MEDIA INFORMATION June 10, 2015
2015 Le Mans 24 Hours
24hVideo by LeMansLive, #24hvideoLML
To coincide with the 2015 Le Mans 24 Hours, Michelin and its bespoke website www.lemanslive.com is organising a special competition (‘24h Video by LeMansLive’) which features a long list of prizes, including a VIP Pack for two people to attend the 2016 Le Mans 24 Hours.
From June 7-18, simply watch the videos online at 24hvideo.lemanslive.com and complete the game’s 24 levels to try to win one of the many prizes up for grabs. They include a VIP Pack for two to attend the 2016 Le Mans 24 Hours.
To complete the different levels, all players have to do is watch a video and perform one of the three tasks proposed (social networks, quiz, vide). To increase their chances of winning, watching bonus videos will generate a multiplying coefficient applicable to all the levels that are completed!
Three levels will be added every day in accordance with the following timetable: - Sunday, June 7: three levels - Monday, June 8: three levels - Tuesday, June 9: three levels - Wednesday, June 10: three levels - Thursday, June 11: three levels - Friday, June 12: three levels - Saturday, June 13: three levels - Sunday, June 14: three levels (the final level will become available at 6pm France time on Sunday, June 14)
Players can increase their chances of winning the random draws organised at the end of each level by a factor of 24 when they register by providing the following bonus code: LML_BG_12M
The competition begins at 12noon on Sunday, June 7. To participate, just go to 24hvideo.lemanslive.com
List of prizes:
Level 1: 10 x Michelin caps (value: €5.82*) Level 2: 1 x HTC RE camera (value: €160*) Level 3: 5 x Michelin cell-phone battery chargers (value: €13.80*) Level 4: 5 x Michelin watches (value: €19.50*) Level 5: 3 x Audi caps signed by the 2014 Le Mans winners (value: €87.00*) Level 6: 5 x Michelin USB sticks (value: €6.01*) Level 7: 5 x Michelin red guides (value: €24*) Level 8: Anthony Davidson- or Sébastien Buemi-signed race shoes (value: €295*) Level 9: 1 x Xbox 360 complete with Forza Horizon 2 (value: €240*) Level 10: 5 x Michelin sports bags (value: €22.75*) Level 11: 1 x Aston Martin Racing team jacket (value: €180*) Level 12: 5 x Michelin cell-phone battery chargers (value: €13.80*)
MEDIA INFORMATION June 10, 2015
Level 13: 10 x Michelin back bags (value: €19.20*) Level 14: 5 x Michelin USB sticks (value: €6.01*) Level 15: 1 x Aston Martin Racing team jacket (value: €180*) Level 16: 3 x Audi caps signed by the 2014 Le Mans winners (value: €87.00*) Level 17: 5 x Michelin red guides (value: €24.00*) Level 18: 1 x HTC Nexus 9 tablet (value: €349*) Level 19: 1 x Nissan tee-shirt signed by all its drivers + 1 x pair of racing gloves signed by one driver (value: €315*) Level 20: 1 x VIP Pack for two people to attend the 6 Hours of the Nürburgring, not including transport to and from the circuit (value: €1,200*) Level 21: 1 x 2014 Porsche race suit (value: €1,800*) Level 22: 1 x Xbox One + Game Pack (Forza Motorsport 5 + Forza Horizon 2 + Forza Motorsport 6 – release second half of 2015) (value: €790*) Level 23: 1 x HTC one M9 smartphone (value: €749*) Level 24: 1 x VIP Pack for two people to attend the 2016 Le Mans 24 Hours, not including transport to and from the circuit (value: €9,576*). Contents: two nights’ accommodation in a three-star hotel, Friday’s drivers’ parade followed by a gastronomic dinner, access to Michelin’s VIP trackside hospitality facility, open bar and prestige meal at the circuit, start and finish spectating from Michelin’s grandstand suite, helicopter flyover of the circuit, pits visit, visit of Michelin’s tyre workshop, tour of the circuit’s best viewing points by shuttle bus, welcome gift and transport.
(*) including French value-added taxen/Thiim)