Freedom of movement, curves control and support. PureLime Danish Athleisure and Activewear.

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Sports Hub.indd 1 16/01/2017 17:08 21 sports insight selects Never get lost with the Garmin Oregon 600 It boasts high-sensitivity GPS and GLONASS satellite tracking, preloaded worldwide basemap with shaded relief and a faster processor. Zoom in, pan out and rotate using multi-touch in any conditions and even with most gloves. The reflective display technology boosts touchscreen brightness so much that maps and displays are as vivid in full bright sunlight as they are in shade. www.garmin.com

Byte Skinfit Gloves Play safe New Compression Personalise kits To supplement their black skinfit hockey gloves Byte have launched with Jakabel Socks with Brother Wetsuits, floatsuits and UV50+ wear Run stronger, recover faster in the new range a collection of navy gloves. Colours Providing customisation services allows for ages 0-adult available all year of compression running socks from Hilly. The include navy, navy/purple, navy/pink you to generate additional income for round on 2-3 days delivery. compression socks are designed to reduce and navy/yellow. These adjustable your business from local teams and event fatigue through less muscle oscillation, reduce gloves have a silicon area on the palms High visibilty, high quality – organisers. The Brother PR1050X and muscle soreness and aid the reduction and to help grip the stick while helping to no minimums. PR655 are ideal for adding team logos, recurrence of overuse injuries. protect the hands and knuckles from First for safety and fun in the sun. players’ names and numbers to tops, shorts, Certified Compression (BS6612). astroturf burn. jumpers, bags and more. Innovative, bespoke embroidery.

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European Retail Award winning FS6+ compression UFE Pilates Distribution AfterShokz leg-sleeve Yoga Wheel Need your product imported into the UK and AfterShokz bone-conduction headphones The FS6+ Performance Compression The UFE Pilates/Yoga Wheel is designed Europe in time and cost efficiently? Import are approved by UK Athletics for use in the Leg Sleeve relieves plantar fasciitis, to open up you shoulders, chest and Services manages retail supply chains from 2,600 plus road race and mass participation shin splints, leg cramping and Achilles back, and aid balance in both beginners warehousing located in Southampton, the first fun runs each year with over one tendonitis with one light, comfortable foot and experienced practitioners. The UFE port of call for container ships originating from million runners. If your customers want and calf compression leg sleeve. Pilates/Yoga Wheel can be used in yoga the Far East, which decreases your transport headphones and to run in open road events Unique compression zone technology. for ab/core workouts and deep stretching time and logistics costs. they need AfterShokz. into the quadriceps. Time and cost-saving logistics UK Athletics race-approved headphones. Enhances agility and stamina.

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Sports Hub.indd 2 16/01/2017 17:08 22

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Stylish active Bootmatetsi works 2UNDR pants Adrian Lewis Pixel Adrian Lewis Pixel darts showcase the swimwear with your boot perfection unwavering quality and striking design Delivering superbly stylish active A great deal of tech packed inside one insole. 2UNDR, the premium, technical and high of pioneering darts manufacturer Target. swimwear, Aqua Sphere’s 2017 Designed for studded and spiked footwear. performance sports underwear brand, Endorsed by 2xPDC World Champion collection is packed with technological With easy fit shock absorbing. Ideal for which has taken the US and Canada by Adrian ‘Jackpot’ Lewis, this dart follows his innovation for the ultimate in long natural and artificial surfaces. And improves storm, is now available in the UK. preferred barrel shape and features pixel grip lasting performance and comfort, but foot function. Ask about our great starter They feature the Joey Pouch for technology. The black titanium nitride coating also looks sensational. pack offer and how we can work together. ultimate comfort and fit – think base adds protection and a darker, sleeker style. Active swimwear, swimming Incorporating patented insolia flex. layer, think compression. 90% tungsten, World Champion endorsed. performance style Ultimate comfort and fit.

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Gorilla Training Mac in a Sac Origin Outdoor Light Tecnifibre Crafted to perform, designed for play. Shin Guards Highly waterproof and breathable, Mac Merino Socks T-Fight range The technology has been developed by CEP Outdoor Light Merino socks feature in a Sac Origin is the best performing Available in seven weights from 265g to 320g, aerospace engineers and physicians. It combines a combination of finest merino wool and packaway in its class. Weighing just with 98in2 (300g+) and 100in2 (265g+) head three key aspects. Custom Fit Protection - these polyamide fibres. Produced using premium 300g, Origin is lightweight and packs sizes. Seven of the top 100 ATP players use guards can be shaped to individual athletes' medi compression and a lightweight fabric that away into a small convenient sack. Tecnifibre's T-Fight rackets. All rackets come shins and remoulded. Totally Breathable Guard absorbs and wicks moisture to promote comfort Reflective details front and back. pre-strung in a premium Tecnifibre string - reducing transpiration and temperature. and performance. Perfect for the outdoor sports Light, bright, packable. worth £20 plus as a restring value. Impact - the rigid layer absorbs the shock and enthusiast. Available in three lengths. Discover the Tecnifibre distributes across the guard. Merino, lightweight, outdoors, compression, Experience programme. performance. 01635 517560 028 9079 0588 01432 373500 01932 781311 [email protected] [email protected] [email protected] [email protected] www.phoenixsportinggoods.com www.macinasac.com www.cepsports.co.uk/shop www.tecnifibre.com

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Sports Hub.indd 3 16/01/2017 17:08 23 sports insight selects Osprey Atmos 65 AG The Atmos AG is equipped with their unique suspended AG AntiGravit backsystem which incorporates the world’s first fully ventilated hipbelt. The seamless mesh and 3D cavity backpanel equals unrivalled ventilation and comfort whilst providing excellent load carrying performance. Fill the Atmos AG to the max and it’ll feel practically weightless on your back. www.ospreyeurope.com To see your products on this page contact [email protected] or call 01206 500243.

Ultra Multisport Eclipse Pro Reflective Zoggs Aqualast Mouthguard Dartboard Calf Sleeves Swimwear Designed to be much thinner in profile but The Unicorn Eclipse Pro is a traditional McDavid Compression technology warms Zoggs Active Swimwear is made from still provide premium protection. Athletes at bristle dartboard manufactured with and stabilizes lower leg muscles and reduces Zoggs’ Aqualast fabric, a 100 per cent all levels, in all sports no longer have to suffer over 50 individual circular packs of fatigue during workouts. Reflective design adds chlorine-proof fabric with a lifetime from bulky ill-fitting mouthguards that affect sisal, referred to as "biscuits". These are 360° visibility, candlepower rated to 400CD/ guarantee. The 2017 range is available breathing and communication. RRP £22.00, bonded around the edge with a tape and, LUX for maximum safety. Protects skin from to ship now in a wide range of colours low temp fitting, youth and adult sizing, when compressed together, glued to a abrasions and incorporates a six-thread flat- and back styles. The Aqualast guarantee dental warranty. wooden backboard and sanded to form lock design that adds strength at the seams. 50+ provides a compelling reason to buy. New design, low profile fit the playing surface. UV skin protection, RRP £29.99. 100 per cent chlorine proof swimwear. Championship quality bristle board 360° visibility, UV Protection, compression. 01582 670100 01582 670100 01276 489089 [email protected] 0115 985 3500 [email protected] [email protected] www.shockdoctor.co.uk www.unicorn-darts.com www.mcdavid.eu www.zoggs.com

Dan Carter Pearl Izumi Pursuit Fighting Fit MIO Slice HRM Tech Pro X14 from Optimum features an The first activity tracker to feature PAI: a Super Tees Collection Highlight personal score for staying healthy. When New Zealand star Dan Carter lends The Men’s PRO Pursuit Long Sleeve Wind extensive range of both training and fitness PAI-A is a revolutionary new system that his name to a product, then you know you Jersey is the perfect balance between equipment. Training inside or outside turns the only number that matters - your are onto a winner. Dan Carter Super Tees weather protection and performance for the gym, the range features boxing and heart rate - into a single, personal score, have been designed to adjust to all kicking cool weather riding. It features summer weightlifting gloves, hand wraps, jab mits showing you how much activity you need styles and angles. From amateur to pro. weight Transfer In-R-Cool and Softshell and shorts. Excellent quality and value for to stay healthy. Available in four colours. Exclusively distributed by Carta Sport Lite fabric panelling for maximum money all in one punch. MIO - PAI – ACTIVITY – All styles catered for. breathability and a form fitting cut. Durable, MMA, leather, lifting, lightweight, padded. TRACKER – HRM

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Sports Hub.indd 4 16/01/2017 17:08 Advert LOTE Jan17.pdf 1 16/01/2017 10:14

BLACKROLL® offers people of all ages and sports levels the possibility to improve their flexibility, balance and strength by doing simple exercises and applying self massage. They are the optimal addition to classic treatment methods, such as physiotherapy, massage, rolling or osteotherapy.

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Knee support Hypersphere Vyper Venom - heated back support

Live On The Edge™ For further details please contact us on: 0131 344 4730 • [email protected] • www.live-on-the-edge.com RETAIL 25 NEW YEAR, NEW YOU - clean up your act for 2017 Paul Clapham offers some simple tips to get you on the right footing for the next 12 months

arly in the New Year is the area? Clearly, moving to reduce ideal time to put in place Aim to have a series of your rent is a serious step, but new and better practices, sales ideas to introduce if you can demonstrate to your E to customers. If you play to clean up your act and move the landlords that you are paying business forward. Happily, much of tennis we can have your 15% over the odds, they should be racket re-stringed. this can be done at next to no cost. ready to review. Remember, if you Since lots of people are going should move they won't relet at an on diets, giving up smoking or inflated rate to a new tenant. drinking, this is the right time to Much the same applies to do the equivalent for the business. business rates. We all get hot under The key difference is that for the the collar about these (especially people in the business this can be if we pay Council Tax to the same totally pain-free. It’s about finding authority), but you may have the a new and better habit, rather opportunity to reduce your liability. than self-denial. If improved parking facilities, street Start with your store. That lighting, pedestrian crossings and might need an old-fashioned spring the like have been promised clean, the sort done with a mop and but not delivered then the council bucket and a variety of cleaning owes you a rebate. Your elected products. I have been into plenty of councillor should be as keen as independent retailers in all sectors mustard to help if you find the local where I never want to go again. authority a maze. They are scruffy and they look and Look into the valuable deals smell dowdy. offered by utility suppliers. If you If you want business from can achieve 10% off your annual customers who are used to quality running costs on electric, gas and surroundings when they go telephone, that's money straight into shopping, that’s what you have to the bottom line. They're all making deliver. But putting right those promises of at least that size. initial weaknesses of perception Then there are new products. is usually about elbow grease and Your customers have all seen commitment. It’s a problem you them advertised in the media and can change fast. you've got them. But unless you A key factor in improving the bring it to people's attention, they store’s appearance is lighting. may well not notice. I can't be the When shop-fitting experts talk only person who regularly shops on their subject, lighting is what with his brain in neutral. they all stress. You probably know The same applies to a good electrician. Ask him where promotional offers. People love to source the product and get free, win and save, which is why him to fit it. The difference will manufacturers run promotions. truly amaze you and the price is a month, perhaps more often. The without incurring any costs. (and that's what these ideas are When the rain is lashing down in unlikely to scare you. calendar can help here. If you play In the same vein, go for about). As well as increasing sales February, telling customers that But it’s how you and your people tennis we can have your racket upsizing, for example multiple look at cutting costs. You probably they can win a holiday if they buy act that will make the biggest re-stringed. If you ski we can have packs of tennis balls, shuttlecocks think that you buy well. But it's easy product x is going to lead to sales, difference. So start by cleaning up your edges re-sharpened. or running socks. We're all to get into a cosy rut with reliable isn't it? Always use the suppliers everyone’s sales technique. This Asking for additional sales creatures of habit and will buy suppliers. Establish the principle POS to support this. is definitely about developing one might have attained music hall what we usually buy. The larger of a regular, structured check with Incentivise improved sales. In good new habit. The key one is using joke status – something for size invariably comes with a their competition. If nothing else retail it can be tricky to know who the power of the voice: talking to the weekend sir? – but the fact price benefit, so offering it is good it will satisfy you that, yes, you're drove that extra sale. Do it as a part people about all the products you remains: it works. Most purchases service to your customers, who buying well. It might, equally, open of team-building: anyone who fails have that they don’t know about. prompt another and if you don't may not know you stock it, or how your eyes to new profit avenues. to be involved will soon get earache Aim to have a series of sales ask, you'll miss out. Just by asking much it saves them. Again, it's just Can you reduce your fixed from the rest of the team. A simple ideas to introduce to customers. one question consistently, you one question. costs? Does your rent reflect low cost route is a company lottery Change them regularly, say once can increase sales by at least 10%, There are two sides to profit the going rate for your trading syndicate, funded by you.

Fat Lad At The Back (FLAB) gearing up for Ribble collaboration Cycling clothing brand Fat Lad listing follows increasing demand partnering with Ribble, not only “Fat Lad At The Back presents Constructed from premium, At The Back (FLAB) is gearing for the premium cycle wear as a close reseller of our garments a great opportunity for us to lightweight Italian fabrics up to go into collaboration products, which are designed to but also with some other exciting do so. In just over three years, and using the latest in fabric with Ribble Cycles. correctly fit and flatter the figure initiatives in the months to come. the business has established technology, the range offers riders The partnership with the of cyclists of all body shape. We’re looking forward to seeing itself as one of the UK’s leading of all sizes the best in fit and leading retailer, one of the longest Fat Lad in Charge Richard the products feature online.” manufacturers of cycling wear, performance cyclewear. established bicycle manufacturers Bye said: “This is a significant Justin Maguire, Clothing catering for cyclists of all sizes and The mix and match collection in the world, is the latest in a development for the brand. Ribble Buyer at Ribble Cycles, added: “Fat amassing an impressive following. is designed to be layered, offering string of developments for the Cycles is one of the most respected Lad At The Back has a fantastic fit We’re looking forward to working the rider greater flexibility across premium brand. retailers in the country combining with Ribble Cycles. Following what together and to achieving our a wide range of temperatures and The deal will see Ribble over 100 years’ heritage with an has been an incredible year, we’re shared business goals.” changeable weather conditions. Cycles carry the full FLAB range innovative and ambitious approach looking for new opportunities to The FLAB autumn/winter Fat Lad At The Back is a cycling online, including womenswear, to retailing and design. further grow the business and collection sees the development and sportswear brand born out of menswear and accessories. The “We’re delighted to be reach new customers. of the brand's technical garments. Yorkshire and produced in Italy.

www.sports-insight.co.uk

Spring clean your business.indd 2 16/01/2017 17:09 Fitletic - Race Belt with race number holder and six gel slots

To place an order or for more info, T: 01789 294442 E: [email protected] W: www.dmp.uk.com RETAIL 27 Retailers must pass the convenience test with SAVVY STUDENTS James Pepper, technical services director, Vista Retail Support, looks at how to tap into student spending power

he student population in the to the student demographic; The growing preference Despite many retailers UK remains substantial, despite being the preferred for contactless and mobile already being fully equipped Tat well over two million, method of payment for 39 per cent payments, particularly with the to accept contactless payment spread around all regions. of students, contactless cards younger, tech-savvy generation, cards, in many cases both sales Experian, the global business were the most common form of is due to a number of factors. associates and customers are information service, estimates payment for only 36 per cent. According to the Vista survey, completely unaware of this that total spending by students in Mobile payment apps, meanwhile, the main benefit drawing students capability, meaning that retailers 2015 was £30 billion and is set to were preferred by nine per cent to contactless cards was speed, are missing out on lucrative sales rise to £37 billion by 2020. With of students but only four per with 90 per cent of respondents as a result. The key to unlocking each student reckoned to spend cent named them as their most listing it as a reason. Meanwhile, this revenue stream will likely an average £13,000 last year, the common method of payment. 46 per cent said they preferred prove to be educating staff on the collective financial clout of this contactless cards because they store’s payment capabilities and group of consumers is not to be The true value of didn’t like carrying cash and 18 making sure that any students underestimated. This is especially contactless payment per cent said that contactless entering the shop are aware true for sports retailers, as much for retailers cards made it easier to track that contactless payment – and of this money will be spent at The real value of installing their spending. possibly mobile payment – are sports and other leisure shops. modern point-of-sale (POS) This preference carries accepted on the premises. Sports retailers will win equipment increases year-on- a heavy weight for student Sports retailers across the UK a greater share of the over year as students and other consumers. When asked what must also ensure that they have £30 billion spent annually by consumers continue to rely more would persuade them to enter the ability to cater to this valuable students if they put more effort heavily on contactless cards a shop, 47 per cent of students demographic and transform and investment into facilitating and mobile payment systems, replied with “contactless them into loyal customers. With contactless and mobile payments. particularly with the recent payment technology that always thorough preparation, the right Recent research by Vista release of Android Pay opening works.” In addition to this, 13 payment solutions in place and shows a clear preference among up the option to those without per cent of students said they backup from a retail support students for card payments, with iPhones. Figures released by the would avoid a store altogether if specialist, canny retailers can nearly nine-out-of-ten (87 per UK Cards Association reveal it did not allow them to pay via ensure they are top of their class cent) preferring them over cash that during January this year, a contactless payment card. It’s in the eyes of student shoppers. payments. While this may not over £1.1 billion was spent using clear that retailers have much come as a surprise, the research contactless cards, an increase of to gain by ensuring their POS also showed that over one-third 286 per cent over the year. systems are up to date. (39 per cent) of students prefer contactless payments above all. Even more – an astounding 46 per cent – said they would be “Experian, the global business more inclined to shop with a retailer that offered reliable information service, estimates contactless payment. Another 36 per cent said they want to use the technology on their that total spending by students smartphones to pay for goods. The survey also suggests in 2015 was £30 billion and is set that too few retailers in general are taking advantage of this to rise to £37 billion by 2020.” technology and actively catering

www.sports-insight.co.uk

Students buying power.indd 2 16/01/2017 17:10

MY SPORTING LIFE 29 Badminton boom on the cards thanks to LANGRIDGE AND ELLIS Tony James finds out how Olympic underdogs Chris Langridge and Marcus Ellis secured Team GB's first men's doubles bronze medal

efore that sweltering that year in the Italian Open, the August Thursday in the Marcus Ellis (left) and Chris Langridge English national championships BRiocentro Pavillion four celebrate their bronze medal success in Rio in 2015 and 16 and the Welsh at the Rio Olympics, you would title in 2015. Langridge is the have had to be something of a extrovert, always on the move, sports nerd to know exactly who and emotional on court. Ellis is Chris Langridge and Marcus Ellis calm but confident. were. Next day, it was well nigh “Marcus and I are quite impossible not to know. a strange pair,” Langridge It was a sportswriter’s dream acknowledges. “It seems we - two unassuming chaps who had Picture: BadmintonPhoto have two levels - pretty good or a admitted they didn’t have much little up and down. When we are of a chance had beaten a Chinese playing well we can be dangerous duo ranked 17th above them to and there aren’t many pairs we win Britain’s first-ever Olympic can’t beat on our day.” bronze medal in the men’s Although champions in their badminton doubles. own country, the partners, close Ellis, 27, and 31-year-old friends off-court, arrived in Rio as Langridge had been doubles underdogs rated 22nd in the world partners for two years and and not expected to progress much only got to Rio after a gruelling further than the first round and succession of qualifying admitted they were as astounded tournaments. And the medals? as everyone else by the result. “They’re for GB badminton and But perhaps Langridge had for us,” they said with classic had an inkling that something British modesty, adding: “We extraordinary was about to want to get badminton out there happen. Before going on court he for the general public. It’s a great said: “We are going out there and sport, not Mickey Mouse. hopefully will do a Leicester City. I “What’s the fastest sport in love winning. I’m not competitive the world? F1 grand prix racing? serious modern badminton is,” Ellis and Langridge are hoping Sorry, but they’re not just outside of badminton. I’d let my No, it’s badminton. Not many Ellis says, and Langridge adds that that their Olympic medals will normal guys. Langridge first wife Emma win at bowling if she people know that. We’re proud of they have long since got used to change all that. “Since Rio we’ve picked up a badminton racket wanted, but not badminton” what we have done for our sport people saying: “My nan played that been deluged with offers to visit when he was ten and at 12 was in “When we came off court and just hope that the guys back in the garden a couple of years ago!” schools and give inspirational the England team. He could also we couldn’t string a sentence home can take something from What nans might play is a talks,” Ellis said. probably have been a professional together,” Ellis admits. “That what we’ve done.” world away from the ferocious “Apparently court bookings tennis-player, footballer or runner. shows how shocked and surprised It certainly looks as though sport badminton has become have doubled since the Olympics “The coach who probably had we were. It was an unbelievable they have. Boosted by this first with the shuttle rocketing at as new players come into the game the biggest impact on me was couple of weeks - we just weren’t Olympic badminton medal for 12 over 250 mph and professionals and realise how demanding it the one who didn’t believe in my expected to get the result we did.” years, a badminton boom could training at least six hours a day, is to play well. Older people are ability and actually pushed me out He looks back and savours well be on the cards. Investment six days a week, and depending on trying it as an alternative to golf. I of the national centre at Milton the memories. “It was all surreal, platform and stockbroker services video analysis and psychological suppose we can take a bit of credit Keynes,” he remembers. “That left beating the people we did. I don’t provider AJ Bell have sponsored strategy for that vital edge. for all this and if so, we’re really me to train on my own and only think we had ever performed like the National Badminton League Ellis said: “It’s almost as proud about that.” my determination to continue got that before, and to do it on the and Adrian Christy, CEO of though badminton is a secret Since Rio they have been me through.” biggest stage of all was fantastic, Badminton England, believes society. Even other sportsmen determined to get things in Ellis started at seven, playing particularly as in the past we’d that the buzz around English think that we play outside with perspective. “We want to get across with his dad at a badminton club had some ups and downs.” badminton is currently at a ten- plastic shuttles and have other that we’re just normal guys who in his home town of Huddersfield year high. jobs as well. Yet go to somewhere have worked hard,” Langridge said. and was snapped up by Milton Sponsorship like Bell's is vital like Indonesia and it’s the number “We’re not exceptionally fast or Keynes when he left school. He “It’s almost to Langridge and Ellis’s ambition one sport. A tournament will be talented. If we can do it, anyone says his inspiration came from to make badminton a major packed out and the crowd going can do it. We need more people training with top players. “They as though spectator sport by the time of the bananas. In England people might playing to get better odds of getting proved it could be done.” 2020 Tokyo Olympics. “So many have the odd game at a sports some world class players. That’s The pair teamed up in 2014 people still don’t understand how centre or on holiday.” the only way the sport can grow.” and won their first doubles title badminton is a secret society. Even other sportsmen think that we play outside with plastic shuttles and have

Picture: BadmintonPhoto Picture: BadmintonPhoto other jobs”

www.sports-insight.co.uk

My Sporting Life.indd 2 16/01/2017 16:55 30 NUTRITION

You can't just pitch up to play – CONCENTRATE TO PARTICIPATE Reading FC and weekend warriors can benefit from the right preparation and nutrition, explains Dr Rob Child, Science in Sport's chief scientific officer

someone who has run a marathon which will be digested and absorbed even though they have covered during the final 45 minutes to a shorter distance due to the maintain blood glucose levels. intensity of game. But recovery after the final This can be coupled with whistle has been blown is also a drop in blood glucose, the important. fuel used by the brain, which Dr Child said: “Post match compromises mental performance there is a need to repair the damage so attention and decision-making caused by exercise. The amount of will be affected. damage is dependent on the amount Dehydration is also a cause of running the players have had to of fatigue, particularly in hot do and the amount of sprinting. weather, so players can end up with “Also, if there has been a lot muscle cramping and, again, when of physical contact in the match, the brain gets dehydrated mental a lot of tackles, that will cause performance is also affected. some muscle damage as well. Also Dr Child said: “ They are the things like a very firm pitch means three key things you want to work at the loadings on the body are going in terms of recovery and the match. to be quite high, so you will get a “Preparation for the game starts lot more muscle damage. the night before, to some extent. “The ideal thing would be “The evening meal Rego rapid recovery, because should be focusing on starchy it has got protein to repair the carbohydrates. Things like pasta, muscle and then carbohydrate to noodles, rice, squash and sweet refuel the muscle. potatoes, because that will help to “And because it is a liquid meal fuel the muscles for the game. it is digested quickly so you get fast “On the day of the match nutrient delivery after exercise. you want a high-carbohydrate “And that's important if you breakfast, be that porridge, have another game coming around muesli or cereals, to top up the quickly or if you are even training glycogen store in the muscle and the next day. then, depending on the timing, “It's also important for the potentially you want lunch and, weekend warriors. again, that should concentrate “Typically, because the on carbohydrate, but you should players aren't quite as fit they complete the meal two hours actually end up with a lot of before the game. muscle damage. Also, if people are “Things like SiS energy bars exercising for health reasons or to are a good, convenient source of gain some muscle, by not focusing carbohydrate and can be part of on recovery they don't actually the loading strategy pre-match. get the maximum benefit from the “In the warm-up, something efforts they have made in the game like SiS Go energy isotonic or the workouts. drink would be the ideal thing “The recovery side is because you are maintaining important for both professional hydration. Even in the warm-up and amateur players but for you're burning glycogen and also slightly different reasons.” sweating a little bit, so its good to Science in Sport have been replace both. working on a new recovery “It's also useful to have a product that can be taken during ou don't have to be a And it all begins in the pre- to it as well as the physical side.” caffeine gel two to three minutes exercise. Dr Child added: “It's professional footballer match preparation before you Statistics show that more before the start of the first half. based around some principles Yto take advantage of the move on to recovery. goals are scored in the second half “This releases the I developed working with elite benefits of the right nutrition. He said: “ Football is a of games than the first 45 minutes. carbohydrate during the first half, cyclists at the Tour de France. And Science in Sport, who are fast-moving sport but has high Fatigue plays a large big part getting a closer match between “SiS are also working closely official sports nutrition partner with attentional demands as well. in drops in attention, leading to energy delivery and energy with Team Sky to refine their Reading FC, are hoping their work You have to follow the ball, eye- more goal-scoring opportunities. utilisation by the footballer to get products so we are using feedback with the Madejski Stadium club can tracking, but you also have to This can happen due to a drop a stable blood glucose.” from the riders to refine this benefit the weekend warriors as well make rapid decisions in terms of in glycogen concentration, the fuel Half-time provides some recovery product before launch. as Championship stars. tactics and where your opponents in the muscle, which is used at a opportunities for recovery and “Hopefully we will have the Dr Rob Child believes you are, as well as your team-mates. very high rate during sprinting, Dr Child recommends hydro product ready by March or April have to fuel correctly to maintain “Even though we think of for example. and caffeine tablets as well as an and we hope that teams like concentration levels and get the footballers in terms of skill there Footballers can end up with isotonic gel two to three minutes Reading will be using it as part of best out of players. is also a big cognitive component very low glycogen levels, as low as before the start of the second half their recovery strategy.”

@SportsInsightUK

SiS football nutrition.indd 1 16/01/2017 17:07 Sports Insight Full Page.pdf 1 07/11/2016 11:11

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K 32 NEWS NEW TECHNOLOGY The new face of influencers in 2017 brand is ahead of the influencer true that good short film curve this year. content does receive more FROM GORE engaged commentary than Who? imagery but the quality of the Gore has developed a revolutionary new technology that Ensure your brand is working video content is key. Its road runners will find hard to resist. with the right influencers. Do definitely worth engaging an With all-new Gore Invisible Fit, runners can enjoy all the your research – figure out which experienced videographer if benefits of protective footwear technology with the fit and feel of those names or potential your brand is engaged in events of regular running shoes. partner brands are matching your or activations worth capturing The Gore-Tex membrane is engineered to bond to a variety brand lifestyle and engaging with and sharing. of athletic uppers in the most discreet manner yet, creating appropriate customers. There protective footwear that keep feet dry and comfortable in the are a huge number of fitness Collaboration is the harshest of running conditions. Gaby Jesson, founder of influencers right now but some 2017 buzzword This new discreet technology has allowed engineers at Gore Incubator and The Prospect are jumping on the well-being Don’t simply gift bloggers to improve the construction of running footwear and reduce the Society, gives her tips on band-wagon. Check the name but work more creatively and weight by up to 18 per cent. Thanks to custom drop liners, heel influencer marketing that you are considering has the collaboratively with influencers and ankle abrasion is eliminated. This year there’s been so credibility to talk about your topic or partner brands who visibly A smaller and comfortable tongue ensures there is no much talk about new influencer – and has been doing so for at least engage with your target audience. irritation on the instep. marketing. What does it all 12 months. Instagram is a popular platform As well as improved construction, Gore Invisible Fit shoes mean and how can brands work for sharing fashion lifestyle have a faster dry-out time of up to 50 per cent, allowing runners successfully with new generation Collectives imagery and with the added to feel confident and comfortable in all weather. influencers in 2017? The formation of male and benefit of instagram stories, let Running shoes with Gore Invisible Fit technology made With ever declining female collectives is a growing influencers get involved with by Saucony and Inov-8 will be available to buy in autumn/ circulation figures, PR people and movement – enabling brands to your brand from creating mini winter 2017. advertisers are being challenged work with groups of real people Look Books to personalized Gore will unveil the new technology at this year’s ISPO. to look beyond traditional with a shared passion topic (as photo-shoots. newspapers and magazines for opposed to individual mega effective publicity channels. bloggers). Female fashion, music Sweat Influencers who create and fitness collectives are the If you do choose to pay your and share content through most popular right now – a good online influencer for content, instagram, snapchat and youtube example is #Girlgains with a make sure you ‘sweat the content’ are rapidly changing the media community of 54,000 fitness as much as possible. Think about landscape. Indeed some have inspired followers. ‘behind the scenes’ footage, an become retail platforms in their interview with your influencer own right. However, big follower Video for a blog piece or banking image numbers don’t always mean Global predictions about the content to share across your effective customer engagement. influential power of online social media during topical Here are five tips to ensure your film content abound and its moments in the future.

@SportsInsightUK

News pg 32.indd 1 16/01/2017 17:00 RETAIL 33 DIVERSIFY TO SURVIVE - was key for NK Sports An expansion into schoolwear has helped push Neil Keeling's business to new heights

esilience, belief, high its markets up nationally, if not sports multiples that have come standards of customer internationally. The strength in into play have killed the 'traditional' Rservice and diversification depth the company now has will sports shop and brands were too are key to NK Sports' success. improve service levels, increase quick to jump on the money train Neil Keeling bought an business volume and take NK but now they have realised their existing sports shop back in 2005 Sports to the next stage in the brand was being devalued, hence in Station Road, Worle, near company’s expansion, offering their change in approach now.” Weston-super-Mare. the personal service it thrives on Neil is always on the look-out Over the next five years Neil while giving value for money due for quality products and value for focused on the business' strengths to the quality sporting equipment money for his customers. and sporting specialist markets to and quantity of business it will He added: “There are some develop the business. generate through additional online really good products out there He concentrated on non sales and sports store. which are 'made to last' and the Neil Keeling, of NK Sports ‘commercialised’ areas within the Neil said: “We pride ourselves customer recognises this quickly sports industry such as running, on customer service which is key and that is where we are seeing a bowls, fitness equipment, team to any business, but we are always lot of repeat business. football kits and personalised pushing the 'keep it local' phrase “We are always happy to company work and leisure wear. as it is a tough retail market place. receive feedback on products These markets built the NK “Price and quality are always whether good or bad, this way you Sports name into a strong local key and we offer really good value can address things quickly.” brand which has encouraged for money products, we also offer Neil is not standing still and individual sports enthusiasts and mix-and-match deals on trousers, is looking to expand the business clubs alike to use NK Sports for all shirts and blouses. and stay ahead of the competition. their sporting needs. “I feel it is it important that He said: “Our aim is to keep Neil said: “When I purchased you offer something back to growing and maintain our current the shop in 2005 I quickly your customers. schools agreements. My business recognised the need for change “You need to make your partner Jerry heads up our and a new direction. service as smooth as possible and teamwear and workwear business “The shop was all already communication is vital. and this is seeing real growth. supplying a local senior school, “We have a lot of loyal We invested in a four-head so I quickly started the process of customers who want to support embroidery machine last year and marketing ourselves to the local a local business, which is really we haven't looked back. primary and senior schools and as of refreshing considering the big “Retail, for me, is going through today we now have 20 schools which players involved in retail.” a funny stage – it's very cut-throat. we supply school and PE uniform.” But there are always tough Online has been a major mover over The diversification of stock and times in retail and challenges to the past few years and it will be moving into the schoolwear sector overcome and that has been the interesting to see how it plays out was hugely important for NK Sports. case for NK Sports as well. and whether it is sustainable. Neil added: “Looking back, it Neil said: “The recession in “To stay ahead of the game, was a shrewd move, I wouldn't be sat 2007 was really tough, but you just and the competition, customer here today if I was still trying to be a have to keep believing in your ideas service is key – you have to be traditional sports shop. You just cant and keep moving forward. The big proactive, not reactive.” stand still and wait for the door to go. “All our school wear products are very consistent sellers and our non bespoke products are on the climb as well. We are becoming that 'one stop shop' which is becoming our major USP.” While the shop premises can only hold a certain quantity of stock within its specialist sports, NK Sports prides itself that it can source any sporting brand or equipment, at discounted rates, given just a few days’ notice. In June 2012, when Neil reached the optimum level of input, he was giving to the business, the realisation he needed a like-minded business partner came to fruition when Jerry White’s career change gave them the perfect opportunity to form Spinning Plates Ltd, the parent company of NK Sports. With this new innovative website, NK Sports can now continue to move forward, opening

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RETAIL - nk sports.indd 2 16/01/2017 17:02 34 PRODUCT

When you go out it's always good to have a WINGMAN WITH YOU Henty UK director Chris Wilkes describes the design and development of the Wingman

ow to appear unruffled at shape of the bag when rolled and work? minimise garment creasing. H Always a difficult The 2017 Wingman features problem for those who want to cycle Henty’s pivoting-hook coat hanger or run into the office, stuffing your allowing garments to be hung suit into a backpack or bag and in wardrobes and lockers, then getting that creased and worn look. swiftly clipped in to the Wingman But if you wanted to be crease- and carried neatly and securely to free but still use the commute as the office. an exercise session, how would you Henty UK directors Chris do it? Wilkes and Melissa Wilkes are That was the question that two huge advocates of the bags and Australians, Jeremy Grey and Jon played a part in their development. Gourlay, asked themselves. Chris said: “ Melissa kicked “As long as you're not trying to clothes with them or travel a lot.” Henty was formed in 2012 as things off in the UK. She was good carry weighty laptops or run long But the versatility of the bag VITAL a result. friends with Jon and Jeremy. distances it's a really good solution. has led to further innovations Grey developed a prototype “They were designing the bag “I use it all the time. It allows from Henty as they launch a new STATISTICS bag to solve the problem of how to looking for a way to transport their people to stay on the move and variation – the Co-pilot. transport business clothing to and smart wear around the city to and commute in an environmentally- Chris said: “I travel through BRAND from the office and have it ready from work etc. friendly way without being my job. Henty to wear on arrival for his cycling “I am an osteopath by trade. constrained by the need to be “I found that the Wingman commute to work in Sydney. I was doing a cycle to my clinic in smart at the other end. was perfect as carry-on luggage for MODEL The concept worked well, so London, I became interested in it “For us that's the goal, so if short-haul flights. Wingman Backpack he and Gourlay started Henty to from my own personal perspective. we can do that for people that's “The Co-pilot is more of a hone the design of the bag and “So then when Melissa started obviously a good thing for us. travel bag, a new iteration of the CAPACITY commercialise it. to help the guys in the UK, I “There is a new update of the same product. Suit + 18L Dry Bag That first prototype has started to product-test for the back pack this year – previously “Basically we took a Wingman now evolved into a unique and early bags on my daily commute, it has come with an external that was always optimised for the DIMENSIONS innovative range of carrying putting it through its paces and waterproof cover so the bag commute, compact sized, waterproof Garment bag: solutions for active people. giving feedback. itself was showerproof but not and then we expanded that to the H101 x W56cm Henty Wingman Backpack “The initial Wingman was a water resistant. Co-pilot with the same principle of a Dry Bag: 2017 is a suit bag, garment bag, messenger-style bag, so it had a “Now it comes with the drybag rolling garment compartment. 20cm x 52cm commuter bag, gym bag, laptop single strap like a courier. One of internal and the suit garment bag “However, it has been bag and portable locker all rolled the drives to produce the backpack has been weatherproofed as well, increased in size slightly but is still into one. version was for running. which is a nice step forward, so you within airport carry-on limit. MANUFACTURER'S With it’s rolling design the “It's able to take that vertical don't need an external cover for “But it allows you to pack a GUARANTEE 2017 Wingman transports your displacement of running with the it now. The roll top allows it to be little bit more than overnight or a 4 Years business suit, dress or uniform, waist strap and the chest strap. 100 per cent waterproof. couple of days. plus two or three shirts or blouses. “I think it's only constrained “Our ethos is to allow people to “It's very similar in principle RRP Semi-rigid vertical ribs (made by the weight of the bag you're stay active, to allow them to keep to the wingman but optimised for £149.00 from 100 per cent recycled plastic comfortable running with and how commuting and moving around even the short business trip as well as from Tasmania) maintain the far you are going. if they have got to have their smart the commute.” MOQ 4 units / master box

Features l Fully weatherproof suit / garment bag l Integrated 18 litre dry bag with roll-top and shoulder strap l High-visibility waterproof rain jacket with taped seams l Reflective piping for flare attention at night l Webbing loop for bicycle light l Large external pocket for keys, documents/folders and accessories l Fixed 13-15 inch padded laptop compartment l Removable phone and accessories pouch l Padded adjustable shoulder straps

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HENTY wingman.indd 1 16/01/2017 16:52 GIVE YOUR CLUB A UNIQUE, OWN IDENTITY WITH SPECIAL DESIGN CLUBSHIRTS

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special design_UK_2016-2-potrait.indd 1 09-06-16 16:13 BIGGER, BETTER. THÍS IS FITCON! OVER 15,000 SQUARE METERS OFTHE BEST IN FITNESS AND SPORTS NUTRITION. FOR THREE EXHILARATING DAYS, OLYMPIA LONDON WILL TURN INTO A MECCA THAT UNITES SIMEON PANDA ESTABLISHED BRANDS AND UP AND COMING GAME-CHANGERS OF THE FITNESS INDUSTRY. THIS IS YOUR CHANCE TO MEET ALL YOUR HER- OES IN REAL LIFE! FITNESS GURUS, FAMOUS BODYBUILDERS AND SOCIAL MEDIA CELEBRITIES, ALL HARRISON TWINS THOSE WHO GIVE YOU YOUR DAY TO DAY INSPIRATION TO WORK TOWARDS YOUR FITNESS AND HEALTH GOALS WILL BE PRESENT AT FITCON. NOT CONVINCED YET? BELOW ARE FOUR REASONS WHY YOU SHOULD DEFINITELY BE THERE! RONNIE COLEMAN LAZAR ANGELOV “OVER 15,000 SQUARE METERS OF THE BEST IN FITNESS AND SPORTS NUTRITION.”

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3. MEET YOUR IDOLS AND 4. NEXT TO THE VENUE’S TAKE PHOTOS WITH FITNESS LEGENDS REGULAR RESTAURANTS THERE IS A SUCH AS EIGHT-TIME MR. OLYMPIA SPECIAL FITCON FOOD COURT! RONNIE COLEMAN AND SOME OF IN THE FOOD COURT YOU’LL FIND FITNESS’ BIGGEST STARS OF THIS ERA MANY HEALTHY AND TASTY MEALS LIKE AMANDA BUCCI, LAZAR ANGELOV LIKE PROTEIN PANCAKES, SMOOTHIES AND SIMEON PANDA! AND HEALTHY BURGERS. FOR MORE INFORMATION GO TO: FITCON.CO.UK AMANDA BUCCI & SERGI CONSTANCE TICKETS THROUGH: SEETICKETS.COM/GO/FITCON TECHNOLOGY 37 Steering your way through a VIRTUAL WORLD VR continues to rapidly develop its technology. With a clear application, especially within the sports retail sector, David Howell asks should you be investing in VR today?

irtual reality is finally they would shop more online if the future. Businesses such incredibly exciting! VR has the personalised experiences. here. After a shaky start they were able to try on a product as Trillenium are already potential to transform the human A good example is Topman’s V several years ago, the virtually using a product like showing how VR could experience of shopping and so it relaunched Oxford Street flagship technology that is needed to Oculus Rift, and 63 per cent said transform retail. could completely disrupt the retail that saw the introduction of a make VR a reality is now widely they expect it to impact their industry over the next decade. personal shopping lounge and available. Clearly the initial focus shopping experience in the future.” New experiences Modern day retailing is fast- barber shop, whilst barber shops will be on the gaming sector, but What is clear for your store For sports brands, VR looks set to paced, trendsetting and at now serve beer and cocktails businesses that see a new channel is that this technology can’t be deliver the kind of marketing and the leading edge of popular alongside Fussball. to communicate with their ignored. As new and cheaper VR product testing that simply hasn’t culture, so retailers who embrace Dominic DeTerville, director customers are developing their hardware becomes available, been possible in the past. Already new technologies will thrive of commercial partnerships at services to herald what could be a early adopters will be joined by brands such as Oakley are using where others fail.” VR City, said: “VR will enable major new retail experience. the masses, who will want to VR to help them showcase new Retailers are already people to test sporting goods As the high street continues see VR experiences wherever products, including their PRIZM experimenting with VR. Using in an environment very close to be a challenging environment possible. Google’s Cardboard VR range of lenses. With technology the Oculus Rift, customers of the to the one in which they will be for all store owners, could new headset illustrates how a low-tech supplied by Visualise, the Westfield Shopping Centre were used. If Cycle Surgery put a new technologies like VR offer a way approach can be novel and that company is able to literally treated to a VR fashion show. Pinarello bike on a turbo trainer for stores to compete, especially will prime a consumer base for bring a new dimension to their And the mobile network EE in store and offered shoppers the with the growing mobile more immersive experiences in product marketing. commerce channel? In their Speaking to Sports Insight, last report WalkerSands Paul Sackey, ex-England rugby Communications said player who has trialled VR “VR has the potential to about the US retail said: “I believe VR will sector: “More have an enormous transform the human experience than a third of impact and I find that consumers of shopping and so it could (35 per cent) say completely disrupt the retail industry over the next decade.”

also linked with BT Sport to chance to put on a VR headset to experience the Chelsea versus go on a training ride with Team Arsenal match via VR headsets Sky, it would deliver standout in their London stores. in a competitive space, making “In 2017 we’ll see continued it a destination and driving development of VR, particularly favourability for the retail brand.” the ability to make payments Dr Johnny Hon, Chairman within a VR-world,” said Steve of Gate Ventures, an investment Thomas, CTO, Omnico Group. company focused on media, “Alibaba recently made headway entertainment and e-commerce with this, allowing users to make also concluded: “This is a pivotal purchases by nodding at items point in sports retailing as within a virtual supermarket. consumers are buying a lifestyle Just as social media and online associated with the product and video have evolved to allow the brand. They will be able to clickable links to products, experience how the clothes move so too will VR evolve as a on an athlete’s body, the speed at commerce platform.” which you can run in trainers, How commerce and VR learn how to use a specific piece of experiences will converge has equipment and experience these yet to be clearly defined. What in different landscapes. VR will is coming into focus though is allow for a genuine relationship that VR will be a force in the high to flourish between sport street. For sports retailers in retailers, their products and particular, this technology opens consumers that will go beyond up a myriad of opportunities. the world of e-commerce.” As VR develops there is little Customer doubt that it will become part connections of the retail landscape. Sports Shopping today is now more retailers are a sector that could about the experience itself massively benefit from this than the actual purchase technology, as it becomes more of goods. Flagship stores commonplace. Testing the water of leading retailers are now to assess its possibilities is moving increasingly a sensible strategy that could pay towards offering huge dividends in the future.

www.sports-insight.co.uk

VR Feature.indd 2 16/01/2017 17:12

TECHNOLOGY 39 LIKE MUSIC ON THE RUN but want to hear what's coming? AfterShokz bone conduction technology is helping to keep you safe on the roads

accidents caused by traditional “The Sportz Titanium and headphones and earbuds that block Sportz Titanium with mic differ out sounds, runners can enjoy their from the wireless models only music and still hear everything in that they are wired, and while around them - including traffic, they are also sweat and water emergency vehicles and other resistant, they aren’t IP55 rated warning noises.” like their wireless siblings. The Fassetta added: “We’re Sportz Titanium is the only thrilled to have their support and product in the line that is for audio look forward to keep runners safe play only—all the other models and aware together.” have microphones that allow you There are four Aftershokz to make and take calls.” models – two wireless, Trekz AfterShokz are continually Titanium and Bluez 2S, and two looking to develop their products wired Sportz Titanium and Sportz and are looking forward to the Titanium with mic. rest of the year. Fassetta said: “There are a Fassetta said: “Without giving few key differences between the too much away, we can say that we two wireless models. The Trekz have a couple of new headphone Titanium is made of titanium developments in our sights for and silicone, making it incredibly 2017. While AfterShokz bone lightweight and flexible, while conduction headphones are a great the Bluez 2S is made of plastic, fit for runners, cyclists, and other which some prefer for their fit, athletes—fitness enthusiasts are finish and durability. not our only customers. “The Trekz Titanium offers “Our ShokzSquad includes multipoint pairing, which allows members in the professional, users to connect to two devices at law enforcement, manufacturing earbuds— OpenFit eliminates the same time. While you won’t and construction industries, as common irritations through an receive input from both devices well as those who are blind or unrivaled open-ear design that at the same time, you’ll be able to hearing-impaired. Finding way offers supreme comfort, even seamlessly transition from one to serve all these customers with during long-term use. Safety is device to the other. The Trekz products that make their lives another key benefit of our design— Titanium has a 4.1 Bluetooth better is our mission!” with nothing blocking or plugging chip. The Bluez 2S has a 3.1 your ears, maximum situational Bluetooth chip. Trekz titanium £109 awareness is achieved. “The sound quality is on par with similarly-priced in-ear sport headphones. Through a suite of ALTERNATIVES proprietary audio technologies and the only completely open-ear design, AfterShokz headphones deliver premium stereo sound and a promise of safety and comfort that is second to none.” The issue of safety has led tylish, innovative and process—sound travels through to a partnership with England safety-conscious, the eardrums and bones Athletics which will see SAINSONIC BM-7 SAfterShokz are creating simultaneously. The company's Aftershokz provide exclusive HEADPHONES a buzz in the sport market. patented bone conduction offers to England Athletics- AfterShokz brings patented technology produces sound registered athletes and £56.99 DAMSON bone conduction technology, via mini vibrations that travel RunTogether participants and initially developed for military through the cheekbones to leaders, as well as product for l Bluetooth 4.0 allows 10 meters HEADBONES special operations and law the inner ears, bypassing the England representative teams. of clear range connection. 2 in £69.99 enforcement by Voxtech in 2001, eardrums completely. Chris Jones, CEO of England 1 wireless connection allows 2 to sport, mobile and bluetooth Kim Fabiano Fassetta, chief Athletics, said: “The UK mobile device pairings into the l Wireless Bluetooth connection headphones that are designed and marketing officer, said: “Instead of Athletics’ rules of competition headset simultaneously with your media device for priced for everyday use. speakers that cover or nest inside are clear that “in ear” headphones l Hands-free headset designed effortless set-up. Since their inception in 2011, your ears, AfterShokz transmits cannot be used in events where with control buttons allowing l Integrate: answer calls or the company has been committed audio via a pair of transducers roads are open to traffic. Using a mobile phone the ability to connect with Siri, Cortana or to innovating unconventionally that rest on your cheekbones, bone conduction technology, ring, answer a call, hang up and Google Voice. and making situational awareness leaving your ears uncovered and AfterShokz is able to deliver adjust the volume ergonomically. l Flexi-fit arms allow you to a priority. canals unblocked. stereophonic sound through your Comfortable curve over ear to mould HeadBones perfectly to Bone conduction is a “Many people experience cheekbones to your inner ear. assure proper secure fit and your own head. natural part of the hearing discomfort from headphones and “Potentially preventing lighter weight. Sweat resistant.

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Headphone bone conduction.indd 2 16/01/2017 16:52 40 PRODUCT IT'S ALL GOING SWIMMINGLY Swimming retains its crown as the UK's most participated-in activity, according to Sport England stats. And even though numbers took a dip last year, the sport continues to evolve, with new ways to swim, big events and technology driving change. Fiona Bugler reports

wimming is a well- in the water. The Great Swim established, favourite past- series (from the people who bring WHAT TO BUY Stime for Brits, with public us the Great North and South baths/swimming pools and lidos Run) has 22,000 swimmers taking being a feature in most towns for part in its race series which AMEO POWERBREATHER, over 150 years. includes events in London, FROM £100 As a no impact sport, Manchester, Scotland, Suffolk www.powerbreather.com/en/ swimming has often been though and this year there’s the of as the fitness choice for the introduction of the first Great Does the breathing for you so you can focus on your stroke, filters out leisurely, the elderly, overweight North Swim Run event. water, adds resistance and strengthens respiratory muscles. and pre and post-natal women. In 2016, London Marathon And for many years, serious Events Ltd got in on the act and “I have tried many gadgets and fads during the last 30 years, swimming coaching was limited created Swim Serpentine, a mile the POWERBREATHER is here to stay.” Mark Kleanthous to young, competitive athletes swim held in the famous prepared to put in lots of pool Serpentine which was the open hours before dawn broke. water Olympics’ venue in 2012. But over the last decade At the inaugural event, held on ZONE3 UNISEX BUOYANCY participation in endurance events September 24, 2016, there that go way beyond running a were 4,000 finishers taking part SHORTS, £47.00 Shorts such as these provide great practise for open water marathon has opened the in 13 waves. swimmers, especially new swimmers. floodgates. And just like running Bedford-based open water and cycling, swimming allows us swimming and triathlon coach, “They help swimmers to raise their legs in the water, which to set a challenge, stretch fitness Mark Kleanthous, who’s been mimics the hip position they would be in during open-water boundaries and raise money for swimming for 35 years and has swims in a wetsuit.” Dr Gary Brickley charity, with open water completed 490 triathlons, has swimming, triathlon and mass noticed the trend, with a marked participation events growing in increase in the number joining his numbers – and advances in sessions: “The lakes I work at have technology giving valuable seen a year-on-year increase of feedback on fitness. around 35 per cent, with people FINIS DUO swimming before and after work, Openings or at weekends, and many are UNDERWATER Taking part in events and raising preparing for open water events.” MP3 PLAYER, money for charity is not new to £110 swimming. The Swimathon, a New Horizons “I have always kept an eye pool-based 1.5 to 5K swim which Participation in triathlon has out for what FINIS produces, first started in 1985, has raised witnessed a rapid growth, and as I have always found their £46 billion for charities over its in the same way that runners accessories and gadgets to be 30 plus-year history. But a recent seeking new experiences move insanely useful and unique.” trend has been the surge in open on to ultra-distance events or Rob Pepper water events, with a reported 170 off-road trail races, triathletes held in the UK every year. It seems and swimmers seem to have that the running event model is an insatiable appetite for one that’s being replicated quickly new challenges. SWIM TETHER, FROM £230 http://superswim.com/ “The swimmer’s portable treadmill. Ideal when training on the move, in a small hotel or holiday pool works by providing resistance,” Mark Kleanthous BLUE SEVENTY HELIX THERMAL DRY ROBE, WETSUIT, £545 FROM www.blueseventy.co.uk/products/ £99.99 thermal-helix http://dryrobe.com The Thermal uses mid-weight zirconium jersey that enhances “Keeps you dry and warmth compared to standard jersey. warm and provides an easy way to stay “Having had hypothermia swimming on modest whilst the South Coast in July, I was petrified you change by a swimming in Scotland’s Loch Lhinne river or on the in September. This brilliant wetsuit beach.” Mark kept me warm and is ideal for anyone Kleanthous wanting to swim open water all year- Picture: Martin Charles Hatch / Shutterstock.com round.” Fiona Bugler

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Swimming feature.indd 1 16/01/2017 17:11 PRODUCT 41

“More triathletes are getting each stroke, number of laps in a into longer open water challenges, pool, distance in open water, like 10K swims and Channel water temperature, heart rate and swims,” said London-based pace per 100M/100yd. triathlon coach Rob Pepper. For those with a sense of adventure, Coaching matters Kleanthous recommends the However, when it comes to ÖTILLÖ Swimrun race series, a performance it seems that team event that alternates scenic improved tracking doesn’t equal trail running and open water improved results. Coaching is still swimming along a pre-marked fundamental and expertise is a course between islands or key consideration for anyone between lakes, and defines itself developing or selling high tech as a ‘new endurance sport’. products. “It is the translation of this data that is really important Tools & tech and that makes it relevant for the As more and more people do swimmer and the coach. Analytics swimming as part of a competitive need to be managed well and it event, so the demand for aids and seems some of the apps and tools to help performance has gadgets available are striving to increased. Late starter, Jane do this, but may miss the coach Hansom, 47, won her age category interaction,” says Dr Gary (45-49) at the legendary Ironman Brickley, senior lecturer at the World Championship in Kailua- University of Brighton, and Kona, Hawai`i (a tough race that English Channel solo swimmer. requires qualification). “People But for a good coach, improved are busier now than ever before, technology is a real advantage. Dmitry Yakunin and want to see quick results. I Brickley has recently been love a swim toy and I think using working with elite para-triathlete, paddles, pull buoys and a Joe Townsend, using an endless maintenance and upkeep. It’s also suggests that feedback well as specialist coaches powerbreather (see box) can make pool and camera. “Endless pools a big investment but London is from coaches or information housing endless pools and pool you more effective in the pool and are excellent facilities for filming an excellent place for this kind about laps and pace may be fed gyms, and a growth in the help you to build good technique and providing detailed of training throughout the year,” through your goggles or via an already expanding holiday and strength over the winter underwater analysis of the he adds. underwater MP3 player (see market for swimmers. Add to months.” And with smart gadgets swimmer’s stroke.” below). And as new events that an ageing population looking swimmers, like all athletes can “The endless pool is a very The tide is turning continue to emerge and attract for ways to stay fit, without joint measure and track a whole host of useful tool,” agrees Pepper. “But “In the coming years expect to see large numbers, there may well be a damage, and the continued variables that can help improve for the individual coach it does pressure sensor devices to similar swell in specialist swim societal demand for better their performance, including, the represent an enormous measure the forces produced and shops selling products and health and fitness – and it number of strokes taken per investment, not just for purchase devices to measure drag built into services just for swimmers, just as seems swimming provides minute, the distance covered with and installation, but also for costumes,” says Dr Brickley. He there has been with runners, as an ocean of opportunities.

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Swimming feature.indd 2 16/01/2017 17:11 42 NEWS nationalities who, over the last SANTINI Boels-Dolmans four years, won 41 races and Santini teams up with became the number one ranked team at the end of the 2016 season. Boels-Dolmans Cycling Team Members include great From 2017 Santini will be Santini and the team was made in champions like Armistead, who won the technical partner to the 2016 when the former supplied the the women’s world championships prestigious Dutch-registered leader jersey for Lizzie Armistead road race in Richmond, Virginia in Boels-Dolmans Cycling Team. during the Women’s World Tour. 2015, and Amalie Dideriksen, who The Italian technical cycling Paola Santini, Santini’s took the women’s world road clothing manufacturer, Santini marketing manager, said: “It race title in Doha in 2016. Maglificio Sportivo, is to dress the is extremely important for us Also on the team are Megan talented Dutch Boels-Dolmans to be able to count on one of Guarnier, who topped the individual women’s UCI team from 2017. the strongest teams on the rankings of the 2016 Women's World The first contact between Women’s World Tour as it will Tour and is reigning US national help us to develop and test our road race champion, and Katarzyna women’s products.” Pawlowska, who won the women’s Yvo Hoppers, Boels Rental scratch race at the UCI Track New deal for England Boxing and OPRO marketing manager, said: “We Cycling World Championships in OPRO has signed a long-term passionate in our commitment Paul Porter, CEO of England have found a fantastic new 2012 and 2013 followed by the points deal with England Boxing (EB), to provide the best-fitting, most Boxing said: “The Board of England partner in Santini, who is also the race at the same event in 2016. the national governing body for comfortable mouthguards Boxing recognise and endorse the clothing supplier to the UCI. The Boels-Dolmans Cycling the sport in England, to become available. importance of providing members “Santini’s products and service Team athletes will be wearing the “Official Mouthguard of “We feel honoured that with the best oral protection are rooted in their passion for the top-of-the-range kit from the England Boxing”. England Boxing has appointed available which is why they have sport. We’re very pleased to work Santini women’s Custom line. As part of the agreement, our product as Official chosen to work with OPRO who with them for the next two seasons.” Santini will also be creating OPRO will offer its services Mouthguard of England Boxing. are the undisputed leaders in oral The Boels-Dolmans Cycling additional items exclusively for to members, clubs and at With over 20 years’ experience in technology. OPRO will be assisting Team was founded in 2012 and the Dutch team, including a time competitions, to enable England the development of mouthguard England Boxing in future research comprises 11 athletes of different trial speedsuit. Boxing to enhance the safety of technology, this level of and development relating to boxers from grassroots level, right professional recognition in the mouthguards and member safety.” up to the elite. excellence of our mouthguards England Boxing Board The Hemel Hempstead-based represents a great achievement Director and Chair of the AMER SPORTS UK HAS company will also play a leading for us all.” Medical Committee, Dr Mike role in supporting England England Boxing joins OPRO’s Loosemore, added: “A good APPOINTED NEVILLE TAM Boxing’s aim to grow participation existing ‘official mouthguard quality mouthguard is an Amer Sports UK has appointed Neville Tam as country in the sport throughout the UK. status’ federations, which include essential piece of kit for any marketing manager. Dr Anthony Lovat BDS, England Rugby Union and GB boxer and it is excellent news He will be responsible for go-to market strategy across founder and owner of the Hockey, and confirms OPRO’s for our members that England Salomon, Wilson, Arc’teryx, Atomic, Mavic and Suunto. OPROGROUP, said: “This is a status as the world’s leading Boxing has been able to secure With a strong background in consumer goods from FMCG to momentous time for OPRO. As a innovator and manufacturer this agreement with the leaders sport marketing, Tam has spent the past two and a half years as the dental surgeon, my team and I are of mouthguards. in the market.” senior brand manager on desserts at Premier Foods UK.

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News extra.indd 1 16/01/2017 16:59 NEWS 43 Top safety award for Tannus Tyres Saints and 2XU team TANNUS Tyres are celebrating and pushing them to the extreme. ensure the tyres remained in place after its 700x23 road bike tyre “But to have our work peer- even with the heaviest of riders. was given a top-level safety reviewed is very satisfying.” This is the second major up for compression award. TUV tested all aspects of the landmark for Tannus in 2016 The Aither 1.1 tyre is Tannus’s Tannus Tyres to international which, earlier this year saw second tyre to win the sought after standards set out by ISO. Specialized begin fitting the seal of approval from the German It included extensive testing on company’s tyres as standard on its testing house TUV Rheinland. the installation of the tyres by both Alibi bike, sold across the world. It was put through a series of men and women and the stability The tyres have been on sale in strenuous tests to rate of the tyres once installed. the UK for just over two years. performance in the most extreme Tannus carried out They are made of an ultra circumstances and is the only comparative tests on all its tyres light polymer similar to the bicycle tyre in the world that has versus conventional tyres to ensure material used in trainers and been approved by TUV. they performed to at least the same weigh just 380 grams. Jazz Walia, Tannus European standard as pneumatic tyres. The tyres last at least 6,000 sales director, said: “This is great Tests included braking miles losing no more than 1.5 mm news for Tannus, but not a huge distances, side slipping in wet and in tread and cost £99 for a pair. surprise to us as we have seen the greasy conditions, extreme For more information go to immense research and development temperature variations and tests to www.tannus.co.uk that has gone into our tyres. “We wanted to pass the TUV safety test so that customers can be confident that the product they are buying, is safe and robust. The TUV certificate has now proven that independently. “The question we are most commonly asked is ‘how do they grip in the wet?’ by having this TUV approval customers can be confident the tyres are just as good as the pneumatic counterpart. “We have of course, carried out a huge number of tests at every stage of our development over the years, putting the tyres under huge stress

Northampton Saints have announced that 2XU has become HI-TEC SOLD TO GLOBAL CHEROKEE the club’s official compression supplier. Following Cherokee Global distribution and distribution of and active footwear categories. Working in a wide range of sports, including running, Brands' acquisition of Hi-Tec it apparel, footwear and Distribution will include swimming, snow-sports, basketball, football and general fitness, as has announced new licensing accessories for the sports, fitness better speciality, sporting well as rugby union, 2XU puts the athlete first with a product range agreements for the brand. and wellness markets. goods, department stores, to enhance muscle use and improve preparation and rehabilitation The agreement with The master agreement with and mid-tier and general before and after training and matches. Carolina Footwear and the Batra will grant the rights to merchandise retailers across Founded in Australia in 2005, 2XU’s compression technology Barta Group also includes the manufacture and sell a wide the US and Canada. has been endorsed by some of the world’s leading sports Magnum brand. assortment of branded footwear Simon Bonham, brand institutions, including the Australian Institute of Sport, Great The move will see the UK in the United Kingdom, Ireland, president for Hi-Tec Sports Britain Hockey, the Canadian Sports Institute, Deutsche Triathlon Hi-Tec leadership team Benelux (Belgium, Netherlands North America, said: “The Union, Ironman and the US Ski and Snowboard Association. transition to the Barta Group. & Luxembourg), Germany, announcement of new licensing Allan Robson, Saints chief executive said: “Rugby is not just Howard Siegel, president and Austria, Switzerland, France, partnerships is an exciting about what happens on a match day. COO of Cherokee Global Brands, and Scandinavia. development in the wake of our “It is essential that the players have everything they need to be said: “As we explored The company will also integration with Cherokee able to rehabilitate from matches and prepare for the next weekend partnerships to ensure manufacture and sell apparel Global Brands. to ensure that they can play at the highest possible standard.” continuity and strengthen and and accessories throughout “This is only the beginning In addition to providing compression garments to the Saints diversify the distribution select regions of Central and of a new era of growth and squad, the 2XU range will also be available in the Saints Shop at channels for our newly acquired Eastern Europe, Scandinavia, expansion for Hi-Tec. Carolina Franklin’s Gardens Hi-Tec and Magnum brands, the Middle East and the United Footwear is a perfect example of for the more relaxed Carolina Footwear and the Batra Kingdom. In addition, Batra will the complementary partnerships sportsperson who Group immediately stood out as immediately establish a global that will build upon our current wants to improve best-in-class partners. design centre for apparel and strategy and drive future their own levels “Both have excellent accessories based in the United growth. We are well positioned of performance reputations for creating Kingdom. to continue the large market and recovery. compelling assortments of Rajiv Batra, founder and share gains we’ve enjoyed over Mike Martin, innovative products and both managing director of the Batra the last three years and to meet 2XU UK sales and have years of experience Group, said: "We are pleased that and surpass our aggressive marketing manager, scaling high-growth, high- the Hi-Tec UK leadership team growth objectives.” added: “Compression equity brands.” has transitioned to the Batra With the closing of the not only improves Ed Van Wezel, CEO of Hi-Tec Group in order to maintain acquisition, the Hi-Tec Sports performance and Sports International Holdings continuity and we are excited to International Holdings B.V. has reduces the risk of B.V., said: “The Hi-Tec and have the opportunity to leverage retained or entered into new injury but it also Magnum brands enjoy a rich our full-service apparel master license agreements for enables the players heritage and we are proud to sourcing, brand licensing and footwear, apparel and to recover faster have consistently delivered distribution expertise to drive accessories with Hi-Tec Sports so they are able to outstanding products at a long-term growth for the Hi-Tec Africa; with Martes Sports in train hard again great value for over 40 years. and Magnum brands in the Poland; in Portugal and Spain the next day. Today marks the beginning regions in which we operate.” with Hi-Tec Sports Espana S.A. “We look forward of an exciting new chapter of The master agreement with and with Advanced to working closely global growth and category Carolina Footwear grants the Manufacturing Group as the with the squad and expansion for our high-equity rights to manufacture and sell master licensee for the listening to their brands as we build our Hi-Tec and Magnum-branded Interceptor brand for tactical, feedback to help us licensing relationships.” footwear for men, women and military, uniform, service and improve our products The Batra Group specializes kids, along with additional work footwear for Walmart in even further.” in the design, sourcing, products in the adult outdoor the US and Canada.

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News extra.indd 2 16/01/2017 16:59 44 ANALYSIS

n December 1891, physical being when the US Olympic You don't need to jump education professor Dr James “Dream Team” composed of NBA INaismith founded a new type legends Michael Jordan, Larry of sport in Springfield Bird and Magic Johnson Massachusetts (USA), in an participated at the 1992 Olympic through hoops to see that the attempt to devise a rigorous game Games in Barcelona. Meanwhile, that could be played indoors during the younger generation between cold, inhospitable, winter months. 15 and 29 years of age influenced basketball market is on the up After ruling out several ideas the development of the sport with deemed too aggressive or their urban and street culture life The NPD Group looks at trends in Europe and inappropriate for indoor play, in a in the 90s. gymnasium, Dr Naismith placed The German sports the US in basketball footwear and apparel baskets one and a half metres manufacturer adidas used this above students’ heads and fixed trend to establish Streetball planks behind them. Basketball tournaments in Europe with was born. tremendous success. As a result In the following decades club basketball boomed and in basketball has become one of the 2000 they started up a most popular team sports competition called EuroLeague. worldwide. With the National The rise in European and global Basketball Association (NBA) the spectators and the increase in United States represents the most commercial revenues have made significant professional basketball the EuroLeague the second league in the world in terms of biggest league after the NBA in popularity and salaries. In terms of profitability. In 2006, Europe, football is still number adidas became the official apparel Nadir Keklik / Shutterstock, Inc. one, however, followed by provider of the NBA and basketball strengthened its position in The first game of basketball in basketball apparel and footwear Europe was played in 1893 at a with this contract. YMCA in Paris and the sport has During the last years the grown exponentially in the basketball apparel market saw following decades. For the US positive performance in the national basketball team the European big five countries European national teams have (France, Great Britain, Germany, become more important rivals in Italy, Spain), having grown in the the Olympic Games and World last decade by 60 per cent in value Championships. at £110 million in the 12 months to Basketball’s profile continued September 2016. to rise across the continent, with France, the largest market of Besiktas Sompo Japan's Sartac Sanli blocking the ball in a Turkish Basketball League game against Pinar Karsiyaka in Izmir. one of the most historic moments the big five, represents nearly one

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NPD.indd 1 16/01/2017 17:01 ANALYSIS BIG FIVE BASKETBALL APPAREL BY COUNTRY 45 100% 0.157 0.154 0.225 0.193 0.165 third of the market 80% 0.092 0.105 0.09 0.112 overall 0.157 while 0.184 0.177 0.192 playing the 60% 0.178 largest role in 0.172 driving growth (accounting for 40% 0.284 0.309 0.331 roughly two 0.295 thirds of year over 0.286 year value gains). The next biggest 20% growth driver by 0.283 0.244 0.232 geography is Germany, 0.161 0.222 which improved its sales 0 performance by almost 20 12 MONTHS ENDING SEP 2012 12 MONTHS ENDING SEP 2014 12 MONTHS ENDING SEP 2016 per cent in the last 12 months Magic Johnson and Spain Italy Germany France Great Britain to September 2016 after Larry Bird were part of declining in the previous year. the US 1992 Olympic

BIG FIVE BASKETBALL APPAREL BY METHOD OF PURCHASE Only Italy weakened and lost 'Dream Team'. lev radin / Shutterstock, Inc. roughly 15 per cent in value and 100% volume during the last five years. Furthermore, online purchase especially for basketball apparel became takes hold in Great 80% 0.372 more relevant on the big five level. Britain, where female users 0.402 0.422 Almost three quarters of already represent 45 per cent of Despite of some challenges on basketball apparel value come the market value. the basketball apparel and through in-store purchases in 12 Unlike the basketball apparel footwear market the major brands 60% months to September 2011, while market, basketball footwear are still interested in supporting online increased to more than 40 shows more mixed performance. this category and 2017 will be an per cent share in the 12 months to While the big five countries important year for the basketball 40% September 2016. This changing consistently grew during the last category. The long-termed adidas process is most evident at the decade to £104 million in the 12 contract with the NBA runs out 0.628 0.598 0.578 country level for Great Britain months to September 2016, Great and for the 2017 season Nike will and Germany, where online share become the new official provider 20% Britain, Germany and Spain overtook in-store. stumbled, especially in the last for the following eight years. This By gender, female apparel for year. France and Italy are driving deal provides much potential to basketball gained share in the last growth of basketball footwear in revolutionise the basketball 0 decade to reach 35 per cent in the Europe and together account for apparel and footwear market and 12 MONTHS ENDING SEP 2014 12 MONTHS ENDING SEP 2015 12 MONTHS ENDING SEP 2016 big five countries in the 12 months more than 55 per cent of the to take it to a new level in the US Online In Store to September 2016. This trend market in value and volume. and also in Europe.

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NPD.indd 2 16/01/2017 17:01 46 UNDER THE COUNTER A sideways look at the world of independent retailing

"Only the managing director can sign cheques and he's abseiling down the building for charity. Can you call back tomorrow?” The absence of cheque-signing managing directors is a familiar YOUR DOG ATE part of the “can't pay, won't pay” syndrome. “You'll have to wait three weeks," one creditor was told when he rang up to chase an overdue invoice. "The MD has broken his leg skiing in America. The doctors THE INVOICE? won't let him fly home until then.” “That's funny,” said my friend. The wonderful and weird world of avoiding coughing up “I've just seen his double sitting in blue Merc in your car-park.” friend has sent me a court peace for six months. His mate, who write debts off, can you? As it turned sharpened scissors, as an extinct Honesty does occasionally report from his weekly was on probation at the time, had to out, it was worth going to court just species and evading payment for as surface - as when a creditor was A paper about a sports shop attend an anger workshop and got a to hear some of the excuses of long as possible is now pretty trendy. told by a Norfolk car repair firm: owner who arrived at his local long weekend rock-climbing in the assorted bad payers being dealt with I reckon it won’t be long before it’s “We're a bit strapped for cash at football club just as the team were Peak District. You can't really take that day. They included: “The dog ate on the curriculum of some of our the moment, mate. What do you about to take the field for an Evo- the law into your own hands, I the invoice” and “I got married and newer universities. say to a car re-spray to the value of Stik League semi-final. The chap suppose, but anyone who keeps a my father wouldn’t pay for it”. My Just talk to anyone who’s owed your invoice? Brighten it up a bit.” stood resolutely in the dressing- little shop will probably join me in chap could only come up with money and you’ll soon collect some “Thanks, but no thanks,” was room door and asked: “Where do you saying: “Good on yer, mate.” Debt- “A tree fell on my house,” but it was weird and wonderful excuses from the reply. “We've only got a hearse think you're going in them boots?” collecting is to my mind the most enough to convince the judge that slow-payers. For instance, a debt- and you'll pay for your mother's It seems the club had bought tiresome aspect of running your own he could only afford to pay £5 a beleaguered sports shop in the funeral like everyone else.” their kit from the retailer six business and we're all spending month. With a bit of luck I should North-East reported: “The Sometimes you think you're months earlier and failed to pay. more time and money doing it. get the last instalment just before building was ram-raided last night going to have to admit defeat. “I'm Now he wanted his boots back, Indeed, according to the latest my 97th birthday. and our accounts records are under sorry there's no one here,” I was and had brought a large mate figures, 80 per cent of small retail My dad, who had the shop before a Vauxhall Astra upside-down in told when I rang to chase a long- along to make sure he got them. As businesses now have problems with me, hated owing money. He had been the water-sports department." overdue invoice owed by a squash a result, the team appeared on the customers not coughing up and over known to catch bills in mid-air as And how about the small and badminton club. “I'm just the pitch in a motley array of footwear 1,000 firms a month are actually they fell through the letterbox, and Welsh retailer who couldn't pay contractor. The building is being including sandals, plimsolls and being murdered by cash starvation. have his chequebook out before the for a consignment of Cardiff City pulled down this afternoon.” bedroom-slippers. The goalie was Recently, I've had to take postman had closed the garden gate. soccer shirts and came up with: “A But this cloud turned out to wearing wellies and they lost 7-1. someone to the small claims court. I But sadly, quick-payers have joined goat got into the building and ate have an unexpected silver lining. I The shopkeeper got his money hated doing it but when you're on shorthand-typists, cheese-wires on our chequebook"? Or this from a never got paid, but I got a nice load and was bound over to keep the your own, you simply can't afford to grocers' counters and people who small London winter-sports shop: of stone for the rockery.

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Under the counter.indd 1 16/01/2017 17:12

Search #safejawzselfie to witness the movement yourself...

SJ_OCT16_SJ SELFIE_MAG AD_FULL PAGE_V2.indd 1 04/11/2016 10:15